Retail outlets are now conducting an extensive study on how to improve their sales performance, space allocation strategy, and store portfolio. Furthermore, factors including innovation in consumer goods or products, increasing range and service formats have kept the retail brands competitive. Besides this, businesses now are serious about benchmarking their own services, with competitive pricing model, POS audit, competitor information and mystery shopping. Thus, Big Market Research reports bring to the table the real picture of the fast – developing retail business and consumer trends. The role of multiple marketing channels, e-commerce, and m-commerce explored during the study forms an important part of these market research reports. Above all, the study enables business owners to understand the key drivers, restraints, and opportunities shaping the market future. Studies further help enterprises understand how industry news and policy amendments can position retail brands above others.