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Global Matcha Tea Market Size study, by Product (Powder, RTD Beverage, Instant Premixes), By Grade (Classic, Ceremonial, Culinary), and Regional Forecasts 2022-2028

  • BIZ4983377
  • 200 Pages
  • July 2022
  • Food and Beverages
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Global Matcha Tea Market is valued at approximately XX in 2021 and is anticipated to grow with a healthy growth rate of more than xx% over the forecast period 2022-2028. Matcha is a high-quality green tea made from tencha leaves crushed into a fine powder. It is a common element in Japanese traditional tea ceremonies and has gained popularity due to its health advantages and unusual flavour. Rising use in savoury and sweet dishes such as cocktails, lattes, macarons, cakes, doughnuts, and salad dressings is expected to drive market expansion. Because of its high antioxidant content, the product is also gaining favour in the cosmetic industry. Rising consumer awareness about the product's health and fitness, together with the popularity of healthy beverages high in antioxidants and vitamins, is expected to drive growth. Additionally, increased demand for nutrient-rich, organic, and natural products is expected to drive demand. Constant product innovation and the development of novel blends and combinations are expected to help the matcha tea market thrive. Nestlé, for example, introduced KitKat Green Tea Matcha throughout Europe in February 2019. The product is created by combining UTZ-certified cocoa beans with green tea from China and Japan. Unilever's Pure Leaf brand debuted two new flavours in October 2017, namely Pure Matcha and Ginger Matcha. Tortina Triple Dark matcha green tea wafers were introduced by A. Loacker Spa/AG in January 2019. The matcha tea sector benefits from expanding health consciousness, desire for clean labels, changing lifestyles, increased urbanisation, and an increase in the number of health-related diseases. Furthermore, as the trend shifts, matcha tea is being utilised in the production of bakery products, chocolates, coffee, snacks, ice creams, and a range of other items, giving new chances to the global market. However, the high cost of labour in the matcha tea business is limiting the market because the market is labor-intensive. Furthermore, the occurrence of severe regulations in the food and beverage industry during the projection period is a factor restraining market growth.

The key regions considered for the global Matcha Tea market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. The largest market share was in the Asia Pacific region. It is anticipated that high consumption in nations like China and Japan will fuel the growth. Asia Pacific is home to many major tea producers, and drinking tea is a long-standing custom in both Japan and China. A significant increase in population and health consciousness are expected in nations like India, Singapore, and Australia. Because of rising health consciousness and the availability of a wide range of products, North America is predicted to grow at the quickest CAGR over the projection period.

Major market players included in this report are:

AOI TEA COMPANY

ENCHA LIFE LLC

GRACE & GREEN

GREEN FOODS CORP

IKEDA TEA WORLD

ITO EN, LTD.

MARUKYU KOYAMAEN CO., LTD.

TATA CONSUMER PRODUCTS LIMITED

THE HAIN CELESTIAL GROUP, INC.

UNILEVER PLC

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

Powder

RTD Beverage

Instant Premixes

By Grade:

Classic

Ceremonial

Culinary

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020

Base year – 2021

Forecast period – 2022 to 2028

Target Audience of the Global Matcha Tea Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)

1.2.1. Matcha Tea Market, by Region, 2020-2028 (USD Billion)

1.2.2. Matcha Tea Market, by Product, 2020-2028 (USD Billion)

1.2.3. Matcha Tea Market, by Grade, 2020-2028 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Matcha Tea Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Matcha Tea Market Dynamics

3.1. Matcha Tea Market Impact Analysis (2020-2028)

3.1.1. Market Drivers

3.1.1.1. Rise in number of health-conscious consumers globally

3.1.1.2. Product innovation

3.1.2. Market Challenges

3.1.2.1. Potential threat of substitution

3.1.3. Market Opportunities

3.1.3.1. Surge in demand from cosmetic, culinary, and food industries globally

Chapter 4. Global Matcha Tea Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

4.5. Top investment opportunity

4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1.1. Assessment of the overall impact of COVID-19 on the industry

5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Matcha Tea Market, by Product

6.1. Market Snapshot

6.2. Global Matcha Tea Market by Product, Performance - Potential Analysis

6.3. Global Matcha Tea Market Estimates & Forecasts by Product, 2018-2028 (USD Billion)

6.4. Matcha Tea Market, Sub Segment Analysis

6.4.1. Powder

6.4.2. RTD Beverage

6.4.3. Instant Premixes

Chapter 7. Global Matcha Tea Market, by Grade

7.1. Market Snapshot

7.2. Global Matcha Tea Market by Grade, Performance - Potential Analysis

7.3. Global Matcha Tea Market Estimates & Forecasts by Grade, 2018-2028 (USD Billion)

7.4. Matcha Tea Market, Sub Segment Analysis

7.4.1. Classic

7.4.2. Ceremonial

7.4.3. Culinary

Chapter 8. Global Matcha Tea Market, Regional Analysis

8.1. Matcha Tea Market, Regional Market Snapshot

8.2. North America Matcha Tea Market

8.2.1. U.S. Matcha Tea Market

8.2.1.1. Product breakdown estimates & forecasts, 2018-2028

8.2.1.2. Grade breakdown estimates & forecasts, 2018-2028

8.2.2. Canada Matcha Tea Market

8.3. Europe Matcha Tea Market Snapshot

8.3.1. U.K. Matcha Tea Market

8.3.2. Germany Matcha Tea Market

8.3.3. France Matcha Tea Market

8.3.4. Spain Matcha Tea Market

8.3.5. Italy Matcha Tea Market

8.3.6. Rest of Europe Matcha Tea Market

8.4. Asia-Pacific Matcha Tea Market Snapshot

8.4.1. China Matcha Tea Market

8.4.2. India Matcha Tea Market

8.4.3. Japan Matcha Tea Market

8.4.4. Australia Matcha Tea Market

8.4.5. South Korea Matcha Tea Market

8.4.6. Rest of Asia Pacific Matcha Tea Market

8.5. Latin America Matcha Tea Market Snapshot

8.5.1. Brazil Matcha Tea Market

8.5.2. Mexico Matcha Tea Market

8.6. Rest of The World Matcha Tea Market

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies

9.2. Company Profiles

9.2.1. AOI TEA COMPANY

9.2.1.1. Key Information

9.2.1.2. Overview

9.2.1.3. Financial (Subject to Data Availability)

9.2.1.4. Product Summary

9.2.1.5. Recent Developments

9.2.2. ENCHA LIFE LLC

9.2.3. GRACE & GREEN

9.2.4. GREEN FOODS CORP

9.2.5. IKEDA TEA WORLD

9.2.6. ITO EN, LTD.

9.2.7. MARUKYU KOYAMAEN CO., LTD.

9.2.8. TATA CONSUMER PRODUCTS LIMITED

9.2.9. THE HAIN CELESTIAL GROUP, INC.

9.2.10. UNILEVER PLC

Chapter 10. Research Process

10.1. Research Process

10.1.1. Data Mining

10.1.2. Analysis

10.1.3. Market Estimation

10.1.4. Validation

10.1.5. Publishing

10.2. Research Attributes

10.3. Research Assumption

List of Tables

TABLE 1. Global Matcha Tea Market, report scope

TABLE 2. Global Matcha Tea Market estimates & forecasts by Region 2018-2028 (USD Billion)

TABLE 3. Global Matcha Tea Market estimates & forecasts by Product 2018-2028 (USD Billion)

TABLE 4. Global Matcha Tea Market estimates & forecasts by Grade 2018-2028 (USD Billion)

TABLE 5. Global Matcha Tea Market by segment, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 6. Global Matcha Tea Market by region, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 7. Global Matcha Tea Market by segment, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 8. Global Matcha Tea Market by region, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 9. Global Matcha Tea Market by segment, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 10. Global Matcha Tea Market by region, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 11. Global Matcha Tea Market by segment, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 12. Global Matcha Tea Market by region, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 13. Global Matcha Tea Market by segment, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 14. Global Matcha Tea Market by region, estimates & forecasts, 2018-2028 (USD Billion)

TABLE 15. U.S. Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 16. U.S. Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 17. U.S. Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 18. Canada Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 19. Canada Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 20. Canada Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 21. UK Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 22. UK Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 23. UK Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 24. Germany Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 25. Germany Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 26. Germany Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 27. RoE Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 28. RoE Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 29. RoE Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 30. China Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 31. China Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 32. China Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 33. India Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 34. India Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 35. India Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 36. Japan Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 37. Japan Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 38. Japan Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 39. RoAPAC Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 40. RoAPAC Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 41. RoAPAC Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 42. Brazil Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 43. Brazil Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 44. Brazil Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 45. Mexico Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 46. Mexico Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 47. Mexico Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 48. RoLA Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 49. RoLA Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 50. RoLA Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 51. Row Matcha Tea Market estimates & forecasts, 2018-2028 (USD Billion)

TABLE 52. Row Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 53. Row Matcha Tea Market estimates & forecasts by segment 2018-2028 (USD Billion)

TABLE 54. List of secondary sources, used in the study of global Matcha Tea Market

TABLE 55. List of primary sources, used in the study of global Matcha Tea Market

TABLE 56. Years considered for the study

TABLE 57. Exchange rates considered

 
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