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Automotive and Transportation

North America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

  • UNI4065874
  • 135 Pages
  • August 2019
  • Automotive and Transportation
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Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for North America automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Insights Presented in the Report:

Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

North America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. In 2017, augmented reality held the maximum share with a market value of $148.62 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

To understand the market of different distribution channels of North America’s HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 and is expected to remain the principal distribution channel during the forecast period.

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching $465.44 million by 2024.

For a deep dive analysis of automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada and Mexico are among some of the most dominant markets in the region for automotive HUD. The U.S. is the largest automotive market in the region, in addition to this the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the U.S. automotive HUD market.

Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

The study includes market sizing and forecasting analysis validated by authenticated key industry experts

The report presents a quick review of overall industry performance at one glance

The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments

Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.

Examination of industry attractiveness with the help of Porter’s Five Forces analysis

The study comprehensively covers the market across different segments

Deep dive regional level analysis of the industry

Customization Options:

The North America Automotive Head up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

1. MARKET INTRODUCTION

1.1 Market Definition 11

1.2 Objective of the Study 11

1.3 Limitation 11

1.4 Stakeholders 11

1.5 Currency used in the Report 12

2. RESEARCH METHODOLOGY OR ASSUMPTION 13

2.1 Secondary Data 13

2.1.1 Key Secondary Sources 13

2.2 Primary Data 13

2.2.1 Sampling Techniques & Data Collection Methods 13

2.2.2 Primary Participants 13

2.3 Key Market Indicators (Demand & Supply scenario) 13

2.3.1 Demand and Supply side Analysis 14

3. REGULATORY FRAMEWORK 15

3.1 General Overview 15

3.1.1 United States Regulation for Automotive Head Up Display 15

3.1.2 Canada Regulation for Automotive Head Up Display 15

3.1.3 Mexico Regulation for Automotive Head Up Display 16

4. INDUSTRY PERFORMANCE 17

5. EXECUTIVE SUMMARY 19

6. MARKET OVERVIEW 21

6.1 Introduction 21

6.2 Market Dynamics 22

6.2.1 Market Drivers 22

6.2.1.1 Increasing demands of High-End Luxury and Mid-Size Cars 22

6.2.1.2 Surging demand of ADAS technology 22

6.2.1.3 Rapid Advancement in Vehicle Technology 22

6.2.2 Market Restraints 23

6.2.2.1 Excessive cost of the technology 23

6.2.2.2 Evolution of Active Window Display technology 23

6.2.2.3 Growing Concerns Over Distracted Driving 23

6.2.3 Opportunities in the Market 24

6.2.3.1 Evolution of Autonomous and Electric vehicle 24

6.2.3.2 Sales of Premium and luxury vehicles 24

7. MARKET INSIGHTS, BY PRODUCT 26

7.1 General Overview 26

7.1.1 Windshield HUD 27

7.1.2 Combiner HUD 28

8. MARKET INSIGHTS, BY TECHNOLOGY 30

8.1 General Overview 30

8.1.1 Conventional HUD 31

8.1.2 Augmented Reality HUD 32

9. MARKET INSIGHTS, BY SALES CHANNEL 34

9.1 General Overview 34

9.1.1 OEM 35

9.1.2 Aftermarket 36

10. MARKET INSIGHTS, BY VEHICLE TYPE 38

10.1 General Overview 38

10.1.1 Luxury Car Head-Up Display Market 39

10.1.2 Premium Car Head-Up Display Market 40

10.1.3 SUV’s Head-Up Display Market 41

11. MARKET INSIGHTS, BY COUNTRY 43

11.1 General Overview 43

11.1.1 North America Automotive Head-Up Display Market, by Country 44

11.1.1.1 United States Automotive Head-Up Display Market 44

11.1.1.1.1 US Automotive Head-Up Display Market, by Product 45

11.1.1.1.2 US Automotive Head-Up Display Market, by Technology 45

11.1.1.1.3 US Automotive Head-Up Display Market, by Sales Channel 46

11.1.1.1.4 US Automotive Head-Up Display Market, by Vehicle Type 47

11.1.1.2 Canada Automotive Head-Up Display Market 47

11.1.1.2.1 Canada Automotive Head-Up Display Market, by Product 48

11.1.1.2.2 Canada Automotive Head-Up Display Market, by Technology 48

11.1.1.2.3 Canada Automotive Head-Up Display Market, by Sales Channel 49

11.1.1.2.4 Canada Automotive Head-Up Display Market, by Vehicle Type 50

11.1.1.3 Mexico Automotive Head-Up Display Market 50

11.1.1.3.1 Mexico Automotive Head-Up Display Market, by Product 51

11.1.1.3.2 Mexico Automotive Head-Up Display Market, by Technology 51

11.1.1.3.3 Mexico Automotive Head-Up Display Market, by Sales Channel 52

11.1.1.3.4 Mexico Automotive Head-Up Display Market, by Vehicle Type 53

11.1.1.4 Rest of North America Automotive Head-Up Display 53

11.1.1.4.1 Rest of NA Automotive Head-Up Display Market, by Product 54

11.1.1.4.2 Rest of NA Automotive Head-Up Display Market, by Technology 54

11.1.1.4.3 Rest of NA Automotive Head-Up Display Market, by Sales Channel 55

11.1.1.4.4 Rest of NA Automotive Head-Up Display Market, by Vehicle Type 56

12. COMPETITIVE SCENARIO 57

12.1 North America Automotive Head-Up Display Market Share, by Key Players, 2017 57

13. COMPANY PROFILES 59

13.1 Visteon Corporation 59

13.1.1 Key Facts 59

13.1.2 Business Description 59

13.1.3 Key Product/Services Offerings 60

13.1.4 SWOT Analysis 60

13.1.5 Key Financials 61

13.1.5.1 Revenue Split 63

13.1.6 Recent developments 63

13.2 Harman International Industries, Inc. 64

13.2.1 Key Facts 64

13.2.2 Business Description 64

13.2.3 Key Product/Services Offerings 65

13.2.4 SWOT Analysis 65

13.2.5 Key Financials 66

13.2.6 Recent developments 67

13.3 Continental AG 68

13.3.1 Key Facts 68

13.3.2 Business Description 68

13.3.3 Key Product/Services Offerings 69

13.3.4 SWOT Analysis 70

13.3.5 Key Financials 70

13.3.5.1 Revenue Split 71

13.3.6 Recent developments 72

13.4 TomTom NV 73

13.4.1 Key Facts 73

13.4.2 Business Description 73

13.4.3 Key Product/Services Offerings 74

13.4.4 SWOT Analysis 75

13.4.5 Key Financials 75

13.4.5.1 Revenue Split 77

13.4.6 Recent developments 77

13.5 AUDI AG 78

13.5.1 Key Facts 78

13.5.2 Business Description 78

13.5.3 Key Product/Services Offerings 79

13.5.4 SWOT Analysis 79

13.5.5 Key Financials 80

13.5.5.1 Revenue Split 81

13.5.6 Recent developments 82

13.6 Daimler AG 83

13.6.1 Key Facts 83

13.6.2 Business Description 83

13.6.3 Key Product/Services Offerings 84

13.6.4 SWOT Analysis 85

13.6.5 Key Financials 85

13.6.5.1 Revenue Split 86

13.6.6 Recent developments 87

13.7 Robert Bosch GmbH 88

13.7.1 Key Facts 88

13.7.2 Business Description 88

13.7.3 Key Product/Services Offerings 89

13.7.4 SWOT Analysis 90

13.7.5 Key Financials 90

13.7.5.1 Revenue Split 91

13.7.6 Recent developments 92

13.8 Denso Corporation 93

13.8.1 Key Facts 93

13.8.2 Business Description 93

13.8.3 Key Product/Services Offerings 93

13.8.4 SWOT Analysis 94

13.8.5 Key Financials 95

13.8.5.1 Revenue Split 96

13.8.6 Recent developments 98

13.9 Aptiv Plc 99

13.9.1 Key Facts 99

13.9.2 Business Description 99

13.9.3 Key Product/Services Offerings 100

13.9.4 SWOT Analysis 101

13.9.5 Key Financials 101

13.9.5.1 Revenue Split 102

13.9.6 Recent developments 103

13.10 Yazaki Corporation 104

13.10.1 Key Facts 104

13.10.2 Business Description 104

13.10.3 Key Product/Services Offerings 105

13.10.4 SWOT Analysis 105

13.10.5 Key Financials 106

13.10.6 Recent developments 107

TABLE 1 Visteon Corporation Key Facts 58

TABLE 2 Products Segmentation of Visteon Corporation 59

TABLE 3 Visteon Corporation Growth Strategy 59

TABLE 4 Harman International key facts 63

TABLE 5 Products Segmentation of Harman International 64

TABLE 6 Harman International Growth Strategy 64

TABLE 7 Continental AG key facts 67

TABLE 8 Products Segmentation of Continental AG 68

TABLE 9 Continental Growth Strategy 68

TABLE 10 TomTom key facts 72

TABLE 11 Products Segmentation of TomTom 73

TABLE 12 TomTom Growth Strategy 73

TABLE 13 Audi key facts 77

TABLE 14 Products Segmentation of Audi 78

TABLE 15 Audi Growth Strategy 78

TABLE 16 Daimler key facts 82

TABLE 17 Products Segmentation of Daimler 83

TABLE 18 Daimler Growth Strategy 83

TABLE 19 Robert Bosch key facts 87

TABLE 20 Products Segmentation of Robert Bosch 88

TABLE 21 Robert Bosch Growth Strategy 88

TABLE 22 Denso Corporation key facts 92

TABLE 23 Products Segmentation of Denso Corporation 92

TABLE 24 Denso Corporation Growth Strategy 93

TABLE 25 Aptiv Plc Key Facts 98

TABLE 26 Products Segmentation of Aptiv 99

TABLE 27 Aptiv Growth Strategy 99

TABLE 28 Yazaki Corporation key facts 103

TABLE 29 Products segmentation of Yazaki Corporation 104

TABLE 30 Yazaki Corporation Growth Strategy 104

 
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