Request for Covid-19 Impact Assessment of this Report
With surging world population and simultaneous increase in the food demand, the overall agricultural productivity must be increase drastically. The current world population of 7.6 billion is expected to reach 8.6 billion in 2030, 9.8 billion in 2050 and 11.2 billion in 2100, according to a new United Nations report. Agriculture in the 21st century faces multiple challenges. Firstly, it has to produce more food and fibre to feed a growing population with a smaller rural labour force. Secondly, more feedstocks for a potentially huge bioenergy market, contribute to overall development in many agriculture-dependent countries, and further, adopt more efficient and sustainable production methods and adapt to climate change. Hence, precision agriculture has come as a one-way solution of increasing the yield per acre of the land along with arable land. It is one of the modern agriculture practices that purposes to make agricultural productivity more efficient and supports the farmers to harvest their crops in a better way. In addition, precision agriculture is mainly based on observing, measuring and responding to crops with smart technology. Growing awareness as well as benefits of agricultural drones have tremendously given the new opportunities and possibilities to the farmers. The precision agriculture practices guide farmers in several crucial activities such as choosing right time to plant, right amount of fertilizer or pesticide to be used for maximizing overall yield. Moreover, growing complexities in agricultural work, proliferation of Big Data and supportive government initiatives to adopt modern agricultural techniques has significantly bolstered the market for precision agriculture in recent years. However, high capital investments coupled with low adoption rate among developing nations tend to impede the growth potential of the market.
“Hardware component is expected to dominate precision agriculture during the analyzed period.”
Global precision agriculture market is segmented based on component into hardware, software and service. The hardware component segment occupies the largest share and is expected to maintain its dominance throughout the forecast period 2019-2025. It is majorly used for guidance and steering systems, drones with software systems, water monitoring and soil monitoring.
“Amongst precision agriculture applications, yield monitoring tends to conquer the market during the forecast period.”
The study further bifurcates the precision agriculture into different applications including, variable rate application, field mapping, yield monitoring, crop scouting, soil monitoring, farm labor management systems and weather tracking and forecasting. Yield Monitoring holds the largest share in global precision agriculture market. Yield monitor is a mature technology, which allows the farmers to quantify and analyze the yield variations caused by soil properties, fertility management, weather conditions and other crop management factors.
Global Precision Agriculture Market by Applications, 2019-2025 (US$ Million)
“North America represents itself as one of the largest regions in terms of revenue sales for precision agriculture.”
For a deep dive analysis of the overall adoption of precision agriculture technology, detailed study is conducted for major regions/countries globally. Major regions/countries studied in the report include North America (US and Canada), Europe (France, Germany, Italy, Spain and UK), Asia Pacific (India, China, Japan and Australia) and the rest of the world. In 2018, North America constitute as the leading region in precision agriculture mainly accredited to widespread adoption of advanced information and communication in the agriculture sector. Furthermore, supportive government policies and well-developed infrastructure also act as catalyzing factors driving the market potential.
Competitive Landscape-Top 10 Market Players
Some of the major players operating in the Precision agriculture market include AGCO Corporation, AgJunction LLC, Monsanto Company, Deere and Company, AgEagle Aerial Systems., Deveron UAS, Trimble Inc, Syngenta AG, Yara International, American Robotics. With an objective to enhance their product portfolio, these players have adopted various strategies to increase adoption of precision agriculture technique in their farms to cater to customer’s requirement in terms of consistent and surging demand for food across the globe.
Reasons to buy (The research report presents):
• Current and future market size from 2018 to 2025 in terms of value (US$)
• Combined analysis of deep dive secondary research and input from primary research through Key Opinion Leader of the industry
• Country level details of the overall adoption of precision agriculture technology
• Used case studies of the technology
• A quick review of overall industry performance at a glance
• An In-depth analysis of key industry players
• Country wise detail of government and private sector initiative to encourage the adoption of precision agriculture to increase productivity
• A detailed analysis of regulatory framework, drivers, restraints, key trends and opportunities prevailing in the industry
• Examination of industry attractiveness with the help of Porter’s Five Forces analysis
• The study comprehensively covers the market across different segments and sub-segments of the technology
• Region/country Covered: North America (US, Canada), Europe (UK, Germany, France, Italy, Spain), Asia-Pacific (China, India, Japan, Australia) and Rest of World
Customization Options:
UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The global precision agriculture market can be customized to regional/country level or any other market segment.
1.1 Market Definition 17
1.2 Objective of the Study 17
1.3 Limitation 17
1.4 Stakeholders 18
1.5 Currency used in the Report 18
1.6 Scope of the Global Precision Agriculture Market Study 18
2. RESEARCH METHODOLOGY OR ASSUMPTION 19
2.1 Research Methodology for Global Precision Agriculture Market Study 19
2.1.1 Main objective of the Precision Agriculture Market Study 20
3. INDUSTRY PERFORMANCE 21
4. EXECUTIVE SUMMARY 22
5. MARKET OVERVIEW 25
5.1 Introduction 25
5.1.1 Potential Benefits and Value Addition: 26
5.1.2 Investments undertaken in recent years in Precision Agriculture: 27
5.2 Market Dynamics 28
5.2.1 Market Trend & Drivers 28
5.2.1.1 Accelerating benefits of Agricultural Drones in Precision Agriculture 28
5.2.1.2 Rising Demand for Food owing to Surging Population 30
5.2.1.2.1 Key facts about nutrition, farming, and crop varieties around the world 30
5.2.1.3 Agriculture Getting Stronger with Big Data 32
5.2.2 Market Challenges 33
5.2.2.1 Absence of Sufficient Government Initiatives 33
5.2.2.2 Lack of Internet Connectivity in Rural Areas 35
5.2.3 Market Opportunities 36
5.2.3.1 Growing application of Telematics in Agriculture 36
5.2.3.2 Growing Scope of Precision Agriculture in Developing Countries 37
6. Used Case Study of Precision Agriculture 40
6.1 Overview 40
6.1.1 Microdosing 40
6.1.1.1 Case Study: Herbicide Microdosing to Control Striga 40
6.1.1.2 Case Study: Impact of Fertiliser Microdosing on Crop Yields in Sahel 41
6.1.1.3 Case Study: Conservation Agriculture and Microdosing in Zimbabwe 41
6.1.2 Soil Testing 42
6.1.2.1 Case Study: Daktari Wa Udongo, Kenya 42
6.1.2.2 Case Study: Soil Testing in Rwanda 43
6.1.2.3 Case Study: Row Planting for Systems of Rice Intensification 43
6.1.2.4 Case Study: Row Planting in Rwanda 44
7. LEGAL & REGULATORY FRAMEWORK 45
7.1 General Overview 45
7.1.1 Data Privacy Concerns in United States 46
7.1.2 Legal Framework in respect to Agricultural Drones in North America 47
7.1.2.1 Agricultural Drones in United States 47
7.1.2.2 Agricultural Drones in Canada 47
7.1.3 Legal Framework in respect to Agricultural Drones in Asia Pacific 47
7.1.3.1 Agricultural Drones in China 47
7.1.3.2 Agricultural Drones in Japan 48
7.1.3.3 Agricultural Drones in India 48
7.1.3.3.1 Specific features of Drone Policy: 49
7.1.3.3.2 Classification of drones under the following categories: 49
7.1.3.3.3 One Time Registrations to fly drones: 50
7.1.3.3.4 General India Drone Laws 50
7.1.3.4 Agricultural Drones in Australia 51
7.1.3.4.1 New regulations and Penalties 51
7.1.4 Legal Framework in respect to Agricultural Drones in Europe 51
7.1.5 Legal Framework in respect to Agricultural Drones in Rest of World 52
8. DEMAND AND SUPPLY SIDE ANALYSIS 53
8.1 Demand Side Analysis 53
8.2 Supply Side Analysis 57
8.2.1 Top Partnerships 58
8.2.2 Top Mergers & Acquisitions 58
8.2.3 Top Funding 60
8.2.4 Top Business Expansion 62
8.2.5 Top Product Launches 63
8.2.6 Top Start-ups under Precision Agriculture Technology 64
9. VALUE CHAIN ANALYSIS 67
9.1 Value Chain Analysis 67
10. MARKET INSIGHTS BY COMPONENTS 70
10.1 General Overview 70
10.1.1 Hardware Components 71
10.1.1.1 Agricultural Drones 72
10.1.1.2 Driverless Tractors 73
10.1.1.3 Agricultural Sensors 74
10.1.2 Software Component 75
10.1.2.1 Key Features or Characteristics of Software Component to qualify for inclusion in Precision Agriculture: 75
10.1.3 Service Component 77
11. MARKET INSIGHTS BY APPLICATION 79
11.1 General Overview 79
11.1.1 Yield Monitoring 80
11.1.2 Crop Scouting 82
11.1.3 Field Mapping 83
11.1.4 Variable Rate Technology 84
11.1.5 Soil Monitoring 85
11.1.6 Weather Tracking and Forecasting 87
11.1.6.1 Key Features of Ag Premium Weather: 87
11.1.7 Farm Labour Management Services 89
12. MARKET INSIGHTS BY REGION 90
12.1 General Overview 90
12.2 North America Precision Agriculture Market (2019-2025) 91
12.2.1 North America Precision Agriculture Market by Components, 2019-2025 92
12.2.2 North America Precision Agriculture Market by Application, 2019-2025 92
12.2.3 North America Precision Agriculture Market by Country, 2019-2025 93
12.2.3.1 United States Precision Agriculture Market (2019-2025) 93
12.2.3.1.1 United States Precision Agriculture Market by Components, 2019-2025 94
12.2.3.1.2 United States Precision Agriculture Market by Application, 2019-2025 95
12.2.3.2 Canada Precision Agricultural Market (2019-2025) 95
12.2.3.2.1 Agricultural Sector Investment by Canadian Government 96
12.2.3.2.2 Canada Precision Agriculture Market by Components, 2019-2025 97
12.2.3.2.3 Canada Precision Agriculture Market by Application, 2019-2025 97
12.2.3.3 Rest of North America Precision Agriculture Market (2019-2025) 98
12.2.3.3.1 Rest of NA Precision Agriculture Market by Components, 2019-2025 99
12.2.3.3.2 Rest of NA Precision Agriculture Market by Application, 2019-2025 99
12.3 Europe Precision Agriculture Market (2019-2025) 100
12.3.1 Key Facts about Precision Farming in European Union 101
12.3.2 Europe Precision Agriculture Market by Components, 2019-2025 103
12.3.3 Europe Precision Agriculture Market by Application, 2019-2025 103
12.3.4 Europe Precision Agriculture Market by Country, 2019-2025 104
12.3.4.1 France Precision Agriculture Market (2019-2025) 104
12.3.4.1.1 Key Facts about Precision Agriculture in France 105
12.3.4.1.2 France Precision Agriculture Market by Components, 2019-2025 105
12.3.4.1.3 France Precision Agriculture Market by Application, 2019-2025 106
12.3.4.2 Germany Precision Agriculture Market (2019-2025) 106
12.3.4.2.1 Key Facts about Precision Farming in Germany 107
12.3.4.2.2 Germany Precision Agriculture Market by Components, 2019-2025 107
12.3.4.2.3 Germany Precision Agriculture Market by Application, 2019-2025 108
12.3.4.3 Spain Precision Agriculture Market (2019-2025) 108
12.3.4.3.1 Key Facts about Precision Farming in Spain 108
12.3.4.3.2 Spain Precision Agriculture Market by Components, 2019-2025 110
12.3.4.3.3 Spain Precision Agriculture Market by Application, 2019-2025 111
12.3.4.4 Italy Precision Agriculture Market (2019-2025) 111
12.3.4.4.1 Facts about the Italian Precision Agriculture Market 112
12.3.4.4.2 Italy Precision Agriculture Market by Components, 2019-2025 113
12.3.4.4.3 Italy Precision Agriculture Market by Application, 2019-2025 113
12.3.4.5 United Kingdom Precision Agriculture Market (2019-2025) 114
12.3.4.5.1 United Kingdom Precision Agriculture Market by Components, 2019-2025 115
12.3.4.5.2 United Kingdom Precision Agriculture Market by Application, 2019-2025 116
12.3.4.6 Rest of Europe Precision Agriculture Market (2019-2025) 116
12.3.4.6.1 Rest of Europe Precision Agriculture Market by Components, 2019-2025 117
12.3.4.6.2 Rest of Europe Precision Agriculture Market by Application, 2019-2025 118
12.4 Asia Pacific Precision Agriculture Market (2019-2025) 118
12.4.1 Key Agri-Tech Innovations Changing the Game for Agriculture in Asia Pacific 119
12.4.2 Asia Pacific Precision Agriculture Market by Components, 2019-2025 120
12.4.3 Asia Pacific Precision Agriculture Market by Application, 2019-2025 120
12.4.4 Asia Pacific Precision Agriculture Market by Country, 2019-2025 121
12.4.4.1 Australia Precision Agriculture Market (2019-2025) 121
12.4.4.1.1 Key Facts on Australian Agricultural Sector 122
12.4.4.1.2 Australia Precision Agriculture Market by Components, 2019-2025 122
12.4.4.1.3 Australia Precision Agriculture Market by Application, 2019-2025 123
12.4.4.2 Japan Precision Agriculture Market (2019-2025) 123
12.4.4.2.1 Key Facts on Precision Farming in Japan 124
12.4.4.2.2 Foreign Smart Agriculture Related Services Company, in Japan 125
12.4.4.2.3 Japan Precision Agriculture Market by Components, 2019-2025 125
12.4.4.2.4 Japan Precision Agriculture Market by Application, 2019-2025 126
12.4.4.3 China Precision Agriculture Market (2019-2025) 127
12.4.4.3.1 Key Facts on Precision Farming in China 127
12.4.4.3.2 China Precision Agriculture Market by Components, 2019-2025 128
12.4.4.3.3 China Precision Agriculture Market by Application, 2019-2025 128
12.4.4.4 India Precision Agriculture Market (2019-2025) 129
12.4.4.4.1 Key Facts about Precision Agriculture in India 129
12.4.4.4.2 Used Case Study of use of Precision Agriculture in India 130
12.4.4.4.3 List of Major Agritech Start-up in India 131
12.4.4.4.4 India Precision Agriculture Market by Components, 2019-2025 132
12.4.4.4.5 India Precision Agriculture Market by Application, 2019-2025 133
12.4.4.5 Rest of Asia Pacific Precision Agriculture Market (2019-2025) 133
12.4.4.5.1 Rest of APAC Precision Agriculture Market by Components, 2019-2025 133
12.4.4.5.2 Rest of APAC Precision Agriculture Market by Application, 2019-2025 134
12.5 Rest of World Precision Agriculture Market (2019-2025) 135
12.5.1 Rest of World Precision Agriculture Market by Components, 2019-2025 136
12.5.2 Rest of World Precision Agriculture Market by Application, 2019-2025 136
13. COMPETITIVE SCENARIO 137
13.1 Porter’s Five forces analysis 137
13.1.1 Bargaining power of Supplier 137
13.1.2 Bargaining power of Buyer 138
13.1.3 Industry Rivalry 138
13.1.4 Availability of Substitute 139
13.1.5 Threat of new Entrants 139
13.2 Competitive Landscape 140
13.2.1.1 Some Major acquisitions of Deere and Company: 140
13.2.2 Market Share of Key Players in Precision Agriculture, 2018 140
14. TOP COMPANY PROFILES 142
14.1 Agco Corporation 142
14.1.1 Key Facts 142
14.1.2 Business Description 142
14.1.3 Global Reach of the Company 143
14.1.4 Key Product/Services Offerings 144
14.1.5 Growth Strategy 144
14.1.6 SWOT Analysis 145
14.1.7 Key Financials 146
14.1.7.1 Revenue Split 147
14.1.8 Recent Developments 147
14.1.8.1 Partnerships (Strategic Alliance) 147
14.1.8.2 Business Expansions 148
14.2 AgJunction Inc. 149
14.2.1 Key Facts 149
14.2.2 Business Description 149
14.2.3 Key Product/Services Offerings 150
14.2.4 Growth Strategy 150
14.2.5 SWOT Analysis 150
14.2.6 Key Financials 151
14.2.6.1 Revenue Split 152
14.2.7 Recent Developments 152
14.2.7.1 Product Launch 152
14.2.7.2 Partnerships (Strategic Alliance) 153
14.2.7.3 Business Expansions 153
14.3 Trimble Inc. 154
14.3.1 Key Facts 154
14.3.2 Business Description 154
14.3.3 List of Trimble Companies 155
14.3.4 Key Product/Services Offerings 156
14.3.5 Growth Strategy 157
14.3.6 SWOT Analysis 157
14.3.7 Key Financials 158
14.3.7.1 Revenue Split 159
14.3.8 Recent Developments 160
14.3.8.1 Product Launch 160
14.3.8.2 Partnership (Strategic Alliance) 160
14.4 Deere and Company 161
14.4.1 Key Facts 161
14.4.2 Business Description 161
14.4.3 Key Product/Services Offerings 162
14.4.4 Growth Strategy 163
14.4.5 SWOT Analysis 163
14.4.6 Key Financials 164
14.4.6.1 Revenue Split 165
14.4.7 Recent Developments 165
14.4.7.1 Product Launch 165
14.4.7.2 Business Expansion & Investments 166
14.5 Monsanto Company 167
14.5.1 Key Facts 167
14.5.2 Business Description 167
14.5.2.1 Facts about the Company 167
14.5.3 Key Product/Services Offerings 168
14.5.4 Growth Strategy 168
14.5.5 SWOT Analysis 168
14.5.6 Key Financials 169
14.5.6.1 Revenue Split 170
14.5.7 Recent Developments 171
14.5.7.1 Product Launch 171
14.6 AgEagle Aerial Systems, Inc 172
14.6.1 Key Facts 172
14.6.2 Business Description 172
14.6.3 Key Product/Services Offerings 173
14.6.4 Some other Offerings of the Company 173
14.6.5 Growth Strategy 174
14.6.5.1 Forward Looking Growth Strategy of the company 174
14.6.6 SWOT Analysis 175
14.6.7 Key Financials 176
14.6.7.1 Revenue Split 177
14.6.8 Recent Developments 177
14.6.8.1 Product Launch 177
14.6.8.2 Partnership (Strategic Alliance) 178
14.6.8.3 Business Expansions 178
14.6.8.4 Merger & Acquisitions 178
14.7 Syngenta AG 179
14.7.1 Key Facts 179
14.7.2 Business Description 179
14.7.3 Key Product/Services Offerings 179
14.7.4 Growth Strategy 180
14.7.4.1 Growth Plan of the Company 181
14.7.5 SWOT Analysis 182
14.7.6 Key Financials 183
14.7.6.1 Revenue Split 184
14.7.7 Recent Developments 184
14.7.7.1 Product Launch 184
14.7.7.2 Partnership (Strategic Alliance) 185
14.7.7.3 Merger & Acquisitions 185
14.8 Yara International ASA 186
14.8.1 Key Facts 186
14.8.2 Business Description 186
14.8.3 Key Product/Services Offerings 187
14.8.4 SWOT Analysis 188
14.8.5 Key Financials 189
14.8.5.1 Revenue Split 190
14.8.6 Recent Developments 190
14.8.6.1 Product Launch 190
14.8.6.2 Partnerships (Strategic Alliance) 191
14.8.6.3 Merger & Acquisitions 191
14.9 Deveron UAS Corp 192
14.9.1 Key Facts 192
14.9.2 Business Description 192
14.9.3 Key Product/Services Offerings 192
14.9.3.1 Product and Service Category of the Company 193
14.9.3.2 Working Process of the Company 193
14.9.4 Key Financials 194
14.9.4.1 Revenue Split 195
14.9.5 Recent Developments 196
14.9.5.1 Product Launch 196
14.9.5.2 Partnership (Strategic Alliance) 196
14.9.5.3 Business Expansions 196
14.9.5.4 Merger & Acquisitions 197
14.10 American Robotics 198
14.10.1 Key Facts 198
14.10.2 Business Description 198
14.10.3 Key Product/Services Offerings 198
14.10.4 Recent Developments 199
14.10.4.1 Product Launch 199
14.10.4.2 Business Expansion & Investments 199
TABLE 2 Private Company Offering Telematics for Agriculture 37
TABLE 3 Adoption level of Precision Agriculture technologies in Developing Countries 39
TABLE 4 Precision Agricultural Technology, driving value in Agribusiness 68
TABLE 5 Precision Agriculture Services 77
TABLE 6 List of 13 EU-Funded Projects for Precision Farming Revolution 101
TABLE 7 List of Major Foreign Smart Agriculture Related Services Company, in Japan 125
TABLE 8 List of Major Agritech Start-up in India 131
TABLE 9 Agco Corporation Key Facts 142
TABLE 10 Product segmentation of Agco Corporation 144
TABLE 11 AGCO Corporation Growth Strategy 144
TABLE 12 AGCO Corporation Partnerships (Strategic Alliance) 147
TABLE 13 AGCO Corporation Business Expansions 148
TABLE 14 AgJunction Inc Key Facts 149
TABLE 15 Product segmentation of AgJunction Inc 150
TABLE 16 AgJunction Inc Growth Strategy 150
TABLE 17 AgJunction Inc. Product Launch 152
TABLE 18 AgJunction Inc. Partnerships (Strategic Alliance) 153
TABLE 19 AgJunction Inc. Business Expansions 153
TABLE 20 Trimble Inc Key Facts 154
TABLE 21 Trimble Inc Key Facts 155
TABLE 22 Product segmentation of Trimble Inc. 156
TABLE 23 Trimble Inc. Growth Strategy 157
TABLE 24 Trimble Inc Product Launch 160
TABLE 25 Trimble Inc Partnership (Strategic Alliance) 160
TABLE 26 Deere and Company Key Facts 161
TABLE 27 Product segmentation of Deere & Company 162
TABLE 28 Deere& Company Growth Strategy 163
TABLE 29 Deere & Company Product Launch 165
TABLE 30 Deere & Company Business Expansion & Investments 166
TABLE 31 Monsanto Company Key Facts 167
TABLE 32 Product segmentation of Monsanto Company 168
TABLE 33 Monsanto Company Growth Strategy 168
TABLE 34 Monsanto Company Product Launches 171
TABLE 35 Ag Eagle Aerial Systems, Inc Key Facts 172
TABLE 36 Product segmentation of AgEagle Aerial Systems, Inc 173
TABLE 37 AgEagle Aerial Systems, Inc Other Offerings 173
TABLE 38 AgEagle Aerial Systems, Inc Growth Strategy 174
TABLE 39 AgEagle Aerial Systems Product Launch 177
TABLE 40 AgEagle Aerial Systems Partnership (Strategic Alliance) 178
TABLE 41 AgEagle Aerial Systems Business Expansions 178
TABLE 42 AgEagle Aerial Systems Merger & Acquisitions 178
TABLE 43 Syngenta AG Key Facts 179
TABLE 44 Product segmentation of Syngenta AG 179
TABLE 45 Key Brands of Syngenta AG 180
TABLE 46 Syngenta AG Growth Strategy 180
TABLE 47 Syngenta AG Product Launch 184
TABLE 48 Syngenta AG Partnership (Strategic Alliance) 185
TABLE 49 Syngenta AG Merger & Acquisitions 185
TABLE 50 Yara International ASA Key Facts 186
TABLE 51 Product segmentation of Yara International ASA 187
TABLE 52 Yara International ASA Growth Strategy 187
TABLE 53 Yara International Product Launch 190
TABLE 54 Yara International Partnerships (Strategic Alliance) 191
TABLE 55 Yara International Merger & Acquisitions 191
TABLE 56 Deveron UAS Corp Key Facts 192
TABLE 57 Product segmentation of Deveron UAS Corp 192
TABLE 58 Deveron UAS Corp Growth Strategy 194
TABLE 59 Deveron UAS Corp Product Launch 196
TABLE 60 Deveron UAS Corp Partnership (Strategic Alliance) 196
TABLE 61 Deveron UAS Corp Business Expansions 196
TABLE 62 Deveron UAS Corp Merger & Acquisitions 197
TABLE 63 American Robotics Key Facts 198
TABLE 64 Product segmentation of American Robotics Company 198
TABLE 65 American Robotics Company Growth Strategy 199
TABLE 66 American Robotics Product Launch 199
TABLE 67 American Robotics Business Expansion & Investments 199
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