Hard Seltzer Market by ABV Content(ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), and Distribution Channel (Off-trade and On-trade): Global Opportunity Analysis and Industry Forecast 2021–2027
- ALL4059006
- 178 Pages
- August 2020
- Food and Beverages
Hard seltzer is a highball drink containing carbonated water, alcohol, and often fruit flavoring. The popularity of this drink has skyrocketed in 2019, and in 2020, hard seltzer recorded its highest sales in the U.S. The product has attracted young and health conscious people, owing to low alcohol content and low calories & carbohydrates.
Increase in impact of Western culture, rapid urbanization, change in perception of consumers toward the consumption of alcoholic beverages, and change in consumer preferences in the developing regions are anticipated to drive the growth of the global hard seltzer market.
The hard seltzer has been gaining considerable attention among the millennial and health-conscious people as it is low calorie, carbohydrates, and low ABV content beverage. Hard seltzer is made with all-natural gluten-free ingredients, which further promotes the growth of the global hard seltzer market during the forecast period. Moreover, hard seltzers satisfy the demand for new flavors, need for various cocktail combinations, and the convenience of usage due to insta-friendly sustainable cans. Moreover, due to these factors, the companies are trying to gain advantage from this fast-growing trend. However, stringent regulations from the government regarding the use of water resources and waste management lead to losses for the companies, which, in turn, hampers the growth of the global hard seltzer market. In addition, higher excise & custom duties and taxation policies on export & import as well as on local manufacturers restrict the expansion of the global hard seltzer market.
Presently, social media is the significantly used platform for the promotion of hard seltzer market. Whereas, online stores have been increasingly used for purchasing alcoholic beverages. Furthermore, hotel, bar, restaurants, and pubs play vital role in the sales of the hard seltzer. According to The American Beverage Association (ABA), sales of hard seltzer through on-trade channel were accounted for 45% in 2019, and it significantly decreased during the pandemic.
However, rise in innovations in the alcohol beverage industry and availability of the close substitutes are likely to hamper the growth of the hard seltzer market. Furthermore, wide spared of corona virus is disrupting the business environment of every country, which is expected to be the major challenge for the hard seltzer market grow.
The report segments the global hard seltzer into ABV content, packaging, distribution channel, and region. On the basis of ABV content, the market is categorized into ABV less than 5% and ABV more than 5%. By packaging, it is segregated into metal cans, glass bottles, and plastic bottles. According to distribution channel, it is divided into off-trade and on-trade. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Ireland, Netherland, Sweden, and rest of Europe) and Asia-Pacific (Japan, Australia, Singapore, and rest of Asia-Pacific).
The major players operating in the market are Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude, Kona Brewing Co., Lift Bridge Brewing Co., and Bud Light Seltzer.
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the global hard seltzer, with current and future trends to elucidate the imminent investment pockets in the market.
• Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
• The report provides information regarding drivers, restraints, and opportunities with impact analysis.
• A quantitative analysis of the current market and estimation for the same from 2019 to 2027 is provided to showcase the financial competency of the market.
• Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
• Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
• Competitive intelligence highlights business practices followed by leading market players across various regions.
KEY MARKET SEGMENTS
• By ABV Content
o ABV Less Than 5%
o ABV More Than 5%
• By Packaging
o Metal Cans
o Glass Bottles
o Plastic Bottles
• By Distribution Channel
o Off-trade
o On-trade
• By Region
o North America
U.S.
Canada
Mexico
o Europe
Germany
UK
Ireland
Netherland
Sweden
Rest Of Europe
o Asia-Pacific
Japan
Australia
Singapore
Rest of Asia-Pacific
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top Investment Pockets
3.3.Value chain analysis
3.4.Porter’s five forces analysis
3.4.1.Low Bargaining Power of Suppliers
3.4.2.High Bargaining Power of Buyers
3.4.3.High Threat of Substitution
3.4.4.High Threat of New Entrants
3.4.5.High Intensity of Competitive Rivalry
3.5.Market dynamics
3.5.1.Drivers
3.5.1.1.Surge in instances of AIDS/HIV and STIs
3.5.1.2.Rising millennial population
3.5.1.3.Increasing influence of social media
3.5.2.Restraints
3.5.2.1.Availability of substitute products may hamper the growth
3.5.3.Opportunities
3.5.3.1.Hard seltzer is untapped potential market
CHAPTER 4:HARD SELTZER MARKET, BY ABV CONTENT
4.1.Overview
4.1.1.Market size and forecast
4.2.ABV less than 5%
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.3.ABV more than 5%
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
CHAPTER 5:HARD SELTZER MARKET, BY PACKAGING
5.1.Overview
5.1.1.Market size and forecast
5.2.Metal Cans
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Glass Bottles
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.Plastic Bottles
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
CHAPTER 6:HARD SELTZER MARKET, BY DISTRIBUTION CHANNEL
6.1.Overview
6.1.1.Market size and forecast
6.2.Off-trade
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.3.On-trade
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
CHAPTER 7:HARD SELTZER MARKET, BY REGION
7.1.Overview
7.1.1.Market size and forecast, by region
7.2.North America
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by ABV Content.
7.2.3.Market size and forecast, by Packaging
7.2.4.Market size and forecast, by distribution channel
7.2.5.Market size and forecast, by country
7.2.5.1.U.S.
7.2.5.1.1.Market size and forecast, by ABV Content
7.2.5.1.2.Market size and forecast, by Packaging
7.2.5.1.3.Market size and forecast, by distribution channel
7.2.5.2.Canada
7.2.5.2.1.Market size and forecast, by ABV Content
7.2.5.2.2.Market size and forecast, by Packaging
7.2.5.2.3.Market size and forecast, by distribution channel
7.2.5.3.Mexico
7.2.5.3.1.Market size and forecast, by ABV Content
7.2.5.3.2.Market size and forecast, by Packaging
7.2.5.3.3.Market size and forecast, by distribution channel
7.3.Europe
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by ABV Content
7.3.3.Market size and forecast, by Packaging
7.3.4.Market size and forecast, by distribution channel
7.3.5.Market size and forecast, by country
7.3.5.1.Germany
7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel
7.3.5.2.UK
7.3.5.2.1.Market size and forecast, by ABV Content
7.3.5.2.2.Market size and forecast, by Packaging
7.3.5.2.3.Market size and forecast, by distribution channel
7.3.5.3.Ireland
7.3.5.3.1.Market size and forecast, by ABV Content
7.3.5.3.2.Market size and forecast, by Packaging
7.3.5.3.3.Market size and forecast, by distribution channel
7.3.5.4.Netherland
7.3.5.4.1.Market size and forecast, by ABV Content
7.3.5.4.2.Market size and forecast, by Packaging
7.3.5.4.3.Market size and forecast, by distribution channel
7.3.5.5.Sweden
7.3.5.5.1.Market size and forecast, by ABV Content
7.3.5.5.2.Market size and forecast, by Packaging
7.3.5.5.3.Market size and forecast, by distribution channel
7.3.5.1.Rest of Europe
7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel
7.4.Asia-Pacific
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by ABV Content
7.4.3.Market size and forecast, by Packaging
7.4.4.Market size and forecast, by distribution channel
7.4.5.Market size and forecast, by country
7.4.5.1.Japan
7.4.5.1.1.Market size and forecast, by ABV Content
7.4.5.1.2.Market size and forecast, by Packaging
7.4.5.1.3.Market size and forecast, by distribution channel
7.4.5.2.Australia
7.4.5.2.1.Market size and forecast, by ABV Content
7.4.5.2.2.Market size and forecast, by Packaging
7.4.5.2.3.Market size and forecast, by distribution channel
7.4.5.3.Singapore
7.4.5.3.1.Market size and forecast, by ABV Content
7.4.5.3.2.Market size and forecast, by Packaging
7.4.5.3.3.Market size and forecast, by distribution channel
7.4.5.4.Rest of Asia-Pacific
7.4.5.4.1.Market size and forecast, by ABV Content
7.4.5.4.2.Market size and forecast, by Packaging
7.4.5.4.3.Market size and forecast, by distribution channel
CHAPTER 8:COMPETITION LANDSCAPE
8.1.Product mapping
8.2.Competitive dashboard
8.3.Competitive heatmap
8.4.Key developments
8.4.1.Partnership
8.4.2.Product Launch
CHAPTER 9:COMPANY PROFILES
9.1.HARD SELTZER BEVERAGE COMPANY, LLC
9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.2.WHITE CLAW SELTZER WORKS
9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio
9.3.BAREFOOT CELLARS
9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments
9.4.FUTURE PROOF BRANDS LLC
9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.R&D Expenditure
9.4.7.Business performance
9.5.BON & VIV
9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.6.FICKS & CO
9.6.1.Company overview
9.6.2.Company snapshot
9.6.3.Product portfolio
9.7.NUDE BEVERAGES
9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.Business performance
9.8.KONA BREWING CO.
9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.9.LIFT BRIDGE BREWING CO.
9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D Expenditure
9.9.7.Business performance
9.10.BUD LIGHT SELTZER
9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio
TABLE 01.HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 02.ABV LESS THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.ABV MORE THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.GLOBAL HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 05.METAL CANS HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.GLASS BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.PLASTIC BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 08.HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 09.HARD SELTZER MARKET REVENUE FOR OFF-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.HARD SELTZER MARKET REVENUE FOR ON-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 11.HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 12.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 13.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 14.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 15.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 16.U.S. HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 17.U.S HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 18.U.S. HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 19.CANADA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 20.CANADA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 21.CANADA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.MEXICO HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 23.MEXICO HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 24.MEXICO HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 26.EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 27.EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 28.EUROPE HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 29.GERMANY HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 30.GERMANY HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 31.GERMANY HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 32.UK HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 33.UK HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 34.UK HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 35.IRELAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 36.IRELAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 37.IRELAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 38.NETHERLAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 39.NETHERLAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 40.NETHERLAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 41.SWEDEN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 42.SWEDEN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 43.SWEDEN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 44.REST OF EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 45.REST OF EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 46.REST OF EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 47.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 48.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 49.ASIA-PACIFICHARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 50.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 51.JAPAN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 52.JAPAN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 53.JAPAN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 54.AUSTRALIA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 55.AUSTRALIA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 56.AUSTRALIA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 57.SINGAPORE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 58.SINGAPORE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 59.SINGAPORE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 60.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 61.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 62.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 63.HARD SELTZER BEVERAGE COMPANY, LLC: KEY EXECUTIVES
TABLE 64.HARD SELTZER BEVERAGE COMPANY, LLC: COMPANY SNAPSHOT
TABLE 65.HARD SELTZER BEVERAGE COMPANY, LLC: PRODUCT PORTFOLIO
TABLE 66.WHITE CLAW SELTZER WORKS: KEY EXECUTIVES
TABLE 67.WHITE CLAW SELTZER WORKS: COMPANY SNAPSHOT
TABLE 68.WHITE CLAW SELTZER WORKS: PRODUCT PORTFOLIO
TABLE 69.BAREFOOT CELLARS: KEY EXECUTIVES
TABLE 70.BAREFOOT CELLARS: COMPANY SNAPSHOT
TABLE 71.BAREFOOT CELLARS: PRODUCT PORTFOLIO
TABLE 72.FUTURE PROOF BRANDS LLC: KEY EXECUTIVES
TABLE 73.FUTURE PROOF BRANDS LLC: COMPANY SNAPSHOT
TABLE 74.FUTURE PROOF BRANDS LLC: OPERATING SEGMENTS
TABLE 75.FUTURE PROOF BRANDS LLC: PRODUCT PORTFOLIO
TABLE 76.FUTURE PROOF BRANDS LLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 77.FUTURE PROOF BRANDS LLC: NET SALES, 2017–2019 ($MILLION)
TABLE 78.BON & VIV: KEY EXECUTIVES
TABLE 79.BON & VIV: COMPANY SNAPSHOT
TABLE 80.BON & VIV: PRODUCT PORTFOLIO
TABLE 81.FICKS & CO: COMPANY SNAPSHOT
TABLE 82.FICKS & CO: PRODUCT PORTFOLIO
TABLE 83.NUDE BEVERAGES: KEY EXECUTIVES
TABLE 84.NUDE BEVERAGES: COMPANY SNAPSHOT
TABLE 85.NUDE BEVERAGES: PRODUCT PORTFOLIO
TABLE 86.NUDE BEVERAGES: NET SALES, 2016–2018 ($MILLION)
TABLE 87.KONA BREWING CO.: KEY EXECUTIVES
TABLE 88.KONA BREWING CO.: COMPANY SNAPSHOT
TABLE 89.KONA BREWING CO.: PRODUCT PORTFOLIO
TABLE 90.LIFT BRIDGE BREWING CO.: KEY EXECUTIVES
TABLE 91.LIFT BRIDGE BREWING CO.: COMPANY SNAPSHOT
TABLE 92.LIFT BRIDGE BREWING CO.: OPERATING SEGMENTS
TABLE 93.LIFT BRIDGE BREWING CO.: PRODUCT PORTFOLIO
TABLE 94.LIFT BRIDGE BREWING CO.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 95.LIFT BRIDGE BREWING CO.: NET SALES, 2017–2019 ($MILLION)
TABLE 96.BUD LIGHT SELTZER: KEY EXECUTIVES
TABLE 97.BUD LIGHT SELTZER: COMPANY SNAPSHOT
TABLE 98.BUD LIGHT SELTZER: PRODUCT PORTFOLIO
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