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North America Green Tea Leaves Market by Type (Matcha, Sencha, Gyokuro, Longjing, and Others), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Food Service, and Others): Opportunity Analysis and Industry Forecast, 2020–2027

  • ALL4001198
  • 179 Pages
  • July 2020
  • Food and Beverages
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Green tea is derived from the leaves of Camellia Sinensis that are not withered and oxidized. Although this tea originated in China, the market is gaining traction worldwide, owing to high polyphenol and antioxidant content. In addition, green tea is the least processed form of tea available in the market, and has been associated with a number of health benefits such as it improves digestion, boosts heart & mental health, and aids in weight loss. Moreover, green tea is known to reduce tumor growth and decrease the damage caused by ultraviolet B (UVB) radiation. Furthermore, green tea consists of large number of bioactive compounds apart from flavonoids such as amino acids, caffeine, lignins, proteins, and xanthines. These maintain cardiovascular health, reduce cholesterol, check DNA damage, enhance metabolism, prevent cancer, promote neurological health, and more.

The ongoing COVID-19 pandemic has had a negative impact on the overall growth of the North America green tea leaves market. The negative impact on the growth of green tea leaves market is attributed to the issues in the supply chain and transportation. Though there have been problems in the market from the supply side, the demand of the green tea leaves in North America remains somewhat the same. Moreover, the demand for this beverage is expected to grow in the future, owing to increase in popularity of immunity boosting drinks worldwide.

The usage of green tea outside of Japan wasn’t very popular in the last decade but, as the cross-cultural interaction among western population in the Asia-Pacific increased, the usage of green tea in western economies such as Europe and North America witnessed an upsurge in growth and adoption. Furthermore, the beneficial properties of this tea made it very popular among the fitness community in the North American region which further boosted the growth of this industry in that region.

The growth of the North America green tea leaves market is driven by increase in health-related concerns of people, which is shifting their attention from carbonated drinks to healthier beverages such as tea. Furthermore, rise in café culture, surge in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are some other factors that drive the growth of the market.

However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecast period. On the contrary, surge in demand from health-conscious, young population and introduction of new flavors & varieties are anticipated to provide lucrative opportunities for expansion of the North America market.

The report segments the market based on type, nature, distribution channel, and region. By type, the market is divided into Matcha, Sencha, Gyokuro, Longjing, and others. On the basis of nature, it is fragmented into organic and conventional. By distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, food service, & others. Country wise, the North America green tea leaves market is analyzed across the U.S., Canada, and Mexico.

The major strategies adopted by key players to expand their business include new product launches and business expansion. The key players profiled in the report are Harney And Sons, Matchabar, Chacha Matcha, Matchaful, Mizubatea Co., Aiya Matcha, Encha, Kettl Tea, ITO-EN, Hibiki-An, In Pursuit Of Tea, Mariage Freres, and Rishi Tea.

KEY BENEFITS FOR STAKEHOLDERS

• The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing tea market opportunities.

• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

• In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.

• The major countries in each region are mapped according to their revenue contribution to the industry.

• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the tea industry.

KEY MARKET SEGMENTATION

• By Type

o Matcha

o Sencha

o Gyokuro

o Longjing

o Others

• By Nature

o Organic

o Conventional

• By Distribution Channel

o Supermarkets/Hypermarkets

o Specialty stores

o Food service

o Others

• By Region

o North America

 U.S.

 Canada

 Mexico

CHAPTER 1:INTRODUCTION

1.1.Report description

1.2.Key benefits for stakeholders

1.3.Key market segments

1.4.Research methodology

1.4.1.Secondary research

1.4.2.Primary research

1.5.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.North America green tea leaves market snapshot

2.2.Key findings of the study

2.3.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope

3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter's five forces analysis

3.4.Market share analysis

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Health benefits associated with green tea

3.5.1.2.Rise in awareness among people for losing weight

3.5.1.3.Expanding retail market

3.5.2.Restraints

3.5.2.1.Volatility in raw material prices

3.5.2.2.Increase in coffee consumption

3.5.3.Opportunity

3.5.3.1.Decrease in demand for carbonated drinks

3.6.Pricing analysis

3.7.Regulatory Analysis

3.8.COVID-19 impact analysis

3.8.1.Introduction

3.8.2.Impact on the food & beverage industry

3.8.3.Impact on green tea leaves market

3.9.Value Chain Analysis

3.10.Consumer sentiment analysis

CHAPTER 4:GREEN TEA LEAVES MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Matcha

4.2.1.Key market trends, growth factors, and opportunities

4.2.2.Market size and forecast

4.3.Sencha

4.3.1.Key market trends, growth factors, and opportunities

4.3.2.Market size and forecast

4.4.Gyokuro

4.4.1.Key market trends, growth factors, and opportunities

4.4.2.Market size and forecast

4.5.Longjing

4.5.1.Key market trends, growth factors, and opportunities

4.5.2.Market size and forecast

4.6.Others

4.6.1.Key market trends, growth factors, and opportunities

4.6.2.Market size and forecast

CHAPTER 5:GREEN TEA LEAVES MARKET, BY NATURE

5.1.Overview

5.1.1.Market size and forecast

5.2.Organic

5.2.1.Key market trends, growth factors, and opportunities

5.2.2.Market size and forecast

5.3.Conventional

5.3.1.Key market trends, growth factors, and opportunities

5.3.2.Market size and forecast

CHAPTER 6:GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Supermarkets/hypermarkets

6.2.1.Key market trends, growth factors, and opportunities

6.2.2.Market size and forecast

6.4.Specialty stores

6.4.1.Key market trends, growth factors, and opportunities

6.4.2.Market size and forecast

6.5.Food service

6.5.1.Key market trends, growth factors, and opportunities

6.5.2.Market size and forecast

6.6.Others

6.6.1.Key market trends, growth factors, and opportunities

6.6.2.Market size and forecast

CHAPTER 7:GREEN TEA LEAVES MARKET, BY REGION

7.1.Overview

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities

7.2.2.Market size and forecast

7.2.3.U.S.

7.2.3.1.Market size and forecast, by type

7.2.3.2.Market size and forecast, by nature

7.2.3.3.Market size and forecast, by distribution channel

7.2.4.Canada

7.2.4.1.Market size and forecast, by type

7.2.4.2.Market size and forecast, by nature

7.2.4.3.Market size and forecast, by distribution channel

7.2.5.Mexico

7.2.5.1.Market size and forecast, by type

7.2.5.2.Market size and forecast, by nature

7.2.5.3.Market size and forecast, by distribution channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Product mapping

8.2.Competitive dashboard

8.3.Competitive heatmap

CHAPTER 9:COMPANY PROFILES

9.1.AIYA AMERICA, INC.

9.1.1.Company overview

9.1.2.Key executive

9.1.3.Company snapshot

9.1.4.Product portfolio

9.2.CHA CHA HOLDINGS LLC

9.2.1.Company overview

9.2.2.Company snapshot

9.2.3.Product portfolio

9.3.ENCHA LIFE, LLC

9.3.1.Company overview

9.3.2.Key executive

9.3.3.Company snapshot

9.3.4.Product portfolio

9.4.HARNEY & SONS FINE TEAS

9.4.1.Company overview

9.4.2.Key executive

9.4.3.Company snapshot

9.4.4.Product portfolio

9.5.JAPANESE GREEN TEA HIBIKI-AN

9.5.1.Company overview

9.5.2.Company snapshot

9.5.3.Product portfolio

9.6.IN PURSUIT OF TEA

9.6.1.Company overview

9.6.2.Key executive

9.6.3.Company snapshot

9.6.4.Product portfolio

9.7.ITO EN (NORTH AMERICA), INC.

9.7.1.Company overview

9.7.2.Key executive

9.7.3.Company snapshot

9.7.4.Product portfolio

9.7.5.Business performance

9.8.KETTL TEA, INC.

9.8.1.Company overview

9.8.2.Key executive

9.8.3.Company snapshot

9.8.4.Product portfolio

9.9.MAISONS DE THÉ MARIAGE FRÈRES

9.9.1.Company overview

9.9.2.Company snapshot

9.9.3.Product portfolio

9.10.MATCHABAR LLC

9.10.1.Company overview

9.10.2.Company snapshot

9.10.3.Product portfolio

9.11.MATCHAFUL

9.11.1.Company overview

9.11.2.Company snapshot

9.11.3.Product portfolio

9.12.MIZUBA TEA CO.

9.12.1.Company overview

9.12.2.Company snapshot

9.12.3.Product portfolio

9.13.RISHI TEA & BOTANICALS

9.13.1.Company overview

9.13.2.Company snapshot

9.13.3.Product portfolio

9.14.IPPODO TEA CO., LTD.

9.14.1.Company overview

9.14.2.Key executive

9.14.3.Company snapshot

9.14.4.Product portfolio

9.15.TATA CONSUMER PRODUCTS

9.15.1.Company overview

9.15.2.Key executive

9.15.3.Company snapshot

9.15.4.Operating business segments

9.15.5.Product portfolio

9.15.6.Business performance

9.16.UNILEVER PLC

9.16.1.Company overview

9.16.2.Key executive

9.16.3.Company snapshot

9.16.4.Operating business segments

9.16.5.Product portfolio

9.16.6.R&D expenditure

9.16.7.Business performance

9.17.ASSOCIATED BRITISH FOODS PLC

9.17.1.Company overview

9.17.2.Key executive

9.17.3.Company snapshot

9.17.4.Operating business segments

9.17.5.Product portfolio

9.17.6.R&D expenditure

9.17.7.Business performance

9.18.BIGELOW TEA

9.18.1.Company overview

9.18.2.Company snapshot

9.18.3.Product portfolio

LIST OF TABLES

TABLE 01.NORTH AMERICA GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 ($MILLION)

TABLE 02.NORTH AMERICA GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 (KILOTON)

TABLE 03.NORTH AMERICA MATCHA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 04.NORTH AMERICA MATCHA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 05.NORTH AMERICA SENCHA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 06.NORTH AMERICA SENCHA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 07.NORTH AMERICA GYOKURO GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 08.NORTH AMERICA GYOKURO GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 09.NORTH AMERICA LONGJING GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 10.NORTH AMERICA LONGJING GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 11.NORTH AMERICA GREEN TEA LEAVES MARKET FOR OTHERS, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 12.NORTH AMERICA GREEN TEA LEAVES MARKET FOR OTHERS , BY COUNTRY, 2019-2027 (KILOTON)

TABLE 13.NORTH AMERICA GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 ($MILLION)

TABLE 14.NORTH AMERICA GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 (KILOTON)

TABLE 15.NORTH AMERICA ORGANIC GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 16.NORTH AMERICA ORGANIC GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 17.NORTH AMERICA CONVENTIONAL GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 18.NORTH AMERICA CONVENTIONAL GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 19.NORTH AMERICA GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)

TABLE 20.NORTH AMERICA GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (KILOTON)

TABLE 21.NORTH AMERICA GREEN TEA LEAVES MARKET FOR SUPERMARKET/HYPERMARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 22.NORTH AMERICA GREEN TEA LEAVES MARKET FOR SUPERMARKET/HYPERMARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 23.NORTH AMERICA GREEN TEA LEAVES MARKET FOR SPECIALTY STORES, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 24.NORTH AMERICA GREEN TEA LEAVES MARKET FOR SPECIALTY STORES, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 25.NORTH AMERICA GREEN TEA LEAVES MARKET FOR FOOD SERVICE, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 26.NORTH AMERICA GREEN TEA LEAVES MARKET FOR FOOD SERVICE, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 27.NORTH AMERICA GREEN TEA LEAVES MARKET FOR OTHERS, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 28.NORTH AMERICA GREEN TEA LEAVES MARKET FOR OTHERS, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 29.NORTH AMERICA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 ($MILLION)

TABLE 30.NORTH AMERICA GREEN TEA LEAVES MARKET, BY COUNTRY, 2019-2027 (KILOTON)

TABLE 31.U.S. GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 ($MILLION)

TABLE 32.U.S. GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 (KILOTON)

TABLE 33.U.S. GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 ($MILLION)

TABLE 34.U.S. GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 (KILOTON)

TABLE 35.U.S. GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)

TABLE 36.U.S. GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (KILOTON)

TABLE 37.CANADA GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 ($MILLION)

TABLE 38.CANADA GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 (KILOTON)

TABLE 39.CANADA GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 ($MILLION)

TABLE 40.CANADA GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 (KILOTON)

TABLE 41.CANADA GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)

TABLE 42.CANADA GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (KILOTON)

TABLE 43.MEXICO GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 ($MILLION)

TABLE 44.MEXICO GREEN TEA LEAVES MARKET, BY TYPE, 2019-2027 (KILOTON)

TABLE 45.MEXICO GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 ($MILLION)

TABLE 46.MEXICO GREEN TEA LEAVES MARKET, BY NATURE, 2019-2027 (KILOTON)

TABLE 47.MEXICO GREEN TEA LEAVES MARKE6.7T, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)

TABLE 48.MEXICO GREEN TEA LEAVES MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (KILOTON)

TABLE 49.AIYA AMERICA, INC.: KEY EXECUTIVE

TABLE 50.AIYA AMERICA, INC.: COMPANY SNAPSHOT

TABLE 51.AIYA AMERICA, INC.: PRODUCT PORTFOLIO

TABLE 52.CHA CHA HOLDINGS LLC: COMPANY SNAPSHOT

TABLE 53.CHA CHA HOLDINGS LLC: PRODUCT PORTFOLIO

TABLE 54.ENCHA LIFE, LLC: KEY EXECUTIVE

TABLE 55.ENCHA LIFE, LLC: COMPANY SNAPSHOT

TABLE 56.ENCHA LIFE, LLC: PRODUCT PORTFOLIO

TABLE 57.HARNEY & SONS FINE TEAS: KEY EXECUTIVE

TABLE 58.HARNEY & SONS FINE TEAS: COMPANY SNAPSHOT

TABLE 59.HARNEY & SONS FINE TEAS: PRODUCT PORTFOLIO

TABLE 60.JAPANESE GREEN TEA HIBIKI-AN: COMPANY SNAPSHOT

TABLE 61.JAPANESE GREEN TEA HIBIKI-AN: PRODUCT PORTFOLIO

TABLE 62.IN PURSUIT OF TEA: KEY EXECUTIVE

TABLE 63.IN PURSUIT OF TEA: COMPANY SNAPSHOT

TABLE 64.IN PURSUIT OF TEA: PRODUCT PORTFOLIO

TABLE 65.ITO EN (NORTH AMERICA), INC. : KEY EXECUTIVE

TABLE 66.ITO EN (NORTH AMERICA), INC. : COMPANY SNAPSHOT

TABLE 67.ITO EN (NORTH AMERICA), INC. : PRODUCT PORTFOLIO

TABLE 68.ITO EN (NORTH AMERICA), INC.: NET SALES, 2016–2018 ($MILLION)

TABLE 69.KETTL TEA, INC.: KEY EXECUTIVE

TABLE 70.KETTL TEA, INC.: COMPANY SNAPSHOT

TABLE 71.KETTL TEA, INC.: PRODUCT PORTFOLIO

TABLE 72.MAISONS DE THÉ MARIAGE FRÈRES: COMPANY SNAPSHOT

TABLE 73.MAISONS DE THÉ MARIAGE FRÈRES: PRODUCT PORTFOLIO

TABLE 74.MATCHABAR LLC: COMPANY SNAPSHOT

TABLE 75.MATCHABAR LLC: PRODUCT PORTFOLIO

TABLE 76.MATCHAFUL: COMPANY SNAPSHOT

TABLE 77.MATCHAFUL: PRODUCT PORTFOLIO

TABLE 78.MIZUBA TEA CO.: COMPANY SNAPSHOT

TABLE 79.MIZUBA TEA CO.: PRODUCT PORTFOLIO

TABLE 80.RISHI TEA & BOTANICALS: COMPANY SNAPSHOT

TABLE 81.RISHI TEA & BOTANICALS: PRODUCT PORTFOLIO

TABLE 82.IPPODO TEA CO., LTD.: KEY EXECUTIVE

TABLE 83.IPPODO TEA CO., LTD. : COMPANY SNAPSHOT

TABLE 84.IPPODO TEA CO., LTD.: PRODUCT PORTFOLIO

TABLE 85.TATA CONSUMER PRODUCTS : KEY EXECUTIVE

TABLE 86.TATA CONSUMER PRODUCTS : COMPANY SNAPSHOT

TABLE 87.TATA CONSUMER PRODUCTS : OPERATING SEGMENTS

TABLE 88.TATA CONSUMER PRODUCTS : PRODUCT PORTFOLIO

TABLE 89.TATA CONSUMER PRODUCTS : NET SALES, 2017–2019 ($MILLION)

TABLE 90.UNILEVER PLC: KEY EXECUTIVE

TABLE 91.UNILEVER PLC: COMPANY SNAPSHOT

TABLE 92.UNILEVER PLC: OPERATING SEGMENTS

TABLE 93.UNILEVER PLC: PRODUCT PORTFOLIO

TABLE 94.UNILEVER PLC: R&D EXPENDITURE, 2017–2019 ($MILLION)

TABLE 95.UNILEVER PLC: NET SALES, 2017–2019 ($MILLION)

TABLE 96.ASSOCIATED BRITISH FOODS PLC.: KEY EXECUTIVE

TABLE 97.ASSOCIATED BRITISH FOODS PLC.: COMPANY SNAPSHOT

TABLE 98.ASSOCIATED BRITISH FOODS PLC.: OPERATING SEGMENTS

TABLE 99.ASSOCIATED BRITISH FOODS PLC.: PRODUCT PORTFOLIO

TABLE 100.ASSOCIATED BRITISH FOODS PLC.: R&D EXPENDITURE, 2017–2019 ($MILLION)

TABLE 101.ASSOCIATED BRITISH FOODS PLC.: NET SALES, 2017–2019 ($MILLION)

TABLE 102.BIGELOW TEA: COMPANY SNAPSHOT

TABLE 103.BIGELOW TEA: PRODUCT PORTFOLIO

 
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