North America Tissue Towel Market - Industry Trends and Forecast to 2027

1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13

1.2 MARKET DEFINITION 13

1.3 OVERVIEW OF NORTH AMERICA TISSUE TOWEL MARKET 14

1.4 LIMITATIONS 15

1.5 MARKETS COVERED 15

2 MARKET SEGMENTATION 17

2.1 MARKETS COVERED 17

2.2 GEOGRAPHICAL SCOPE 18

2.3 YEARS CONSIDERED FOR THE STUDY 18

2.4 CURRENCY AND PRICING 18

2.5 DBMR TRIPOD DATA VALIDATION MODEL 19

2.6 TECHNOLOGY LIFE LINE CURVE 22

2.7 MULTIVARIATE MODELLING 23

2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 24

2.9 DBMR MARKET POSITION GRID 25

2.10 MARKET APPLICATION COVERAGE GRID 26

2.11 DBMR MARKET CHALLENGE MATRIX 27

2.12 IMPORT-EXPORT DATA 28

2.13 SECONDARY SOURCES 29

2.14 ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 33

5 MARKET OVERVIEW 34

5.1 DRIVERS 36

5.1.1 HIGH LEVEL OF ABSORBENCY AS COMPARED TO OTHER ALTERNATIVES INCLUDING HOT AIR DRYERS 36

5.1.2 PAPER TOWEL IS MORE ENVIRONMENTALLY EFFICIENT AS COMPARED TO ELECTRIC AIR DRYERS 37

5.1.3 INCREASING HEALTH AWARENESS AND PREVENTION FROM CROSS-CONTAMINATION 38

5.2 RESTRAINTS 39

5.2.1 ENVIRONMENTAL DEGRADATION CAUSED DUE TO TISSUE INDUSTRIES SUCH AS WATER POLLUTION, TOXIC PULPING, AND GREENHOUSE GAS EMISSIONS 39

5.2.2 ENVIRONMENTAL CONCERNS DUE TO CUTTING DOWN OF TREES IMPACTING URBAN ECOSYSTEM 41

5.2.3 STRENGTHENING OF REGULATIONS TOWARDS DEFORESTATION 42

5.3 OPPORTUNITIES 43

5.3.1 DEVELOPMENT OF ECO-FRIENDLY BIODEGRADABLE DISPOSABLE TISSUE 43

5.3.2 DEVELOPMENT OF AFFORDABLE TABLET TISSUE FOR DEVELOPING COUNTRIES 44

5.4 CHALLENGES 45

5.4.1 FLUCTUATION IN RAW MATERIAL PRICES IMPACTING BOTTOM LINE OF MANUFACTURERS 45

6 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE 46

6.1 OVERVIEW 47

6.2 ROLLED TOWELS 48

6.2.1 STANDARD ROLLS 49

6.2.2 CENTER PULL ROLLS 49

6.3 FOLDED TOWEL 50

6.3.1 CENTREFOLD 51

6.3.2 MULTI-FOLD 51

6.4 BOXED TOWELS 51

6.5 NAPKINS AND LUXURY 52

7 NORTH AMERICA TISSUE TOWEL MARKET, BY END-USER 53

7.1 OVERVIEW 54

7.2 HOME CARE 55

7.3 COMMERCIAL 56

7.3.1 OFFICE 56

7.3.2 RESTAURANTS 56

7.4 PERSONAL CARE 57

7.5 HEALTH CARE 57

7.6 HOSPITALITY 58

7.7 EDUCATION & RESEARCH INSTITUTES 58

7.8 PUBLIC WASHROOMS 58

7.9 OTHERS 59

8 NORTH AMERICA TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL 60

8.1 OVERVIEW 61

8.2 RETAIL STORES 62

8.2.1 HYPERMARKETS 62

8.2.2 SUPERMARKETS 62

8.2.3 WHOLE SALE STORE 62

8.2.4 SPECIALITY STORES 63

8.2.5 OTHERS 63

8.3 E-COMMERCE 63

8.4 DIRECT SALES 63

8.5 OTHERS 64

9 NORTH AMERICA TISSUE TOWEL MARKET BY REGION 65

9.1 NORTH AMERICA 65

9.1.1 U.S. 72

9.1.2 CANADA 75

9.1.3 MEXICO 78

10 NORTH AMERICA TISSUE TOWEL MARKET, COMPANY LANDSCAPE 81

10.1 MERGERS & ACQUISITIONS 82

10.2 NEW PRODUCT DEVELOPMENT & APPROVALS 82

10.3 EXPANSIONS 82

11 SWOT AND DATABRIDGE MARKET RESEARCH ANALYSIS 83

11.1 SWOT ANALYSIS 83

11.1.1 STRENGTH: - STRONG GEOGRAPHICAL PRESENCE 83

11.1.2 WEAKNESS: - VOLATILE INPUT PRICES 83

11.1.3 OPPORTUNITY: - STRATEGIC ACQUISITIONS 84

11.1.4 THREAT: - AVAILABLITY OF SUBSTITUTES 84

11.2 DATA BRIDGE MARKET RESEARCH ANALYSIS 84

12 COMPANY PROFILE 85

12.1 GEORGIA-PACIFIC 85

12.1.1 COMPANY SNAPSHOT 85

12.1.2 PRODUCT PORTFOLIO 85

12.1.3 RECENT DEVELOPMENT 86

12.2 PROCTER & GAMBLE 87

12.2.1 COMPANY SNAPSHOT 87

12.2.2 REVENUE ANALYSIS 87

12.2.3 PRODUCT PORTFOLIO 88

12.2.4 RECENT DEVELOPMENT 88

12.3 KCWW 89

12.3.1 COMPANY SNAPSHOT 89

12.3.2 REVENUE ANALYSIS 89

12.3.3 PRODUCT PORTFOLIO 90

12.3.4 RECENT DEVELOPMENTS 91

12.4 CASCADES INC. 92

12.4.1 COMPANY SNAPSHOT 92

12.4.2 REVENUE ANALYSIS 92

12.4.3 PRODUCT PORTFOLIO 93

12.4.4 RECENT DEVELOPMENT 95

12.5 KP TISSUE INC. 96

12.5.1 COMPANY SNAPSHOT 96

12.5.2 REVENUE ANALYSIS 96

12.5.3 PRODUCT PORTFOLIO 97

12.5.4 RECENT DEVELOPMENT 98

12.6 IRVING CONSUMER PRODUCTS LIMITED. 99

12.6.1 COMPANY SNAPSHOT 99

12.6.2 BRAND PORTFOLIO 99

12.6.3 RECENT DEVELOPMENT 101

12.7 ASALEO CARE LIMITED 102

12.7.1 COMPANY SNAPSHOT 102

12.7.2 REVENUE ANALYSIS 102

12.7.3 BRAND PORTFOLIO 103

12.7.4 RECENT DEVELOPMENT 103

12.8 BLUE RIDGE TISSUE CORPORATION 104

12.8.1 COMPANY SNAPSHOT 104

12.8.2 BRAND PORTFOLIO 104

12.8.3 RECENT DEVELOPMENT 104

12.9 ESSITY AKTIEBOLAG (PUBL). 105

12.9.1 COMPANY SNAPSHOT 105

12.9.2 REVENUE ANALYSIS 105

12.9.3 PRODUCT PORTFOLIO 106

12.9.4 RECENT DEVELOPMENTS 106

12.10 FLOWER CITY TISSUE MILLS CO 107

12.10.1 COMPANY SNAPSHOT 107

12.10.2 PRODUCT PORTFOLIO 107

12.10.3 RECENT DEVELOPMENT 108

12.11 GLOBAL TISSUE GROUP, INC. 109

12.11.1 COMPANY SNAPSHOT 109

12.11.2 PRODUCT PORTFOLIO 109

12.11.3 RECENT DEVELOPMENT 110

12.12 GORHAM PAPER & TISSUE 111

12.12.1 COMPANY SNAPSHOT 111

12.12.2 PRODUCT PORTFOLIO 111

12.12.3 RECENT DEVELOPMENT 111

12.13 METSÄ TISSUE 112

12.13.1 COMPANY SNAPSHOT 112

12.13.2 REVENUE ANALYSIS 112

12.13.3 PRODUCT PORTFOLIO 113

12.13.4 RECENT DEVELOPMENT 115

12.14 NOVA TISSUE 116

12.14.1 COMPANY SNAPSHOT 116

12.14.2 PRODUCT PORTFOLIO 116

12.14.3 RECENT DEVELOPMENT 117

12.15 WEPA HYGIENEPRODUKTE GMBH 118

12.15.1 COMPANY SNAPSHOT 118

12.15.2 PRODUCT PORTFOLIO 118

12.15.3 RECENT DEVELOPMENT 119

13 CONCLUSION 120

14 QUESTIONNAIRE 121

15 RELATED REPORTS 124

UU

TABLE 1 IMPORT DATA OF TOILET OR FACIAL TISSUE STOCK, TOWEL OR NAPKIN STOCK AND SIMILAR PAPER FOR HOUSEHOLD OR SANITARY PURPOSES, CELLULOSE WADDING AND WEBS OF CELLULOSE FIBRES, WHETHER OR NOT CREPED, CRINKLED, EMBOSSED, PERFORATED, SURFACE-COLOURED, SURFACE-DECORATED OR PRINTED, IN ROLLS OF A WIDTH > 36 CM OR IN SQUARE OR RECTANGULAR SHEETS WITH ONE SIDE > 36 CM AND THE OTHER SIDE > 15 CM IN THE UNFOLDED STATE; HS CODE: 4803 (USD THOUSAND) 28

TABLE 2 EXPORT DATA OF TOILET OR FACIAL TISSUE STOCK, TOWEL OR NAPKIN STOCK AND SIMILAR PAPER FOR HOUSEHOLD OR SANITARY PURPOSES, CELLULOSE WADDING AND WEBS OF CELLULOSE FIBRES, WHETHER OR NOT CREPED, CRINKLED, EMBOSSED, PERFORATED, SURFACE-COLOURED, SURFACE-DECORATED OR PRINTED, IN ROLLS OF A WIDTH > 36 CM OR IN SQUARE OR RECTANGULAR SHEETS WITH ONE SIDE > 36 CM AND THE OTHER SIDE > 15 CM IN THE UNFOLDED STATE; HS CODE: 4803 (USD THOUSAND) 28

TABLE 3 SUMMARY OF PRIMARY OR ESSENTIAL PROPERTIES OF AWAY FROM HOME (AFH) TISSUE PRODUCTS IN THE U.S. MARKET (2005) 36

TABLE 4 RANK ORDER 0F ENVIRONMEMNTAL IMPACT OF THE PRODUCTS (1= LOWEST IMPACT, 7 = HIGHEST IMPACT) 37

TABLE 5 NORTH AMERICA TREE GRADES CONSUMPTION, BY TISSUE TOWEL TYPE (2019) 40

TABLE 6 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 48

TABLE 7 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION) 48

TABLE 8 NORTH AMERICA ROLLED TOWELS IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (THOUSAND TONS) 48

TABLE 9 NORTH AMERICA ROLLED TOWEL IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 49

TABLE 10 NORTH AMERICA ROLLED TOWELS IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 49

TABLE 11 NORTH AMERICA ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 49

TABLE 12 NORTH AMERICA FOLDED TOWEL PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (THOUSAND TONS) 50

TABLE 13 NORTH AMERICA FOLDED TOWEL PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 50

TABLE 14 NORTH AMERICA FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 50

TABLE 15 NORTH AMERICA FOLDED TOWEL IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 51

TABLE 16 NORTH AMERICA BOXED TOWEL PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (THOUSAND TONS) 51

TABLE 17 NORTH AMERICA BOXED TOWEL PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 51

TABLE 18 NORTH AMERICA NAPKINS AND LUXURY PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (THOUSAND TONS) 52

TABLE 19 NORTH AMERICA NAPKINS AND LUXURY PRODUCT TYPE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 52

TABLE 20 NORTH AMERICA TISSUE TOWEL MARKET, BY END-USER, 2018-2027 (USD MILLION) 55

TABLE 21 NORTH AMERICA HOME CARE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 55

TABLE 22 NORTH AMERICA COMMERCIAL END-USER IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 56

TABLE 23 NORTH AMERICA COMMERCIAL END-USER IN TISSUE TOWEL MARKET, BY COMMERCIAL TYPE, 2018-2027 (USD MILLION) 56

TABLE 24 NORTH AMERICA PEESONAL CARE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 57

TABLE 25 NORTH AMERICA HEALTH CARE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 57

TABLE 26 NORTH AMERICA HOSPITALITY IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 58

TABLE 27 NORTH AMERICA EDUCATION & RESEARCH INSTITUTES IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 58

TABLE 28 NORTH AMERICA PUBLIC WASHROOMS IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 58

TABLE 29 NORTH AMERICA OTHERS IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 59

TABLE 30 NORTH AMERICA RETAIL STORE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 62

TABLE 31 NORTH AMERICA RETAIL STORE IN TISSUE TOWEL MARKET, BY RETAIL STORE DISTRIBUTION CHANNEL, 2018-2027 (USD MILLIO N) 62

TABLE 32 NORTH AMERICA E-COMMERCE IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 63

TABLE 33 NORTH AMERICA DIRECT SALES IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 63

TABLE 34 NORTH AMERICA OTHERS IN TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 64

TABLE 35 NORTH AMERICA TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (THOUSAND TONS) 68

TABLE 36 NORTH AMERICA TISSUE TOWEL MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 68

TABLE 37 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 68

TABLE 38 NORTH AMERICA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION) 68

TABLE 39 NORTH AMERICA ROLLED TOWELS IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 69

TABLE 40 NORTH AMERICA ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 69

TABLE 41 NORTH AMERICA FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027, 2018-2027 (THOUSAND TONS) 69

TABLE 42 NORTH AMERICA FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 69

TABLE 43 NORTH AMERICA TISSUE TOWEL MARKET, BY END-USER, 2018-2027 (USD MILLION) 70

TABLE 44 NORTH AMERICA COMMERCIAL TISSUE TOWEL MARKET, BY COMMERCIAL END-USER, 2018-2027 (USD MILLION) 70

TABLE 45 NORTH AMERICA TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 70

TABLE 46 NORTH AMERICA RETAIL STORE TISSUE TOWEL MARKET, BY RETAIL STORE DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 71

TABLE 47 U.S. TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 72

TABLE 48 U.S. TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION) 72

TABLE 49 U.S. ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 72

TABLE 50 U.S ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 73

TABLE 51 U.S. FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 73

TABLE 52 U.S FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 73

TABLE 53 U.S. TISSUE TOWEL MARKET, BY END-USER, 2018-2027 (USD MILLION) 73

TABLE 54 U.S. COMMERCIAL TISSUE TOWEL MARKET, BY COMMERCIAL END-USER, 2018-2027 (USD MILLION) 74

TABLE 55 U.S. TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 74

TABLE 56 U.S. RETAIL STORE IN TISSUE TOWEL MARKET, BY RETAIL STORE DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 74

TABLE 57 CANADA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 75

TABLE 58 CANADA TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION) 75

TABLE 59 CANADA ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 75

TABLE 60 CANADA ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 76

TABLE 61 CANADA FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 76

TABLE 62 CANADA FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 76

TABLE 63 CANADA TISSUE TOWEL MARKET, BY END-USER, 2018-2027 (USD MILLION) 76

TABLE 64 CANADA COMMERCIAL TISSUE TOWEL MARKET, BY COMMERCIAL END-USER, 2018-2027 (USD MILLION) 77

TABLE 65 CANADA TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 77

TABLE 66 CANADA RETAIL STORES IN TISSUE TOWEL MARKET, BY RETAIL STORES DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 77

TABLE 67 MEXICO TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 78

TABLE 68 MEXICO TISSUE TOWEL MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION) 78

TABLE 69 MEXICO ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 78

TABLE 70 MEXICO ROLLED TOWEL IN TISSUE TOWEL MARKET, BY ROLLED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 79

TABLE 71 MEXICO FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (THOUSAND TONS) 79

TABLE 72 MEXICO FOLDED TOWELS IN TISSUE TOWEL MARKET, BY FOLDED TOWELS PRODUCT TYPE, 2018-2027 (USD MILLION) 79

TABLE 73 MEXICO TISSUE TOWEL MARKET, BY END-USER, 2018-2027 (USD MILLION) 79

TABLE 74 MEXICO COMMERCIAL TISSUE TOWEL MARKET, BY COMMERCIAL END-USER, 2018-2027 (USD MILLION) 80

TABLE 75 MEXICO TISSUE TOWEL MARKET, BY DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 80

TABLE 76 MEXICO RETAIL STORES IN TISSUE TOWEL MARKET, BY RETAIL STORE DISTRIBUTION CHANNEL, 2018-2027 (USD MILLION) 80