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The Indian frozen pizza market based on crust type has been segmented into thin crust, thick crust, and others. Thick crust dominated the frozen pizza market in India in 2018 because these crust types comprise more toppings than the thin crust type. Thick crust pizza is made by rolling the dough of a pizza into thick sheets, and thus, this type needs more cooking time than thin-crust pizza types. It uses thicker ingredients and thicker dough, requiring different water-to-flour ratios, which helps increase the viscosity of dough. Frozen thick crust pizzas are prepared with more toppings than thin crusts which are contributing to people’s likeliness toward thick crust frozen pizza. The growing spending capacity of consumers, improved standards of living, and developing retail and cold chains are the factors propelling the market for thick crust pizza in India. Busy lifestyles of the working population have also led to the high consumption of thick crust frozen pizzas in India.
India frozen pizza market is bifurcated based on toppings into vegetable toppings and meat toppings. Vegetable toppings are dominating the Indian frozen pizza market. Topping is a food preparation that is put or poured on the top of the pizza to provide extra flavor and taste as well as to make it look attractive. The toppings used in pizza, include pepperoni, onions, sausages, cheese, spinach, black olives, mushrooms, chicken, and so on. The demand for vegetable toppings is attributed to its vitamins, minerals, fiber, and the phytonutrient content as well as lesser fat content than other toppings, which is further boosting the growth of India frozen pizza market.
A key trend which is projected to affect the India frozen pizza market in the coming year is the digitalization in the retail industry. There has been a continuous rise in digitalization in the retail food industry, which is one of the driving factors for frozen pizza products. This digitalization trend is expected to grow at a rapid pace in the future. The consumers are highly inclined toward online grocery shopping due to significant factors like available variety and convenience. Likewise, the introduction of new and smart apps has enabled consumers to select and order their preferred type of frozen pizza. The ease of convenience towards selecting, ordering, and buying food products through online platforms will continue to drive the India frozen pizza market.
Some of the players present in India frozen pizza market are Dot Berrys, Amy’s Kitchen, Inc, Ushvina Foods., Convenio Foods International Private Limited, Iceland Foods India Private Limited, Amul (GCCMF), among others.
The overall India frozen pizza market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the India frozen pizza market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the India frozen pizza market
1. Introduction
1.1 Scope Of The Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Indian Frozen Pizza Market – By Crust Type
1.3.2 Indian Frozen Pizza Market – By Toppings
1.3.3 Indian Frozen Pizza Market – By Distribution Channel
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Frozen Pizza Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 India PEST Analysis
4.3 Expert Opinion
5. Frozen Pizza Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Increasing Demand and Availability of Fast Food
5.1.2 Growing Modern Retail Network
5.1.3 Introduction of New Toppings
5.2 Key Market Restraints
5.2.1 Lack Of Customer Awareness Regarding Frozen Pizza
5.3 Key Market Opportunities
5.3.1 Improved Supply Chain And Infrastructural Facilities
5.4 Key Future Trends
5.4.1 Digitalization In Retail Industry
5.5 Impact Analysis
6. India Frozen Pizza Market Analysis
6.1 India Frozen Pizza Market Overview
6.2 India Frozen Pizza Market Forecast And Analysis
6.3 Market Positioning – Top 5 Players Ranking
7. India Frozen Pizza Market Analysis – By Crust Type
7.1 Overview
7.2 India Frozen Pizza Market Breakdown, By Crust Type, 2018 & 2027
7.3 Thin Crust
7.3.1 Overview
7.3.2 India Thin Crust Frozen Pizza Market Revenue and Forecasts to 2027 (US$ Thousand
)
7.4 Thick Crust
7.4.1 Overview
7.4.2 India Thick Crust Frozen Pizza Market Revenue and Forecasts to 2027 (US$ Thousand)
7.5 Others
7.5.1 Overview
7.5.2 India Other Crust Type Frozen Pizza Market Revenue and Forecasts to 2027 (US$ Thousand)
8. India Frozen Pizza Market Analysis – By Toppings
8.1 Overview
8.2 India Frozen Pizza Market Breakdown, By Topping, 2018 & 2027
8.3 Meat Toppings
8.3.1 Overview
8.3.2 India Meat Toppings Frozen Pizza Market Revenue and Forecasts to 2027 (US$ Thousand)
8.4 Vegetable Toppings
8.4.1 Overview
8.4.2 India Vegetable Toppings Frozen Pizza Market Revenue and Forecasts to 2027 (US$ Thousand)
9. India-Frozen-Pizza-Market-Analysis-By-Distribution Channel
9.1 Overview
9.2 India Frozen Pizza Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Retail
9.3.1 Overview
9.3.2 India Retail Market Revenue and Forecasts to 2027 (US$ Thousand)
9.4 Online
9.4.1 Overview
9.4.2 India Online Market Revenue and Forecasts to 2027 (US$ Thousand)
10. Industry Landscape
10.1 Strategy And Business Planning
11. Company Profiles
11.1 Dot Berrys
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.2 Amy’s Kitchen, Inc.
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Ushvina Foods
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.4 Convenio Foods International Private Limited
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.5 Iceland Foods India Private Limited
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Amul (GCCMF)
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
12. Appendix
12.1 About The Insight Partners
12.2 Glossary
Table 1. India Frozen Pizza Market Revenue Forecasts to 2027 (US$ Thousand)
Table 2. Glossary of Terms, India Frozen Pizza Market
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