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The emerging concept of juice bars and the recent trend of health awareness among the population have together contributed towards making the consumption of juices much more popular than before in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped segment of the market aimed at children. The rural market in India has huge growth potential in this regard. With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Private label juice brands are also expected to grab a larger share of the market, with the government announcing FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India.
Macro Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov - Dec 2012 - Mar - Apr 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013)
Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Fruit beverages segment - Overview of segments
Market Overview
Slide 6: Juice Market - Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e)
Manufacturing Process
Slide 7: Procurement and Processing activities
Slide 8-9: Procurement and Processing Activities - Description
Export & Import
Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013)
Slide 25: Major importing and exporting countries
Slide 26-28: Analyst's take on import and export
Drivers & Challenges
Slide 29: Drivers & Challenges - Summary
Slide 30-32: Drivers
Slide 33: Challenges
Government Rules & Regulations
Slide 34: Government regulation and control, Fiscal Policy and Taxation, Export Promotion
Trends
Slide 35: Summary
Slide 36-39: Trends
Competitive Landscape
Slide 40: Porter's Five Forces Analysis
Slide 41: Industry Players - Operational Segments
Slide 42-45: Competitive Benchmarking
Slide 46-70: Major Public Players
Slide 71-112: Major Private Players
Consumer Insights
Slide 113-118: Public opinion
Strategic Recommendations
Slide 119: Strategic Recommendations
Appendix
Slide 120: Appendix
Slide 121: Sources of Information
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