Coffee Market in India 2011

The coffee market in India has been growing due to the demand for Ready to Drink coffee and has become a part of an individuals daily consumption basket. Due to changing cultures, consumers are becoming aware of domestic and foreign brands which are boosting the consumption levels. The export promotion schemes and other subsidies by the GOI, and increasing trend of eating out coupled with the rising share of young population has driven the market.

The report begins with the market overview section providing the size and growth of coffee production and consumption in volume terms. It also provides the market segmentation of production of coffee showing the state-wise segmentation. Segmentation based on consumption is also included. The impact of changing price trend has also been analyzed. This is followed by the foreign trade value chain, followed by export structure of coffee including key countries where it is exported and the types. Import levels have also been discussed including the key importing countries.

An analysis of the drivers explain the factors for growth of the industry including rising demand for ready to drink (RTD) coffee, export promotion schemes for coffee, favorable demographics and growing disposable income. The key challenges being harmful to human health and large number of licenses that has to be acquired. Key trends in the market have also been analyzed including global players foraying into the market, investments made by PE players indicates industry potential, emergence of organic coffee, growth of franchising of emerging coffee retail shops and brand expansion into smaller cities.

The competition section provides an overview of the competitive landscape of the market with the share of players in the coffee market in terms of sales. A company portfolio has also been illustrated covering all the players that include brief profiles of the major players in the market.