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Oatmeal Market to 2027 - Global Analysis and Forecasts by Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular & Quick Rolled Oats, Instant Oats, and Others); Sales Channel (Online and Physical Stores); and Geography

  • THE3243806
  • 152 Pages
  • July 2019
  • Food and Beverages
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The global oatmeal market at US$ 9.86 Bn in 2018 and is expected to grow at a CAGR of 4.2% during the forecast period 2019 - 2027, to account to US$ 14.08 in 2027. In Europe, since 2016, almost 70% of the cereals launched are oat-based. Although porridge launches are more active in the region as compared to other regions. With the approval of the EU for oat products, health claim in 2013 increased the demand for oatmeal across Central Europe. Most of the oats consumed in Europe are produced within the region and imported across neighboring countries.

The availability, cost, nutrition, and convenience have a high impact on consumption and consumer behavior about oatmeal. Thus, propelling the growth of the oatmeal market during the forecast period. Other factors significantly impacting oatmeal market are concerns associated with food sustainability, environmental concerns, social norms, and other economic factors. Due to the change in disposable income, the trend of consumption of nutrition rich-value food products across all the countries has risen. Change in income and rapid urbanization is another critical factor driving the oatmeal market. Oat production remains stagnant for the last ten years. The European region is the largest producer of oats, and Canada is one of the largest exporters of oats. Mexico is the world’s second largest oat importer followed by Japan. The consumption of oatmeal is higher in the UK, Australia, and Canada. Apart from these countries, Poland, the US, Russia, Scandinavia are among the high consumption of oatmeal.

Regular rolled oats also called as "old fashioned" oats are steamed as whole oats grain to soften and then pressed using steel rollers, rolling them into flakes. Since they are rolled thinner, it results in reducing their cooking time and have more supple and substantial texture. These oats are commonly used to prepare cookies, bread, and muffins, among others. Further, these oats are readily available at supermarkets and are one of the most common oatmeal. On the other hand, quick oats are processed even more also and rolled into thinner flakes than regular rolled oats. Thus, they consume less cooking time than regular rolled oats.

South American oatmeal market includes countries such as Brazil, Argentina, and the Rest of South America. Around 70% of hot cereals in South America since 2016 are oat based subsequently boosting the growth of the oatmeal market in the country. Hot cereal launches in South American population prefer oat-based preparations. Also, the consumers' interest in local ingredients, including cañihua grains and pendant amaranth, offers opportunities for manufacturers to launch an extensive range of hot cereals, discovering regional traditions as well as supporting local growers. For instance, Quaker Oats a leading player in the oatmeal market, offers Oats with Andean Seeds oatmeal in Peru. It comprises of oats with cañihua grains, pendant amaranth, and powdered beans. Also, in Chile, Quaker offers multi-Seed oat with linseed, chia, peanuts, red quinoa, and almonds. Such innovations, as per the preferred taste of the people, can be a lucrative opportunity for the oatmeal players in the region. In South America, Brazil is the largest market for South American oatmeal market. Also, the high obesity rate in the region is resulting in an increasing shift towards plant proteins in the region; thus, is projected to drive the growth of the oatmeal market demand during the forecast period.

In February 2018, Nestle SA launched its organic food line (including oatmeal) in the country to capture rising interest in organic and healthy products along with increasing its oatmeal market share in the country. The company has a distribution contract with supermarket chain Pão de Açucar for the new organic line. Pão de Açucar is one of the major food retailers in Brazil. Whereas, Argentina is witnessing high growth in the middle-class population with raising awareness for healthy eating. This is expected to bolster the market growth of Argentina oatmeal market in the coming years.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Global Oatmeal Market - By Type

1.3.2 Global Oatmeal Market - By Sales Channel

1.3.3 Global Oatmeal Market - By Geography

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Oatmeal Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America PEST Analysis

4.2.2 Europe PEST Analysis

4.2.3 Asia Pacific PEST Analysis

4.2.4 Middle East & Africa PEST Analysis

4.2.5 South America PEST Analysis

4.3 Ecosystem Analysis

5. Oatmeal Market - Key Industry Dynamics

5.1 Key Market Drivers

5.1.1 Versatile health benefits

5.1.2 Rise in popularity of oats based confectionary products

5.2 Key Market Restraints

5.2.1 Impact Of Climate Change And Stringent Regulatory Norms

5.3 Key Market Opportunities

5.3.1 Recent changes in lifestyle inclined towards developing healthy eating habits

5.4 Future Trends

5.4.1 Scope for introducing innovative packaged and marketing of oatmeal products

5.5 Impact Analysis of Drivers and Restraints

6. Oatmeal Market - Global Market Analysis

6.1 Overview

6.2 Global Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

6.3 Market Positioning - Global Top 5 Players Ranking

7. Oatmeal Market Revenue and Forecasts to 2027 - By Type

7.1 Overview

7.2 Global Oatmeal Market Breakdown, By Type, 2018 & 2027

7.3 Whole Oat Groats

7.3.1 Overview

7.3.2 Whole Oat Groats Market Forecasts and Analysis

7.4 Steel Cut Oats

7.4.1 Overview

7.4.2 Steel Cut Oats Market Forecasts and Analysis

7.5 Scottish Oats

7.5.1 Overview

7.5.2 Scottish Oats Market Forecasts and Analysis

7.6 Regular & Quick Rolled Oats

7.6.1 Overview

7.6.2 Regular & Quick Rolled Oats Market Forecasts and Analysis

7.7 Instant Oats

7.7.1 Overview

7.7.2 Instant Oats Market Forecasts and Analysis

7.8 Others

7.8.1 Overview

7.8.2 Others Market Forecasts and Analysis

8. Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel

8.1 Overview

8.2 Global Oatmeal Market Breakdown, By Sales Channel, 2018 & 2027

8.3 Physical Store

8.3.1 Overview

8.3.2 Physical Store Market Forecasts and Analysis

8.4 Online

8.4.1 Overview

8.4.2 Online Market Forecasts and Analysis

9. Global Oatmeal Market- Geographical Analysis

9.1 Overview

9.2 North America Oatmeal Market Revenue and Forecasts to 2027

9.2.1 Overview

9.2.2 North America Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.2.3 North America Oatmeal Market Breakdown by Type

9.2.4 North America Oatmeal Market Breakdown by Sales Channel

9.2.5 North America Oatmeal Market Breakdown, by Key Countries

9.2.5.1 U.S. Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.2.5.1.1 U.S. Oatmeal Market Breakdown by Type

9.2.5.1.2 U.S. Oatmeal Market Breakdown by Sales Channel

9.2.5.2 Canada Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.2.5.2.1 Canada Oatmeal Market Breakdown by Type

9.2.5.2.2 Canada Oatmeal Market Breakdown by Sales Channel

9.2.5.3 Mexico Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.2.5.3.1 Mexico Oatmeal Market Breakdown by Type

9.2.5.3.2 Mexico Oatmeal Market Breakdown by Sales Channel

9.3 Europe Oatmeal Market Revenue and Forecasts to 2027

9.3.1 Overview

9.3.2 Europe Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.3 Europe Oatmeal Market Breakdown by Type

9.3.4 Europe Oatmeal Market Breakdown by Sales Channel

9.3.5 Europe Oatmeal Market Breakdown, by Key Countries

9.3.5.1 France Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.1.1 France Oatmeal Market Breakdown by Type

9.3.5.1.2 France Oatmeal Market Breakdown by Sales Channel

9.3.5.2 Germany Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.2.1 Germany Oatmeal Market Breakdown by Type

9.3.5.2.2 Germany Oatmeal Market Breakdown by Sales Channel

9.3.5.3 Italy Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.3.1 Italy Oatmeal Market Breakdown by Type

9.3.5.3.2 Italy Oatmeal Market Breakdown by Sales Channel

9.3.5.4 U.K. Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.4.1 U.K. Oatmeal Market Breakdown by Type

9.3.5.4.2 UK Oatmeal Market Breakdown by Sales Channel

9.3.5.5 Russia Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.5.1 Russia Oatmeal Market Breakdown by Type

9.3.5.5.2 Russia Oatmeal Market Breakdown by Sales Channel

9.3.5.6 Rest of Europe Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.3.5.6.1 Rest of Europe Oatmeal Market Breakdown by Type

9.3.5.6.2 Rest of Europe Oatmeal Market Breakdown by Sales Channel

9.4 Asia Pacific Oatmeal Market Revenue and Forecasts to 2027

9.4.1 Overview

9.4.2 Asia Pacific Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.3 Asia Pacific Oatmeal Market Breakdown by Type

9.4.4 Asia Pacific Oatmeal Market Breakdown by Sales Channel

9.4.5 Asia Pacific Oatmeal Market Breakdown, by Key Countries

9.4.5.1 China Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.1.1 China Oatmeal Market Breakdown by Type

9.4.5.1.2 China Oatmeal Market Breakdown by Sales Channel

9.4.5.2 Japan Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.2.1 Japan Oatmeal Market Breakdown by Type

9.4.5.2.2 Japan Oatmeal Market Breakdown by Sales Channel

9.4.5.3 India Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.3.1 India Oatmeal Market Breakdown by Type

9.4.5.3.2 India Oatmeal Market Breakdown by Sales Channel

9.4.5.4 Australia Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.4.1 Australia Oatmeal Market Breakdown by Type

9.4.5.4.2 Australia Oatmeal Market Breakdown by Sales Channel

9.4.5.5 South Korea Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.5.1 South Korea Oatmeal Market Breakdown by Type

9.4.5.5.2 South Korea Oatmeal Market Breakdown by Sales Channel

9.4.5.6 Rest of Asia-Pacific Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.4.5.6.1 Rest of Asia-Pacific Oatmeal Market Breakdown by Type

9.4.5.6.2 Rest of Asia-Pacific Oatmeal Market Breakdown by Sales Channel

9.5 Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027

9.5.1 Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.5.2 Middle East & Africa Oatmeal Market Breakdown by Type

9.5.3 Middle East & Africa Oatmeal Market Breakdown by Sales Channel

9.5.4 Middle East & Africa Oatmeal Market Breakdown, by Key Countries

9.5.4.1 UAE Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.5.4.1.1 UAE Oatmeal Market Breakdown by Type

9.5.4.1.2 UAE Oatmeal Market Breakdown by Sales Channel

9.5.4.2 Saudi Arabia Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.5.4.2.1 Saudi Arabia Oatmeal Market Breakdown by Type

9.5.4.2.2 Saudi Arabia Oatmeal Market Breakdown by Sales Channel

9.5.4.3 South Africa Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.5.4.3.1 South Africa Oatmeal Market Breakdown by Type

9.5.4.3.2 South Africa Oatmeal Market Breakdown by Sales Channel

9.5.4.4 Rest of Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.5.4.4.1 Rest of Middle East & Africa Oatmeal Market Breakdown by Type

9.5.4.4.2 Rest of Middle East & Africa Oatmeal Market Breakdown by Sales Channel

9.6 South America Oatmeal Market Revenue and Forecasts to 2027

9.6.1 South America Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.6.2 South America Oatmeal Market Breakdown by Type

9.6.3 South America Oatmeal Market Breakdown by Sales Channel

9.6.4 South America Oatmeal Market Breakdown, by Key Countries

9.6.4.1 Brazil Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.6.4.1.1 Brazil Oatmeal Market Breakdown by Type

9.6.4.1.2 Brazil Oatmeal Market Breakdown by Sales Channel

9.6.4.2 Argentina Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.6.4.2.1 Argentina Oatmeal Market Breakdown by Type

9.6.4.2.2 Argentina Oatmeal Market Breakdown by Sales Channel

9.6.4.3 Rest of South America Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

9.6.4.3.1 Rest of South America Oatmeal Market Breakdown by Type

9.6.4.3.2 Rest of South America Oatmeal Market Breakdown by Sales Channel

10. Industry Landscape

10.1 Overview

10.2 Market Initiative

10.3 Merger and Acquisition

10.4 New Development

11. Company Profiles

11.1 B&G Foods, Inc. (McCann’s Irish Oatmeal)

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Bagrry's India Ltd

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Grain Millers Inc.

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 Hamlyn's Of Scotland

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 KELLOGG CO.

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Marico Limited

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Nature's Path Foods, Inc.

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Nestlé SA

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 The Quaker Oats Company (Pepsico)

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 Weetabix

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Products and Services

11.10.4 Financial Overview

11.10.5 SWOT Analysis

11.10.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary of Terms

LIST OF TABLES

Table 1. Global Oatmeal Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2. Global Oatmeal Market Revenue and Forecasts to 2027, By Geography (US$ Mn)

Table 3. North America Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 4. North America Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel(US$ Mn)

Table 5. U.S. Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 6. U.S. Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 7. Canada Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 8. Canada Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 9. Mexico Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 10. Mexico Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 11. Europe Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 12. Europe Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 13. France Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 14. France Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 15. Germany Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 16. Germany Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 17. Italy Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 18. Italy Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 19. UK Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 20. UK Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 21. Russia Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 22. Russia Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 23. Rest of Europe Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 24. Rest of Europe Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 25. Asia Pacific Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 26. Asia Pacific Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 27. China Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 28. China Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 29. Japan Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 30. Japan Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 31. India Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 32. India Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 33. Australia Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 34. Australia Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 35. South Korea Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 36. South Korea Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 37. Rest of Asia-Pacific Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 38. Rest of Asia-Pacific Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 39. Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 40. Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 41. UAE Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 42. UAE Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 43. Saudi Arabia Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 44. Saudi Arabia Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 45. South Africa Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 46. South Africa Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 47. Rest of Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 48. Rest of Middle East & Africa Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 49. South America Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 50. South America Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 51. Brazil Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 52. Brazil Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 53. Argentina Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 54. Argentina Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 55. Rest of South America Oatmeal Market Revenue and Forecasts to 2027 - By Type (US$ Mn)

Table 56. Rest of South America Oatmeal Market Revenue and Forecasts to 2027 - By Sales Channel (US$ Mn)

Table 57. Glossary of Term: Oatmeal Market

 
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