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If a new concept has to make a presence and retention in the consumer's minds, it has to fulfill its one or more significant needs. The concept of gluten-free products finds a perfect place among health conscious consumers who are persuaded by and in favor of natural and organic ingredients consumption.
In 2014, the global market was dominated by North America, the U.S. beinga major and the most significant market both in terms of volume and value. But Europe is estimated to be the fastest growing market during our review period. In 2014, Americans spent an estimated $7 billion on gluten free foods, according to a consumer research.
Market Dynamics
One of the primary drivers for this concept is the increase in the awareness about the health benefits of these gluten-free foods.
These products are healthy to consume and fit for the digestive system. Also, a gluten-free diet is a medically recommended diet for patients suffering from celiac disease, autoimmune and inflammatory disorders.
These health benefits along with the growing gluten allergy among the people will drive and boost the growth of the gluten-free food and beverages market in the coming times.Gluten-free products range from being 200% to 500% more expensive than regular products in the same category. The market has several opportunities with regard to introducing more innovative and hybrid gluten-free products and development of a fully integrated nutrition model.
But the market for these products has undergone a major change from being specialty niche products to becoming mainstream products.
The market thus, has become highly competitive, with improvement and expansion in products being a major strategic act adopted by major players. Also, there are growing challenges in terms of improving the quality of products.
Market Segmentation
By Product Type
> Fruit, Vegetables and Legumes
> Meats, Poultry, Fish and Meat Free Substitutes
> Drinks/Beverages
> Cereals and Grains
> Bread Products
> Cookies and Snacks
> Condiments, Seasonings,Desserts, Sweets, & Spreads
> Dairy/Dairy Substitutes
The gluten-free bakery segment dominates the market. Pulses are gaining a stronger appeal for making gluten-free pastas, baked foods and snacks.
By Distribution Channel
> Supermarkets and hypermarkets
> Convenience stores
> Food and drink speciality store
Reasons such as the growth in a number of hypermarkets and supermarkets and the rising awareness levels among people have projected the supermarket and hypermarkets to lead the gluten-free food market.
Regional/Geographic Analysis
North America and Europe are the leading the market, together accounting for more than 70% of the market share. Due to low awareness among consumers, Asia- Pacific & South America regions still have smaller market. Middle East region is evolving as one to look over for these gluten-free products.
Key Players
General Mills Inc., Dr. Sch√§r, H.J Heinz Company, Freedom Foods, Boulder Brands Inc., Hain Celestial Group, Aleia's Gluten-free Foods
Report Contents:
> Global Gluten-Free Foods and Beverages Market segments
> Global Gluten-Free Foods and Beverages Market Drivers, Restraints and Opportunities
> Global Gluten-Free Foods and Beverages Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Gluten-Free Foods and Beverages Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>>US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastren Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Gluten-Free Foods and Beverages Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
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