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End User Industry
The end users are mostly the present generation people who are concerned about their health and eat healthy diets which taste bland. Natural flavour enhancers add taste without adding any harmful additives to it.
Market Dynamics
The taste of the food flavours enhancers is decided based on the preferences of people in a specific zone. This requires a lot of market research and analysis, as an “unsuitable” product may cause a huge drop in sales. Natural flavours are always preferred over the artificial ones, but the production is constrained by the availability of the natural resources. The generation-wise changes in the taste is also a factor in the production.
The market would likely be held by the existing players and a new player would face a lot of difficulties in entering these markets due to these constraints. The dimensions for innovating is highly constrained due to the health issues involved and the presence of many regulating bodies.
Market Segmentation
The global Food Flavour and Enhancer market can be segmented product-wise into natural flavours (fruit) and the monosodium glutamate (MSG) products. MSG deteriorates health causing health issues thus leading to its global widespread criticism. The various types of enhancers are sweeteners, enzymes, colorants, and spices.
Regional/Geographic Analysis
The growth of the American market for food flavour enhancers relies on the low-fat and low-carbohydrate diets of the current generation. The European market is regulated by many bodies keeping the consumers' health in mind. The Asian market is a rapidly growing one and is likely to overtake the North American market. China is the market leader in the Asia-Pacific region.
Opportunities
This segment is growing at a very fast rate globally. European and American companies can look to expand in the Asia-Pacific as it is the fastest growing market. However, new players would face immense difficulties as the market is already saturated by many big companies. These new companies would primarily have only one domain to initiate their functions from - healthy and natural enhancers.
However, there are many opportunities in this market but a lot of innovation and research is required before entering a different market.
Key Players
The key players in this market are the Swiss leader Givaudan, the French company Mane, Frutarom Industries of Israel, German leader Symrise, American companies Sensient and IFF, Japanese company Takasago, and Danisco from Denmark, Shandong Fufeng Group of China, and Ajinomoto Inc. These giants account for around XX% of the total market share.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
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