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Market Dynamics:
One of the key drivers in the current market includes growing popularity of low-fat, low-calorie and multigrain products which reduce the inherent health risks that tag along with a majority of the conventional bakery products. Growing demand for western snacks and desserts in the Asian markets has helped the industry to expand. The urban consumers today seek sugar-free and gluten-free products. The rise of in-store bakeries is another major driver of this market.The increase in online sales and demand for product innovation would further help in market growth in the future. Cake pops, a type of snack, is gaining popularity, mainly because of its compact size and the filling nature. The idea of customizable cakes is a key factor contributing to the growth of this market.
Other factors, such as rapid urbanization, demand forsemi-luxurious foods at reasonable prices, variety and the convenience of baked products, have also contributed in the market expansion.
Market Segmentation:
The global cake business can be divided on the basis of product type, mixing methods, sales channels, and geography. By product type, the market is segmented into decorated cake, wedding cake, cupcake, dessert cake, pound cake, cheesecake, snack cake, Ice cream cake, and others. Decorated cake and dessert cake together account for the majority of the market demand globally. On the basis of mixing methods, different types of cakes includefoam and sponge cakes,shortened cakes, layer cakes, pound cake flourless or low-flour cakes, angel food cake, biscuit, and chiffon cake. By sales, the market is divided into industrial/packaged cakes, artisanal cakes, and in-store bakeries. In terms of distribution channels, the market is divided into supermarkets/hypermarkets, convenience stores online sales, etc.
Geographical Analysis:
The European region, due to the Caucasian sensitivity for sweets, provides the largest market for bakery products consumption. North America stands second, in terms of consumption. Europe and North American markets are in a saturated state, with a little scope remaining for market expansion. Thedemand for industrial cakes is expected to grow in the Asia-Pacific region due to the larger consumer base and changing food habits pertaining to bakery foods.
Some of the key players in the industry includeFinsbury (U.K.), McKee Foods (U.S.), Yamazaki Baking (Japan), Hostess Brands (U.S.), Grupo Bimbo (Mexico) and Flowers Foods (U.S.).
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
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