Global Breakfast Cereals Market

Rapid urbanization, the enhanced network of distribution channels and a trend of adopting the western lifestyle in the Asian economies has helped the Breakfast Cereals Market to become a prominent segment of the Food Industry. Currently, the market has been accounted to be worth US$ XX Million and is expected to reach a height of US$ XX Million by 2021, growing at a CAGR of XX% during the forecast period. In spite of its growing popularity, breakfast alternatives like eggs, fruits, bakery items and yoghurt have always been more popular worldwide and their competition does hinder the growth of the industry.

Market Dynamics:

Women empowerment in tedious jobs, rapid betterment in lifestyles and an increasing demand for instant foods have been few of the key reasons for the anticipated growth of Cereal market. The introduction of new products in terms of flavour and nutritional value are also responsible for the growth of the industry. Increased fortification of products to enrich them with nutrients (especially Iron and Vitamin A) has made breakfast cereals healthier, hence increasing their popularity. Palm Oil is the most expensive ingredient in cereals, with a limited supply and is a restraint for production. Technological advancements in production techniques provide potential for cost cutting and can make fortified cereals a feasible option to combat malnutrition in the third world countries. In contrast to the nearly-saturated North American and European markets, there is a good enough scope in Asian markets for the industry to grow.

Also, Global breakfast cereals market possesses a brand specific market value. Popular brands like Kellogg's and Coca-Cola products account for a majority market share. Recently, chief market players have been focusing on catering to region specific breakfast habits to promote their products and increase their brand value. Hence brand loyalty and customer orientation are quite important for their market value. Mergers and acquisitions have played a key role in maintaining the monopoly of the Cereal Giants.

Market Segmentation:

The global breakfast cereals market is broadly classified by product type, ingredient type, distribution channels and geography. Rice, wheat, corn, barley, and oats are the major ingredients found in breakfast cereals. Rice-based products account for more than half of the market demand. Coming of efficient distribution channels, especially in Asian markets, where the increased number of convenience stores has proven to be a major distribution channel for cereal products. On the basis of end product type, Breakfast cereals are broadly classified by type into hot cereals and ready-to-eat (RTE). Ready-to-Eat food products form the bigger market segment in the North American and European regions. Due to sociological and culinary differences, the Asia-Pacific region shows high growth in the hot cereal segment. The growth rate of hot cereals is expected to be higher than the cold or RTE cereals owing to higher percentage of nutritional value. Global RTE cereal consumption is expected to grow fastest due to hectic lifestyle of the consumers.

Geographical Analysis:

North America and Europe are the leading consumers of Breakfast Cereal and hold the largest share in the market. Asia-Pacific is expected to have a higher growth rate because of the increasing health awareness, changing lifestyle and need for instant food options. The breakfast cereal market in China is smaller than that the U.S., UK, France and Canada. However, it is expected to expand swiftly over the forecast period.

Key players in the industry include American companies like Kellogs, the Coca-Cola Company, General Mills- to name few. Nestle, a relatively new player, plays its role in the market mainly through partnerships.

Report Contents:

> Market segments

> Market Drivers, Restraints and Opportunities

> Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in Market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage