Global Biscuits Market

The Global Biscuit business has been accounted for US$ XX Billion and is expected to grow at a CAGR of US$ XX Billion to reach XX Billion dollars in 2022. Fundamentally, the industry depends on the supply of food grain, dairy, eggs and availability of feasible distribution channels. Advancements in the baking technology and increasing number of supermarkets and retail stores worldwide have ensured a bright future to the industry. The worldwide increase in health concerns has posed a threat to the biscuits market. However, it has also provided a potential for innovation to make healthier, nutritious biscuits. Changing lifestyle and increasing demand for convenience food has helped the market to grow, especially in Asia over the last two decades.

Market Dynamics:

The Global Biscuits Market is prominently dependent upon customer indulgence. However, some of the key drivers in the market include growing popularity of trans-fat free, low calorie and multigrain products which reduce the inherent health risks that tag along with a majority of the conventional bakery products. Multigrain and sugar-free biscuits are in vogue. Frequent launching of new products in terms of flavor, texture and packet size has also helped the market to expand. The biscuit market is fragmented due to increasing influence of regional vendors- that are functional at a local, national as well as international levels- leading to fragmented and volatile market situations.

Market Segmentation:

On the basis of product type, the global biscuits market can be segmented into sweet biscuits, plain biscuits, filled/coated biscuits, savory biscuits, fortified/functional biscuits, and others. Sweet biscuits represent the largest as well as the fastest growing segment in the global biscuits market. The fortified/functional biscuits segment is also gaining tremendous popularity. The sweet biscuits market can be further be divided into butter-based, chocolate, cream-filled, plain, and wafer. By sales, the market is segmented into standard, mid-level and premium level products.

On the basis of distribution channels, the market is divided intosupermarkets/hypermarkets, specialty stores, independent stores, online sales, convenience stores,etc. Increasing presence of supermarkets, especially in the emerging Asian markets made the variety in the biscuit industry more visible and has contributed to market expansion in the region.

Geographical Analysis:

Europe, due to the Caucasian sensitivity for sweets and a well established baker culture, provides the largest market for biscuit consumption. Due to near saturation and highly fragmented market, North America and Europe, in spite of holding the bigger share in the market, the expected growth rate is lower than the developing countries. Asia-Pacific is the fastest growing market for cookies, mainly due to rapid urbanization and growing disposable income among consumers.

Some of the key players in the industry include Mondelez International (U.S.), United Biscuits (U.K.), Parle Products (India), Britannia (India) and Barilla Holding (Italy).

Report Contents:

> Market segments

> Market Drivers, Restraints and Opportunities

> Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in Market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage