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Market Dynamics:
In Europe, the number of Yogurt consumers above the age of 50 has significantly increased over recent years. Increasing awareness of the health benefits of yoghurt, which is rich in calcium and proteins, might be responsible for the trend. Some of the health benefits of yoghurt include improving digestion, boosting the immune system, etc. The increasing availability of flavoured yoghurt, with frequent introduction of new, creative flavours, is also a driver of this market. Although its low cholesterol levels make it a better alternative for breakfast, than milk, its fat levels can cause obesity, in a long run. Increasing cost of Yogurt has been the major restraining factor for the growth of the market. However, innovations in the consistency and fat content of yoghurt have helped the market to expand.
Market Segmentation:
On the basis of product type, the European market can be broadly divided into regular and fat-free yoghurt. Increasing health awareness has supported the growth of the fat-free yoghurt market. On the basis of form, the market demand is divided into Greek yoghurt, set yoghurt, yoghurt drinks, and frozen yoghurt. Set yoghurt is the leading segment and has the highest market share. The yoghurt drinks and frozen yoghurt segments are further segmented into regular and flavoured. Flavoured Yoghurts are expected to show rapid growth in the region. On the basis distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, grocery stores, online and others. Supermarkets have shown highest sales of yoghurt.
Geographical Analysis:
France is the leading consumer of Yogurt in Europe, followed by Ireland, the United Kingdom and Russia. An Average Frenchman consumes over 21.3 kg of yoghurt, while in Ireland, U.K. and Russia; the figures are 13.2kg, 10.2kg and 4.4 kg per annum respectively. The vendors compete for innovation, pricing and distribution. The private labels are expected to grow rapidly in the market during the forecast period.
Key players in the industry include Chobani Inc. (U.S.), Groupe Danone (French), General Mills (U.S.) Nestle (Swiss) and Kraft Foods Group (U.S.) -to name a few.
Report Contents:
--> Europe Yogurt Market Segments
--> Europe Yogurt Market Drivers, Restraints and Opportunities
--> Europe Yogurt Market Size & Forecast 2016 to 2022
--> Supply & Demand Value Chain
--> Europe Yogurt Market Current Trends
--> Competition &Major Companies
--> Technology and R&D Status
--> Porters Five Force Analysis
--> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
--> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
--> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.
Report Highlights:
--> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
--> Consumer and Pricing Analysis
--> Market dynamics of the industry
--> In-depth Market Segmentation
--> Historical and Projected Market Sizing in terms of volume and value
--> Recent market trends and Impact Factors
--> R&D Status and Technology Overview
--> Extensive Industry Structure Coverage
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