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Market Dynamics:
In recent years, the increase in demand for plant-based products has helped the market to expand in the region. European manufacturers are now focusing on new product developments with new launches like fresh soy drinks and hemp drinks etc. A well-established network of mainstream retailers has helped the market to have a better reach. Even today, these retailers lead the market, in terms of sales. European sales of Soy milk and non-dairy drinks are expanding by over 20% per year. Product innovations and substantial consumer demand for healthy beverages are the two factors for the anticipated growth.
Market Segmentation:
On the basis of type, the market has been categorized into soy milk, almond milk, hazelnut milk, cashew milk, oats milk, rice milk, and coconut milk, among others. Soy milk has always been the most prominent segment. On the basis of distribution channels, it is divided into supermarkets, health centers, convenience stores and department stores- where convenience stores have accounted for the largest amount of sales. Customization of the milk-alternatives and imitation of milk products have played a key role in the expansion of the market.
Geographical Analysis:
Germany has recently replaced Britain to become the largest market for Dairy Alternatives in Europe. One of the key factors for the high growth in the German market is launching of non-dairy drinks discount stores under their own private labels. Many new manufacturers have emerged in the German market since 2001, causing a boom in domestic production. U.K. leads in the consumption of chilled soya milk. The British market has doubled every two years due to the popularity of chilled soya milk as a fresh alternative to dairy milk. However, the market of non-dairy drinks is expected to grow fastest in Spain. High growth rates have attracted giant food companies to come into the Spanish market and launch their products.
Some of the key players in the industry include Danone SA (French), AlpinaProductosAlimenticios SA (Columbian), Nestle (Swiss) and Le GroupeLactalis (French).
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
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