Tea has an ever-growing market growth and it can be attributed to the changing consumer preferences towards healthier beverages. Rising awareness about the health benefits of tea acts as a predominant force in driving its demand. Also, the increasing trend of ready-to-drink tea has become significantly famous. Introduction of new flavours and convenient packs is another key factor that has helped maintain a constant demand for tea across the world.
Market Dynamics:
According to sources, in 2021, the global tea beverage market is estimated to be worth about 44.3 billion U.S. dollars.
Although, an increase in cost of raw materials due to unpredictable weather, rise in cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit the growth of the tea market. Ready-to-go packs and new flavours and variety in tea and growth in demand from the health-concerned young population are anticipated to provide lucrative opportunities for the market.
Geo analysis: Tea is majorly grown in four countries, China, India, Kenya, and Sri Lanka.
Asia-Pacific dominates the rest, registering the highest CAGR of around 6.0% in the global tea market due to high demand in China and India.
North America witnessed the second highest growth rate owing to rise in demand of tea. The Canada tea market was valued at $606 million in 2016, and is expected to reach $838 million by 2023, registering a CAGR of 4.7% during the forecast period.
Change in outlook towards social consumption of tea, increasing tea consumption among all segments of the society, growing prominence of café and quick service restaurants in urban areas has resulted in increasing demand for tea consumption across the globe.
Among the regions, APAC is estimated to account for the majority in terms of revenue share at 41.2% in 2016, followed by Europe.
According to sources, APAC market is set to witness the highest growth in terms of value over the forecast period, followed by Europe and North America.
Market Segmentation:
The Global Tea Market segment can be divided into:
> By Type - Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others
> By Packaging - Plastic Containers, Loose Tea Packets, Tea Bags, Aluminium Tins
> By Application - Residential, Commercial
> By Distribution Channel - Supermarkets/Hypermarkets, Speciality stores, convenience stores, online stores.
Key Players:
Key leading players operating in tea industry are:
Tata Global Beverages, Unilever, Associated British Foods Plc. TATA TEA, Nestle, Barry's Tea, Apeejay Surendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.
The other players in the value chain include Mighty Leaf Tea Company, Numi Organic Tea, The Republic of Tea, Tazo Tea Company, Teavana, Celestial Seasonings, Inc., Fukujuen, Harney and Sons, Kazi Tea, M. M. Ispahani Limited, DavidsTea, Tim Hortons, and Godrej Group.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch
Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Tea Market Analysis, By Processing Type
10.1. Introduction
10.2. Prominent Trends
10.3. Regulatory Guidelines
10.4. Market Size and Analysis, By Processing Type
10.4.1. White
10.4.2. Black
10.4.3. Green
10.4.4. Oolong
10.4.5. Fruit/Herbal
10.4.6. Others
10.5. Market Share Analysis and YoY Growth Rates, By
Processing Type
11. Global Tea Market Analysis, By Distribution Channel
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Distribution Channel
11.4.1. Retail
11.4.1.1. Hypermarket/Supermarket
11.4.1.2. Grocery & Convenience Stores
11.4.1.3. Independent Small Groceries
(Unorganized)
11.4.1.4. Specialty Stores
11.4.1.5. Online
11.4.1.6. Others
11.4.2. Direct Selling (Wholesale, Distributors,
Importers, etc.)
11.5. Market Share Analysis and YoY Growth Rates, By
Distribution Channel
12. Global Tea Market Analysis, By Packaging Type
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Packaging Type
12.4.1. Stand-up Pouches
12.4.2. Gusseted Bags
12.4.3. Plastic/glass Containers & Cartons
12.4.4. Tea Bags
12.4.5. Packets & Sachets
12.4.6. Metal Tins
12.4.7. Others
12.5. Market Share Analysis and YoY Growth Rates, By
Packaging Type
13. Global Tea Market Analysis, By Product Type
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Product Type
13.4.1. Instant Tea (Leaves/Powder/Premixes/Bags,
etc.)
13.4.2. Ready-to-Drink Tea
13.5. Market Share Analysis and YoY Growth Rates, By
Packaging Type
14. Global Tea Market Analysis, By End User
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By End User
14.4.1. Domestic Consumption
14.4.2. Foodservice & Institutional
14.4.2.1. Institutions (Cafeterias, Hospitals,
Schools, etc.)
14.4.2.2. Restaurants & Catering
14.5. Market Share Analysis and YoY Growth Rates, By End
User
15. North America Tea Market Analysis
15.1. Introduction
15.2. Prominent Trends
15.3.North America Tea Market Analysis, by Country
15.3.1. U.S.
15.3.2. Canada
15.4. North America Tea Market Size and Analysis, By
Processing Type
15.4.1. White
15.4.2. Black
15.4.3. Green
15.4.4. Oolong
15.4.5. Fruit/Herbal
15.4.6. Others
15.5. North America Tea Market Size and Analysis, By
Distribution Channel
15.5.1. Retail
15.5.1.1. Hypermarket/Supermarket
15.5.1.2. Grocery & Convenience Stores
15.5.1.3. Independent Small Groceries
(Unorganized)
15.5.1.4. Specialty Stores
15.5.1.5. Online
15.5.1.6. Others
15.5.2. Direct Selling (Wholesale, Distributors,
Importers, etc.)
15.6. North America Tea Market Size and Analysis, By
Packaging Type
15.6.1. Stand-up Pouches
15.6.2. Gusseted Bags
15.6.3. Plastic/glass Containers & Cartons
15.6.4. Tea Bags
15.6.5. Packets & Sachets
15.6.6. Metal Tins
15.6.7. Others
15.7. North America Tea Market Size and Analysis, By
Product Type
15.7.1. Instant Tea (Leaves/Powder/Premixes/Bags,
etc.)
15.7.2. Ready-to-Drink Tea
15.8. North America Tea Market Size and Analysis, By End
User
15.8.1. Domestic Consumption
15.8.2. Foodservice & Institutional
15.8.2.1. Institutions (Cafeterias, Hospitals,
Schools, etc.)
15.8.2.2. Restaurants & Catering
16. Europe Tea Market Analysis
16.1. Introduction
16.2. Prominent Trends
16.3. Europe Tea Market Analysis, by Country
16.3.1. Germany
16.3.2. U.K.
16.3.3. Spain
16.3.4. France
16.3.5. Italy
16.3.6. Russia
16.3.7. Others
16.4. Europe Tea Market Size and Analysis, By Processing
Type
16.4.1. White
16.4.2. Black
16.4.3. Green
16.4.4. Oolong
16.4.5. Fruit/Herbal
16.4.6. Others
16.5. Europe Tea Market Size and Analysis, By Distribution
Channel
16.5.1. Retail
16.5.1.1. Hypermarket/Supermarket
16.5.1.2. Grocery & Convenience Stores
16.5.1.3. Independent Small Groceries
(Unorganized)
16.5.1.4. Specialty Stores
16.5.1.5. Online
16.5.1.6. Others
16.5.2. Direct Selling (Wholesale, Distributors,
Importers, etc.)
16.6. Europe Tea Market Size and Analysis, By Packaging
Type
16.6.1. Stand-up Pouches
16.6.2. Gusseted Bags
16.6.3. Plastic/glass Containers & Cartons
16.6.4. Tea Bags
16.6.5. Packets & Sachets
16.6.6. Metal Tins
16.6.7. Others
16.7. Europe Tea Market Size and Analysis, By Product Type
16.7.1. Instant Tea (Leaves/Powder/Premixes/Bags,
etc.)
16.7.2. Ready-to-Drink Tea
16.8. Europe Tea Market Size and Analysis, By End User
16.8.1. Domestic Consumption
16.8.2. Foodservice & Institutional
16.8.2.1. Institutions (Cafeterias, Hospitals,
Schools, etc.)
16.8.2.2. Restaurants & Catering
17. India Tea Industry
17.1. Introduction
17.2. India Tea Industry Structure
17.2.1. Cultivated Area and Methods
17.2.2. Crop Seasonality
17.2.3. Types of Tea Cultivated
17.2.4. Market Dynamics
17.2.4.1. Drivers
17.2.4.2. Restraints
17.2.4.3. Opportunities
17.2.5. R&D Status and Technology Overview
17.3. Macroeconomic Factors
17.3.1. % Share of GDP
17.3.2. Labor Force Participation
17.3.3. Regulatory Framework
17.4. India Tea Market, Trade Analysis – Value & Volume
17.4.1. Tea Export Statistics, 2008-2020
17.4.2. Tea Import Statistics, 2008 – 2020
17.4.3. Tea Production Statistics, 2008 - 2020
17.5. Pricing Analysis (Export/Import)
17.6. Major Trading Partners and Opportunities
17.7. India Tea Market Analysis – Consumption by
Processing Type (US$ Mn, Metric Tons)
17.7.1. White Tea
17.7.2. Black Tea
17.7.3. Oolong Tea
17.7.4. Green Tea
17.7.5. Others
18. Industry Structure
18.1. Porters Five Forces Analysis
18.1.1. Bargaining Power of Suppliers
18.1.2. Bargaining Power of Buyers
18.1.3. Threat of New Entrants
18.1.4. Threat of Substitute Products and Services
18.1.5. Internal Rivalry
18.2.Supply Chain Analysis and Profitability Margins
18.3.Market Share Analysis
18.4. Strategic Analysis
18.4.1. Competitive Strategies
18.4.2. Mergers & Acquisitions Activity
18.4.3. Co-operative Agreements
18.5. Critical Success Factor (CSF) Analysis (Technology &
Manufacturing, Design & Features, Brand Reputation,
Distribution Network, Marketing)
18.6.Company Profiles (Overview, Product/Service Details,
Geographic Scope, Financials, Strategic Intent & Approach
and Key developments)
18.6.1. PepsiCo Inc
18.6.2. Coca-Cola Co
18.6.3. The Monster Beverage Corp
18.6.4 Red Bull GmbH
18.6.5 TC Pharmaceutical Industry Co Ltd
18.6.6. Guangdong Jianlibao Group
18.6.7. Fujian Dali Food Co Ltd
18.6.8. Rockstar Inc
18.6.9. Taisho Pharmaceutical Co Ltd
18.6.10. Thai Beverage PCL
18.6.11. Asia Brewery Inc
18.6.12. GlaxoSmithKline Plc
19. Prognosis for the Future
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