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Today, the growing awareness about the health benefits associated with stevia including low-calorie and high protein ingredient is leading to the extensive use of these products in the food and beverage industry, thus driving the growth of the stevia market
Market Dynamics
In recent years, the stevia market has witnessed an uptick in emerging countries across the globe owing to increasing awareness about its various health benefits. With the rise in population, coupled with an increasing GDP, the global stevia market is expected to show double digit growth in the future.
Factors like increasing urbanization, changing eating habits, encouraging government initiatives and rise in the consumption of stevia products are auguring positive signs for the growth of the market, especially in the prospering countries of Asia Pacific region such as India and China
Moreover, new product development and high levels of marketing support are expected to further boost the market growth during the forecast period. On the contrary, as a sweetener, stevia and stevia products have always been on the news due to various regulatory constraints. This poses a major threat to the growth of the stevia market. In addition, the availability of other low calorie is expected to further diminish the market growth.
Market Segmentation
The global stevia market is fragmented on the basis of Extract Type, Application, and Form.
> Extract Type - Whole leaf, Powdered, Liquid
> Application - Dairy, Bakery & Confectionery, Tabletop sweeteners, Beverages, Convenience foods, Others
> Form - Dry, Liquid
Geographical Analysis
Geographically, the global stevia market analysis reveals that North America represents the most lucrative market, followed by Asia Pacific (excluding Japan) and Latin America. In Asia Pacific, India and China provide great opportunities for stevia manufacturers in the near future. Increasing exports of stevia from Japan to other regions, along with the soaring prices of stevia has resulted in a decreasing growth of the market in Japan. Moreover, the Middle East and African region is expected to rise as a potential market during the later years of the forecast period due to increasing disposable income and modern retail infrastructure.
Key Players
Upstream market players offering stevia to other manufacturers in the baking industry to develop innovative baked products include Cargill (U.S.) and PureCircle Ltd. (Malaysia). The downstream market players involved in direct distribution of stevia to retail stores and customers include Ingredion Inc. (U.S.), GLG Life Tech Corporation (Canada), and Tate & Lyle PLC (U.K.).
Report Contents:
> Global Stevia Market segments
> Global Stevia Market Drivers, Restraints and Opportunities
> Global Stevia Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Stevia Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>>US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastren Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Stevia Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Stevia Market Analysis, By Market Type
10.1. Introduction
10.2. Prominent Trends
10.3. Regulatory Guidelines
10.4. Market Size and Analysis, By Market Type
10.4.1. Packaged Consumer Products
10.4.2. Industrial Bulk Sales
10.4.2.1. Beverages
10.4.2.2. Bakery and Confectionery
10.4.2.3. Functional Foods
10.4.2.4. Dietary Supplements
10.4.2.5. Others
10.5. Market Share Analysis and YoY Growth Rates, By Market Type
11. Global Stevia Market Analysis, By Stevia Type
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Stevia Type
11.4.1. Green Leaf Stevia
11.4.2. Stevia Extracts
11.4.3. Altered Stevia Blends
11.5. Market Share Analysis and YoY Growth Rates, By Stevia Type
12. Global Stevia Market Analysis, By Product Form
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Product Form
12.4.1. Powder
12.4.2. Liquid Concentrate
12.4.3. Tablets and Capsules
12.5. Market Share Analysis and YoY Growth Rates, By Product Form
13. Global Stevia Market Analysis, By Distribution Channel
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Distribution Channel
13.4.1. Retail
13.4.1.1. Hypermarket/Supermarkets
13.4.1.2. Grocery and Convenience Stores
13.4.1.3. Specialty Stores
13.4.1.4. Online
13.4.2. Industrial Sales
13.4.2.1. Distributors and Wholesalers
13.4.2.2. Manufacturer - End User Partnerships
13.4.3. Others
13.5. Market Share Analysis and YoY Growth Rates, By Distribution Channel
14. Global Stevia Market Analysis, By Region
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By Region
14.4.1. North America
14.4.2. Latin America
14.4.3. Europe
14.4.4. Asia Pacific
14.4.5. Middle East & Africa (MEA)
14.5. Market Share Analysis and YoY Growth Rates, By Region
15. North America Stevia Market Analysis
15.1. Introduction
15.2. Prominent Trends
15.3. North America Stevia Market Analysis, By Country
15.3.1. U.S.
15.3.2. Canada
15.4. North America Stevia Market Size and Analysis, By Market Type
15.4.1. Packaged Consumer Products
15.4.2. Industrial Bulk Sales
15.4.2.1. Beverages
15.4.2.2. Bakery and Confectionery
15.4.2.3. Functional Foods
15.4.2.4. Dietary Supplements
15.4.2.5. Others
15.5. North America Stevia Market Size and Analysis, By Stevia Type
15.5.1. Green Leaf Stevia
15.5.2. Stevia Extracts
15.5.3. Altered Stevia Blends
15.6. North America Stevia Market Size and Analysis, By Product Form
15.6.1. Powder
15.6.2. Liquid Concentrate
15.6.3. Tablets and Capsules
15.7. North America Stevia Market Size and Analysis, By Distribution Channel
15.7.1. Retail
15.7.1.1. Hypermarket/Supermarkets
15.7.1.2. Grocery and Convenience Stores
15.7.1.3. Specialty Stores
15.7.1.4. Online
15.7.2. Industrial Sales
15.7.2.1. Distributors and Wholesalers
15.7.2.2. Manufacturer - End User Partnerships
15.7.3. Others
15.8. North America Stevia Market Share Analysis and YoY Growth Rates
15.8.1. By Market Type
15.8.2. By Stevia Type
15.8.3. By Product Form
15.8.4. By Distribution Channel
16. Latin America Stevia Market Analysis
16.1. Introduction
16.2. Prominent Trends
16.3. Latin America Stevia Market Analysis, By Country
16.3.1. Mexico
16.3.2. Brazil
16.3.3. Others
16.4. Latin America Stevia Market Size and Analysis, By Market Type
16.4.1. Packaged Consumer Products
16.4.2. Industrial Bulk Sales
16.4.2.1. Beverages
16.4.2.2. Bakery and Confectionery
16.4.2.3. Functional Foods
16.4.2.4. Dietary Supplements
16.4.2.5. Others
16.5. Latin America Stevia Market Size and Analysis, By Stevia Type
16.5.1. Green Leaf Stevia
16.5.2. Stevia Extracts
16.5.3. Altered Stevia Blends
16.6. Latin America Stevia Market Size and Analysis, By Product Form
16.6.1. Powder
16.6.2. Liquid Concentrate
16.6.3. Tablets and Capsules
16.7. Latin America Stevia Market Size and Analysis, By Distribution Channel
16.7.1. Retail
16.7.1.1. Hypermarket/Supermarkets
16.7.1.2. Grocery and Convenience Stores
16.7.1.3. Specialty Stores
16.7.1.4. Online
16.7.2. Industrial Sales
16.7.2.1. Distributors and Wholesalers
16.7.2.2. Manufacturer - End User Partnerships
16.7.3. Others
16.8. Latin America Stevia Market Share Analysis and YoY Growth Rates
16.8.1. By Market Type
16.8.2. By Stevia Type
16.8.3. By Product Form
16.8.4. By Distribution Channel
17. Europe Stevia Market Analysis
17.1. Introduction
17.2. Prominent Trends
17.3. Europe Stevia Market Analysis, By Country
17.3.1. Germany
17.3.2. U.K.
17.3.3. Spain
17.3.4. France
17.3.5. Italy
17.3.6. Russia
17.3.7. Others
17.4. Europe Stevia Market Size and Analysis, By Market Type
17.4.1. Packaged Consumer Products
17.4.2. Industrial Bulk Sales
17.4.2.1. Beverages
17.4.2.2. Bakery and Confectionery
17.4.2.3. Functional Foods
17.4.2.4. Dietary Supplements
17.4.2.5. Others
17.5. Europe Stevia Market Size and Analysis, By Stevia Type
17.5.1. Green Leaf Stevia
17.5.2. Stevia Extracts
17.5.3. Altered Stevia Blends
17.6. Europe Stevia Market Size and Analysis, By Product Form
17.6.1. Powder
17.6.2. Liquid Concentrate
17.6.3. Tablets and Capsules
17.7. Europe Stevia Market Size and Analysis, By Distribution Channel
17.7.1. Retail
17.7.1.1. Hypermarket/Supermarkets
17.7.1.2. Grocery and Convenience Stores
17.7.1.3. Specialty Stores
17.7.1.4. Online
17.7.2. Industrial Sales
17.7.2.1. Distributors and Wholesalers
17.7.2.2. Manufacturer - End User Partnerships
17.7.3. Others
17.8. Europe Stevia Market Share Analysis and YoY Growth Rates
17.8.1. By Market Type
17.8.2. By Stevia Type
17.8.3. By Product Form
17.8.4. By Distribution Channel
18. Asia Pacific Stevia Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. Asia Pacific Stevia Market Analysis, By Country
18.3.1. India
18.3.2. China
18.3.3. Australia & New Zealand
18.3.4. Japan
18.3.5. Others
18.4. Asia Pacific Stevia Market Size and Analysis, By Market Type
18.4.1. Packaged Consumer Products
18.4.2. Industrial Bulk Sales
18.4.2.1. Beverages
18.4.2.2. Bakery and Confectionery
18.4.2.3. Functional Foods
18.4.2.4. Dietary Supplements
18.4.2.5. Others
18.5. Asia Pacific Stevia Market Size and Analysis, By Stevia Type
18.5.1. Green Leaf Stevia
18.5.2. Stevia Extracts
18.5.3. Altered Stevia Blends
18.6. Asia Pacific Stevia Market Size and Analysis, By Product Form
18.6.1. Powder
18.6.2. Liquid Concentrate
18.6.3. Tablets and Capsules
18.7. Asia Pacific Stevia Market Size and Analysis, By Distribution Channel
18.7.1. Retail
18.7.1.1. Hypermarket/Supermarkets
18.7.1.2. Grocery and Convenience Stores
18.7.1.3. Specialty Stores
18.7.1.4. Online
18.7.2. Industrial Sales
18.7.2.1. Distributors and Wholesalers
18.7.2.2. Manufacturer - End User Partnerships
18.7.3. Others
18.8. Asia Pacific Stevia Market Share Analysis and YoY Growth Rates
18.8.1. By Market Type
18.8.2. By Stevia Type
18.8.3. By Product Form
18.8.4. By Distribution Channel
19. Middle East and Africa (MEA) Stevia Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Middle East and Africa (MEA) Stevia Market Analysis, By Country
19.3.1. GCC Countries
19.3.2. South Africa
19.3.3. North Africa
19.3.4. Rest of Middle East and Africa
19.4. Middle East and Africa (MEA) Stevia Market Size and Analysis, By Market Type
19.4.1. Packaged Consumer Products
19.4.2. Industrial Bulk Sales
19.4.2.1. Beverages
19.4.2.2. Bakery and Confectionery
19.4.2.3. Functional Foods
19.4.2.4. Dietary Supplements
19.4.2.5. Others
19.5. Middle East and Africa (MEA) Stevia Market Size and Analysis, By Stevia Type
19.5.1. Green Leaf Stevia
19.5.2. Stevia Extracts
19.5.3. Altered Stevia Blends
19.6. Middle East and Africa (MEA) Stevia Market Size and Analysis, By Product Form
19.6.1. Powder
19.6.2. Liquid Concentrate
19.6.3. Tablets and Capsules
19.7. Middle East and Africa (MEA) Stevia Market Size and Analysis, By Distribution Channel
19.7.1. Retail
19.7.1.1. Hypermarket/Supermarkets
19.7.1.2. Grocery and Convenience Stores
19.7.1.3. Specialty Stores
19.7.1.4. Online
19.7.2. Industrial Sales
19.7.2.1. Distributors and Wholesalers
19.7.2.2. Manufacturer - End User Partnerships
19.7.3. Others
19.8. Middle East and Africa (MEA) Stevia Market Share Analysis and YoY Growth Rates
19.8.1. By Market Type
19.8.2. By Stevia Type
19.8.3. By Product Form
19.8.4. By Distribution Channel
20. Industry Structure
20.1. Porters Five Forces Analysis
20.1.1. Bargaining Power of Suppliers
20.1.2. Bargaining Power of Buyers
20.1.3. Threat of New Entrants
20.1.4. Threat of Substitute Products and Services
20.1.5. Internal Rivalry
20.2. Supply Chain Analysis and Profitability Margins
20.3. Market Share Analysis
20.4. Strategic Analysis
20.4.1. Competitive Strategies
20.4.2. Mergers & Acquisitions Activity
20.4.3. Co-operative Agreements
20.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand Reputation, Distribution Network, Marketing)
20.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic Intent & Approach, Core Competencies & Competitive Advantage and Key developments)
20.6.1. Morita Kagaku Kogyo Co., Ltd.
20.6.2. Cargill (Truvia)
20.6.3. Merisant
20.6.4. Cumberland Packing Corp.
20.6.5. Heartland Food Products Group
20.6.6. PureCircle
20.6.7. Glg Life Tech
20.6.8. Ingredion Incorporated
20.6.9. The Archer Daniels Midland Company
20.6.10. Evolva Holding
20.6.11. Sunwin Stevia International, Inc.
21. Prognosis for the Future
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