Global Sports Drinks Market
- MAR2978647
- 208 Pages
- January 2018
- Food and Beverages
The market takes a dig at today's athletic and fitness conscious society, suggesting products that help revitalise the body after heavy workouts. End users include a broad spectrum of the age group, mostly comprised of teenagers, young adults, and the sports-frenzy millennial population.
The global sports drink market is expected to register a CAGR of XX% during the period 2017-2022. Estimated at US$ XX in 2017, the global sports drink market is projected to reach a market value of US$ XX by 2022.
Market Dynamics
Growing athleticism amidst rising health consciousness has given the market considerable boost in recent times. People have started opting positively towards sports drinks, owing to factors like inclination towards fitness and sports, urbanisation, rising disposable salaries, and the constantly growing purchasing power of the average consumer.
Manufacturers have also tried experimenting with different flavours, aiming to rope in other spectrums of the population as well. With rising fitness fads amongst teenagers and young adults, manufacturers have invested in advertising their products as the ideal solution to all rehydration and energy woes. Successful advertising projecting sports drinks as desirable products has also worked well for the market.
Recent concerns about high sugar content in sports drinks has become quite the hurdle for the market's current growth trends. Appeals towards organic and natural rehydrating agents as better suitable alternatives have somewhat hindered the market's growth. While manufacturers have started releasing products propagating them as healthier and more organic than earlier accused versions, the above-mentioned factors continue to worry the market's interests.
Market Segmentation
The global sports drink market is segmented based on type, packaging, and distribution channel. On the basis of type, the market is segmented into hypotonic, isotonic, and hypertonic, with isotonic holding the higher share in market size. Based on packaging, the market is segregated into canned, bottled, and carton packaged. Amongst these, bottled holds the higher market share. When segmented based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, and independent retailers.
Geographical Analysis
Regionally, the global sports drink market is segmented into North America, Asia-Pacific, and Europe. North America leads in terms of market share, followed closely by Asia-Pacific. Developed countries such USA and UK provide concentrated markets due to rising athleticism and fitness, shifting diet patterns, and increasing health concerns. Asia-Pacific is expected to grow the fastest amongst the other segments, driven by the rising purchasing powers within the emergent economies prevalent in the region.
Key players
Key players in the market include Red Bull, Coca-Cola, Monster Energy, PepsiCo, All Sport, Amp Energy, Bomb Energy Drink, Staminade, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Montage Promoters, Labrada Nutrition, Gusto Organic, Hype Energy Drinks, Pacific Health Labs,Lucozade, Rockstar Energy, Runa Beverages, and Trend Food International.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Sports Drinks Market Analysis, By Primary Function
10.1. Introduction
10.2. Market Size and Analysis, By Primary Function
10.2.1. Fluid Replacement
10.2.2. Carbohydrate Loading
10.2.3. Nutritional Supplementation
10.2.4. Combination Products
10.3. Market Share Analysis and YoY Growth Rates, By Primary Function
11. Global Sports Drinks Market Analysis, By Type
11.1. Introduction
11.2. Market Size and Analysis, By Type
11.2.1. Carbonated Drinks
11.2.2. Non-carbonated Drinks
11.3. Market Share Analysis and YoY Growth Rates, By Type
12. Global Sports Drinks Market Analysis, By Ingredient Content
12.1. Introduction
12.2. Market Size and Analysis, By Ingredient Content
12.2.1. Isotonic Drinks
12.2.2. Hypotonic Drinks
12.2.3. Hypertonic Drinks
12.3. Market Share Analysis and YoY Growth Rates, By Ingredient Content
13. Global Sports Drinks Market Analysis, By Form
13.1. Introduction
13.2. Market Size and Analysis, By Form
13.2.1. Powder Mixes
13.2.2. Liquid Concentrates
13.2.3. Ready-to-Drink Liquids
13.3. Market Share Analysis and YoY Growth Rates, By Form
14. Global Sports Drinks Market Analysis, By Consumer Type
14.1. Introduction
14.2. Market Size and Analysis, By Consumer Type
14.2.1. Professional Athletes
14.2.2. Mass Consumer Market
14.2.2.1. Fitness Enthusiasts/ Gym-goers
14.2.2.2. Recreational & Lifestyle Users
14.3. Market Share Analysis and YoY Growth Rates, By Consumer Type
15. Global Sports Drinks Market Analysis, By Packaging Type
15.1. Introduction
15.2. Market Size and Analysis, By Packaging Type
15.2.1. Bottles (Glass & Plastic)
15.2.2. Cans
15.2.3. Pouches & Sachets
15.2.4. Others
15.3. Market Share Analysis and YoY Growth Rates, By Packaging Type
16. Global Sports Drinks Market Analysis, By Sales Channel
16.1. Introduction
16.2. Market Size and Analysis, By Sales Channel
16.2.1. Hypermarket/Supermarkets
16.2.2. Grocery and Convenience Stores
16.2.3. Online
16.2.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
16.2.5. Others
16.3. Market Share Analysis and YoY Growth Rates, By Sales Channel
17. Global Sports Drinks Market Analysis, By Region
17.1. Introduction
17.2. Market Size and Analysis, By Region
17.2.1. North America
17.2.2. Latin America
17.2.3. Europe
17.2.4. Asia Pacific
17.2.5. Middle East & Africa (MEA)
17.3. Market Share Analysis and YoY Growth Rates, By Region
18. North America Sports Drinks Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. North America Sports Drinks Market Analysis, by Country
18.3.1. U.S.
18.3.2. Canada
18.4. North America Sports Drinks Market Analysis, By Primary Function
18.4.1. Fluid Replacement
18.4.2. Carbohydrate Loading
18.4.3. Nutritional Supplementation
18.4.4. Combination Products
18.5. North America Sports Drinks Market Analysis, By Type
18.5.1. Carbonated Drinks
18.5.2. Non-carbonated Drinks
18.6. North America Sports Drinks Market Analysis, By Ingredient Content
18.6.1. Isotonic Drinks
18.6.2. Hypotonic Drinks
18.6.3. Hypertonic Drinks
18.7. North America Sports Drinks Market Analysis, By Form
18.7.1. Powder Mixes
18.7.2. Liquid Concentrates
18.7.3. Ready-to-Drink Liquids
18.8. North America Sports Drinks Market Analysis, By Consumer Type
18.8.1. Professional Athletes
18.8.2. Mass Consumer Market
18.8.2.1. Fitness Enthusiasts/ Gym-goers
18.8.2.2. Recreational & Lifestyle Users
18.9. North America Sports Drinks Market Analysis, By Packaging Type
18.9.1. Bottles (Glass & Plastic)
18.9.2. Cans
18.9.3. Pouches & Sachets
18.9.4. Others
18.10. North America Sports Drinks Market Analysis, By Sales Channel
18.10.1. Hypermarket/Supermarkets
18.10.2. Grocery and Convenience Stores
18.10.3. Online
18.10.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
18.10.5. Others
18.11. North America Sports Drinks Market Share Analysis and YoY Growth Rates
18.11.1. By Country
18.11.2. By Primary Function
18.11.3. By Type
18.11.4. By Ingredient Content
18.11.5. By Form
18.11.6. By Consumer Type
18.11.7. Packaging Type
18.11.8. Sales Channel
19. Latin America Sports Drinks Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Latin America Sports Drinks Market Analysis, by Country
19.3.1. Mexico
19.3.2. Brazil
19.3.3. Others
19.4. Latin America Sports Drinks Market Analysis, By Primary Function
19.4.1. Fluid Replacement
19.4.2. Carbohydrate Loading
19.4.3. Nutritional Supplementation
19.4.4. Combination Products
19.5. Latin America Sports Drinks Market Analysis, By Type
19.5.1. Carbonated Drinks
19.5.2. Non-carbonated Drinks
19.6. Latin America Sports Drinks Market Analysis, By Ingredient Content
19.6.1. Isotonic Drinks
19.6.2. Hypotonic Drinks
19.6.3. Hypertonic Drinks
19.7. Latin America Sports Drinks Market Analysis, By Form
19.7.1. Powder Mixes
19.7.2. Liquid Concentrates
19.7.3. Ready-to-Drink Liquids
19.8. Latin America Sports Drinks Market Analysis, By Consumer Type
19.8.1. Professional Athletes
19.8.2. Mass Consumer Market
19.8.2.1. Fitness Enthusiasts/ Gym-goers
19.8.2.2. Recreational & Lifestyle Users
19.9. Latin America Sports Drinks Market Analysis, By Packaging Type
19.9.1. Bottles (Glass & Plastic)
19.9.2. Cans
19.9.3. Pouches & Sachets
19.9.4. Others
19.10. Latin America Sports Drinks Market Analysis, By Sales Channel
19.10.1. Hypermarket/Supermarkets
19.10.2. Grocery and Convenience Stores
19.10.3. Online
19.10.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
19.10.5. Others
19.11. Latin America Sports Drinks Market Share Analysis and YoY Growth Rates
19.11.1. By Country
19.11.2. By Primary Function
19.11.3. By Type
19.11.4. By Ingredient Content
19.11.5. By Form
19.11.6. By Consumer Type
19.11.7. Packaging Type
19.11.8. Sales Channel
20. Europe Sports Drinks Market Analysis
20.1. Introduction
20.2. Prominent Trends
20.3. Europe Sports Drinks Market Analysis, by Country
20.3.1. Germany
20.3.2. U.K.
20.3.3. Spain
20.3.4. France
20.3.5. Italy
20.3.6. Russia
20.3.7. Others
20.4. Europe Sports Drinks Market Analysis, By Primary Function
20.4.1. Fluid Replacement
20.4.2. Carbohydrate Loading
20.4.3. Nutritional Supplementation
20.4.4. Combination Products
20.5. Europe Sports Drinks Market Analysis, By Type
20.5.1. Carbonated Drinks
20.5.2. Non-carbonated Drinks
20.6. Europe Sports Drinks Market Analysis, By Ingredient Content
20.6.1. Isotonic Drinks
20.6.2. Hypotonic Drinks
20.6.3. Hypertonic Drinks
20.7. Europe Sports Drinks Market Analysis, By Form
20.7.1. Powder Mixes
20.7.2. Liquid Concentrates
20.7.3. Ready-to-Drink Liquids
20.8. Europe Sports Drinks Market Analysis, By Consumer Type
20.8.1. Professional Athletes
20.8.2. Mass Consumer Market
20.8.2.1. Fitness Enthusiasts/ Gym-goers
20.8.2.2. Recreational & Lifestyle Users
20.9. Europe Sports Drinks Market Analysis, By Packaging Type
20.9.1. Bottles (Glass & Plastic)
20.9.2. Cans
20.9.3. Pouches & Sachets
20.9.4. Others
20.10. Europe Sports Drinks Market Analysis, By Sales Channel
20.10.1. Hypermarket/Supermarkets
20.10.2. Grocery and Convenience Stores
20.10.3. Online
20.10.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
20.10.5. Others
20.11. Europe Sports Drinks Market Share Analysis and YoY Growth Rates
20.11.1. By Country
20.11.2. By Primary Function
20.11.3. By Type
20.11.4. By Ingredient Content
20.11.5. By Form
20.11.6. By Consumer Type
20.11.7. Packaging Type
20.11.8. Sales Channel
21. Asia Pacific Sports Drinks Market Analysis
21.1. Introduction
21.2. Prominent Trends
21.3. Asia Pacific Sports Drinks Market Analysis, by Country
21.3.1. India
21.3.2. China
21.3.3. Australia & New Zealand
21.3.4. Japan
21.3.5. Others
21.4. Asia Pacific Sports Drinks Market Analysis, By Primary Function
21.4.1. Fluid Replacement
21.4.2. Carbohydrate Loading
21.4.3. Nutritional Supplementation
21.4.4. Combination Products
21.5. Asia Pacific Sports Drinks Market Analysis, By Type
21.5.1. Carbonated Drinks
21.5.2. Non-carbonated Drinks
21.6. Asia Pacific Sports Drinks Market Analysis, By Ingredient Content
21.6.1. Isotonic Drinks
21.6.2. Hypotonic Drinks
21.6.3. Hypertonic Drinks
21.7. Asia Pacific Sports Drinks Market Analysis, By Form
21.7.1. Powder Mixes
21.7.2. Liquid Concentrates
21.7.3. Ready-to-Drink Liquids
21.8. Asia Pacific Sports Drinks Market Analysis, By Consumer Type
21.8.1. Professional Athletes
21.8.2. Mass Consumer Market
21.8.2.1. Fitness Enthusiasts/ Gym-goers
21.8.2.2. Recreational & Lifestyle Users
21.9. Asia Pacific Sports Drinks Market Analysis, By Packaging Type
21.9.1. Bottles (Glass & Plastic)
21.9.2. Cans
21.9.3. Pouches & Sachets
21.9.4. Others
21.10. Asia Pacific Sports Drinks Market Analysis, By Sales Channel
21.10.1. Hypermarket/Supermarkets
21.10.2. Grocery and Convenience Stores
21.10.3. Online
21.10.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
21.10.5. Others
21.11. Asia Pacific Sports Drinks Market Share Analysis and YoY Growth Rates
21.11.1. By Country
21.11.2. By Primary Function
21.11.3. By Type
21.11.4. By Ingredient Content
21.11.5. By Form
21.11.6. By Consumer Type
21.11.7. Packaging Type
21.11.8. Sales Channel
22. Middle East and Africa (MEA) Sports Drinks Market Analysis
22.1. Introduction
22.2. Prominent Trends
22.3. Middle East and Africa Sports Drinks Market Analysis, by Country
22.3.1. GCC countries
22.3.2. South Africa
22.3.3. North Africa
22.3.4. Rest of Middle East and Africa
22.4. MEA Sports Drinks Market Analysis, By Primary Function
22.4.1. Fluid Replacement
22.4.2. Carbohydrate Loading
22.4.3. Nutritional Supplementation
22.4.4. Combination Products
22.5. MEA Sports Drinks Market Analysis, By Type
22.5.1. Carbonated Drinks
22.5.2. Non-carbonated Drinks
22.6. MEA Sports Drinks Market Analysis, By Ingredient Content
22.6.1. Isotonic Drinks
22.6.2. Hypotonic Drinks
22.6.3. Hypertonic Drinks
22.7. MEA Sports Drinks Market Analysis, By Form
22.7.1. Powder Mixes
22.7.2. Liquid Concentrates
22.7.3. Ready-to-Drink Liquids
22.8. MEA Sports Drinks Market Analysis, By Consumer Type
22.8.1. Professional Athletes
22.8.2. Mass Consumer Market
22.8.2.1. Fitness Enthusiasts/ Gym-goers
22.8.2.2. Recreational & Lifestyle Users
22.9. MEA Sports Drinks Market Analysis, By Packaging Type
22.9.1. Bottles (Glass & Plastic)
22.9.2. Cans
22.9.3. Pouches & Sachets
22.9.4. Others
22.10. MEA Sports Drinks Market Analysis, By Sales Channel
22.10.1. Hypermarket/Supermarkets
22.10.2. Grocery and Convenience Stores
22.10.3. Online
22.10.4. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
22.10.5. Others
22.11. MEA Sports Drinks Market Share Analysis and YoY Growth Rates
22.11.1. By Country
22.11.2. By Primary Function
22.11.3. By Type
22.11.4. By Ingredient Content
22.11.5. By Form
22.11.6. By Consumer Type
22.11.7. Packaging Type
22.11.8. Sales Channel
23. Industry Structure
23.1. Porters Five Forces Analysis
23.1.1. Bargaining Power of Suppliers
23.1.2. Bargaining Power of Buyers
23.1.3. Threat of New Entrants
23.1.4. Threat of Substitute Products and Services
23.1.5. Internal Rivalry
23.2. Supply Chain Analysis and Profitability Margins
23.3. Market Share Analysis
23.4. Strategic Analysis
23.4.1. Competitive Strategies
23.4.2. Mergers & Acquisitions Activity
23.4.3. Co-operative Agreements
23.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand
Reputation, Distribution Network, Marketing)
23.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic
Intent & Approach, Core Competencies & Competitive Advantage and Key developments)
23.6.1. Coca Cola (Gatorade)
23.6.2. PepsiCo. (Powerade)
23.6.3. Dr Pepper Snapple Group (Bodyarmor SuperDrink)
23.6.4. Suntory Holdings Limited (Lucozade, Mizone)
23.6.5. Steric Trading Pty Ltd. (Staminade)
23.6.6. Pacific Health Laboratories (Accelerade)
23.6.7. Otsuka Holdings
23.6.8. Wander AG (Isostar)
23.6.9. Britvic plc
23.6.10. Asahi Group Holdings
23.6.11. Danone
24. Prognosis for the Future
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