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Changing lifestyles amongst rapid urbanisation trends have boosted global protein bar consumption. The global protein bar market advocates such products as healthier alternatives to fried and oily snacks, aiming to take a dig at the rising health conscious population. In response to such product releases, the population has been quick to catch up in adopting suggestive food habits that entail protein bars as the future of healthy snacking.
Estimated at US$ XX in 2017, the global protein bar market is expected to reach a valuation of US$ XX by 2022 at a CAGR of XX% in the period 2017-2022.
End Users
Advocating protein bars as a convenience product have established it as favourable to working class professionals as well as those driven by provocative health fads. To the working class, protein bars provide a means of healthy snacking that outdo alternatives like potato chips or other fries that can suggestively be of potential harm in the long run. To those otherwise fixated on following up on health fads, protein bars are seen as alternate sources to protein nourishment without the excess carbs.
Market Dynamics
The market has been catching up pretty well in most urban settlements, where cooking something from scratch or full-blown meals are seen as poor investments of one's personal time. Manufacturers have even started rolling out variants in attractive flavours, aiming to draw the younger generation towards adopting the protein bar snack regime. Gym and exercise enthusiasts are shown to prefer protein bars over conventional snacking in several ad campaigns, owing to reduced carb consumption and appetite.
Recent times have shed light on how most protein bars have exorbitant amounts of sugar in them. Exploiting the tactical advantage, manufacturers now have stared marketing their brands as low sugar or sugar free, as compared to other potential rivals. Another topic of interest being addressed by the masses is the high content of gluten and other allergens in the products. While such concerns have posed hurdles to the market, manufacturers are combating them with these very same points as their selling points.
Market Segmentation
The global protein bar market can be segmented based on protein content and flavours available. On the basis of protein content, the market can be broadly segmented into high protein variants, the likes of which are used by athletes and gym professionals, and the low-protein variants, used by those simply willing to adopt healthier lifestyles. Other segments in the same category include protein bars for women, sugar-free bars, gluten-free bars, lactose-free bars, etc.
Geographical Analysis
Regionally, the market is segmented into North America, Europe, Asia-Pacific, and Australia. The USA and UK take up the respective lion's share in the North American and European segments, owing to increased consumption of nutrition products. In Asia-Pacific, East Asian economies, especially the Japanese market, is expected to grow the fastest.
Key players
Key player in the market include General Mills, Kellogg's, RX Bars, Kind Bars, Quest Nutrition Bars, and Whitewave Food Company.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Protein Bar Market Analysis, By Protein Type
10.1. Introduction
10.2. Prominent Trends
10.3. Regulatory Guidelines
10.4. Market Size and Analysis, By Protein Type
10.4.1. Whey Protein
10.4.2. Soybean Concentrate and Derivates
10.4.3. Others
10.5. Market Share Analysis and YoY Growth Rates, By Protein Type
11. Global Protein Bar Market Analysis, By Flavors
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Flavors
11.4.1. Natural Flavors
11.4.2. Natural and Artificial Flavors
11.5. Market Share Analysis and YoY Growth Rates, By Flavors
12. Global Protein Bar Market Analysis, By Type
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Type
12.4.1. Meal Bars
12.4.2. Snack Bars
12.4.3. High Protein Bars (Low Carb, Protein Content >25 gms)
12.4.4. Regular Protein Bars
12.4.5. Others
12.5. Market Share Analysis and YoY Growth Rates, By Type
13. Global Protein Bar Market Analysis, By Application
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Application
13.4.1. Muscle Building and Endurance
13.4.2. Obesity and Weight Management
13.4.3. Others
13.5. Market Share Analysis and YoY Growth Rates, By Application
14. Global Protein Bar Market Analysis, By Sales Channel
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By Sales Channel
14.4.1. Hypermarket/Supermarkets
14.4.2. Grocery and Convenience Stores
14.4.3. Health and Fitness Stores
14.4.4. Medical Stores
14.4.5. Online
14.4.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
14.4.7. Others
14.5. Market Share Analysis and YoY Growth Rates, By Sales Channel
15. Global Protein Bar Market Analysis, By Region
15.1. Introduction
15.2. Prominent Trends
15.3. Regulatory Guidelines
15.4. Market Size and Analysis, By Region
15.4.1. North America
15.4.2. Latin America
15.4.3. Europe
15.4.4. Asia Pacific
15.4.5. Middle East & Africa (MEA)
15.5. Market Share Analysis and YoY Growth Rates, By Region
16. North America Protein Bar Market Analysis
16.1. Introduction
16.2. Prominent Trends
16.3. North America Protein Bar Market Analysis, By Country
16.3.1. U.S.
16.3.2. Canada
16.4. North America Protein Bar Market Size and Analysis, By Protein Type
16.4.1. Whey Protein
16.4.2. Soybean Concentrate and Derivates
16.4.3. Others
16.5. North America Protein Bar Market Size and Analysis, By Flavors
16.5.1. Natural Flavors
16.5.2. Natural and Artificial Flavors
16.6. North America Protein Bar Market Size and Analysis, By Type
16.6.1. Meal Bars
16.6.2. Snack Bars
16.6.3. High Protein Bars (Low Carb, Protein Content >25 gms)
16.6.4. Regular Protein Bars
16.6.5. Others
16.7. North America Protein Bar Market Size and Analysis, By Application
16.7.1. Muscle Building and Endurance
16.7.2. Obesity and Weight Management
16.7.3. Others
16.8. North America Protein Bar Market Size and Analysis, By Sales Channel
16.8.1. Hypermarket/Supermarkets
16.8.2. Grocery and Convenience Stores
16.8.3. Health and Fitness Stores
16.8.4. Medical Stores
16.8.5. Online
16.8.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
16.8.7. Others
16.9. North America Protein Bar Market Share Analysis and YoY Growth Rates
16.9.1. By Protein Type
16.9.2. By Flavors
16.9.3. By Type
16.9.4. By Application
16.9.5. By Sales Channel
17. Latin America Protein Bar Market Analysis
17.1. Introduction
17.2. Prominent Trends
17.3. Latin America Protein Bar Market Analysis, By Country
17.3.1. Mexico
17.3.2. Brazil
17.3.3. Others
17.4. Latin America Protein Bar Market Size and Analysis, By Protein Type
17.4.1. Whey Protein
17.4.2. Soybean Concentrate and Derivates
17.4.3. Others
17.5. Latin America Protein Bar Market Size and Analysis, By Flavors
17.5.1. Natural Flavors
17.5.2. Natural and Artificial Flavors
17.6. Latin America Protein Bar Market Size and Analysis, By Type
17.6.1. Meal Bars
17.6.2. Snack Bars
17.6.3. High Protein Bars (Low Carb, Protein Content >25 gms)
17.6.4. Regular Protein Bars
17.6.5. Others
17.7. Latin America Protein Bar Market Size and Analysis, By Application
17.7.1. Muscle Building and Endurance
17.7.2. Obesity and Weight Management
17.7.3. Others
17.8. Latin America Protein Bar Market Size and Analysis, By Sales Channel
17.8.1. Hypermarket/Supermarkets
17.8.2. Grocery and Convenience Stores
17.8.3. Health and Fitness Stores
17.8.4. Medical Stores
17.8.5. Online
17.8.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
17.8.7. Others
17.9. Latin America Protein Bar Market Share Analysis and YoY Growth Rates
17.9.1. By Protein Type
17.9.2. By Flavors
17.9.3. By Type
17.9.4. By Application
17.9.5. By Sales Channel
18. Europe Protein Bar Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. Europe Protein Bar Market Analysis, By Country
18.3.1. Germany
18.3.2. U.K.
18.3.3. Spain
18.3.4. France
18.3.5. Italy
18.3.6. Russia
18.3.7. Others
18.4. Europe Protein Bar Market Size and Analysis, By Protein Type
18.4.1. Whey Protein
18.4.2. Soybean Concentrate and Derivates
18.4.3. Others
18.5. Europe Protein Bar Market Size and Analysis, By Flavors
18.5.1. Natural Flavors
18.5.2. Natural and Artificial Flavors
18.6. Europe Protein Bar Market Size and Analysis, By Type
18.6.1. Meal Bars
18.6.2. Snack Bars
18.6.3. High Protein Bars (Low Carb, Protein Content >25 gms)
18.6.4. Regular Protein Bars
18.6.5. Others
18.7. Europe Protein Bar Market Size and Analysis, By Application
18.7.1. Muscle Building and Endurance
18.7.2. Obesity and Weight Management
18.7.3. Others
18.8. Europe Protein Bar Market Size and Analysis, By Sales Channel
18.8.1. Hypermarket/Supermarkets
18.8.2. Grocery and Convenience Stores
18.8.3. Health and Fitness Stores
18.8.4. Medical Stores
18.8.5. Online
18.8.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
18.8.7. Others
18.9. Europe Protein Bar Market Share Analysis and YoY Growth Rates
18.9.1. By Protein Type
18.9.2. By Flavors
18.9.3. By Type
18.9.4. By Application
18.9.5. By Sales Channel
19. Asia Pacific Protein Bar Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Asia Pacific Protein Bar Market Analysis, By Country
19.3.1. India
19.3.2. China
19.3.3. Australia & New Zealand
19.3.4. Japan
19.3.5. Others
19.4. Asia Pacific Protein Bar Market Size and Analysis, By Protein Type
19.4.1. Whey Protein
19.4.2. Soybean Concentrate and Derivates
19.4.3. Others
19.5. Asia Pacific Protein Bar Market Size and Analysis, By Flavors
19.5.1. Natural Flavors
19.5.2. Natural and Artificial Flavors
19.6. Asia Pacific Protein Bar Market Size and Analysis, By Type
19.6.1. Meal Bars
19.6.2. Snack Bars
19.6.3. High Protein Bars (Low Carb, Protein Content >25 gms)
19.6.4. Regular Protein Bars
19.6.5. Others
19.7. Asia Pacific Protein Bar Market Size and Analysis, By Application
19.7.1. Muscle Building and Endurance
19.7.2. Obesity and Weight Management
19.7.3. Others
19.8. Asia Pacific Protein Bar Market Size and Analysis, By Sales Channel
19.8.1. Hypermarket/Supermarkets
19.8.2. Grocery and Convenience Stores
19.8.3. Health and Fitness Stores
19.8.4. Medical Stores
19.8.5. Online
19.8.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
19.8.7. Others
19.9. Asia Pacific Protein Bar Market Share Analysis and YoY Growth Rates
19.9.1. By Protein Type
19.9.2. By Flavors
19.9.3. By Type
19.9.4. By Application
19.9.5. By Sales Channel
20. Middle East and Africa (MEA) Protein Bar Market Analysis
20.1. Introduction
20.2. Prominent Trends
20.3. Middle East and Africa (MEA) Protein Bar Market Analysis, By Country
20.3.1. GCC Countries
20.3.2. South Africa
20.3.3. North Africa
20.3.4. Rest of Middle East and Africa
20.4. Middle East and Africa (MEA) Protein Bar Market Size and Analysis, By Protein Type
20.4.1. Whey Protein
20.4.2. Soybean Concentrate and Derivates
20.4.3. Others
20.5. Middle East and Africa (MEA) Protein Bar Market Size and Analysis, By Flavors
20.5.1. Natural Flavors
20.5.2. Natural and Artificial Flavors
20.6. Middle East and Africa (MEA) Protein Bar Market Size and Analysis, By Type
20.6.1. Meal Bars
20.6.2. Snack Bars
20.6.3. High Protein Bars (Low Carb, Protein Content >25 gms)
20.6.4. Regular Protein Bars
20.6.5. Others
20.7. Middle East and Africa (MEA) Protein Bar Market Size and Analysis, By Application
20.7.1. Muscle Building and Endurance
20.7.2. Obesity and Weight Management
20.7.3. Others
20.8. Middle East and Africa (MEA) Protein Bar Market Size and Analysis, By Sales Channel
20.8.1. Hypermarket/Supermarkets
20.8.2. Grocery and Convenience Stores
20.8.3. Health and Fitness Stores
20.8.4. Medical Stores
20.8.5. Online
20.8.6. Foodservice/Institutional Sales (Hospitals, work spaces, fitness centers, etc.)
20.8.7. Others
20.9. Middle East and Africa (MEA) Protein Bar Market Share Analysis and YoY Growth Rates
20.9.1. By Protein Type
20.9.2. By Flavors
20.9.3. By Type
20.9.4. By Application
20.9.5. By Sales Channel
21. Industry Structure
21.1. Porters Five Forces Analysis
21.1.1. Bargaining Power of Suppliers
21.1.2. Bargaining Power of Buyers
21.1.3. Threat of New Entrants
21.1.4. Threat of Substitute Products and Services
21.1.5. Internal Rivalry
21.2. Supply Chain Analysis and Profitability Margins
21.3. Market Share Analysis
21.4. Strategic Analysis
21.4.1. Competitive Strategies
21.4.2. Mergers & Acquisitions Activity
21.4.3. Co-operative Agreements
21.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand Reputation, Distribution Network, Marketing)
21.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic Intent & Approach, Core Competencies & Competitive Advantage and Key developments)
21.6.1. The Kellogg Company
21.6.2. Odwalla (Coca Cola)
21.6.3. General Mills
21.6.4. Nestlé
21.6.5. Kraft Foods Group, Inc.
21.6.6. PepsiCo
21.6.7. thinkThin (Glanbia, Plc)
21.6.8. Clif Bar & Company
21.6.9. Quest Nutrition, LLC
21.6.10. Balance Bar Company
21.6.11. MARS, Incorporated.
21.6.12. WhiteWave Foods
21.6.13. Hormel Foods Corporation
21.6.14. Abbott Laboratories
22. Prognosis for the Future
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