Global Margarine Market
- MAR2978620
- 210 Pages
- January 2018
- Food and Beverages
Market Dynamics
The following factors are significant in deciding the fate of the market:
Market Drivers: Changing lifestyles and dietary habits is the primary reason for the acceptance of the margarine as a popular butter alternative.
It provides a similar taste as of butter but comes at a much lower price especially making it popular in the developing regions where people have limited income. Contrary to butter it does not contain animal products which are preferred by vegans and followers of certain religions and beliefs (where animal product usage is forbidden).
The past few years have seen the acquisitions of several local companies by the global giants. This coupled with the growing tendency of premiumization has facilitated the sale of the branded products.
Market Restraints: Butter happens to be the biggest competitor for the margarine market. Due to the shift towards more natural products and widely accepted facts of the several health benefits of butter, it still enjoys more consumer base compared to the margarine market.
Market Opportunities: The market opportunities primarily lie in new product launches, innovative flavours along with creative packaging and mass advertisements. Acquisitions with local players will strengthen the market. Other than that, successful researchers in this field will reduce the food processing costs.
Market Segmentation
The market could be segmented into the following categories:
By Product Type
> Butter Margarine
> Liquid Margarine
> Others
By Usage
> Spreadable
> Non-Spreadable
By Composition
> Vegetable Oils
> Animal Fats
Geographic Analysis
Currently, North America enjoys the lions' share in the global market (nearly 29%). It is followed sequentially by Europe, Asia-Pacific, South America and Africa. North America has the largest consumer base for margarine (USA and Canada being the major ones). Europe already has a mature market in this sector. However, the developing nations of the Asia-Pacific and South-America are experiencing the fastest growth with an impressive CAGR. China and India respectively are the largest producers and consumers among the developing countries.
Key Players
Some of the major players in the market are: Bunge, China Agri-Industries Holdings, ConAgra, Dairy Crest, Unilever, Yidiz Holding, Shuangta Food, Shandong Huatai Food, Nutri-Pea, Emsland Group, Roquette
Report Contents:
> Global Margarine Market segments
> Global Margarine Market Drivers, Restraints and Opportunities
> Global Margarine Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Margarine Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>>US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastren Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Margarine Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Margarine Market Analysis, By Product Type
10.1.Introduction
10.2.Prominent Trends
10.3.Regulatory Guidelines
10.4.Market Size and Analysis, By Product Type
10.4.1. Stick margarine (Hard)
10.4.2. Tub Margarine (Spreadable/Soft)
10.4.3. Bottle & Spray Margarines
10.4.4. Others
10.5.Market Share Analysis and YoY Growth Rates, By Product Type
11. Global Margarine Market Analysis, By Distribution Channel
11.1. Introduction
11.2.Prominent Trends
11.3.Regulatory Guidelines
11.4. Market Size and Analysis, By Distribution Channel
11.4.1. Retail
11.4.1.1. Hypermarket/Supermarket
11.4.1.2. Grocery & Convenience Stores
11.4.1.3. Online
11.4.1.4. Others
11.4.2. Foodservice and Institutional Foods
11.4.2.1. Bakeries (In-store and Normal)
11.4.2.2. Restaurants & Catering
11.4.2.3. Others
11.4.3. Industrial (Direct Selling)
11.5. Market Share Analysis and YoY Growth Rates, By Distribution Channel
12. Global Margarine Market Analysis, By Fat Content
12.1. Introduction
12.2.Prominent Trends
12.3.Regulatory Guidelines
12.4. Market Size and Analysis, By Fat Content
12.4.1. Regular
12.4.2. Light / Low-fat
12.5. Market Share Analysis and YoY Growth Rates, By Fat Content
13. Global Margarine Market Analysis, By Region
13.1.Introduction
13.2.Prominent Trends
13.3.Regulatory Guidelines
13.4.Market Size and Analysis, By Region
13.4.1. North America
13.4.2. Latin America
13.4.3. Europe
13.4.4. Asia Pacific
13.4.5. Middle East & Africa (MEA)
13.5.Market Share Analysis and YoY Growth Rates, By Region
14. North America Margarine Market Analysis
14.1.Introduction
14.2.Prominent Trends
14.3.North America Margarine Market Analysis, by Country
14.3.1. U.S.
14.3.2. Canada
14.4.North America Margarine Market Size and Analysis, By Product Type
14.4.1. Stick margarine (Hard)
14.4.2. Tub Margarine (Spreadable/Soft)
14.4.3. Bottle & Spray Margarines
14.4.4. Others
14.5.North America Margarine Market Size and Analysis, By Distribution Channel
14.5.1. Retail
14.5.1.1. Hypermarket/Supermarket
14.5.1.2. Grocery & Convenience Stores
14.5.1.3. Online
14.5.1.4. Others
14.5.2. Foodservice and Institutional Foods
14.5.2.1. Bakeries (In-store and Normal)
14.5.2.2. Restaurants & Catering
14.5.2.3. Others
14.5.3. Industrial (Direct Selling)
14.6. North America Margarine Market Size and Analysis, By Fat Content
14.6.1. Regular
14.6.2. Light / Low-fat
14.7.Market Share Analysis and YoY Growth Rates
14.7.1. By Country
14.7.2. By Product Type
14.7.3. By Fat Content
14.7.4. By Distribution Channel
15. Latin America Margarine Market Analysis
15.1.Introduction
15.2.Prominent Trends
15.3.Latin America Margarine Market Analysis, by Country
15.3.1. Mexico
15.3.2. Brazil
15.3.3. Others
15.4.Latin America Margarine Market Size and Analysis, By Product Type
15.4.1. Stick margarine (Hard)
15.4.2. Tub Margarine (Spreadable/Soft)
15.4.3. Bottle & Spray Margarines
15.4.4. Others
15.5.Latin America Margarine Market Size and Analysis, By Distribution Channel
15.5.1. Retail
15.5.1.1. Hypermarket/Supermarket
15.5.1.2. Grocery & Convenience Stores
15.5.1.3. Online
15.5.1.4. Others
15.5.2. Foodservice and Institutional Foods
15.5.2.1. Bakeries (In-store and Normal)
15.5.2.2. Restaurants & Catering
15.5.2.3. Others
15.5.3. Industrial (Direct Selling)
15.6. Latin America Margarine Market Size and Analysis, By Fat Content
15.6.1. Regular
15.6.2. Light / Low-fat
16. Market Share Analysis and YoY Growth Rates
16.1.1. By Country
16.1.2. By Product Type
16.1.3. By Fat Content
16.1.4. By Distribution Channel
17. Europe Margarine Market Analysis
17.1.Introduction
17.2.Prominent Trends
17.3.Europe Margarine Market Analysis, by Country
17.3.1. Germany
17.3.2. U.K.
17.3.3. Spain
17.3.4. France
17.3.5. Italy
17.3.6. Russia
17.3.7. Others
17.4.Europe Margarine Market Size and Analysis, By Product Type
17.4.1. Stick margarine (Hard)
17.4.2. Tub Margarine (Spreadable/Soft)
17.4.3. Bottle & Spray Margarines
17.4.4. Others
17.5.Europe Margarine Market Size and Analysis, By Distribution Channel
17.5.1. Retail
17.5.1.1. Hypermarket/Supermarket
17.5.1.2. Grocery & Convenience Stores
17.5.1.3. Online
17.5.1.4. Others
17.5.2. Foodservice and Institutional Foods
17.5.2.1. Bakeries (In-store and Normal)
17.5.2.2. Restaurants & Catering
17.5.2.3. Others
17.5.3. Industrial (Direct Selling)
17.6. Europe Margarine Market Size and Analysis, By Fat Content
17.6.1. Regular
17.6.2. Light / Low-fat
17.7.Market Share Analysis and YoY Growth Rates
17.7.1. By Country
17.7.2. By Product Type
17.7.3. By Fat Content
17.7.4. By Distribution Channel
18. Asia Pacific Margarine Market Analysis
18.1.Introduction
18.2.Prominent Trends
© 2017 Ashberry Research and Consulting Pvt Ltd. All Rights Reserved
18.3.Asia Pacific Margarine Market Analysis, by Country
18.3.1. India
18.3.2. China
18.3.3. Australia & New Zealand
18.3.4. Japan
18.3.5. Others
18.4.Asia Pacific Margarine Market Size and Analysis, By Product Type
18.4.1. Stick margarine (Hard)
18.4.2. Tub Margarine (Spreadable/Soft)
18.4.3. Bottle & Spray Margarines
18.4.4. Others
18.5.Asia Pacific Margarine Market Size and Analysis, By Distribution Channel
18.5.1. Retail
18.5.1.1. Hypermarket/Supermarket
18.5.1.2. Grocery & Convenience Stores
18.5.1.3. Online
18.5.1.4. Others
18.5.2. Foodservice and Institutional Foods
18.5.2.1. Bakeries (In-store and Normal)
18.5.2.2. Restaurants & Catering
18.5.2.3. Others
18.5.3. Industrial (Direct Selling)
18.6. Asia Pacific Margarine Market Size and Analysis, By Fat Content
18.6.1. Regular
18.6.2. Light / Low-fat
18.7.Market Share Analysis and YoY Growth Rates
18.7.1. By Country
18.7.2. By Product Type
18.7.3. By Fat Content
18.7.4. By Distribution Channel
19. Middle East and Africa (MEA) Margarine Market Analysis
19.1.Introduction
19.2.Prominent Trends
19.3. Middle East and Africa Margarine Market Analysis, by Country
19.3.1. GCC countries
19.3.2. South Africa
19.3.3. North Africa
19.3.4. Rest of Middle East and Africa
19.4. Middle East and Africa Margarine Market Size and Analysis, By Product Type
19.4.1. Stick margarine (Hard)
19.4.2. Tub Margarine (Spreadable/Soft)
19.4.3. Bottle & Spray Margarines
19.4.4. Others
19.5. Middle East and Africa Margarine Market Size and Analysis, By Distribution
Channel
19.5.1. Retail
19.5.1.1. Hypermarket/Supermarket
19.5.1.2. Grocery & Convenience Stores
19.5.1.3. Online
19.5.1.4. Others
19.5.2. Foodservice and Institutional Foods
19.5.2.1. Bakeries (In-store and Normal)
19.5.2.2. Restaurants & Catering
19.5.2.3. Others
19.5.3. Industrial (Direct Selling)
19.6. Middle East and Africa Margarine Market Size and Analysis, By Fat Content
19.6.1. Regular
19.6.2. Light / Low-fat
19.7.Market Share Analysis and YoY Growth Rates
19.7.1. By Country
19.7.2. By Product Type
19.7.3. By Fat Content
19.7.4. By Distribution Channel
20. Industry Structure
20.1. Porters Five Forces Analysis
20.1.1. Bargaining Power of Suppliers
20.1.2. Bargaining Power of Buyers
20.1.3. Threat of New Entrants
20.1.4. Threat of Substitute Products and Services
20.1.5. Internal Rivalry
20.2.Supply Chain Analysis and Profitability Margins
20.3.Market Share Analysis
20.4. Strategic Analysis
20.4.1. Competitive Strategies
20.4.2. Mergers & Acquisitions Activity
20.4.3. Co-operative Agreements
20.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand
Reputation, Distribution Network, Marketing)
20.6.Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic
Intent & Approach and Key developments)
20.6.1. Goodman Fielder
20.6.2. Unilever
20.6.3. Nuttelex
20.6.4. Raisio Group (Benecol)
20.6.5. ConAgra Foods
20.6.6. Land O'Lakes, Inc.
20.6.7. Boulder Brands USA, Inc. (Smart Balance, Earth Balance)
20.6.8. Odell's Inc
20.6.9. Dairy Crest
20.6.10. Bunge Limited
20.6.11. Willowton Group
20.6.12. Aigremont
20.6.13. CSM Bakery Solutions
20.6.14. Puratos
20.6.15. Remia
20.6.16. Levo
20.6.17. Vandemoortele
20.6.18. Vortella
20.6.19. Vitaquell
20.6.20. Saumweber
21. Prognosis for the Future
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