The end users industries are mainly cosmetics, dairy products, sauces, pharmaceutical, dietary supplements etc.
Market Dynamics:
In the current global scenario the following factors are crucial in deciding the fate of the industry:
Market Drivers: Regular intake of kefir fights cancer, destroys fungus and aflatoxins, prevents asthma, reduces osteoporosis risk and does several other benefits to the body. Kefir also improves lactose intolerance as it contains less lactose than normal milk or yoghurt. These medicinal properties single-handedly drive the market demand. Worldwide obsession with high protein diets for bodybuilding purposes has led to the immense popularity of the kefir products.
Kefir is a very good source of bacteria in comparison to yoghurt and plain milk in terms of available probiotic content.
Market Restraints: High production cost in terms of raw material and machinery creates the major obstacles for this market.
Market Opportunities:
More product packaging innovations, introducing more flavours and advertisement would publicise and attract more customers. Advancements in technologies the manufacturing processes would lower the cost of the production and propel the kefir market forward.
Market Segmentation:
The kefir market can be segmented into the following parts:
By Product Type
> Frozen Kefir
> Greek Style Kefir
> Low Fat Kefir
> Organic Kefir
> Others
By Composition
> Coconut Kefir
> Milk Kefir
> Water Kefir
By Flavour
> Flavoured
> Regular
By Application
> Cosmetics
> Dairy Products
> Sauces
> Pharmaceuticals
> Dietary Supplements
By Distribution Channel
> Convenience Stores
> Grocery Stores
> Supermarkets/Hypermarkets
> Online
> Others
Geographic Analysis:
Europe which includes Russia, Poland, Germany, Italy and France holds the lion's share in the global market. It is followed by North America and the Asia-Pacific. Russia is the largest producer of kefir followed by Poland. The US and Canada are the major nations in the North-American region. The Asia-Pacific is anticipated to register the fastest growth rate during the forecast period. The prominent share holders in this region are India, China and Japan.
Key Players:
Some of the major companies in the market are:
--> Babushka Kefir
--> Best of Farms LLC
--> Bio-tiful Dairy
--> Danone SA
--> DuPont
--> Hain Celestial
--> Happy Kombucha
--> Kenmare Living Foods
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch
Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Kefir Market Analysis, By Product Type
10.1.Introduction
10.2.Prominent Trends
10.3.Regulatory Guidelines
10.4.Market Size and Analysis, By Product Type
10.4.1. Kefir Starter Culture
10.4.2. Frozen Kefir
10.4.3. Greek Style Kefir
10.4.4. Low Fat Kefir
10.4.5. Organic Kefir
10.4.6. Combination Products
10.4.7. Others
10.5. Market Share Analysis and YoY Growth Rates, By
Product Type
11. Global Kefir Market Analysis, By Applications
11.1. Introduction
11.2.Prominent Trends
11.3.Regulatory Guidelines
11.4. Market Size and Analysis, By Applications
11.4.1. Food and Beverages
11.4.1.1. Dairy Products
11.4.1.2. Sauces
11.4.1.3. Others
11.4.2. Pharmaceuticals
11.4.3. Dietary Supplements
11.4.4. Skin and Personal Care Products (Cosmetics)
11.5.Market Share Analysis and YoY Growth Rates, By
Applications
12. Global Kefir Market Analysis, By Source
12.1. Introduction
12.2.Prominent Trends
12.3.Regulatory Guidelines
12.4. Market Size and Analysis, By Source
12.4.1. Milk Kefir
12.4.1.1. Animal Milk
12.4.1.2. Plant-derived Milk (Coconut Milk)
12.4.2. Water Kefir
12.5. Market Share Analysis and YoY Growth Rates, By
Source
13. Global Kefir Market Analysis, By Flavor
13.1.Introduction
13.2.Prominent Trends
13.3.Regulatory Guidelines
13.4.Market Size and Analysis, By Flavor
13.4.1. Flavoured
13.4.2. Plain
13.5.Market Share Analysis and YoY Growth Rates, By Flavor
14. Global Kefir Market Analysis, By Packaging
14.1.Introduction
14.2.Prominent Trends
14.3.Regulatory Guidelines
14.4.Market Size and Analysis, By Packaging
14.4.1. Plastic/Glass Bottles
14.4.2. Pouches
14.4.3. Cups
14.4.4. Heat- sealed Bags
14.4.5. Others
14.5.Market Share Analysis and YoY Growth Rates, By
Packaging
15. Global Kefir Market Analysis, By Distribution Channel
15.1.Introduction
15.2.Prominent Trends
15.3.Regulatory Guidelines
15.4.Market Size and Analysis, By Distribution Channel
15.4.1. Retail
15.4.1.1. Hypermarket/Supermarket
15.4.1.2. Grocery & Convenience Stores
15.4.1.3. Online
15.4.1.4. Others
15.4.2. Foodservice and Intuitional Foods
15.4.2.1. Bakeries (In-store and Normal)
15.4.2.2. Restaurants & Catering
15.4.2.3. Others
15.4.3. Direct Selling
15.5.Market Share Analysis and YoY Growth Rates, By
Distribution Channel
16. North America Kefir Market Analysis
16.1.Introduction
16.2.Prominent Trends
16.3.North America Kefir Market Analysis, by Country
16.3.1. U.S.
16.3.2. Canada
16.4.North America Market Size and Analysis, By Product
Type
16.4.1. Kefir Starter Culture
16.4.2. Frozen Kefir
16.4.3. Greek Style Kefir
16.4.4. Low Fat Kefir
16.4.5. Organic Kefir
16.4.6. Combination Products
16.4.7. Others
16.5. North America Market Size and Analysis, By
Applications
16.5.1. Food and Beverages
16.5.1.1. Dairy Products
16.5.1.2. Sauces
16.5.1.3. Others
16.5.2. Pharmaceuticals
16.5.3. Dietary Supplements
16.5.4. Skin and Personal Care Products (Cosmetics)
16.6. North America Market Size and Analysis, By Source
16.6.1. Milk Kefir
16.6.1.1. Animal Milk
16.6.1.2. Plant-derived Milk (Coconut Milk)
16.6.2. Water Kefir
16.7.North America Market Size and Analysis, By Flavor
16.7.1. Flavoured
16.7.2. Plain
16.8.North America Market Size and Analysis, By Packaging
16.8.1. Plastic/Glass Bottles
16.8.2. Pouches
16.8.3. Cups
16.8.4. Heat- sealed Bags
16.8.5. Others
16.9.North America Market Size and Analysis, By
Distribution Channel
16.9.1. Retail
16.9.1.1. Hypermarket/Supermarket
16.9.1.2. Grocery & Convenience Stores
16.9.1.3. Online
16.9.1.4. Others
16.9.2. Foodservice and Intuitional Foods
16.9.2.1. Bakeries (In-store and Normal)
16.9.2.2. Restaurants & Catering
16.9.2.3. Others
16.9.3. Direct Selling
16.10.Market Share Analysis and YoY Growth Rates
16.10.1. By Country
16.10.2. By Product Type
16.10.3. By Applications
16.10.4. By Source
16.10.5. By Flavor
16.10.6. By Packaging
16.10.7. By Distribution Channel
17. Latin America Kefir Market Analysis
17.1.Introduction
17.2.Prominent Trends
17.3.Latin America Kefir Market Analysis, by Country
17.3.1. Mexico
17.3.2. Brazil
17.3.3. Others
17.4.Latin America Market Size and Analysis, By Product
Type
17.4.1. Kefir Starter Culture
17.4.2. Frozen Kefir
17.4.3. Greek Style Kefir
17.4.4. Low Fat Kefir
17.4.5. Organic Kefir
17.4.6. Combination Products
17.4.7. Others
17.5. Latin America Market Size and Analysis, By
Applications
17.5.1. Food and Beverages
17.5.1.1. Dairy Products
17.5.1.2. Sauces
17.5.1.3. Others
17.5.2. Pharmaceuticals
17.5.3. Dietary Supplements
17.5.4. Skin and Personal Care Products (Cosmetics)
17.6. Latin America Market Size and Analysis, By Source
17.6.1. Milk Kefir
17.6.1.1. Animal Milk
17.6.1.2. Plant-derived Milk (Coconut Milk)
17.6.2. Water Kefir
17.7.Latin America Market Size and Analysis, By Flavor
17.7.1. Flavoured
17.7.2. Plain
17.8.Latin America Market Size and Analysis, By Packaging
17.8.1. Plastic/Glass Bottles
17.8.2. Pouches
17.8.3. Cups
17.8.4. Heat- sealed Bags
17.8.5. Others
17.9.Latin America Market Size and Analysis, By Distribution
Channel
17.9.1. Retail
17.9.1.1. Hypermarket/Supermarket
17.9.1.2. Grocery & Convenience Stores
17.9.1.3. Online
17.9.1.4. Others
17.9.2. Foodservice and Intuitional Foods
17.9.2.1. Bakeries (In-store and Normal)
17.9.2.2. Restaurants & Catering
17.9.2.3. Others
17.9.3. Direct Selling
17.10.Market Share Analysis and YoY Growth Rates
17.10.1. By Country
17.10.2. By Product Type
17.10.3. By Applications
17.10.4. By Source
17.10.5. By Flavor
17.10.6. By Packaging
17.10.7. By Distribution Channel
18. Europe Kefir Market Analysis
18.1.Introduction
18.2.Prominent Trends
18.3.Europe Kefir Market Analysis, by Country
18.3.1. Germany
18.3.2. U.K.
18.3.3. Spain
18.3.4. France
18.3.5. Italy
18.3.6. Russia
18.3.7. Others
18.4.Europe Market Size and Analysis, By Product Type
18.4.1. Kefir Starter Culture
18.4.2. Frozen Kefir
18.4.3. Greek Style Kefir
18.4.4. Low Fat Kefir
18.4.5. Organic Kefir
18.4.6. Combination Products
18.4.7. Others
18.5. Europe Market Size and Analysis, By Applications
18.5.1. Food and Beverages
18.5.1.1. Dairy Products
18.5.1.2. Sauces
18.5.1.3. Others
18.5.2. Pharmaceuticals
18.5.3. Dietary Supplements
18.5.4. Skin and Personal Care Products (Cosmetics)
18.6. Europe Market Size and Analysis, By Source
18.6.1. Milk Kefir
18.6.1.1. Animal Milk
18.6.1.2. Plant-derived Milk (Coconut Milk)
18.6.2. Water Kefir
18.7.Europe Market Size and Analysis, By Flavor
18.7.1. Flavoured
18.7.2. Plain
18.8.Europe Market Size and Analysis, By Packaging
18.8.1. Plastic/Glass Bottles
18.8.2. Pouches
18.8.3. Cups
18.8.4. Heat- sealed Bags
18.8.5. Others
18.9.Europe Market Size and Analysis, By Distribution
Channel
18.9.1. Retail
18.9.1.1. Hypermarket/Supermarket
18.9.1.2. Grocery & Convenience Stores
18.9.1.3. Online
18.9.1.4. Others
18.9.2. Foodservice and Intuitional Foods
18.9.2.1. Bakeries (In-store and Normal)
18.9.2.2. Restaurants & Catering
18.9.2.3. Others
18.9.3. Direct Selling
18.10.Market Share Analysis and YoY Growth Rates
18.10.1. By Country
18.10.2. By Product Type
18.10.3. By Applications
18.10.4. By Source
18.10.5. By Flavor
18.10.6. By Packaging
18.10.7. By Distribution Channel
19. Asia Pacific Kefir Market Analysis
19.1.Introduction
19.2.Prominent Trends
19.3.Asia Pacific Kefir Market Analysis, by Country
19.3.1. India
19.3.2. China
19.3.3. Australia & New Zealand
19.3.4. Japan
19.3.5. Others
19.4.Asia Pacific Market Size and Analysis, By Product Type
19.4.1. Kefir Starter Culture
19.4.2. Frozen Kefir
19.4.3. Greek Style Kefir
19.4.4. Low Fat Kefir
19.4.5. Organic Kefir
19.4.6. Combination Products
19.4.7. Others
19.5. Asia Pacific Market Size and Analysis, By Applications
19.5.1. Food and Beverages
19.5.1.1. Dairy Products
19.5.1.2. Sauces
19.5.1.3. Others
19.5.2. Pharmaceuticals
19.5.3. Dietary Supplements
19.5.4. Skin and Personal Care Products (Cosmetics)
19.6. Asia Pacific Market Size and Analysis, By Source
19.6.1. Milk Kefir
19.6.1.1. Animal Milk
19.6.1.2. Plant-derived Milk (Coconut Milk)
19.6.2. Water Kefir
19.7.Asia Pacific Market Size and Analysis, By Flavor
19.7.1. Flavoured
19.7.2. Plain
19.8.Asia Pacific Market Size and Analysis, By Packaging
19.8.1. Plastic/Glass Bottles
19.8.2. Pouches
19.8.3. Cups
19.8.4. Heat- sealed Bags
19.8.5. Others
19.9.Asia Pacific Market Size and Analysis, By Distribution
Channel
19.9.1. Retail
19.9.1.1. Hypermarket/Supermarket
19.9.1.2. Grocery & Convenience Stores
19.9.1.3. Online
19.9.1.4. Others
19.9.2. Foodservice and Intuitional Foods
19.9.2.1. Bakeries (In-store and Normal)
19.9.2.2. Restaurants & Catering
19.9.2.3. Others
19.9.3. Direct Selling
19.10.Market Share Analysis and YoY Growth Rates
19.10.1. By Country
19.10.2. By Product Type
19.10.3. By Applications
19.10.4. By Source
19.10.5. By Flavor
19.10.6. By Packaging
19.10.7. By Distribution Channel
20. Middle East and Africa Kefir Market Analysis
20.1.Introduction
20.2.Prominent Trends
20.3.Middle East and Africa Kefir Market Analysis, by
Country
20.3.1. GCC countries
20.3.2. South Africa
20.3.3. North Africa
20.3.4. Rest of Middle East and Africa
20.4.Middle East and Africa Market Size and Analysis, By
Product Type
20.4.1. Kefir Starter Culture
20.4.2. Frozen Kefir
20.4.3. Greek Style Kefir
20.4.4. Low Fat Kefir
20.4.5. Organic Kefir
20.4.6. Combination Products
20.4.7. Others
20.5. Middle East and Africa Market Size and Analysis, By
Applications
20.5.1. Food and Beverages
20.5.1.1. Dairy Products
20.5.1.2. Sauces
20.5.1.3. Others
20.5.2. Pharmaceuticals
20.5.3. Dietary Supplements
20.5.4. Skin and Personal Care Products (Cosmetics)
20.6. Middle East and Africa Market Size and Analysis, By
Source
20.6.1. Milk Kefir
20.6.1.1. Animal Milk
20.6.1.2. Plant-derived Milk (Coconut Milk)
20.6.2. Water Kefir
20.7.Middle East and Africa Market Size and Analysis, By
Flavor
20.7.1. Flavoured
20.7.2. Plain
20.8.Middle East and Africa Market Size and Analysis, By
Packaging
20.8.1. Plastic/Glass Bottles
20.8.2. Pouches
20.8.3. Cups
20.8.4. Heat- sealed Bags
20.8.5. Others
20.9.Middle East and Africa Market Size and Analysis, By
Distribution Channel
20.9.1. Retail
20.9.1.1. Hypermarket/Supermarket
20.9.1.2. Grocery & Convenience Stores
20.9.1.3. Online
20.9.1.4. Others
20.9.2. Foodservice and Intuitional Foods
20.9.2.1. Bakeries (In-store and Normal)
20.9.2.2. Restaurants & Catering
20.9.2.3. Others
20.9.3. Direct Selling
20.10.Market Share Analysis and YoY Growth Rates
20.10.1. By Country
20.10.2. By Product Type
20.10.3. By Applications
20.10.4. By Source
20.10.5. By Flavor
20.10.6. By Packaging
20.10.7. By Distribution Channel
21. Industry Structure
21.1. Porters Five Forces Analysis
21.1.1. Bargaining Power of Suppliers
21.1.2. Bargaining Power of Buyers
21.1.3. Threat of New Entrants
21.1.4. Threat of Substitute Products and Services
21.1.5. Internal Rivalry
21.2.Supply Chain Analysis and Profitability Margins
21.3.Market Share Analysis
21.4. Strategic Analysis
21.4.1. Competitive Strategies
21.4.2. Mergers & Acquisitions Activity
21.4.3. Co-operative Agreements
21.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing,
Design & Features, Brand Reputation, Distribution Network, Marketing)
21.6.Company Profiles (Overview, Product/Service Details, Geographic
Scope, Financials, Strategic Intent & Approach, Core Competencies &
Competitive Advantage and Key developments)
21.6.1. Lifeway Foods, Inc.
21.6.2. Bio-tiful Dairy Ltd.
21.6.3. Wallaby Organics
21.6.4. The Greek Gods
21.6.5. Krasnystaw OSW
21.6.6. Nourish Kefir
21.6.7. Evolution Organics
21.6.8. KEFIRKO
21.6.9. DuPont Nutrition & Health
21.6.10. Danone
22. Prognosis for the Future
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