Global Energy Drinks Market
- MAR2978600
- 223 Pages
- October 2018
- Food and Beverages
Market Dynamics:
Energy drinks, almost always, have been marketed as an alternative to carbonated drinks. Increasing demand for convenience beverages, changing lifestyle in Asia-Pacific region, increasing income, rising sports activities and urbanisation are the major reasons behind the anticipated growth. An enhanced network of convenience stores has also contributed in expanding the market. Efficient marketing and an emphasis on branding will remain crucial to the success of energy-drink brands. Energy drinks, although healthier, have known to have some side-effects, blamed upon caffeine, a major component of energy drinks. Consumers seek variations in daily drinks, which include hydration, duration of the ‘freshness' provided and preventive measures taken for specific health conditions, like allergies. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina.
The market faces stiff competition from packaged juice and malted health drinks. Their cheaper price, lesser side-effects and a longer presence in the market provide a challenge for the growth of Energy Drinks market.
Market Segmentation:
Globally, energy drinks with caffeine, lead the market. On the basis of type, the Global Energy Drink Market can be segmented into isotonic, hypertonic, hypotonic. On the basis of Ingredient Types, it is divided into aqua/water and additives. Additives include sweeteners, flavours, acidulants polysaccharides and oligosaccharides. By packaging, it can be divided into Bottles, Cans and Tins. From the past few years, Cans have been the major market share holder. With regard to the availability of customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.
Geographical Analysis:
North America is the major consuming market for energy drinks due to health concerns and awareness. Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers.
Key players in the industry include Red Bull GmbH (Austria) and American companies like PepsiCo, Hansen Natural Corp., and The Coca-Cola Company.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch
Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Energy Drinks Market Analysis, By Type
10.1.Introduction
10.2.Prominent Trends
10.3.Regulatory Guidelines
10.4.Market Size and Analysis, By Type
10.4.1. Hypotonic
10.4.2. Hypertonic
10.4.3. Isotonic
10.5.Market Share Analysis and YoY Growth Rates, By
Product Type
11. Global Energy Drinks Market Analysis, By Distribution
Channel
11.1. Introduction
11.2.Prominent Trends
11.3.Regulatory Guidelines
11.4. Market Size and Analysis, By Distribution Channel
11.4.1. Retail
11.4.1.1. Hypermarket/Supermarket
11.4.1.2. Grocery & Convenience Stores
11.4.1.3. Online
11.4.1.4. Others
11.4.2. Foodservice and Institutional Foods
11.4.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
11.4.2.2. Restaurants & Catering
11.4.2.3. Others
11.5. Market Share Analysis and YoY Growth Rates, By
Distribution Channel
12. Global Energy Drinks Market Analysis, By Packaging Type
12.1. Introduction
12.2.Prominent Trends
12.3.Regulatory Guidelines
12.4. Market Size and Analysis, By Packaging Type
12.4.1. Pouches & Sachets
12.4.2. Bottles (Glass & Pet)
12.4.3 Cartons
12.4.4 Others
12.5. Market Share Analysis and YoY Growth Rates, By
Packaging Type
13. Global Energy Drinks Market Analysis, By Ingredients Type
13.1.Introduction
13.2.Prominent Trends
13.3.Regulatory Guidelines
13.4.Market Size and Analysis, By Ingredients Type
13.4.1. Regular
13.4.2. Natural & Organic
13.5.Market Share Analysis and YoY Growth Rates, By
Ingredients Type
14. Global Energy Drinks Market Analysis, By Form
14.1.Introduction
14.2.Prominent Trends
14.3.Regulatory Guidelines
14.4.Market Size and Analysis, By Form
14.4.1. Powder Mixes
14.4.2. Liquid Concentrates
14.4.3 Ready to Drink Liquids
14.5.Market Share Analysis and YoY Growth Rates, By
Form
15. North America Energy Drinks Market Analysis
15.1.Introduction
15.2.Prominent Trends
15.3.North America Energy Drinks Market Analysis, by
Country
15.3.1. U.S.
15.3.2. Canada
15.4.North America Energy Drinks Market Size and Analysis,
By Type
15.4.1. Hypotonic
15.4.2. Hypertonic
15.4.3. Isotonic
15.5.North America Energy Drinks Market Size and Analysis,
By Distribution Channel
15.5.1. Retail
15.5.1.1. Hypermarket/Supermarket
15.5.1.2. Grocery & Convenience Stores
15.5.1.3. Online
15.5.1.4. Others
15.5.2. Foodservice and Institutional Foods
15.5.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
15.5.2.2. Restaurants & Catering
15.5.2.3. Others
15.6. North America Energy Drinks Market Size and Analysis,
By Packaging Type
15.6.1. Pouches & Sachets
15.6.2. Bottles (Glass & Pet)
15.6.3. Cartons
15.6.4. Others
15.7. North America Energy Drinks Market Size and Analysis,
By Ingredients Type
15.7.1. Regular
15.7.2. Natural and Organic
15.8. North America Energy Drinks Market Size and Analysis,
By Form
15.8.1. Powder Mixes
15.8.2. Liquid Concentrates
15.8.3. Ready to Drink Liquids
15.9.Market Share Analysis and YoY Growth Rates
15.9.1. By Product Type
15.9.2. By Distribution Channel
15.9.3. By Packaging Type
15.9.4. By Ingredients Type
15.9.5 By Form
16. Latin America Energy Drinks Market Analysis
16.1.Introduction
16.2.Prominent Trends
16.3.Latin America Energy Drinks Market Analysis, by
Country
16.3.1. Mexico
16.3.2. Brazil
16.3.3. Others
16.4.Latin America Energy Drinks Market Size and Analysis,
By Type
16.4.1. Hypotonic
16.4.2. Hypertonic
16.4.3. Isotonic
16.5.Latin America Energy Drinks Market Size and Analysis,
By Distribution Channel
16.5.1. Retail
16.5.1.1. Hypermarket/Supermarket
16.5.1.2. Grocery & Convenience Stores
16.5.1.3. Online
16.5.1.4. Others
16.5.2. Foodservice and Institutional Foods
16.5.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
16.5.2.2. Restaurants & Catering
16.5.2.3. Others
16.6. Latin America Energy Drinks Market Size and Analysis,
By Packaging Type
16.6.1. Pouches & Sachets
16.6.2. Bottles (Glass & Pet)
16.6.3. Cartons
16.6.4. Others
16.7. Latin America Energy Drinks Market Size and Analysis,
By Ingredients Type
16.7.1. Regular
16.7.2. Natural and Organic
16.8. Latin America Energy Drinks Market Size and Analysis,
By Form
16.8.1. Powder Mixes
16.8.2. Liquid Concentrates
16.8.3. Ready to Drink Liquids
16.9.Market Share Analysis and YoY Growth Rates
16.9.1. By Product Type
16.9.2. By Distribution Channel
16.9.3. By Packaging Type
16.9.4. By Ingredients Type
16.9.5 By Form
17. Europe Energy Drinks Market Analysis
17.1.Introduction
17.2.Prominent Trends
17.3.Europe Energy Drinks Market Analysis, by Country
17.3.1. Germany
17.3.2. U.K.
17.3.3. Spain
17.3.4. France
17.3.5. Italy
17.3.6. Russia
17.3.7. Others
17.4.Europe Energy Drinks Market Size and Analysis, By Type
17.4.1. Hypotonic
17.4.2. Hypertonic
17.4.3. Isotonic
17.5. Europe Energy Drinks Market Size and Analysis, By
Distribution Channel
17.5.1. Retail
17.5.1.1. Hypermarket/Supermarket
17.5.1.2. Grocery & Convenience Stores
17.5.1.3. Online
17.5.1.4. Others
17.5.2. Foodservice and Institutional Foods
17.5.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
17.5.2.2. Restaurants & Catering
17.5.2.3. Others
17.6. Europe Energy Drinks Market Size and Analysis, By
Packaging Type
17.6.1. Pouches & Sachets
17.6.2. Bottles (Glass & Pet)
17.6.3. Cartons
17.6.4. Others
17.7. Europe Energy Drinks Market Size and Analysis, By
Ingredients Type
17.7.1. Regular
17.7.2. Natural and Organic
17.8. Europe Energy Drinks Market Size and Analysis, By
Form
17.8.1. Powder Mixes
17.8.2. Liquid Concentrates
17.8.3. Ready to Drink Liquids
17.9.Market Share Analysis and YoY Growth Rates
17.9.1. By Product Type
17.9.2. By Distribution Channel
17.9.3. By Packaging Type
17.9.4. By Ingredients Type
17.9.5 By Form
18. Asia Pacific Energy Drinks Market Analysis
18.1.Introduction
18.2.Prominent Trends
18.3.Asia Pacific Energy Drinks Market Analysis, by Country
18.3.1. India
18.3.2. China
18.3.3. Australia & New Zealand
18.3.4. Japan
18.3.5. Others
18.4. Asia Pacific Energy Drinks Market Size and Analysis, By
Type
18.4.1. Hypotonic
18.4.2. Hypertonic
18.4.3. Isotonic
18.5. Asia Pacific Energy Drinks Market Size and Analysis, By
Distribution Channel
18.5.1. Retail
18.5.1.1. Hypermarket/Supermarket
18.5.1.2. Grocery & Convenience Stores
18.5.1.3. Online
18.5.1.4. Others
18.5.2. Foodservice and Institutional Foods
18.5.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
18.5.2.2. Restaurants & Catering
18.5.2.3. Others
18.6. Asia Pacific Energy Drinks Market Size and Analysis, By
Packaging Type
18.6.1. Pouches & Sachets
18.6.2. Bottles (Glass & Pet)
18.6.3. Cartons
18.6.4. Others
18.7. Asia Pacific Energy Drinks Market Size and Analysis, By
Ingredients Type
18.7.1. Regular
18.7.2. Natural and Organic
18.8. Asia Pacific Energy Drinks Market Size and Analysis, By
Form
18.8.1. Powder Mixes
18.8.2. Liquid Concentrates
18.8.3. Ready to Drink Liquids
18.9.Market Share Analysis and YoY Growth Rates
18.9.1. By Product Type
18.9.2. By Distribution Channel
18.9.3. By Packaging Type
18.9.4. By Ingredients Type
18.9.5 By Form
19. Middle East and Africa (MEA) Energy Drinks Market
Analysis
19.1.Introduction
19.2.Prominent Trends
19.3. Middle East and Africa Energy Drinks Market Analysis,
by Country
19.3.1. GCC countries
19.3.2. South Africa
19.3.3. North Africa
19.3.4. Rest of Middle East and Africa
19.4. Middle East and Africa (MEA) Energy drinks Market
Size and Analysis, By Type
19.4.1. Hypotonic
19.4.2. Hypertonic
19.4.3. Isotonic
19.5. Middle East and Africa (MEA) Energy drinks Market
Size and Analysis, By Distribution Channel
19.5.1. Retail
19.5.1.1. Hypermarket/Supermarket
19.5.1.2. Grocery & Convenience Stores
19.5.1.3. Online
19.5.1.4. Others
19.5.2. Foodservice and Institutional Foods
19.5.2.1. Institutions (Hospitals, Colleges, Work
Spaces, etc.)
19.5.2.2. Restaurants & Catering
19.5.2.3. Others
19.6. Middle East and Africa (MEA) Energy drinks Market
Size and Analysis, By Packaging Type
19.6.1. Pouches & Sachets
19.6.2. Bottles (Glass & Pet)
19.6.3. Cartons
19.6.4. Others
19.7. Middle East and Africa (MEA) Energy drinks Market
Size and Analysis, By Ingredients Type
19.7.1. Regular
19.7.2. Natural and Organic
19.8. Middle East and Africa (MEA) Energy drinks Market
Size and Analysis, By Form
19.8.1. Powder Mixes
19.8.2. Liquid Concentrates
19.8.3. Ready to Drink Liquids
19.9.Market Share Analysis and YoY Growth Rates
19.9.1. By Product Type
19.9.2. By Distribution Channel
19.9.3. By Packaging Type
19.9.4. By Ingredients Type
19.9.5 By Form
19.4.3. Isotonic
20. Industry Structure
20.1. Porters Five Forces Analysis
20.1.1. Bargaining Power of Suppliers
20.1.2. Bargaining Power of Buyers
20.1.3. Threat of New Entrants
20.1.4. Threat of Substitute Products and Services
20.1.5. Internal Rivalry
20.2.Supply Chain Analysis and Profitability Margins
20.3.Market Share Analysis
20.4. Strategic Analysis
20.4.1. Competitive Strategies
20.4.2. Mergers & Acquisitions Activity
20.4.3. Co-operative Agreements
20.5. Critical Success Factor (CSF) Analysis (Technology &
Manufacturing, Design & Features, Brand Reputation,
Distribution Network, Marketing)
20.6.Company Profiles (Overview, Product/Service Details,
Geographic Scope, Financials, Strategic Intent & Approach
and Key developments)
20.6.1. PepsiCo Inc
20.6.2. Coca-Cola Co
20.6.3. The Monster Beverage Corp
20.6.4 Red Bull GmbH
20.6.5 TC Pharmaceutical Industry Co Ltd
20.6.6 Otsuka Holdings Co Ltd
20.6.7 Suntory Holdings Ltd
20.6.8. Guangdong Jianlibao Group
20.6.9. Fujian Dali Food Co Ltd
20.6.10. Rockstar Inc
20.6.11. Taisho Pharmaceutical Co Ltd
20.6.12. Thai Beverage PCL
20.6.13. Asia Brewery Inc
20.6.14. GlaxoSmithKline Plc
21. Prognosis for the Future
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