Global Cereal Bar Market
- MAR2978587
- 218 Pages
- May 2018
- Food and Beverages
Market Dynamics:
While the demand for instant foodstuff is increasing, there is also growing concern regarding the nutritional value of the food. Products like Cereal Bars have conveniently exploited the scenario and proven to be booming markets in terms of turnover as well as revenues. A huge fraction of Cereal Bars today is fortified with calcium and iron. Coming of new products in terms of different nutritional values and flavors have helped the market to expand even in the nearly saturated North America and Europe regions. Due to easy storage and nutritional richness, Cereal Bars can also be used to cope up with Anemia and Malnutrition amongst children in the third world countries.
Cereal bars are a popular snack-particularly in the working class. Rapid urbanization worldwide has also been a reason for expanding market of Cereal Bars. The relatively low price of cereal bars has made it popular amongst the middle class, especially in emerging Asian economies like India and China.
Market Segmentation:
On the basis of type, the global cereal bar market has been segmented into nutrition bars, snack bars, and others. The snack bars segment leads the market, with more than half the market share. Also, on the basis of distribution channels, the market has been divided into Supermarkets/hypermarkets, convenience stores, speciality food stores, online retailers, and others. Supermarkets have shown the highest number of Cereal bars sales, followed by convenience stores and speciality food stores.
Geographical Analysis:
The market is expected to grow rapidly in the Asia-Pacific region, with India and China holding the largest market share. The increasing middle-class population, coupled with a rise in health consciousness among the people, drives the growth of the cereal bars market in the region. The rapid development of distribution channels has also been one of the reasons for anticipated growth in the region. In North America, the U.S holds the largest market share, supported by the introduction of sugar-free cereal bars. The new launch has also opened tremendous opportunity targeting the diabetic population worldwide.
Some of the key players in the industry include American companies like Kellogg's, General Mills and Atkins Nutritionals. Asian companies like Kashi, Naturell India and Omori India Pvt. Ltd. also hold a huge market share.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch
Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Key Market Insights for Global Cereal Bar Market
10.1. How is 'Food Fortification' Impacting the Cereal Bars
Market?
10.1.1. Fiber Fortification
10.1.2. Calcium, Zinc, Iron Fortification
10.1.3. Protein Fortification
10.1.4. Others
10.2. What are the 'Smart Labelling' Strategies being
Adopted by Major Manufacturers?
10.3. Consumption Trends
10.3.1. Cereal Bars as a Meal Replacement Option
10.3.2. Cereal Bars as a Snack/Dessert
10.3.3. Cereal Bars as a Weight-loss Food
10.3.4. How is Ethically Sourcing of Food Going to
Impact the Cereal Bars Market?
10.3.5. Impact of Whole-grains and Gluten-free
Trends
10.3.6. Is Kosher and Halal an Important Product
Category?
10.4. Age-wise Consumption Patterns:
10.4.1. Kids and Teenagers (<18 Years)
10.4.2. Young Adults (18-35 Years)
10.4.3. Middle-age Adults (35-60 Years)
10.4.4. Senior Citizens (>60 Years)
10.5. Private Label vs Brand Name Products
10.5.1. Pricing Analysis and Differentiation
10.5.2. Retail Store Presence and Marketing
10.5.3. Product-level Variation
11. Global Cereal Bar Market Analysis, By Product Type
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Product Type
11.4.1. Fruit & Nut Bars
11.4.2. Nut Bars
11.4.2.1. Almond Bars
11.4.2.2. Peanut and Cashew Bars
11.4.2.3. Mixed Nut Bars
11.4.2.4. Others
11.4.3. Peanut Butter Bars
11.4.4. Honey- based Bars
11.4.5. Caramel and Chocolate Bars
11.4.6. Coconut-based Bars
11.4.7. Others
11.5. Market Share Analysis and YoY Growth Rates, By
Product Type
12. Global Cereal Bar Market Analysis, By Source Type
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Source Type
12.4.1. Organic
12.4.2. Regular
12.5. Market Share Analysis and YoY Growth Rates, By
Source Type
13. Global Cereal Bar Market Analysis, By Manufacturer Type
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Manufacturer Type
13.4.1. Private Label
13.4.2. Contract Manufacturing
13.4.3. Brand Name
13.5. Market Share Analysis and YoY Growth Rates, By
Manufacturer Type
14. Global Cereal Bar Market Analysis, By Sales Channel
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By Sales Channel
14.4.1. Retail
14.4.1.1 Modern Trade
(Supermarkets/Hypermarkets)
14.4.1.2 Grocery and Convenience Stores
14.4.1.3. Unorganized Small Stores
14.4.1.4. Specialty Stores (Whole Food
Stores, Natural Foods Stores, etc.)
14.4.1.5. Online
14.5. Direct Selling (Wholesale, Bulk Distributors, etc.)
14.6. Market Share Analysis and YoY Growth Rates, By Sales
Channel
15. Global Cereal Bar Market Analysis, By End-User
15.1. Introduction
15.2. Prominent Trends
15.3. Regulatory Guidelines
15.4. Market Size and Analysis, By End-User
15.4.1. Retail Consumer (Direct Consumption)
15.4.2. Food-service & Institutional
15.4.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
15.4.2.2. Bakery, Catering and Food-service
15.5. Market Share Analysis and YoY Growth Rates, By End-
User
16. Global Cereal Bar Market Analysis, By Specialty Products
16.1. Introduction
16.2. Prominent Trends
16.3. Regulatory Guidelines
16.4. Market Analysis, By Specialty Products
16.4.1. Low-sugar Bars
16.4.2. Whole-grain Bars
16.4.3. Low Fat/Transfat Bars
16.4.4. Kosher & Halal
16.4.5. Gluten-free Bar
17. North America Cereal Bar Market Analysis
17.1. Introduction
17.2. Prominent Trends
17.3. North America Cereal Bar Market Analysis, by Country
17.3.1. U.S.
17.3.2. Canada
17.4. North America Cereal Bar Market Size and Analysis, By
Product Type
17.4.1. Fruit & Nut Bars
17.4.2. Nut Bars
17.4.2.1. Almond Bars
17.4.2.2. Peanut and Cashew Bars
17.4.2.3. Mixed Nut Bars
17.4.2.4. Others
17.4.3. Peanut Butter Bars
17.4.4. Honey- based Bars
17.4.5. Caramel and Chocolate Bars
17.4.6. Coconut-based Bars
17.4.7. Others
17.5. North America Cereal Bar Market Size and Analysis, By
Source Type
17.5.1. Organic
17.5.2. Regular
17.6. North America Cereal Bar Market Analysis, By
Manufacturer Type
17.6.1. Private Label
17.6.2. Contract Manufacturing
17.6.3. Brand Name
17.7. North America Cereal Bar Market Analysis, By Sales
Channel
17.7.1. Retail
17.7.1.1. Modern Trade
(Supermarkets/Hypermarkets)
17.7.1.2. Grocery and Convenience Stores
17.7.1.3. Unorganized Small Stores
17.7.1.4. Speciality Stores (Whole Food
Stores, Natural Foods Stores, etc.)
17.7.1.5. Online
17.7.1.6. Others
17.7.2. Direct Selling (Wholesale, Bulk Distributors,
etc.)
17.8. North America Cereal Bar Market Analysis, By End-
User
17.8.1. Retail Consumer (Direct Consumption)
17.8.2. Food-service & Institutional
17.8.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
17.8.2.2. Bakery, Catering and Food-service
17.9. North America Cereal Bar Market Analysis, By
Specialty Products
17.9.1. Low-sugar Bars
17.9.2. Whole-grain Bars
17.9.3. Low Fat/Transfat Bars
17.9.4. Kosher & Halal
17.9.5. Gluten-free Bar
17.10. Market Share Analysis and YoY Growth Rates
17.10.1. By Country
17.10.2. By Product Type
17.10.3. By Source Type
17.10.4. By Manufacturer Type
17.10.5. By Sales Channel
17.10.6. By End-User
18. Latin America Cereal Bar Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. Latin America Cereal Bar Market Analysis, by Country
18.3.1. Mexico
18.3.2. Brazil
18.3.3. Others
18.4. Latin America Cereal Bar Market Size and Analysis, By
Product Type
18.4.1. Fruit & Nut Bars
18.4.2. Nut Bars
18.4.2.1. Almond Bars
18.4.2.2. Peanut and Cashew Bars
18.4.2.3. Mixed Nut Bars
18.4.2.4. Others
18.4.3. Peanut Butter Bars
18.4.4. Honey- based Bars
18.4.5. Caramel and Chocolate Bars
18.4.6. Coconut-based Bars
18.4.7. Others
18.5. Latin America Cereal Bar Market Size and Analysis, By
Source Type
18.5.1. Organic
18.5.2. Regular
18.6. Latin America Cereal Bar Market Analysis, By
Manufacturer Type
18.6.1. Private Label
18.6.2. Contract Manufacturing
18.6.3. Brand Name
18.7. Latin America Cereal Bar Market Analysis, By Sales
Channel
18.7.1. Retail
18.7.1.1. Modern Trade
(Supermarkets/Hypermarkets)
18.7.1.2. Grocery and Convenience Stores
18.7.1.3. Unorganized Small Stores
18.7.1.4. Speciality Stores (Whole Food
Stores, Natural Foods Stores, etc.)
18.7.1.5. Online
18.7.1.6. Others
18.7.2. Direct Selling (Wholesale, Bulk Distributors,
etc.)
18.8. Latin America Cereal Bar Market Analysis, By End-User
18.8.1. Retail Consumer (Direct Consumption)
18.8.2. Food-service & Institutional
18.8.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
18.8.2.2. Bakery, Catering and Food-
service
18.9. Latin America Cereal Bar Market Analysis, By Specialty
Products
18.9.1. Low-sugar Bars
18.9.2. Whole-grain Bars
18.9.3. Low Fat/Transfat Bars
18.9.4. Kosher & Halal
18.9.5. Gluten-free Bar
18.10. Market Share Analysis and YoY Growth Rates
18.10.1. By Country
18.10.2. By Product Type
18.10.3. By Source Type
18.10.4. By Manufacturer Type
18.10.5. By Sales Channel
18.10.6. By End-User
19. Europe Cereal Bar Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Europe Cereal Bar Market Analysis, by Country
19.3.1. Germany
19.3.2. U.K.
19.3.3. Spain
19.3.4. France
19.3.5. Italy
19.3.6. Russia
19.3.7. Others
19.4. Europe Cereal Bar Market Size and Analysis, By
Product Type
19.4.1. Fruit & Nut Bars
19.4.2. Nut Bars
19.4.2.1. Almond Bars
19.4.2.2. Peanut and Cashew Bars
19.4.2.3. Mixed Nut Bars
19.4.2.4. Others
19.4.3. Peanut Butter Bars
19.4.4. Honey- based Bars
19.4.5. Caramel and Chocolate Bars
19.4.6. Coconut-based Bars
19.4.7. Others
19.5. Europe Cereal Bar Market Size and Analysis, By Source
Type
19.5.1. Organic
19.5.2. Regular
19.6. Europe Cereal Bar Market Analysis, By Manufacturer
Type
19.6.1. Private Label
19.6.2. Contract Manufacturing
19.6.3. Brand Name
19.7. Europe Cereal Bar Market Analysis, By Sales Channel
19.7.1. Retail
19.7.1.1. Modern Trade
(Supermarkets/Hypermarkets)
19.7.1.2. Grocery and Convenience Stores
19.7.1.3. Unorganized Small Stores
19.7.1.4. Speciality Stores (Whole Food
Stores, Natural Foods Stores, etc.)
19.7.1.5. Online
19.7.1.6. Others
19.7.2. Direct Selling (Wholesale, Bulk Distributors,
etc.)
19.8. Europe Cereal Bar Market Analysis, By End-User
19.8.1. Retail Consumer (Direct Consumption)
19.8.2. Food-service & Institutional
19.8.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
19.8.2.2. Bakery, Catering and Food-service
19.9. Europe Cereal Bar Market Analysis, By Specialty
Products
19.9.1. Low-sugar Bars
19.9.2. Whole-grain Bars
19.9.3. Low Fat/Transfat Bars
19.9.4. Kosher & Halal
19.9.5. Gluten-free Bar
19.10. Market Share Analysis and YoY Growth Rates
19.10.1. By Country
19.10.2. By Product Type
19.10.3. By Source Type
19.10.4. By Manufacturer Type
19.10.5. By Sales Channel
19.10.6. By End-User
20. Asia Pacific Cereal Bar Market Analysis
20.1. Introduction
20.2. Prominent Trends
20.3. Asia Pacific Cereal Bar Market Analysis, by Country
20.3.1. India
20.3.2. China
20.3.3. Australia & New Zealand
20.3.4. Japan
20.3.5. Others
20.4. Asia Pacific Cereal Bar Market Size and Analysis, By
Product Type
20.4.1. Fruit & Nut Bars
20.4.2. Nut Bars
20.4.2.1. Almond Bars
20.4.2.2. Peanut and Cashew Bars
20.4.2.3. Mixed Nut Bars
20.4.2.4. Others
20.4.3. Peanut Butter Bars
20.4.4. Honey- based Bars
20.4.5. Caramel and Chocolate Bars
20.4.6. Coconut-based Bars
20.4.7. Others
20.5. Asia Pacific Cereal Bar Market Size and Analysis, By
Source Type
20.5.1. Organic
20.5.2. Regular
20.6. Asia Pacific Cereal Bar Market Analysis, By
Manufacturer Type
20.6.1. Private Label
20.6.2. Contract Manufacturing
20.6.3. Brand Name
20.7. Asia Pacific Cereal Bar Market Analysis, By Sales
Channel
20.7.1. Retail
20.7.1.1. Modern Trade
(Supermarkets/Hypermarkets)
20.7.1.2. Grocery and Convenience Stores
20.7.1.3. Unorganized Small Stores
20.7.1.4. Speciality Stores (Whole Food
Stores, Natural Foods Stores, etc.)
20.7.1.5. Online
20.7.1.6. Others
20.7.2. Direct Selling (Wholesale, Bulk Distributors,
etc.)
20.8. Asia Pacific Cereal Bar Market Analysis, By End-User
20.8.1. Retail Consumer (Direct Consumption)
20.8.2. Food-service & Institutional
20.8.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
20.8.2.2. Bakery, Catering and Food-service
20.9. Asia Pacific Cereal Bar Market Analysis, By Specialty
Products
20.9.1. Low-sugar Bars
20.9.2. Whole-grain Bars
20.9.3. Low Fat/Transfat Bars
20.9.4. Kosher & Halal
20.9.5. Gluten-free Bar
20.10. Market Share Analysis and YoY Growth Rates
20.10.1. By Country
20.10.2. By Product Type
20.10.3. By Source Type
20.10.4. By Manufacturer Type
20.10.5. By Sales Channel
20.10.6. By End-User
21. Middle East & Africa (MEA) Cereal Bar Market Analysis
21.1. Introduction
21.2. Prominent Trends
21.3. Middle East & Africa (MEA) Cereal Bar Market
Analysis, by Country
21.3.1. GCC Countries
21.3.2. North Africa
21.3.3. South Africa
21.3.4. Rest of MEA
21.4. Middle East & Africa (MEA) Cereal Bar Market Size and
Analysis, By Product Type
21.4.1. Fruit & Nut Bars
21.4.2. Nut Bars
21.4.2.1. Almond Bars
21.4.2.2. Peanut and Cashew Bars
21.4.2.3. Mixed Nut Bars
21.4.2.4. Others
21.4.3. Peanut Butter Bars
21.4.4. Honey- based Bars
21.4.5. Caramel and Chocolate Bars
21.4.6. Coconut-based Bars
21.4.7. Others
21.5. Middle East & Africa (MEA) Cereal Bar Market Size and
Analysis, By Source Type
21.5.1. Organic
21.5.2. Regular
21.6. Middle East & Africa (MEA) Cereal Bar Market
Analysis, By Manufacturer Type
21.6.1. Private Label
21.6.2. Contract Manufacturing
21.6.3. Brand Name
21.7. Middle East & Africa (MEA) Cereal Bar Market
Analysis, By Sales Channel
21.7.1. Retail
21.7.1.1. Modern Trade
(Supermarkets/Hypermarkets)
21.7.1.2. Grocery and Convenience Stores
21.7.1.3. Unorganized Small Stores
21.7.1.4. Speciality Stores (Whole Food
Stores, Natural Foods Stores, etc.)
21.7.1.5. Online
21.7.1.6. Others
21.7.2. Direct Selling (Wholesale, Bulk Distributors,
etc.)
21.8. Middle East & Africa (MEA) Cereal Bar Market
Analysis, By End-User
21.8.1. Retail Consumer (Direct Consumption)
21.8.2. Food-service & Institutional
21.8.2.1. Institutions (Schools, Hospitals,
Office Cafeterias, etc.)
21.8.2.2. Bakery, Catering and Food-service
21.9. Middle East & Africa (MEA) Cereal Bar Market
Analysis, By Specialty Products
21.9.1. Low-sugar Bars
21.9.2. Whole-grain Bars
21.9.3. Low Fat/Transfat Bars
21.9.4. Kosher & Halal
21.9.5. Gluten-free Bar
21.10. Market Share Analysis and YoY Growth Rates
21.10.1. By Country
21.10.2. By Product Type
21.10.3. By Source Type
21.10.4. By Manufacturer Type
21.10.5. By Sales Channel
21.10.6. By End-User
22. Industry Structure
22.1. Porters Five Forces Analysis
22.1.1. Bargaining Power of Suppliers
22.1.2. Bargaining Power of Buyers
22.1.3. Threat of New Entrants
22.1.4. Threat of Substitute Products and Services
22.1.5. Internal Rivalry
22.2. Supply Chain Analysis and Profitability Margins
22.3. Market Share Analysis
22.4. Strategic Analysis
22.4.1. Competitive Strategies
22.4.2. Mergers & Acquisitions Activity
22.4.3. Co-operative Agreements
22.5. Critical Success Factor (CSF) Analysis (Technology &
Manufacturing, Design & Features, Brand Reputation,
Distribution Network, Marketing)
22.6. Company Profiles (Overview, Product/Service Details,
Geographic Scope, Financials, Strategic Intent & Approach,
Core Competencies & Competitive Advantage and Key
developments)
22.6.1. Kellogg Co
22.6.2. General Mills Inc.
22.6.3. Nestlé SA
22.6.4. PepsiCo Inc. (Quaker)
22.6.5. Clif Bar & Co
22.6.6. Mondelez International
22.6.7. McKee Foods Corporation
22.6.8. Atkins Nutritionals
22.6.9. Weetabix Food Company
22.6.10. The Hain Celestial Group, Inc (Health Valley)
22.6.11. Balance Bar Co.
22.6.12. Cerealto
22.6.13. Dailycer
22.6.14. VSI Europe
22.6.15. Hearthside Food Solutions
22.6.16. Bariatrix Nutrition
23. Prognosis for the Future
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