Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

No of Reports 141

The Connected Car Experience: Software, Apps, and Services

This report continues Parks Associates’ coverage of the connected car industry by examining the connected car software developer sector to highlight innovations and new consumer experiences that will come to new car models in the next five years. It hones in on software and apps that can be built on top of a car’s embedded operating system, through mirroring technology from a smartphone, or vi...

  • Publish Date: January 1, 2017
  • $3500
Technology Needs of Today’s SMBs

Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the continued evolution of connected devices and cloud-based services and how they are enabling SMBs in new ways. The report identifies key vendors of these technologies and discusses partnerships and business models. It also...

  • Publish Date: January 1, 2018
  • $3500
State of Residential Security and Smart Home in Europe

This report provides an overview of the residential security market in Europe. It also presents issues that challenge the many companies seeking a piece of the European marketplace for security systems and adjacent smart home products and services. In sum, it provides a working knowledge of today’s residential security services, smart home products designed for peace of mind, and industry player...

  • Publish Date: August 1, 2016
  • $3500
Smart TVs vs. Streaming Media Players: Winning Over Consumers

Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer’s preferred interface to streamed content. However, each has unique strengths, features, and capabilities. This report examines and compares these platforms, including adoption, use, capabilities, partnerships, and market strategies of major players. The report asses...

  • Publish Date: June 1, 2018
  • $3500
Smart Lighting Landscape for the Connected Home

Smart lighting for connected homes offers enhanced ambience, entertainment, energy, security, safety, and even health benefits. This report examines the smart lighting ecosystem of products and services for the connected home with attention to four industry segments: standalone lighting systems, lighting systems for self-installed home control platforms, lighting systems for interactive security s...

  • Publish Date: August 1, 2016
  • $3500
Smart Kitchens: Intelligent Planning, Shopping, and Cooking

The connected kitchen is changing the competitive landscape for appliances, shopping, distribution, and meal preparation. This report highlights the major trends in the connected kitchen and their impact on the consumer and related markets....

  • Publish Date: January 1, 2017
  • $3500
Smart Home-Utility Partnership Opportunities

As consumer interest and adoption of smart devices with energy management features increase, utilities are tasked with identifying strategies that can leverage this new connectivity. This report examines how smart products and smart home systems can be leveraged to enhance home energy management. This report assesses consumer demand for energy management and how it impacts the energy industry and ...

  • Publish Date: June 1, 2017
  • $3500
Smart Home: A Roadmap for Strategic Planning

The smart home is evolving along multiple dimensions, shifting the competitive landscape for product manufacturers and smart home service providers. As the market shifts, the value chain will be dramatically impacted. This report provides an overview of forces driving change and innovation in the smart home, the impact on the value chain for smart home solution providers, and recommendations to ac...

  • Publish Date: December 1, 2016
  • $3500
Smart Home Controllers: Competitive Analysis

Smart home controllers are now entering the marketplace and being adopted in higher volumes than in previous decades when the nomenclature was "home controllers" and being "connected" was not a given. The report focuses on segmenting and forecasting smart home controllers by type and channel. It also addresses emerging strategies – strategies designed to overcome the barrier inherent in a produc...

  • Publish Date: December 1, 2016
  • $3500
Reassessing Mobile Payments: A Duopoly or Oligopoly?

This report analyzes market competition in the mobile payment industry, focusing on business strategies of payment platform developers including Apple Pay, Android Pay, PayPal, and other emerging solution providers. The report also examines external factors that will shape the market adoption trajectory, including merchants’ adoption of EMV standards, e-commerce growth, and the impact of payment...

  • Publish Date: August 1, 2016
  • $3500
Personalization in Entertainment Services

Personalization is becoming an increasingly important element in the entertainment world. Competitors are using personalization features and technologies to define services, derive new revenues, and build a loyal base of customers. This report looks into trends in personalization of content services, technologies related to personalization, and the impact of personalization on monetization. The re...

  • Publish Date: August 1, 2016
  • $3500
Pay TV, Passwords, and Privacy

TV Everywhere, multiscreen services, and catch-up apps give consumers unprecedented flexibility to access content anytime, anywhere, and on any device. These digital services typically rely on simple username/password authentication, which puts content investments at risk for piracy. This report includes profiles and relevant case studies on current vendor solutions to prevent TV Everywhere piracy...

  • Publish Date: December 1, 2017
  • $3500
OTT Video & TV Everywhere: Partners, Alternatives, and Competition

The evolution of OTT video services has led to increased competition in the market, including new partnerships, alternatives to pay TV, and changing priorities by consumers. This report includes insights into the new era of competition in OTT video and pay TV and assesses trends that affect the video ecosystem across global markets, including churn and retention. The report also includes global fo...

  • Publish Date: December 1, 2017
  • $3500
Music App Partnerships: Global Insights

Mobile business is becoming increasingly competitive, and carriers are experimenting with strategies such as music offerings to reduce churn and generate additional revenues. This report examines the business models, partnerships between mobile carriers and music apps, and the strategic objectives among the different players in the mobile music ecosystem. This report includes case studies highligh...

  • Publish Date: January 1, 2016
  • $3500
Multicultural Entertainment: Content Services for Language Groups

The United States has long been considered a “melting pot” for different global cultures, and the digital world has given cultural groups easier access to relevant content. Pay-TV operators have capitalized on cultural diversity by offering limited packages of multilingual content to customers, but Internet video has allowed consumers to access a wealth of local language content anywhere in th...

  • Publish Date: August 1, 2016
  • $3500
Mobile Data Services: Business Model Assessment

The mobile data market has become saturated in major industrialized nations. Mobile operators in those markets find it increasingly difficult to raise mobile data prices as competitors are ready to lure away unsatisfied customers. This report analyzes how global mobile operators sell mobile data services, manage customer loyalty programs, develop innovative services, and offer customer incentives ...

  • Publish Date: August 1, 2017
  • $3500
Managing Home Resources: Smart Energy and Water Products

Smart home innovation enables consumers and communities to save money and manage precious natural resources. This report examines relevant product categories such as smart thermostats, smart water leak detectors, and smart sprinkler controllers. It assesses which consumer segments are most likely to purchase resource management devices and what other device categories consumers are most likely to ...

  • Publish Date: August 1, 2016
  • $3500
Leading Smart Watch Apps: Insights into Wearable Use Cases

This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race in 2015. It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty. ...

  • Publish Date: August 1, 2016
  • $3500
IoT Data: Securing the Connected Home

The growing number of connected devices in consumers’ lives can be immensely valuable, both in creating personalized user experiences and in generating data that can be analyzed to provide expanded benefits. They also provide more targets for hackers. This report examines the current challenges for securing the connected home and the opportunities for security solution providers. The report incl...

  • Publish Date: June 1, 2017
  • $3500
IoT Connectivity in Europe: Value of Connected Products

The European smart home market remains virtually untapped. Many companies have been slow to act due to their sense of overhype and gadgetry. However, some early activity and accompanying success are happening. This report provides an approach to analyzing smart home/connected products needs and services. It provides deep profiles of 11 different types of EU companies and how they are addressing st...

  • Publish Date: August 1, 2017
  • $3500
Interoperability and the Internet of Things

As smart home devices proliferate, interoperability is the key to creating true smart home systems. This report examines the importance of interoperability and provides an analysis of the communication stack, technologies, and ecosystems in the smart home industry. It provides an updated analysis on the role of interoperability in generating success for the smart home industry and how companies ca...

  • Publish Date: June 1, 2018
  • $3500
Implications of IoT Data for Insurers

Home and auto insurers can manage risk and save money by leveraging smart home products to predict and prevent fires, flooding, and device malfunctions. Health insurers can gather data to improve care quality and health outcomes, by collecting and analyzing data from connected devices such as connected blood pressure or fitness monitors. All insurers will also be able to use smart home data to det...

  • Publish Date: December 1, 2017
  • $3500
Home Security: Market Sizing and Forecasts

The residential professionally monitored security channel enjoyed a resurgence from 2013 to 2016. Will sales level out as pent-up demand is served? In this report, Parks Associates forecasts professionally monitored and self-monitored security systems sales in the U.S. as well as total security adoption. We also forecast annual unit sales of professionally installed versus self-installed security ...

  • Publish Date: December 1, 2017
  • $3500
Home Security: Channel Insights

The home security market continues to evolve, and interactive services give dealers additional value propositions. However, competitive pressure is intensifying from standalone device options, self-installed security systems, and market saturation at the dealer level. This report leverages findings from a Parks Associates survey of residential security dealers, as well as briefings with industry e...

  • Publish Date: June 1, 2018
  • $3500
Home Energy Management: Road to Net Zero

California Title 24 sets bold goals for all residential new construction to achieve zero net energy by 2020, creating market opportunities for home energy management solutions. This report outlines home energy management opportunities, including strategies for solar industry players to expand their offerings. It provides an overview of cost effectiveness evaluations being made by builders and the ...

  • Publish Date: June 1, 2018
  • $3500
Global Connected Living Outlook: Expanding IoT Momentum

This report provides a big-picture assessment of the markets serving consumers’ connected lifestyle. It evaluates trends in service categories, including broadband, television, digital content, residential security, and connected health and wellness, as well as connected home product categories, including home networks, smart home devices, and connected consumer electronics. It includes five-yea...

  • Publish Date: June 1, 2018
  • $3500
Global Connected Living Outlook 2017: Building on the IoT

This report provides a big-picture assessment of the markets serving consumers’ connected lifestyle. It evaluates trends in service categories, including broadband, television, digital content, residential security, and connected health and wellness, as well as connected home product categories, including home networks, smart home devices, and connected consumer electronics. It includes five-yea...

  • Publish Date: June 1, 2017
  • $3500
Evolution of Smart Home Products and Services

The smart home market is evolving with new technologies, improved interoperability, expanded product intelligence, enhanced service integrations, and innovations in business models. This report provides insight into market innovations and differentiators and the successful strategies for players in the smart home product and services markets. It also includes case studies of leaders and new entran...

  • Publish Date: December 1, 2017
  • $3500
Disruptions from Sharing Economy Apps

The sharing economy is a phenomenon describing new business models built on the proliferation of smartphone and app use that are supported by shared resources from these devices owners. These business models are augmented by real-time data and location, instant gratification, on-demand pricing, and easy payment. From sharing reviews through Yelp to sharing car rides using Uber, smartphone owners a...

  • Publish Date: December 1, 2016
  • $3500
Digital Natives: Video Strategies for Millennials and Gen Z

The Internet has changed the way young consumers watch video content, placing similar values on low-cost digital video and big-budget professionally produced video. Content companies have struggled to effectively capture and monetize the digital native audience given the wealth of video content available through any device. This report examines video viewing habits of millennials and provides stra...

  • Publish Date: January 1, 2017
  • $3500
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