Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

No of Reports 141

Modern Broadband: Impact of Wireless on Fixed-line

More and more broadband households use cellular and Wi-Fi connections for in-home and out-of-home data needs. This report examines the impact these wireless technologies will have on fixed-line broadband services. It also evaluates usage of both options, as well as the pros and cons of each, and includes a five-year forecast for fixed-line global broadband household connections....

  • Publish Date: July 1, 2017
  • $3500
Mobile Data Services: Business Model Assessment

The mobile data market has become saturated in major industrialized nations. Mobile operators in those markets find it increasingly difficult to raise mobile data prices as competitors are ready to lure away unsatisfied customers. This report analyzes how global mobile operators sell mobile data services, manage customer loyalty programs, develop innovative services, and offer customer incentives ...

  • Publish Date: July 1, 2017
  • $3500
Managing Home Resources: Smart Energy and Water Products

Smart home innovation enables consumers and communities to save money and manage precious natural resources. This report examines relevant product categories such as smart thermostats, smart water leak detectors, and smart sprinkler controllers. It assesses which consumer segments are most likely to purchase resource management devices and what other device categories consumers are most likely to ...

  • Publish Date: August 1, 2016
  • $3500
Leading Smart Watch Apps: Insights into Wearable Use Cases

This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race in 2015. It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty. ...

  • Publish Date: August 1, 2016
  • $3500
IoT: Smart Home Business Models

Connectivity enables business model innovation. Partnerships can create value and shift monetization from direct to indirect approaches and, in doing so, expand markets. Partnerships with energy providers in particular create new revenue opportunities for partners and consumers. This report outlines some of the key alternative business model options for energy providers, smart home product manufac...

  • Publish Date: August 1, 2016
  • $3500
IoT Data: Securing the Connected Home

The growing number of connected devices in consumers’ lives can be immensely valuable, both in creating personalized user experiences and in generating data that can be analyzed to provide expanded benefits. They also provide more targets for hackers. This report examines the current challenges for securing the connected home and the opportunities for security solution providers. The report incl...

  • Publish Date: April 1, 2017
  • $3500
IoT Connectivity in Europe: Value of Connected Products

The European smart home market remains virtually untapped. Many companies have been slow to act due to their sense of overhype and gadgetry. However, some early activity and accompanying success are happening. This report provides an approach to analyzing smart home/connected products needs and services. It provides deep profiles of 11 different types of EU companies and how they are addressing st...

  • Publish Date: July 1, 2017
  • $3500
Interoperability and the Internet of Things

As smart home devices proliferate, interoperability is the key to creating true smart home systems. This report examines the importance of interoperability and provides an analysis of the communication stack, technologies, and ecosystems in the smart home industry. It provides an updated analysis on the role of interoperability in generating success for the smart home industry and how companies ca...

  • Publish Date: April 1, 2018
  • $3500
Implications of IoT Data for Insurers

Home and auto insurers can manage risk and save money by leveraging smart home products to predict and prevent fires, flooding, and device malfunctions. Health insurers can gather data to improve care quality and health outcomes, by collecting and analyzing data from connected devices such as connected blood pressure or fitness monitors. All insurers will also be able to use smart home data to det...

  • Publish Date: November 1, 2017
  • $3500
Home Security: Market Sizing and Forecasts

The residential professionally monitored security channel enjoyed a resurgence from 2013 to 2016. Will sales level out as pent-up demand is served? In this report, Parks Associates forecasts professionally monitored and self-monitored security systems sales in the U.S. as well as total security adoption. We also forecast annual unit sales of professionally installed versus self-installed security ...

  • Publish Date: November 1, 2017
  • $3500
Home Security: Channel Insights

The home security market continues to evolve, and interactive services give dealers additional value propositions. However, competitive pressure is intensifying from standalone device options, self-installed security systems, and market saturation at the dealer level. This report leverages findings from a Parks Associates survey of residential security dealers, as well as briefings with industry e...

  • Publish Date: April 1, 2018
  • $3500
Home Energy Management: Road to Net Zero

California Title 24 sets bold goals for all residential new construction to achieve zero net energy by 2020, creating market opportunities for home energy management solutions. This report outlines home energy management opportunities, including strategies for solar industry players to expand their offerings. It provides an overview of cost effectiveness evaluations being made by builders and the ...

  • Publish Date: April 1, 2018
  • $3500
Global Connected Living Outlook: Pursuing the IoT Promise

This report provides an analysis of global digital lifestyle trends in service categories, including broadband, television, digital content, and digital health, as well as connected home product categories, including home networks and connected consumer electronics. It includes five-year forecasts for select product categories....

  • Publish Date: February 1, 2016
  • $3500
Global Connected Living Outlook: Expanding IoT Momentum

This report provides a big-picture assessment of the markets serving consumers’ connected lifestyle. It evaluates trends in service categories, including broadband, television, digital content, residential security, and connected health and wellness, as well as connected home product categories, including home networks, smart home devices, and connected consumer electronics. It includes five-yea...

  • Publish Date: April 1, 2018
  • $3500
Global Connected Living Outlook 2017: Building on the IoT

This report provides a big-picture assessment of the markets serving consumers’ connected lifestyle. It evaluates trends in service categories, including broadband, television, digital content, residential security, and connected health and wellness, as well as connected home product categories, including home networks, smart home devices, and connected consumer electronics. It includes five-yea...

  • Publish Date: April 1, 2017
  • $3500
Evolution of Support Services: Global Trends and Outlook

This report examines trends in device adoption among broadband households in the U.S., Europe, and other regions worldwide. It also examines the primary gaps in product and support experiences faced by consumers and assesses the market demand for premium support services. The report includes a five-year global forecast for premium support services....

  • Publish Date: October 1, 2016
  • $3500
Evolution of Smart Home Products and Services

The smart home market is evolving with new technologies, improved interoperability, expanded product intelligence, enhanced service integrations, and innovations in business models. This report provides insight into market innovations and differentiators and the successful strategies for players in the smart home product and services markets. It also includes case studies of leaders and new entran...

  • Publish Date: November 1, 2017
  • $3500
Disruptions from Sharing Economy Apps

The sharing economy is a phenomenon describing new business models built on the proliferation of smartphone and app use that are supported by shared resources from these devices owners. These business models are augmented by real-time data and location, instant gratification, on-demand pricing, and easy payment. From sharing reviews through Yelp to sharing car rides using Uber, smartphone owners a...

  • Publish Date: October 1, 2016
  • $3500
Digital Natives: Video Strategies for Millennials and Gen Z

The Internet has changed the way young consumers watch video content, placing similar values on low-cost digital video and big-budget professionally produced video. Content companies have struggled to effectively capture and monetize the digital native audience given the wealth of video content available through any device. This report examines video viewing habits of millennials and provides stra...

  • Publish Date: February 1, 2017
  • $3500
Digital Natives: The Rise of Esports

The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms. Major players from multiple market sectors have invested in esports teams and brands including traditional sports entities like professional basketball, soccer, and hockey team owners and media outlets like ESPN a...

  • Publish Date: April 1, 2018
  • $3500
Delivering Peace of Mind: Connected Home Devices & Sensors

Safety and security in the home are much broader than burglar and fire alarms. In addition to these long-term mainstays, consumers can add access control features and cameras to their protection systems for convenience as well as safety. This report assesses the current varied smart home devices that provide security and safety in the home as well as new devices in development. The report assesses...

  • Publish Date: April 1, 2016
  • $3500
Context is King: Monetizing Consumer Data for Commerce

Mobile commerce has been growing exponentially since the iPhone launch. Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment functions, allow companies to promote brands and convert transactions much more easily and successfully. This report examines the role of consumer data in mobile marketing and advertising and highlights the best p...

  • Publish Date: February 1, 2016
  • $3500
Consumer Choice: Standalone or Bundled Smart Home Devices

There are thousands of consumer use cases for smart home systems and devices. This can be challenging for smart home marketers as they seek to sell smart home bundles or single-use devices. This report examines consumer preferences for smart home bundles versus build-as-you-go adoption, highlights the differences between the consumer segments, describes the benefits of the various purchase options...

  • Publish Date: February 1, 2017
  • $3500
Competition in Residential Security

Growth in the residential security market and its position as the leading channel for smart home solutions have attracted numerous new entrants. Telecoms, cable operators, and CE manufacturers are joining traditional security players as they compete to fulfill consumer demand for safety and security. This report analyzes the changing competitive landscape of the professionally monitored arena and ...

  • Publish Date: July 1, 2017
  • $3500
Cloud Platforms for the Internet of Things

This report covers cloud-based IoT platforms as well as the devices that companies want to connect to the IoT through the cloud. The report also covers cloud-based real-time data analytics and the associated value-added services as well as API management and e-commerce....

  • Publish Date: February 1, 2016
  • $3500
App Strategies for the Connected Car Industry

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models. This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app...

  • Publish Date: August 1, 2016
  • $3500
5G & Wi-Fi: Provider Strategies for the Next-Generation Network

This report analyzes broadband service providers’ wireless service strategies surrounding the development of fifth-generation mobile network technology as well as network densification efforts using a combined fixed and wireless infrastructure to deliver fast and reliable communications services to consumers. In particular, the report explores Wi-Fi’s roles in consumer voice and data communica...

  • Publish Date: April 1, 2016
  • $3500
The Impact of Voice on the Smart Home

Voice provides frictionless access to the vast computing and information resources on the Internet and will be an essential part of the smart home of the future. Therefore, manufacturers and service providers must decide what voice-enabled use cases, products, and services will provide the greatest consumer benefit. This research quantifies the opportunity for voice integration and broader voice-e...

  • Publish Date: July 1, 2018
  • $7500
AI, Machine Learning, and Data Analytics in the Smart Home

It is widely acknowledged that the real value from the Internet of Things will be derived from data. Data analytics firms across all vertical markets in the connected home are providing solutions to help companies extract value from data. This report highlights different approaches, AI technologies being implemented, and the associated challenges. It also covers applications that are providing val...

  • Publish Date: December 1, 2018
  • $3500
Blockchain for the Connected Home and Entertainment

This report defines blockchain as it relates to the connected consumer and explores its viability and applications with the connected home ecosystem. It explores blockchain applications for smart home and connected entertainment use cases, including data security, identity authentication, and content protections, and its potential impact on consumer confidence in the IoT. The report also profiles ...

  • Publish Date: December 1, 2018
  • $3500
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