The global protein supplement market was valued at $2,662 million in 2016, and is projected to reach at $3,946 million by 2023, growing at a CAGR of 5.7% from 2017 to 2023. Protein is a critical component of hormones, vital organs, immunity system, and nervous system. It is usually found in meat & animal products such as beef, dairy, fish, & poultry and plant-based products, which include soy, beans, nuts, & whole grains. The synthetically made high-quality protein sources include different types of protein supplements in the form of powder, shakes, and bars. Protein supplements are the food material, which help build and repair or maintain muscles, skin, and hair in the body. It also helps reduce weight, lower cholesterol, strengthen immunity, and prevent cardiovascular diseases. These are generally brought through online fitness stores due to the variety of options available and the convenience of consumers.
Increase in health-related concerns of people, which shifts their attention toward fitness centers, gyms, and health clubs majorly drives the market growth. Furthermore, rise in obesity rates and growth in disposable income are some other factors that drive the growth of the market. However, presence of cheaper substitutes, side-effects of protein supplements, and negative publicity & claims are expected to hamper the growth of the market during the forecast period. Growth in demand from health-conscious young population and introduction of protein supplements in untapped region are anticipated to provide lucrative opportunities for expansion of the market.
The report segments the global protein supplement market based on type, form, source, distribution channel, and geography. By type, the market is divided into casein, whey protein, egg protein, soy protein, and others. On the basis of form, it is classified into powder, RTD liquid, and protein bars. On account of source, the market is bifurcated into animal and plant sources. Based on distribution channel, it is categorized into supermarket/hypermarket, online stores, chemist/drugstore, nutrition store, health food store, specialist sports store, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major strategies adopted by key players to expand their business include expansion in untapped regions and new product launches. The market players profiled in the study include Abbott Laboratories, ABH Pharma Inc., Amway Corporation, Glanbia Group, GlaxoSmithKline (GSK), GNC Holdings, Makers Nutrition, Herbalife International of America, Inc., Suppleform, and Vitaco Health.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Distribution Channel
OTHER KEY PLAYERS
*The above list of players are not profiled in the report, but can be added as per client interest.
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