Latin America Market Insights on Automotive Head-up Display: Insights and Forecast, 2018-2024 Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
- UNI2844768
- 96 Pages
- September 2018
- Automotive and Transportation
Based on different product types, Latin America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
Latin America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of Latin America’s HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $15.46 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in Latin America, the regional market is further split into several countries. Brazil, Argentina, Chile and rest of LA are among some of the most dominant markets for automotive HUD in the region. In 2017, Brazil dominated Latin America’s automotive HUD market with a market value of $12.31 million. Automotive industry in Brazil is growing extensively. Some of the major automotive companies like Ford, Honda, Volkswagen, Fiat, Chevrolet and others see it as a prospect market to set up their units locally in the region. The government has also undertaken several initiatives to attract foreign investment in the nation to uplift the face of the auto industry. Therefore, the region provides healthy environment for the growth of the automotive head up display market.
The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.
1.1 Market Definition
1.2 Objective of the Study
1.3 Limitation
1.4 Stakeholders
1.5 Currency used in the Report
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1 Secondary Data
2.1.1 Key Secondary Sources
2.2 Primary Data
2.2.1 Sampling Techniques & Data Collection Methods
2.2.2 Primary Participants
2.3 Key Market Indicators (Demand & Supply scenario)
2.3.1 Demand and Supply Side Analysis
3 REGULATORY FRAMEWORK
3.1 General Overview
3.1.1 Brazil Regulation for Automotive Head-up Display
3.1.2 Argentina Regulation for Automotive Head-up Display
4 INDUSTRY PERFORMANCE
5 EXECUTIVE SUMMARY
6 MARKET OVERVIEW
6.1 Introduction
6.2 Market Dynamics
6.2.1 Market Drivers
6.2.1.1 Connected Vehicle Technology
6.2.1.2 Growing Need of Tracking Technology
6.2.1.3 Emerging Middle Class Economy
6.2.2 Market Restraints
6.2.2.1 Excessive cost of the technology
6.2.2.2 High Production Cost
6.2.2.3 Advent of Active Window Display technology
6.2.3 Opportunities in the Market
6.2.3.1 Untapped Market Potential
6.2.3.2 Brazil: Automotive Manufacturing and Sales HUB
6.3 Key Market Indicators
7 MARKET INSIGHTS BY PRODUCT
7.1 General Overview
7.1.1 Windshield HUD
7.1.2 Combiner HUD
8 MARKET INSIGHTS BY TECHNOLOGY
8.1 General Overview
8.1.1 Conventional HUD
8.1.2 Augmented Reality HUD
9 MARKET INSIGHTS BY VEHICLE TYPE
9.1 General Overview
9.1.1 Luxury Cars
9.1.2 Passenger Cars
9.1.3 Commercial Vehicles
10 MARKET INSIGHTS BY COUNTRY
10.1 General Overview
10.2 Latin America Automotive Head-Up Display Market
10.2.1 Latin America Automotive Head-Up Display Market, by Product
10.2.2 Latin America Automotive Head-Up Display Market, by Technology
10.2.3 Latin America Automotive Head-Up Display Market, by Vehicle Type
10.2.4 Latin America Automotive Head-Up Display Market, by Country
10.2.4.1 Brazil Automotive Head-Up Display Market
10.2.4.1.1 Brazil Automotive Head-Up Display Market, by Product
10.2.4.1.2 Brazil Automotive Head-Up Display Market, by Technology
10.2.4.1.3 Brazil Automotive Head-Up Display Market, by Vehicle Type
10.2.4.2 Argentina Automotive Head-Up Display Market
10.2.4.2.1 Argentina Automotive Head-Up Display Market, by Product
10.2.4.2.2 Argentina Automotive Head-Up Display Market, by Technology
10.2.4.2.3 Argentina Automotive Head-Up Display Market, by Vehicle Type
10.2.4.3 Chile Automotive Head-Up Display Market
10.2.4.3.1 Chile Automotive Head-Up Display Market, by Product
10.2.4.3.2 Chile Automotive Head-Up Display Market, by Technology
10.2.4.3.3 Chile Automotive Head-Up Display Market, by Vehicle Type
10.2.4.4 Rest of Latin America Automotive Head-Up Display Market
10.2.4.4.1 Rest of Latin America Automotive Head-Up Display Market, by Product
10.2.4.4.2 Rest of Latin America Automotive Head-Up Display Market, by Technology
10.2.4.4.3 Rest of Latin America Automotive Head-Up Display Market, by Vehicle Type
11 COMPETITIVE SCENARIO
11.1 Latin America Automotive Head-Up Display Market Share, by Key Players, 2017
12 COMPANY PROFILES
12.1 Visteon Corporation
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Key Product/Services Offerings
12.1.4 SWOT Analysis
12.1.5 Key Financials
12.1.5.1 Revenue Split, by Region
12.1.5.2 Revenue Split, by Business Segment
12.1.6 Recent developments
12.2 Harman International Industries, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Key Product/Services Offerings
12.2.4 SWOT Analysis
12.2.5 Key Financials
12.2.5.1 Revenue Split, by Region
12.2.5.2 Revenue Split, by Business Segment
12.2.6 Recent developments
12.3 Continental AG
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Key Product/Services Offerings
12.3.4 SWOT Analysis
12.3.5 Key Financials
12.3.5.1 Revenue Split, by Region
12.3.5.2 Revenue Split, by Business Segment
12.3.6 Recent developments
12.4 TomTom NV
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Key Product/Services Offerings
12.4.4 SWOT Analysis
12.4.5 Key Financials
12.4.5.1 Revenue Split, by Region
12.4.5.2 Revenue Split, by Business Segment
12.4.6 Recent developments
12.5 AUDI AG
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Key Product/Services Offerings
12.5.4 SWOT Analysis
12.5.5 Key Financials
12.5.5.1 Revenue Split by Region
12.5.5.2 Revenue Split by Product or others
12.5.6 Recent developments
12.6 Daimler AG
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Key Product/Services Offerings
12.6.4 SWOT Analysis
12.6.5 Key Financials
12.6.5.1 Revenue Split by Region
12.6.5.2 Revenue Split by Product or others
12.6.6 Recent developments
12.7 Robert Bosch GmbH
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Key Product/Services Offerings
12.7.4 SWOT Analysis
12.7.5 Key Financials
12.7.5.1 Revenue Split by Region
12.7.5.2 Revenue Split by Product or others
12.7.6 Recent developments
12.8 Denso Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Key Product/Services Offerings
12.8.4 SWOT Analysis
12.8.5 Key Financials
12.8.5.1 Revenue Split by Region
12.8.5.2 Revenue Split by Product or others
12.8.6 Recent developments
12.9 Aptiv Plc
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Key Product/Services Offerings
12.9.4 SWOT Analysis
12.9.5 Key Financials
12.9.5.1 Revenue Split by Region
12.9.5.2 Revenue Split by Product or others
12.9.6 Recent developments
12.10 Yazaki Corporation
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Key Product/Services Offerings
12.10.4 SWOT Analysis
12.10.5 Key Financials
12.10.5.1 Revenue Split, by Region
12.10.5.2 Revenue Split, by Business Segment
12.10.6 Recent developments
TABLE 2 Products Segmentation of Visteon Corporation
TABLE 3 Visteon Corporation Growth Strategy
TABLE 4 Visteon Corporation Financials, USD Million
TABLE 5 Harman International key facts
TABLE 6 Products Segmentation of Harman International
TABLE 7 Harman International Growth Strategy
TABLE 8 Harman International Financials, USD Million
TABLE 9 Visteon Corporation key facts
TABLE 10 Products Segmentation of Continental AG
TABLE 11 Continental Growth Strategy
TABLE 12 Continental AG Financials, USD Million
TABLE 13 TomTom key facts
TABLE 14 Products Segmentation of TomTom
TABLE 15 TomTom Growth Strategy
TABLE 16 TomTom Financials, USD Million
TABLE 17 Audi key facts
TABLE 18 Products Segmentation of Audi
TABLE 19 Audi Growth Strategy
TABLE 20 Audi Financials, USD Million
TABLE 21 Daimler key facts
TABLE 22 Products Segmentation of Daimler
TABLE 23 Daimler Growth Strategy
TABLE 24 Daimler Financials, USD Million
TABLE 25 Robert Bosch key facts
TABLE 26 Products Segmentation of Robert Bosch
TABLE 27 Robert Bosch Growth Strategy
TABLE 28 Robert Bosch Financials, USD Million
TABLE 29 Denso Corporation key facts
TABLE 30 Products Segmentation of Denso Corporation
TABLE 31 Denso Corporation Growth Strategy
TABLE 32 Denso Corporation Financials, USD Million
TABLE 33 Aptiv Plc Key Facts
TABLE 34 Products Segmentation of Aptiv
TABLE 35 Aptiv Growth Strategy
TABLE 36 Aptiv Financials, USD Million
TABLE 37 Yazaki Corporation key facts
TABLE 38 Products segmentation of Yazaki Corporation
TABLE 39 Yazaki Corporation Growth Strategy
TABLE 40 Yazaki Corporation Financials, USD Million
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