A connected car is a car that is equipped with internet access, and usually also with a wireless local area network allowing the car to share internet access to other devices both inside and outside the vehicle. Globally the connected car shipments market is estimated to reach around 59.86 Million units and a value of $98.42 Billion by 2018.
The major growth drivers would be consumer demands. In a survey named Connect Vehicle it was found that 39% of people surveyed responded that in-vehicle technology was the significant deciding factor while purchasing a new car.
The demand for security or vehicle tracking is hampered due to lack of internet connectivity in rural areas. The internet penetration in terms of total global population has been 34.3% and as low as 15.6% in regions like Africa.
The big players in connected car market are At&T Inc, Airbiquity Inc, Alcatel-Lucent, Audi Ag, Bayerische Motoren Werke (BMW), AG,Daimler, Delphi Automotive LLP, Ford Motor Company, Garmin Ltd, General Motors, Harman International, Hughes Telematics, Hyundai Motor Company.
KEY MARKET SEGMENTS
BY PRODUCTS AND SERVICES
BY CONNECTIVITY TECHNOLOGY
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