China E-commerce of Agricultural Products Market Research and Development Trend Forecast
- QYR672518
- 178 Pages
- September 2016
- Food and Beverages
As a new business modality, e-commerce injecting new development vitality and power for traditional circulation mode of agricultural products in China. However, the farmer in e-business talent is scarce. Based on huge space for development of agricultural information, insiders think it will have optimistic prospects of e-commerce of agricultural products, how to better create the conditions to promote the healthy development of rural e-commerce, government, electronic business platform, companies are much to do. Electricity providers is indispensable participant in developing e-commerce of agricultural products. Now, third-party e-commerce platform provider is quietly becoming core driving force of rural entrepreneurship. Governments should encourage third-party e-commerce platform provider innovative lower prices and better quality services products constantly, and encourage providers develop the customized products to reduce cost of doing business. Meanwhile, government should encourage network platform to further transparency, sharing information, knowledge and business in platform and provide the necessary technical support and business development experience for enlarge business.
Agricultural-related e-commerce is rapid development in 2015. In 2015, the total network retail sales of agricultural product over 150.5 billion CNY, and increase of 50% over 2014. E-commerce platform of agricultural products nearly 4000, almost every day have an agro-business enterprise online. E-commerce of agricultural products suppliers enter the fourth round of the electricity business boom after 20 years of development, China's electricity supplier following books, clothing, 3C boom in three electricity providers, has now entered the fourth round of the electricity business boom.
E-commerce of agricultural products suppliers form a "two superpowers - more strong - small minority" pattern. “Two superpowers” represent Alibaba and JD, “more strong” represent that there have many electricity supplier with strong competitiveness and "niche" refers to characteristic agricultural electricity providers with growth potential.
1 Industry Overview of E-commerce of Agricultural Products 1
1.1 Industry Overview of E-commerce 1
1.1.1 Definition of E-commerce 1
1.1.2 Classification of E-commerce 4
1.1.2.1 E-commerce Business Model 4
1.1.2.2 Different Trading Objects of E-commerce 6
1.1.2.3 Different Operating Mode of E-commerce 6
1.1.3 The Function of E-commerce 7
1.1.3.1 The Function of E-commerce for Enterprise 7
1.1.3.2 Function of E-commerce for Individual 9
1.2 Industry Overview of Agricultural E-commerce 9
1.2.1 Agricultural E-commerce Definition 9
1.2.2 Development Significance of Agricultural E-commerce 10
1.2.2.1 Promoting the Development of Agricultural E-commerce is An Important Way to Improve the Agricultural Market Mechanism 10
1.2.2.2 Promoting the Development of Agricultural E-commerce is an Important Way to Promote the Development of Modern Agriculture 10
1.2.2.3 Promoting Agricultural Development of E-commerce is to Expand and Enhance Important Driving Force of Consumer Demand 11
1.2.2.4 Promoting Agricultural Development of E-commerce is to Accelerate Objective Requirements of Government Functions Transformation 11
1.2.3 Business Level of Agricultural E-commerce 11
1.2.4 Feature of Agricultural E-commerce 12
1.3 Support System of Agricultural E-commerce 13
1.3.1 Logistics 13
1.3.2 Payment system 14
1.3.3 Security Assurance 15
2 China E-commerce of Agricultural Products Industry Development Environment Analysis 16
2.1 China Macroeconomic Environment Analysis 16
2.1.1 China GDP Analysis 16
2.1.2 China Industry Economy Analysis 17
2.1.3 China Society Fixed Investment Analysis 21
2.1.4 Total Retail Sales of Consumer Goods Analysis 26
2.1.5 Income of Urban Residents Analysis 28
2.1.6 Consumer Price Changes Analysis 31
2.2 China Social Network Environment Analysis 34
2.2.1 Internet Basic Resource Analysis 34
2.2.2 Basic Situation of Netizen Analysis 38
2.2.3 Internet Application Analysis 44
2.3 China E-commerce Development Status Analysis 53
2.3.1 E-commerce Industry Development Scale 53
2.3.2 B2B E-commerce Development Scale 54
2.3.3 Online Retail Market Scale of Development 56
2.3.4 Online Group-buying Market Scale of Development 57
2.4 China E-commerce of Agricultural Products Policy Environment Analysis 57
2.4.1 Industry Policy Analysis of E-commerce 57
2.4.2 Industry Policy Analysis of Agricultural Products 58
2.4.3 Industry Policy Analysis of E-commerce of Agricultural Products 59
3 Development of Chinese E-Commerce of Agricultural Products Industry 61
3.1 Background of Agricultural E-Commerce Development 61
3.1.1 Agriculture-Related E-Commerce Response and Action 62
3.1.2 Attention and Investment in Agriculture-Related Platforms 63
3.1.3 More Service Providers to Join the E-commerce of Agricultural Products 64
3.2 E-commerce of Agricultural Products Overview 65
3.2.1 The Status of E-Commerce Development of Agricultural Products 66
3.2.2 E-commerce of Agricultural Products Sites 67
3.2.3 The Development of Agricultural E-commerce Platforms in Chongqing Region 67
3.2.4 the Country's First Agricultural Electronic Mall in Changsha Online 72
3.2.5 E-Commerce of Agricultural Products Comes into Agricultural Services Era 73
3.3 The Exploration of Agricultural Online Sales Model 74
3.3.1 Upgrade of Agriculture-Related E-Commerce Mode 76
3.3.2 The linkage of E-Commerce Platforms and Internet Service Operators 77
3.3.3The Linkage of Platform with the Traditional Broker 78
3.3.4 The Prototype of Contract Farming 79
4 Development of E-commerce of Agricultural Products Market Segments in China 81
4.1 Overview of E-commerce of Grain 81
4.1.1 Grain Production Volume Market Size Analysis 81
4.1.2 Analysis of Grain Distribution Status 82
4.1.3 Developmental Significance of E-commerce of Grain 82
4.1.4 Analysis of Grain E-commerce Transactions 82
4.1.5 Grain E-commerce platform Construction 83
4.1.6 Analysis of Cngrain.com E-Commerce Case 83
4.2 Overview of E-commerce of Vegetables 84
4.2.1 Vegetables Production Volume Market Size Analysis 84
4.2.2 Analysis of Vegetables Distribution Status 85
4.2.3 Developmental Significance of E-commerce of Vegetables 86
4.2.4 E-commerce Development Status of Vegetables 86
4.2.5 Analysis of Vegetables E-commerce Failures Cases 87
4.2.6 Analysis of Xinjiang County Started up E-commerce Platform Case of Vegetables 88
4.3 Overview of E-commerce of Meat 88
4.3.1 Meat Production Volume Market Size Analysis 88
4.3.2 Analysis of Meat E-commerce Distribution Status 89
4.3.3 Developmental Significance of E-commerce of Meat 89
4.3.4 Facing Problem of Development of E-commerce of Meat 89
4.3.5 Tianjin Cold Chain Logistics Projects Subsidies to Boost Meat Online Transactions 90
4.4 Overview of E-commerce of Fruits 90
4.4.1 Fruits Production Volume Market Size Analysis 90
4.4.2 Analysis of Fruits Distribution Status 90
4.4.3 Developmental Significance of E-commerce of Fruits 91
4.4.4 Development of E-commerce of Fruits Industry 91
4.4.5 China (Shanghai) E-commerce Platform of Imported Fruit Open Case 92
4.5 Overview of E-commerce of Tea 92
4.5.1 Tea Production Volume Market Size Analysis 92
4.5.2 Purpose of Developing E-commerce of Tea 93
4.5.3 The Development Situation of E-commerce of Tea 93
4.5.4 2015 Alibaba Platform E-commerce of Tea 94
4.5.5 Analysis of Shanghai Daning Tea City Catch the Express Train of E-commerce 94
4.6 Overview of E-commerce of Nut 95
4.6.1 Nut Production Volume Market Size Analysis 95
4.6.2Top Three Product Sales of E-commerce 95
4.6.3 Major Developing Trends of Nut Industry Sales 96
4.6.4 Development Status of E-commerce of Nut 97
4.6.5 2015 Alibaba Platform Nuts Trading Volume Ranking 97
5 Chinese Agricultural E-Commerce Business Model Analysis 98
5.1 Development of Agricultural Products E-commerce Service Model 98
5.1.1 Information Alliance Services Business Model 98
5.1.2 Farmer Information Services Business Model 99
5.1.3 Enterprise Information Services Business Model 99
5.1.4 Integrated Services Business Model 100
5.2 Analysis of Agricultural E-Commerce Business Conditions 101
5.2.1 B2C Model 101
5.2.2 Family Members Delivery Mode 101
5.2.3 The New Contract Farming 102
5.3 Analysis Agricultural E-Commerce Business Model 103
5.3.1 Services Provide Primary Mode 103
5.3.2 Advanced Online Trading Mode 103
5.3.3 Third-Party Electronic Trading Mode 104
6 Competitiveness Analysis of China E-commerce Platform of Agricultural Products 106
6.1 Alibaba Group 106
6.1.1 Basic Information 106
6.1.2 Analysis of Agricultural Products Sales Revenue 107
6.1.3 Analysis of Comprehensive Competitive on Alibaba Platform 109
6.1.4 Agricultural Products Business Layout 109
6.2 JD 112
6.2.1 Basic Information 112
6.2.2 Analysis of Agricultural Products Sales Revenue 113
6.2.3 Analysis of Comprehensive Competitive on JD Platform 113
6.2.4 Agricultural Products Business Layout 114
6.3 Yihaodian 114
6.3.1 Basic Information 114
6.3.2 Analysis of Agricultural Products Sales Revenue 115
6.3.3 Analysis of Comprehensive Competitive on Yihaodian Platform 115
6.3.4 Agricultural Products Business Layout 116
6.4 Womai 116
6.4.1 Basic Information 116
6.4.2 Analysis of Agricultural Products Sales Revenue 117
6.4.3 Analysis of Comprehensive Competitive on Womai Platform 117
6.4.4 Agricultural Products Business Layout 118
6.5 sfbest 118
6.5.1 Basic Information 118
6.5.2 Analysis of Agricultural Products Sales Revenue 119
6.5.3 Analysis of Comprehensive Competitive on sfbest Platform 119
6.5.4 Agricultural Products Business Layout 121
6.6 benlai 121
6.6.1 Basic Information 121
6.6.2 Analysis of Agricultural Products Sales Revenue 122
6.6.3 Analysis of Comprehensive Competitive on benlai Platform 123
6.6.4 Agricultural Products Business Layout 123
6.7 tootoo 123
6.7.1 Basic Information 123
6.7.2 Analysis of Agricultural Products Sales Revenue 124
6.7.3 Analysis of Comprehensive Competitive on tootoo Platform 124
6.7.4 Agricultural Products Business Layout 126
7 Investment Feasibility Analysis of Agricultural Enterprises Enter the Electricity Business Market 127
7.1 Market Structure Analysis of Agricultural Enterprises Enter the Electricity Business Market 127
7.1.1 Construction the E-commerce Website of Agricultural Product 127
7.1.2 Development Approach of Agricultural Enterprises Restructuring the Electricity Supplier 128
7.1.3 Investment Features of Agricultural Enterprises Restructuring the Electricity Supplier 129
7.2 Business Process Management Analysis of Agricultural Enterprises Enter the Electricity Business Market 130
7.2.1 Website Operational Process 130
7.2.2 Network Sales Process 131
7.2.3 Product Delivery Process 132
7.2.4 Procurement Management Process 132
7.2.5 Order Sales Process 133
7.2.6 Warehouse Operation Process 134
7.3 Logistics Investment Analysis of Agricultural Enterprises Enter the Electricity Business Market 134
7.3.1 Agricultural Enterprises Electricity Supplier Self-built Logistics 134
7.3.2 Logistics Outsourcing of Agricultural Enterprises Electricity Supplier 135
7.3.3 Logistics Construction Strategy of Agricultural Enterprises Electricity Supplier 136
7.4 Choose Platform Analysis of Agricultural Enterprises Enter the Electricity Business Market 136
7.4.1 Construction Model of Agricultural Electricity Supplier 136
7.4.2 Self-built Platform of Online Shop 137
7.4.3 The Third-party Platform 138
7.4.4 Outsourcing Model of E-commerce Service 138
8 China E-commerce of Agricultural Products Trends and Forecasting 2016-2020 140
8.1 E-commerce of Agricultural Products Trends and Forecasting 2016-2020 140
8.1.1 E-commerce of Agricultural Products Adding Impetus to Rural Entrepreneurship 140
8.1.2 E-commerce of Agricultural Products Trends Forecast 141
8.1.3 E-commerce of Agricultural Products B2C Trend Forecast 142
8.1.4 E-commerce of Agricultural Products O2O Trend Forecast 143
8.2 Agricultural Products E-commerce Trends 2016-2020 144
8.2.1 The Number of Agricultural Products E-commerce Website Growth Trends 144
8.2.2 Category Breakthrough Trend of Agricultural Product of E-commerce 144
8.2.3 E-commerce of Agricultural Products Market Size Expansion Trends 145
8.2.4 E-commerce of Agricultural Products Business Mode Diversification Trends 146
8.2.5 E-commerce of Agricultural Products Online and Offline trend Combining Trends 147
8.2.6 E-commerce of Agricultural Products SNS Marketing Trends 147
9 2016-2020 China Agricultural E-Commerce Investment Opportunities and Risks 148
9.1 2016-2020 E-Commerce of Agricultural Products Investment Opportunities 148
9.1.1 Good Macro Environment 148
9.1.2 Internet Technology Injected Vigor and Vitality 150
9.1.3 Agricultural E-Commerce Investment Opportunities 150
9.2 2016--2020 Agricultural E-Commerce Investment Prospects 152
9.2.1 Policy Risks 152
9.2.2 Business Risk 153
9.2.3 Market Competition Risk 153
9.2.4 Market Financing Risk 153
9.2.5 Technical Risk Analysis 154
9.3 2016-2020 Product Strategy of Agricultural Products E-commerce 155
9.3.1 Categories Constitute Quadrant of Agricultural Products 155
9.3.2 High Value-added and Easy to Do E-commerce Products 155
9.3.3 High Value-added but Less Easy to Do E-commerce Products 156
9.3.4 Low Value-added but Easy to Do E-commerce Products 156
9.3.5 Low Value-added and Less Easy to Do E-commerce Products 157
9.4 Industry Policy Recommendations of E-commerce in China 2016-2020 157
9.4.1 Standardize and Improve the Supporting Environment 157
9.4.2 Further Expand the Space for Development of E-Commerce 158
9.4.3 Promote the Standardization of Agricultural Products 160
9.4.4 Accelerate the Development of Mobile E-commerce 160
Table Infrastructure of E-commerce 1
Figure Development of E-commerce 2
Table Feature of E-commerce 3
Figure Different Classification Architecture of E-commerce 4
Table Specific Content of Different E-commerce Business Models and Related Representative Enterprise 4
Table Different Trading Objects of E-commerce 6
Table Different Operating Mode of E-commerce 6
Figure the Function of E-commerce for Enterprise 7
Table The Function of E-commerce for Enterprise and Description 7
Figure Function of E-commerce for Individual 9
Table Business Level of Agricultural E-commerce 11
Figure Feature of Agricultural E-commerce 12
Table Agricultural E-commerce Features of China 12
Table Logistics Distribution Mode and Introduction 13
Table the Main Payment system of Agricultural Products E-commerce 14
Figure Processes Comparation of Traditional Methods and E-commerce 15
Figure China GDP (B RMB) and Growth Rate 2005-2014 16
Figure China GDP (B RMB) and Growth Rate from First Quarter in 2015 to Second Quarter in 2016 17
Table China Output of Main Industrial Products in 2015 17
Table Production and Growth Rate of Main Industrial Products in May 2016 18
Figure 2010-2015 China Society Fixed Investment (B RMB) and Growth Rate 21
Figure Price Indices of Investment in Fixed Assets from Second Quarter in 2015 to Second Quarter in 2016 22
Table Main Production and Operation Ability of Investment in Fixed Assets in 2015 22
Table Investment in Fixed Assets by Industry from January to April in 2016 22
Figure Total Retail Sales (B RMB) and Growth Rate of Consumer Goods 2010-2015 26
Table Retail Sales Data of Consumer Goods in June 2016 27
Figure 2001-2015 China per Capita Disposable Income Growth of Urban Residents 28
Figure Per Capita Disposable Income of Residents _ Cumulative Value from Second Quarter in 2015 to Second Quarter in 2016 28
Figure Per Capita Disposable Income of Urban Residents _ Cumulative Value from Second Quarter in 2015 to Second Quarter in 2016 29
Figure 2001-2015 China per Capita Income Growth of Rural Residents 29
Figure Per Capita Disposable Income (CNY) of Rural Residents _ Cumulative Value from Second Quarter in 2015 to Second Quarter in 2016 30
Table 2001-2015 Comparison of China per Capita Income of Urban and Rural Residents 30
Table Consumer Price Index 2008-2016 31
Figure 2008-2016 China Consumer Price Index Trend 33
Table Comparison of China Internet Basic Resource 2013-2014 34
Table Comparison of China Internet Basic Resource 2014-2015 34
Table Comparison of China Internet Basic Resource 2015.12-2016.6 34
Figure Number of IPv6 Addresses in China 2010.6-2016.6 35
Figure Number of IPv4 Addresses in China 2010.6-2016.6 35
Table As of the 2016.6 China Domain Name (Unit) 36
Table As of the 2016.6 China CN. Domain Name (Unit) 36
Figure Number of Websites in China 2011.6-2016.6 37
Figure Bandwidth of International Exit and Semi-annual Growth Rate in China 2013.6-2016.6 37
Table As of 2016.6 Bandwidth of International Exit of Major Companies in China 37
Figure Number of Netizen and Penetration Rate in China 2012.6-2016.6 38
Figure Scale of Chinese Mobile Phone Users and Proportion of Internet Users 2012.6-2016.6 39
Figure Netizen Urban and Rural Structure in China 2013-2016.6 39
Figure Age Structure of Chinese Netizen in 2015.12 and 2016.6 40
Figure Gender Structure of Chinese Netizen in 2016 40
Figure Education Structure of Chinese Netizen in 2015.12 and 2016.6 41
Figure Occupational Structural of Chinese Netizen in 2015.12 and 2016.6 42
Figure Personal Monthly Income Structure of Chinese Netizen in 2015.12 and 2016.6 43
Figure Usage of Internet Connected Devices in 2015.12 and 2016.6 44
Figure Usage of Internet Access Site in 2015.12 and 2016.6 44
Figure Wi-Fi Wireless Internet Access Site in 2015.6 45
Figure Average Weekly Internet Time (Hours) of Netizen 2012.6-2016.6 45
Table Network Application Utilization of Chinese Netizen in 2015.12 and 2016.6 45
Table Network Application Utilization of Chinese Mobile Phone Users in 2015.12 and 2016.6 46
Figure 2015.12-2016.6 Search/Mobile Search User Scale (Thousand) and Utilization 48
Figure 2015.12-2016.6 Internet News/Mobile Internet News User Scale (Thousand) and Utilization 48
Figure 2015.12-2016.6 Online Shopping/Mobile Online Shopping User Scale (Thousand) and Utilization 49
Figure 2015.12-2016.6 Online Takeaway / Mobile Online Takeaway User Scale (Thousand) and Utilization 49
Figure 2015.12-2016.6 Pay Online / Mobile Pay Online User Scale (Thousand) and Utilization 50
Figure 2015.12-2016.6 Online Travel Booking / Mobile Online Travel Booking User Scale (Thousand) and Utilization 50
Figure 2015.12-2016.6 Online Investment User Scale (Thousand) and Utilization 51
Figure 2015.12-2016.6 Utilization of Typical Social Application 51
Figure 2015.12-2016.6 Internet Game /Mobile Internet Game User Scale (Thousand) and Utilization 52
Figure 2015.12-2016.6 Internet Literature /Mobile Internet Literature User Scale (Thousand) and Utilization 52
Figure 2015.12-2016.6 Internet Video / Mobile Internet Video User Scale (Thousand) and Utilization 53
Figure 2011-2016E China E-commerce Industry Development Market Scale (Trillion CNY) 53
Figure 2010-2016 China B2B E-commerce Development Scale 54
Figure 2010-2016 Revenue of China Small and Middle-sized Enterprises (SME) B2B E-commerce 54
Figure 2011-2015 Revenue of China B2B E-commerce 55
Figure China Market Share by B2B Service Providers in 2015 55
Figure China Online Retail Market Deal Size 56
Figure 2011-2016 Online Shopping Share from Total Retail Sales of Consumer Goods 56
Figure 2011-2016 China Online Group-buying Total Turnover 57
Table Industry Policy Analysis of E-commerce 57
Table Industry Policy Analysis of Agricultural Products 58
Table Industry Policy of E-commerce of Agricultural Products 59
Table Government Initiatives to Development of the E-Commerce of Agricultural Products 63
Table Four Trends in E-commerce of Agricultural Products 66
Tables the Main Agricultural E-Commerce Sites 67
Table Chongqing Agricultural Business Platform Compared With the Well-known Platform for Electronic Business 68
Figure Chongqing Agricultural E-Commerce B2C Platforms Integrated with Leading Business Platform Comparison 68
Table Chongqing E-commerce of Agricultural Products B2C Professional Platform Overview 69
Table Sales Ranking Taobao Shop in the First Quarter of 2016 71
Table Lynx Store Sales League in Q1 2016 72
Table the News of Country's First Agricultural E-Commerce Mall in Changsha Online 72
Table the Main E-Commerce of the Fresh Produce Market Model 74
Table the Mainstream Model of Agricultural E-Commerce Platform 75
Figure the Upgrade of Agriculture-Related E-Commerce Mode 77
Table Agricultural Trade Platform and Service Operators Linkage Infos 77
Table the Main Forms of Contract Farming 79
Table 2015 China Grain Production by Region (K Tonnes) 81
Table Analysis of Grain Distribution Status 82
Table Food E-commerce Platform Construction 83
Table Analysis of Cngrain.com E-Commerce Case 83
Table Vegetables Production Volume Market Size (K Tonnes) 1995-2015 84
Table Situation and Problems of Vegetable Circulation in China 85
Table E-commerce Development Status of Vegetables in China 86
Table Analysis of Vegetables E-commerce Failures Cases (Yoocai) 87
Table Meat Production Volume Market Size (K Tonnes) 1995-2015 88
Table Facing Problem of Development of E-commerce of Meat 89
Table Fruits Production Volume (K Tonnes) Market Size 2005-2014 90
Table Fruits Existing Distribution Channels 90
Table Development of E-commerce of Fruits Industry 91
Figure Tea Production Volume Market Size (K Tonnes) 92
Figure China E-commerce of Tea in B2C Market Size (Billion USD) 2011-2015 93
Figure 2015 Alibaba Platform Tea Trading Volume Ranking 94
Figure Nut Production Volume Market Size (K Tonnes) 95
Table Top Three Product Sales of E-commerce 95
Table Major Developing Trends of Nut Industry Sales 96
Figure 2015 Alibaba Platform Nuts Trading Volume Ranking 97
Table Information Alliance Services Business Model 98
Table Farmer Information Services Business Model 99
Table Enterprise Information Services Business Model 99
Table B2C Model 101
Table Family Members Delivery Mode Detail 101
Table the New Contract Farming Details 102
Table Service Providing Primary Mode 103
Table Advanced Online Trading Mode 103
Table Third-Party Electronic Trading Mode 104
Table Alibaba Basic Information 106
Figure Alibaba Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 107
Figure 2015 Alibaba Retailer Platform Agricultural Products Category Distribution 108
Figure 2015 Alibaba Retailer Platform Agricultural Products Category Distribution Sales Revenue Growth Rate 108
Figure Alibaba Agricultural Products Seller Number (Thousands) 2013--2015 109
Figure Alibaba 2015 Top 5 Provinces Number of Sellers of Agricultural Products (Thousands) 110
Figure Alibaba 2015 Top 5 Provinces Number Growth Rate of Sellers of Agricultural Products (Thousands) 110
Figure Alibaba 2015 Top 5 Provinces Sales Revenue of Agricultural Products (Billion RMB) 111
Figure Alibaba 2015 Top 5 Provinces Sales Revenue Growth Rate of Agricultural Products 111
Table JD Basic Information 112
Figure JD Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 113
Table JD Agricultural Products Business Layout 114
Table Yihaodian Basic Information 114
Figure Yihaodian Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 115
Table Analysis of Comprehensive Competitive on Yihaodian Platform 115
Table Womai Basic Information 116
Figure Womai Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 117
Table Analysis of Comprehensive Competitive on Womai Platform 117
Table sfbest Basic Information 118
Figure sfbest Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 119
Table Analysis of Comprehensive Competitive on sfbest Platform 119
Table benlai Basic Information 121
Figure benlai Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 122
Figure the Number of Agricultural Category Shares of benlai in 2015 122
Figure benlai Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 123
Table tootoo Basic Information 123
Figure tootoo Platform Agricultural Products Sales Revenue 2013-2015 (Billion RMB) 124
Table Analysis of Comprehensive Competitive on tootoo Platform 124
Figure Construction Flow Chat of E-commerce Website of Agricultural Product 127
Table Development Approach and Specification of Agricultural Enterprises Restructuring the Electricity Supplier 128
Table Comparison of Self-built electronic business platform and the third-party platform 128
Figure Website Operational Process 130
Figure Network Sales System of Agricultural Product 131
Figure Network Sales Process 131
Figure Product Delivery Process 132
Figure Procurement Management Process 133
Figure Order Sales Process 133
Figure Electricity Supplier Warehouse Management Processes 134
Table Advantage and Disadvantage of Agricultural Enterprises Electricity Supplier Self-built Logistics 135
Table Advantage and Disadvantage of Logistics Outsourcing 135
Figure Logistics Construction Strategy of Agricultural Enterprises Electricity Supplier 136
Table Main Construction Model of Agricultural Electricity Supplier 136
Table Major Model of Agricultural Electricity Supplier in China 137
Table Advantage and Disadvantage of Self-built Platform of Online Shop 137
Table Advantage and Disadvantage of Third-party Platform 138
Table Outsourcing Model of E-commerce Service 138
Table Agricultural Products E-commerce Adding Impetus to Rural Entrepreneurship 140
Table Agricultural Products E-commerce Trends Forecast 141
Table E-commerce of Agricultural Products B2C Trend Forecast 142
Table Advantages and Disadvantages of Community O2O Mode 143
Table E-commerce of O2O Agricultural Products Operations 143
Figure China E-commerce of Agricultural Products Market Size (Billion RMB) 2013-2018 145
Figure China E-commerce of Fresh Food Products Market Size (Billion RMB) 2013-2018 146
Table E-Commerce of Agricultural Products Macroeconomic Environment 148
Table the Attention of Government Departments in 2015 148
Table 2016-2020 Agricultural E-Commerce Investment Opportunities 150
Table Explore Agricultural E-Commerce Development Model in the Future 151
Figure Categories Constitute Quadrant of Agricultural Products 155
Table Standardize and Improve the Supporting Environment 157
Table Expand the Development Direction of E-commerce 158
Table Development Status of Mobile E-commerce 160
Table the Relevant Government Departments to Speed up the Initiatives of Mobile E-commerce 160
Table Mobile E-commerce Development Direction 161
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