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Automotive and Transportation

Asia-Pacific Advanced Driver Assistance System (ADAS) Market - Opportunities and Forecast, 2014 - 2020

  • ALL248250
  • 136 Pages
  • March 2016
  • Automotive and Transportation
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Advanced driver assistance systems (ADAS) facilitate the driver in identifying hazardous road conditions thereby improving the driving experience with enhanced safety. The implementation of ADAS systems on different vehicles can significantly reduce the number of road accidents and severity of injuries. Different sensors such as ultrasonic, image, RADAR, LiDAR, infrared and LASER provide enhanced features including parking assistance, lane departure warning, tire pressure monitoring, adaptive cruise control, blind spot detection, drowsiness monitoring and night vision. The ongoing technological developments have resulted in expanding ADAS beyond high-end vehicles into high-volume mainstream implementations. Products offered from upstream manufacturers (software & components) are differentiated owing to the specificity of the requirements that depend on the applications. Stringent government regulations in Asia-Pacific countries leads to higher adoption of ADAS systems. Huge installation cost and complexity in testing ADAS systems are restraining the market growth. In addition, the incorporation of ADAS systems in mid-range and low-range vehicles and increasing electronic integration within vehicles would create numerous opportunities for the market in near future.

Asia-Pacific advanced driver assistance systems market is segmented based on component and country. The component segment is further bifurcated into type of system and type of sensor. Adaptive cruise control, lane departure warning system, park assist, blind spot detection system, adaptive front lighting system, tire pressure monitoring system, drowsiness monitor system and night vision systems have been considered under system type. Amongst these, tire pressure monitoring systems exhibit highest growth and is expected to grow at a promising CAGR of 38.84% during the forecast period (2015-2020). Adaptive front lighting system dominates the ADAS market while constituting a revenue share of around 25.8% in the year 2014. Different sensors used in advanced driver assistance systems market include ultrasonic sensors, radar sensors, LIDAR sensors, infrared sensors, image sensors and laser sensors. Key automotive production countries namely Japan, India and South Korea have also been forecast to register a significant growth in demand for advanced driver assistance systems.

Key players in APAC advanced driving assistance system market are Valeo, Hitachi Ltd., Robert Bosch GmbH, Continental AG, Toyota Motor Corporation, Denso Corporation, Audi AG, BMW AG, Ford Motors and General Motors (GM).

POTENTIAL BENEFITS FOR STAKEHOLDERS

  • The report identifies the key drivers, opportunities and restraints which shape the market and provides an impact analysis for the forecast period
  • Porters five forces analysis provides a clear idea regarding the potency of the buyers and the suppliers participating in this market
  • Current and future trends are outlined to determine the overall attractiveness of the market and to single out profitable trends in order to gain a stronger foothold in the market
  • The report provides detailed analysis of Asia-Pacific ADAS market with respect to system type, sensor type and country to enable stakeholders take precise investment decisions

Advanced Driver Assistance System (ADAS) MARKET KEY SEGMENTS

The market is segmented on the basis of component and country.

MARKET BY COMPONENT

  • By System Type
  • Tire Pressure Monitoring System (TPMS)
  • Drowsiness Monitor System
  • Intelligent Parking Assist System (IPAS)
  • Adaptive Cruise Control System
  • Blind Spot Object Detection System
  • Lane Departure Warning System
  • Adaptive Front-Lighting System
  • Others

    • Night Vision System
    • Driver Monitoring System

By Sensor Type

  • Ultrasonic Sensor
  • Infrared(IR) Sensor
  • Radar Sensor
  • Image Sensor
  • LiDAR Sensor
  • LASER Sensor

MARKET BY COUNTRY

  • China
  • Japan
  • India
  • South Korea
  • RO-APAC (Rest of Asia-Pacific)

    • Singapore
    • Australia
    • Thailand

KEY PLAYERS

  • Valeo
  • Robert Bosch GmbH
  • Hitachi Ltd.
  • Continental AG
  • Denso Corporation
  • Audi AG
  • BMW AG
  • Toyota Motor Corporation
  • Ford Motors
  • General Motors (GM)

Table of Contents

CHAPTER 1 INTRODUCTION

1.1 Report Description 

1.2 Key Take Away 

1.3 Market Segmentation 

1.4 Research Methodology 

1.4.1 Secondary Research 

1.4.2 Primary Research 

1.4.3 Analyst Tools and Models 

CHAPTER 2 MARKET OVERVIEW 

2.1 Executive Summary

2.2 CXO Perspective

2.3 Market Definition and Scope 

2.4 Key Findings 

2.4.1 Top Factors Impacting the Advanced Driver Assistance System Market 

2.4.2 Top Winning Strategies in Advanced Driver Assistance System Market 

2.4.3 Top Investment Pockets of Advanced Driver Assistance System Market 

2.5 Porter’s Five Force Analysis 

2.5.1 Large Number of Suppliers and Undifferentiated Product Lowers Bargaining Power of Suppliers 

2.5.2 Negligible Switching Cost and Capacity to Perform Backward Integration Increases the Bargaining Power of Buyers 

2.5.3 Unavailability of Other Driver Assistance Solutions Lowers Threat of Substitution 

2.5.4 Easy Access to Distribution Channels and Supportive Regulations Increases the Threat of New Entrant 

2.5.5 Presence of Numerous Competitors and Active Participation of Local Players Creates High Degree of Competition 

2.6 Value Chain Analysis 

2.7 Market Share Analysis, 2014 

2.8 Case Study 

2.9 Market Dynamics 

2.9.1 Drivers 

2.9.1.1 Increasing Focus on Safety 

2.9.1.2 Increase in Demand for Comfort Driving 

2.9.1.3 Safety Regulations 

2.9.1.4 Increase in Competition among Manufacturers 

2.9.1.5 Increase in Per Capita Income 

2.9.2 Restraints 

2.9.2.1 Complexity and Cost Pressure 

2.9.2.2 Testing and Validating 

2.9.2.3 Performance Affected by Environmental Factors 

2.9.3 Opportunities 

2.9.3.1 Increase in Electronic Content and Electronic Integration 

2.9.3.2 Multifunctional Systems 

CHAPTER 3 By Component

3.1 Introduction

3.1.1 Market Size and Forecast 

3.2 System Type

3.2.1 Introduction 

3.2.1.1 Market Size and Forecast 

3.2.2 Tire Pressure Monitoring Systems 

3.2.2.1 Key Market Trends 

3.2.2.2 Competitive Scenario 

3.2.2.3 Key Growth Factors and Opportunities 

3.2.2.4 Market Size and Forecast 

3.2.3 Drowsiness Monitor System 

3.2.3.1 Key Market Trends 

3.2.3.2 Competitive Scenario 

3.2.3.3 Key Growth Factors and Opportunities 

3.2.3.4 Market Size and Forecast 

3.2.4 Adaptive Front Lighting System 

3.2.4.1 Key Market Trends 

3.2.4.2 Competitive Scenario 

3.2.4.3 Key Growth Factors and Opportunities 

3.2.4.4 Market Size and Forecast 

3.2.5 Lane Departure Warning System 

3.2.5.1 Key Market Trends 

3.2.5.2 Competitive Scenario 

3.2.5.3 Key Growth Factors and Opportunities 

3.2.5.4 Market Size and Forecast 

3.2.6 Blind Spot Detection System 

3.2.6.1 Key Market Trends 

3.2.6.2 Competitive Scenario 

3.2.6.3 Key Growth Factors and Opportunities 

3.2.6.4 Market Size and Forecast 

3.2.7 Adaptive Cruise Control 

3.2.7.1 Key Market Trends 

3.2.7.2 Competitive Scenario 

3.2.7.3 Key Growth Factors and Opportunities 

3.2.7.4 Market Size and Forecast 

3.2.8 Park Assistance 

3.2.8.1 Key Market Trends 

3.2.8.2 Competitive Scenario 

3.2.8.3 Key Growth Factors and Opportunities 

3.2.8.4 Market Size and Forecast 

3.2.9 Others (Night Vision System and Driver Monitoring System) 

3.2.9.1 Key Market Trends 

3.2.9.2 Competitive Scenario 

3.2.9.3 Key Growth Factors and Opportunities 

3.2.9.4 Market Size and Forecast 

3.3 Sensor Type 

3.3.1 Introduction 

3.3.1.1 Market Size and Forecast 

3.3.2 Image Sensor 

3.3.2.1 Key Market Trends 

3.3.2.2 Competitive Scenario 

3.3.2.3 Key Growth Factors and Opportunities 

3.3.2.4 Market Size and Forecast 

3.3.3 LiDAR Sensor 

3.3.3.1 Key Market Trends 

3.3.3.2 Competitive Scenario 

3.3.3.3 Key Growth Factors and Opportunities 

3.3.3.4 Market Size and Forecast 

3.3.4 Ultrasonic Sensor 

3.3.4.1 Key Market Trends 

3.3.4.2 Competitive Scenario 

3.3.4.3 Key Growth Factors and Opportunities 

3.3.4.4 Market Size and Forecast 

3.3.5 Infrared (IR) Sensor 

3.3.5.1 Key Market Trends 

3.3.5.2 Competitive Scenario 

3.3.5.3 Key Growth Factors and Opportunities 

3.3.5.4 Market Size and Forecast 

3.3.6 Radar Sensor 

3.3.6.1 Key Market Trends 

3.3.6.2 Competitive Scenario 

3.3.6.3 Key Growth Factors and Opportunities 

3.3.6.4 Market Size and Forecast 

3.3.7 LASER Sensor 

3.3.7.1 Key Market Trends 

3.3.7.2 Competitive Scenario 

3.3.7.3 Key Growth Factors and Opportunities 

3.3.7.4 Market Size and Forecast 

CHAPTER 4 By Country

4.1 Introduction 

4.1.1 Market Size and Forecast 

4.2 China 

4.2.1 Key Market Trends 

4.2.2 Competitive Scenario 

4.2.3 Key Growth Factor and Opportunities 

4.2.4 Market Size and Forecast 

4.3 Japan 

4.3.1 Key Market Trends 

4.3.2 Competitive Scenario 

4.3.3 Key Growth Factor and Opportunities 

4.3.4 Market Size and Forecast 

4.4 India 

4.4.1 Key Market Trends 

4.4.2 Competitive Scenario 

4.4.3 Key Growth Factor and Opportunities 

4.4.4 Market Size and Forecast 

4.5 South Korea 

4.5.1 Key Market Trends 

4.5.2 Competitive Scenario 

4.5.3 Key Growth Factor and Opportunities 

4.5.4 Market Size and Forecast 

4.6 Ro-Asia-Pacific 

4.6.1 Key Market Trends 

4.6.2 Competitive Scenario

4.6.3 Key Growth Factor and Opportunities 

4.6.4 Market Size and Forecast 

CHAPTER 5 COMPANY PROFILES 

5.1 Denso Corporation 

5.1.1 Company Overview 

5.1.2 Company Snapshot 

5.1.3 Business Performance 

5.1.4 Strategic Moves and Developments 

5.1.5 SWOT Analysis of Denso Corporation

5.2 Valeo 

5.2.1 Company Overview 

5.2.2 Company Snapshot 

5.2.3 Business Performance 

5.2.4 Strategic Moves and Developments 

5.2.5 SWOT Analysis of Valeo 

5.3 Robert Bosch GmbH 

5.3.1 Company Overview 

5.3.2 Company Snapshot 

5.3.3 Business Performance 

5.3.4 Strategic Moves and Developments 

5.3.5 SWOT Analysis of Robert Bosch GmbH 

5.4 Continental AG 

5.4.1 Company Overview 

5.4.2 Company Snapshot 

5.4.3 Business Performance 

5.4.4 Strategic Moves and Developments 

5.4.5 SWOT Analysis of Continental AG 

5.5 Hitachi Ltd. 

5.5.1 Company Overview 

5.5.2 Company Snapshot 

5.5.3 Business Performance 

5.5.4 Strategic Moves and Developments 

5.5.5 SWOT Analysis of Hitachi Ltd. 

5.6 General Motors 

5.6.1 Company Overview 

5.6.2 Company Snapshot 

5.6.3 Business Performance 

5.6.4 Strategic Moves and Developments 

5.6.5 SWOT Analysis of General Motors 

5.7 Ford Motors Co. 

5.7.1 Company Overview 

5.7.2 Company Snapshot 

5.7.3 Business Performance 

5.7.4 Strategic Moves and Developments 

5.7.5 SWOT Analysis of Ford Motors Co. 

5.8 BMW AG 

5.8.1 Company Overview 

5.8.2 Company Snapshot 

5.8.3 Business Performance

5.8.4 Strategic Moves and Developments 

5.8.5 SWOT Analysis of BMW AG 

5.9 AUDI AG 

5.9.1 Company Overview 

5.9.2 Company Snapshot 

5.9.3 Business Performance 

5.9.4 Strategic Moves and Developments 

5.9.5 SWOT Analysis of AUDI AG 

5.10 Toyota Motor Corporation 

5.10.1 Company Overview 

5.10.2 Company Snapshot 

5.10.3 Business Performance 

5.10.4 Strategic Moves and Developments 

5.10.5 SWOT Analysis of Toyota Motor Corporation 

List of Figures

FIG. 1 TOP IMPACTING FACTORS

FIG. 2 TOP WINNING STRATEGIES IN THE ADAS MARKET (2013-2015)

FIG. 3 TOP WINNING STRATEGIES (PERCENTAGE COMPARISION) (2013-2015)

FIG. 4 TOP INVESTMENT POCKETS

FIG. 5 PORTERS’ FIVE FORCE ANALYSIS

FIG. 6 VALUE CHAIN ANALYSIS OF ADAS MARKET

FIG. 7 MARKET SHARE ANALYSIS OF AUTOMOTIVE MANUFACTURERS, 2014

FIG. 8 MARKET SHARE ANALYSIS OF ADVANCED DRIVER ASSISTANCE APPLICATION PROVIDERS, 2014

FIG. 9 DROWSINESS MONITOR SYSTEM

FIG. 10 ADAPTIVE FRONT LIGHTING SYSTEM

FIG. 11 BLIND SPOT DETECTION SYSTEM

FIG. 12 LIDAR SENSOR FUNCTIONING

FIG. 13 ADVANCED DRIVER ASSISTANCE SYSTEMS APPLICATION

FIG. 14 GERMAN LUXURY CAR SALES IN INDIA

FIG. 15 NET SALES OF DENSO CORPORATION (2012-2014, $MILLION)

FIG. 16 NET SALES OF DENSO CORPORATION IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 17 NET SALES OF DENSO CORPORATION IN PERCENTAGE BY AUTOMOTIVE SEGMENT, 2014

FIG. 18 SWOT ANALYSIS OF DENSO CORPORATION

FIG. 19 NET SALES OF VALEO (2013-2014, $MILLION)

FIG. 20 NET SALES OF VALEO IN PERCENTAGE BY BUSINESS GROUPS, 2014

FIG. 21 NET SALES OF VALEO IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 22 SWOT ANALYSIS OF VALEO

FIG. 23 SALES OF ROBERT BOSCH GMBH (2012-2014, $MILLION)

FIG. 24 SWOT ANALYSIS OF ROBERT BOSCH GMBH

FIG. 25 NET SALES OF CONTINENTAL AG (2012-2014, $MILLION)

FIG. 26 NET SALES OF CONTINENTAL AG IN PERCENTAGE BY OPERATING SEGMENTS, 2014

FIG. 27 SWOT ANALYSIS OF CONTINENTAL AG

FIG. 28 REVENUE OF HITACHI LTD. (2012-2014, $MILLION)

FIG. 29 REVENUE OF HITACHI LTD. IN PERCENTAGE BY SEGMENTS, 2014

FIG. 30 REVENUE OF HITACHI LTD. IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 31 SWOT ANALYSIS OF HITACHI LTD.

FIG. 32 REVENUE OF GENERAL MOTORS (2012-2014, $MILLION)

FIG. 33 SWOT ANALYSIS OF GENERAL MOTORS

FIG. 34 REVENUE OF FORD MOTORS CO. (2012-2014, $MILLION)

FIG. 35 REVENUE OF FORD MOTORS CO. IN PERCENTAGE BY SEGMENTS, 2014

FIG. 36 REVENUE OF FORD MOTORS CO. IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 37 SWOT ANALYSIS OF FORD MOTORS CO.

FIG. 38 REVENUE OF BMW AG (2013-2014, $MILLION)

FIG. 39 REVENUE OF BMW AG IN PERCENTAGE BY SEGMENT, 2014

FIG. 40 REVENUE OF BMW AG IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 41 SWOT ANALYSIS OF BMW AG

FIG. 42 REVENUE OF AUDI AG (2012-2014, $MILLION)

FIG. 43 REVENUE OF AUDI AG IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 44 REVENUE OF AUDI AG IN PERCENTAGE BY SEGMENTS, 2014

FIG. 45 SWOT ANALYSIS OF AUDI AG

FIG. 46REVENUE OF TOYOTA MOTOR CORPORATION (2012-2014, $MILLION) 

FIG. 47 REVENUE OF TOYOTA MOTOR CORPORATION IN PERCENTAGE BY SEGMENTS, 2014

FIG. 48 REVENUE OF TOYOTA MOTOR CORPORATION IN PERCENTAGE BY GEOGRAPHY, 2014

FIG. 49 SWOT ANALYSIS OF TOYOTA MOTOR CORPORATION

List of Tables

TABLE 1 APAC ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY COMPONENT (2014-2020, $MILLION) 

TABLE 2 APAC ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 3 APAC TIRE PRESSURE MONITORING SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 4 APAC DROWSINESS MONITORING SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 5 APAC ADAPTIVE FRONT LIGHTING SYSTEMS MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 6 APAC LANE DEPARTURE WARNING SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 7 APAC BLIND SPOT DETECTION SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 8 APAC ADAPTIVE CRUISE CONTROL SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 9 APAC PARK ASSISTANCE SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 10 APAC NIGHT VISION SYSTEM AND DRIVER MONITORING SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 11 APAC ADVANCED DRIVER ASSISTANCE SYTEMS MARKET BY SENSOR TYPE (2014-2020, $MILLION) 

TABLE 12 APAC IMAGE SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 13 APAC LIDAR SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 14 DIFFERENT TYPES OF ULTRASONIC SENSORS 

TABLE 15 APAC ULTRASONIC SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 16 APAC INFRARED SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 17 APAC RADAR SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 18 APAC LASER SENSOR MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 19 APAC ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY COUNTRY (2014-2020, $MILLION) 

TABLE 20 CHINA ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 21 JAPAN ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 22 INDIA ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 23 SOUTH KOREA ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 24 RO-ASIA PACIFIC ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY SYSTEM TYPE (2014-2020, $MILLION) 

TABLE 25 SNAPSHOT OF DENSO CORPORATION

TABLE 26 SNAPSHOT OF VALEO

TABLE 27 SNAPSHOT OF ROBERT BOSCH GMBH 

TABLE 28 SNAPSHOT OF CONTINENTAL AG 

TABLE 29 SNAPSHOT OF HITACHI LTD. 

TABLE 30 SNAPSHOT OF GENERAL MOTORS 

TABLE 31 SNAPSHOT OF FORD MOTORS CO. 

TABLE 32 SNAPSHOT OF BMW AG 

TABLE 33 SNAPSHOT OF AUDI AG 

TABLE 34 SNAPSHOT OF TOYOTA MOTOR CORPORATION

 
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