Big Market Research publishes a latest report on Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity .This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights.
Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 – 2014).
Mobile ad network clearing and serving platforms are expected to reach media spend parity with internet video equivalents by year-end 2014
This report contains detailed billing analyses, inventory fill rates, 3rd party integrations, strategic business partnerships plus inventory sources intersecting and pairing these vibrant media clearing and trafficking market positions.
Media spend and business model analytics are calculated against total, non-duplicated inventory, sellout rates, CPMs, eCPMs, CPC pricing, in-house vs. 3rd party ad sales, spend by format and participation ranges.
Revenue share associated with inventory sales or flat fee ad trafficking CPMs are valued to reach aggregate media spend, growth trajectories, plus net revenue accruing to each platform provider (post any publisher payouts).
Video platform entrants analyzed include Adap.tv, AudienceScience, Blinkx, Affine, Adobe Auditude, Freewheel, TREMOR VIDEO, YuMe Inc., SpotXChange, Videology, TubeMogul, adBrite. Adrise, and others.
Mobile network and platform entrants include Aditic, AdMarvel, AdFonic, Millennial Media, Jumptap, Amobee, Madvertise, Mobgold, Madhouse, xAd and Nexage, a
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This report would throw insights into following areas:
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