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Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity

Category : ICT Media  | Published Date : Sept-2012 | Pages : 240
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Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend. This comparative analytics report presents a systematic, data-driven valuation of each sector’s performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions.

Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 – 2014).

This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Video Platforms, Transformation, Processing and Discovery Solutions Markets
Forecast at $1.12 Billion in 2012
1
  Video Platforms, Processing and Optimization: Revenue 2007-2014 1
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 2
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 3
  CAGR Analysis by Segment: 2007-2014 5
TERMS and DEFINITIONS 6
SECTION ONE 10
  Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 10
  Business Fundamentals and Market Outlook 10
  Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in 2012 12
  Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 13
  Video Platforms, Media Processing, Workflow, Distribution and Recommendation 16
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 19
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 20
  Integrated Video Platforms, IPTV/OTT Solutions Segments Leading Total Sector Revenue 2007 - 2014 23
  Annual Revenue 2007-2014 24
  Cumulative Segment Share: Video Platforms and Solutions 2007-2014 25
  Integrated Video Platforms, Processing, Optimization and Engagement Solutions: Eight Year Revenue Analysis and Projections: 2007 - 2014 26
  CAGR Analysis by Segment: 2007-2014 27
SECTION TWO 28
  Integrated Video Platforms: 2012 – 2014 28
  Market Consolidation Re-Shaped the Segment in 2011 28
  Business Models Are Predominantly SaaS, with Bandwidth, Storage and Usage Fees 29
  Integrated Video Platforms 29
  Integrated Video Platform Segment Growth Accelerants: Business-Related Video is the Medium, the Media and the Message 30
  Integrated Video Platform Growth Forecast at 24.8% in 2012 31
  Integrated Video Platforms: Revenue Analysis 2007 - 2014 31
  MRR Averages $4,122 in 2012 34
  MRR Analysis: Integrated Video and IPTV/OTT Platforms: 2012 34
  Integrated Video Platforms: Market Positions and Core Competencies 35
  Integrated Video Platforms Forecast to Achieve Topline Revenue of $349.3 Million in 2012 36
  Integrated Video Platforms: Revenue Analysis 2007 - 2014 37
  Integrated Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 38
  Q & A’s 39
    BRIGHTCOVE 39
    KALTURA 48
    METRIXSTREAM / METRIXAPPS 52
    thePLATFORM 55
SECTION THREE 62
  IPTV/OTT Video Platforms and Solutions: 2012 – 2014 62
  Larger accounts, broadcast grade solutions, reliability, scale and global sales initiatives driving growth 62
  IPTV and OTT VIDEO Platform Solutions 63
  IPTV/OTT Segment Forecast at $354.2 Million in 2012 63
  IPTV and OTT Video Platform Solutions: Market Positions and Core Competencies 67
  IPTV/OTT Segment Growing Topline at 32.4% in 2012, 27.4% in 2013 68
  IPTV and OTT Video Platform Solutions: Revenue Analysis 2007 - 2014 68
  IPTV/OTT Market Segment Forecast at a CAGR (2007 – 2014) of 55.6% 69
  IPTV/OTT Eight Year Revenue Analysis and Projections: 2007-2014 69
  Q & A’s 70
    ANVATO 70
    KIT DIGITAL 74
    LABONE 78
    OCTOSHAPE 82
SECTION FOUR 87
  Encoding, Processing and Optimization Solutions, Services: 2007 – 2014 87
  Pre Distribution and Rights Exploitation Media Processing and Optimization Keys to Increased Views, Enhanced Monetization Opportunities 87
  Video Processing, Transformation, Encoding and Optimization 89
  Video Processing, Encoding, Transformation and Optimization: Revenue Forecast at $216 Million in 2012 90
  Video Processing, Encoding and Optimization: Revenue Analysis 2007 - 2014 90
  Video Processing, Transformation, Encoding and Optimization 93
  Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007-2014 95
  Video Processing, Encoding, Transformation and Optimization Topline Revenue Growth Estimated at 38.9% in 2012, 33+% in 2013 96
  Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007 - 2014 96
  Video Processing and Optimization: Eight Year Revenue Analysis and Projections: 2007 - 2014 97
  Q & A’s 98
    CONVIVA 98
    ENCODING.COM 103
    eyeIO 109
    ONSTREAM MEDIA 112
    ORIGIN DIGITAL 115
    SORENSON MEDIA 123
    TELESTREAM 128
    WOWZA MEDIA SYSTEMS 132
SECTION FIVE 136
  Enterprise Video Platforms and Software Solutions: 2007 – 2014 136
  Steady Revenue Growth, P2p Finds a Home Behind the Firewall, and More Video Publishing, Sharing and Collaboration Options Out of the Box 136
  Enterprise Video Platforms: Billing Models and Pricing 138
  Enterprise Video Platform Segment Forecast to Grow Revenue by 35.5% in 2012 139
  Enterprise Video Specialists: Segment Revenue 2007-2014 139
  Enterprise Video Platforms: Market Positions and Core Competencies 142
  The Enterprise Segment is Forecast to Reach $223 Million by 2014 143
  Enterprise Video Platforms: Revenue Analysis 2007 - 2014 143
  Enterprise Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 144
  Q & A’s 145
    IGNITE TECHNOLOGIES 145
    KONTIKI 149
    QUMU 154
    VBRICK 158
    VIDIZMO 162
SECTION SIX 166
  IPTV/VOD, Product Video Search, Discovery, Engagement and Recommendation Solutions 2012 – 2014 166
  Indexing and Metadata Solutions Morph Into VOD Engagement, Recommendation Engines, Product Showcases and Programming Guide Information Providers 166
  Video Discovery, Engagement and Recommendation Software Solutions 167
  Video Search, Discovery, Recommendation and Engagement Segment Forecast to Grow by 92.7% in 2012 168
  Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 168
  Video Engagement, Recommendation, Discovery and eCommerce Platforms 171
  Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 172
  Discovery, Engagement and Recommendation Solutions: Eight Year Revenue Analysis and Projections: 2007 - 2014 173
  Q & A's 174
    DIGITALSMITHS 174
    RAMP 180
    SNAPPYTV 186
    SUNDAYSKY 191
    TABOOLA 194
    VIMATION 197

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Video Platforms, Transformation, Processing and Discovery Solutions Markets
Forecast at $1.12 Billion in 2012
1
  Video Platforms, Processing and Optimization: Revenue 2007-2014 1
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 2
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 3
  CAGR Analysis by Segment: 2007-2014 5
TERMS and DEFINITIONS 6
SECTION ONE 10
  Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 10
  Business Fundamentals and Market Outlook 10
  Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in 2012 12
  Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 13
  Video Platforms, Media Processing, Workflow, Distribution and Recommendation 16
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 19
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 20
  Integrated Video Platforms, IPTV/OTT Solutions Segments Leading Total Sector Revenue 2007 - 2014 23
  Annual Revenue 2007-2014 24
  Cumulative Segment Share: Video Platforms and Solutions 2007-2014 25
  Integrated Video Platforms, Processing, Optimization and Engagement Solutions: Eight Year Revenue Analysis and Projections: 2007 - 2014 26
  CAGR Analysis by Segment: 2007-2014 27
SECTION TWO 28
  Integrated Video Platforms: 2012 – 2014 28
  Market Consolidation Re-Shaped the Segment in 2011 28
  Business Models Are Predominantly SaaS, with Bandwidth, Storage and Usage Fees 29
  Integrated Video Platforms 29
  Integrated Video Platform Segment Growth Accelerants: Business-Related Video is the Medium, the Media and the Message 30
  Integrated Video Platform Growth Forecast at 24.8% in 2012 31
  Integrated Video Platforms: Revenue Analysis 2007 - 2014 31
  MRR Averages $4,122 in 2012 34
  MRR Analysis: Integrated Video and IPTV/OTT Platforms: 2012 34
  Integrated Video Platforms: Market Positions and Core Competencies 35
  Integrated Video Platforms Forecast to Achieve Topline Revenue of $349.3 Million in 2012 36
  Integrated Video Platforms: Revenue Analysis 2007 - 2014 37
  Integrated Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 38
  Q & A’s 39
    BRIGHTCOVE 39
    KALTURA 48
    METRIXSTREAM / METRIXAPPS 52
    thePLATFORM 55
SECTION THREE 62
  IPTV/OTT Video Platforms and Solutions: 2012 – 2014 62
  Larger accounts, broadcast grade solutions, reliability, scale and global sales initiatives driving growth 62
  IPTV and OTT VIDEO Platform Solutions 63
  IPTV/OTT Segment Forecast at $354.2 Million in 2012 63
  IPTV and OTT Video Platform Solutions: Market Positions and Core Competencies 67
  IPTV/OTT Segment Growing Topline at 32.4% in 2012, 27.4% in 2013 68
  IPTV and OTT Video Platform Solutions: Revenue Analysis 2007 - 2014 68
  IPTV/OTT Market Segment Forecast at a CAGR (2007 – 2014) of 55.6% 69
  IPTV/OTT Eight Year Revenue Analysis and Projections: 2007-2014 69
  Q & A’s 70
    ANVATO 70
    KIT DIGITAL 74
    LABONE 78
    OCTOSHAPE 82
SECTION FOUR 87
  Encoding, Processing and Optimization Solutions, Services: 2007 – 2014 87
  Pre Distribution and Rights Exploitation Media Processing and Optimization Keys to Increased Views, Enhanced Monetization Opportunities 87
  Video Processing, Transformation, Encoding and Optimization 89
  Video Processing, Encoding, Transformation and Optimization: Revenue Forecast at $216 Million in 2012 90
  Video Processing, Encoding and Optimization: Revenue Analysis 2007 - 2014 90
  Video Processing, Transformation, Encoding and Optimization 93
  Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007-2014 95
  Video Processing, Encoding, Transformation and Optimization Topline Revenue Growth Estimated at 38.9% in 2012, 33+% in 2013 96
  Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007 - 2014 96
  Video Processing and Optimization: Eight Year Revenue Analysis and Projections: 2007 - 2014 97
  Q & A’s 98
    CONVIVA 98
    ENCODING.COM 103
    eyeIO 109
    ONSTREAM MEDIA 112
    ORIGIN DIGITAL 115
    SORENSON MEDIA 123
    TELESTREAM 128
    WOWZA MEDIA SYSTEMS 132
SECTION FIVE 136
  Enterprise Video Platforms and Software Solutions: 2007 – 2014 136
  Steady Revenue Growth, P2p Finds a Home Behind the Firewall, and More Video Publishing, Sharing and Collaboration Options Out of the Box 136
  Enterprise Video Platforms: Billing Models and Pricing 138
  Enterprise Video Platform Segment Forecast to Grow Revenue by 35.5% in 2012 139
  Enterprise Video Specialists: Segment Revenue 2007-2014 139
  Enterprise Video Platforms: Market Positions and Core Competencies 142
  The Enterprise Segment is Forecast to Reach $223 Million by 2014 143
  Enterprise Video Platforms: Revenue Analysis 2007 - 2014 143
  Enterprise Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 144
  Q & A’s 145
    IGNITE TECHNOLOGIES 145
    KONTIKI 149
    QUMU 154
    VBRICK 158
    VIDIZMO 162
SECTION SIX 166
  IPTV/VOD, Product Video Search, Discovery, Engagement and Recommendation Solutions 2012 – 2014 166
  Indexing and Metadata Solutions Morph Into VOD Engagement, Recommendation Engines, Product Showcases and Programming Guide Information Providers 166
  Video Discovery, Engagement and Recommendation Software Solutions 167
  Video Search, Discovery, Recommendation and Engagement Segment Forecast to Grow by 92.7% in 2012 168
  Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 168
  Video Engagement, Recommendation, Discovery and eCommerce Platforms 171
  Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 172
  Discovery, Engagement and Recommendation Solutions: Eight Year Revenue Analysis and Projections: 2007 - 2014 173
  Q & A's 174
    DIGITALSMITHS 174
    RAMP 180
    SNAPPYTV 186
    SUNDAYSKY 191
    TABOOLA 194
    VIMATION 197
...
Publisher Name : Accustream Research

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