Pro and UGV Viewing Share Analytics: 2005 – 2009

Big Market Research publishes a latest report on Pro and UGV Viewing Share Analytics: 2005 – 2009.This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights

The reportPro and UGV Category Share Analytics 2005 – 2009, analyzes viewing share--and shifts--for each content category on both professional sites and UGV destinations, providing detailed comparative analytics.

The report’s findings reveal that while music video peaked on professional sites in 2005 with 45% total market share, a steep decline began with the emergence of UGV outlets in 2006.

Over the period 2007 – 2009 music videos available through YouTube increased in cumulative library share from 28% to over 31%. Music videos captured 6% share in the professional category in 2009.

Entertainment video (including competing Kids programming on Nickelodeon and Disney sites, animation and comedy) captured a 30.4% share on the professional side in 2008, but stalled at 30.3% share in 2009, and currently trending slightly down.

Entertainment is highly competitive in UGV, with comedy, funny and entertainment categories owning double-digital library share across sites such as, YouTube, Megavideo, and Metacafe.

“The strength of UGV libraries is derived from a community of editorial contributors creating multi-dimensional programming for a nation of channel surfers,” noted research director Paul A. Palumbo.

“These radial or non-linear libraries more closely align with TV scrolling behavior than linear offerings, weaving enough relevancies into the initial video choice to stimulate increased search, discovery, sharing and enjoyment,” he added.

“Pro content online is primarily linear, but delivers against a core weakness of UGV: entertainment consistency. There appears to be compelling incentives for each publishing segment to further integrate with one another to create non-linear video libraries.”

Experts have studied this market on the backdrop of providing detailed information on the market’s trend, revenue share, and growth prospects from 2005 to 2009.

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This report would throw insights into following areas:

  • Pro and UGV Viewing

  • total market share

  • Entertainment video

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