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Pro and UGV Viewing Share Analytics: 2005 - 2009

Category : ICT Media  | Published Date : March-2010 | Pages : 46
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UGV and professionally produced, distributed and syndicated video combined rose 35.9% in 2009, generating 93.2 and 49.1 billion views respectively. UGV views grew by 47.8%, while the growth figure for pro video was 18.1%.

UGV views surpassed professional counterparts in mid 2007, driven in part by longer viewer engagement resulting in more views per site per month. In 2009, for example, UGV sites averaged 27.1 views per unique user per month per site, when matched against a 4.1 comparable on professional sites.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 1
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 1
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 2
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 3
SECTION ONE 5
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 5
    UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009 6
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 7
  PRO AND UGV VIEWS SURPASS 142 BILLION IN 2009 7
    PRO AND UGV VIEW SHARE: 2005 - 2009 7
  UGV VIEWS GENERATED 65% OF TOTAL ONLINE VIDEO VIEWS IN 2009, UP FROM 60% IN 2008 9
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 11
  NEWS VIDEO SHARE ON YOUTUBE SURGED FROM 2008 - 2009 13
    YOUTUBE CATEGORY SHARE SHIFTS: 2005 - 2009 13
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 17
SECTION TWO 20
  PRO AND UGV COMPARATIVE VIEWING SHARE BY CATEGORY: MUSIC VIDEO 20
  MUSIC IS A MAJOR DRIVER OF UGV MARKET GROWTH 21
    UGV MARKET GROWTH 2005 - 2009 22
  THE GROWTH OF UGV MUSIC VIEWS CORRESPONDS TO DECLINING SHARE ON PROFESSIONAL VIDEO SITES 23
  MUSIC LIBRARIES ON UGV SITES AVERAGE A 14.1% SHARE 24
    UGC Music Category share analysis 24
  YOUTUBE UNDERPERFORMS IN THE ENTERTAINMENT CATEGORY 26
  PROFESSIONAL AND SEMI-PRO PARTNER CHANNELS ON YOUTUBE CAPTURE 18.8% OF VIEWS 28
    YOUTUBE PARTNER CHANNEL SHARE COMPARISON: 2005 - 2009 28
    YOUTUBE PARTNER VIEWS: MUSIC AND TELEVISION CATEGORIES 28
  MYSPACE CATEGORIES UNDERPERFORM COMPARED TO UGV AVERAGES 28
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 31
SECTION THREE 32
  PRO AND UGV CATEGORY SHARE COMPARISON: ENTERTAINMENT/COMEDY 32
  COMEDY AND ENTERTAINMENT ARE SUBSTANTIAL UGV LIBRARY SHARE CONTRIBUTORS 33
    METACAFE CONTENT CATEGORY SHARE SHIFTS: 2003 - 2009 36
    BREAK.COM LIBRARY AND UGV SHARE COMPARISON: 2005 - 2009 37
  COMEDY AND ENTERTAINMENT CAPTURE A COMBINED 25.9% LIBRARY SHARE ON YOUTUBE 37
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 38
SECTION FOUR 40
  UGV VIEWS: 2009 40
SECTION FIVE 46
  FULL YEAR 2009 PRO ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK 46

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 1
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 1
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 2
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 3
SECTION ONE 5
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 5
    UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009 6
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 7
  PRO AND UGV VIEWS SURPASS 142 BILLION IN 2009 7
    PRO AND UGV VIEW SHARE: 2005 - 2009 7
  UGV VIEWS GENERATED 65% OF TOTAL ONLINE VIDEO VIEWS IN 2009, UP FROM 60% IN 2008 9
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 11
  NEWS VIDEO SHARE ON YOUTUBE SURGED FROM 2008 - 2009 13
    YOUTUBE CATEGORY SHARE SHIFTS: 2005 - 2009 13
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 17
SECTION TWO 20
  PRO AND UGV COMPARATIVE VIEWING SHARE BY CATEGORY: MUSIC VIDEO 20
  MUSIC IS A MAJOR DRIVER OF UGV MARKET GROWTH 21
    UGV MARKET GROWTH 2005 - 2009 22
  THE GROWTH OF UGV MUSIC VIEWS CORRESPONDS TO DECLINING SHARE ON PROFESSIONAL VIDEO SITES 23
  MUSIC LIBRARIES ON UGV SITES AVERAGE A 14.1% SHARE 24
    UGC Music Category share analysis 24
  YOUTUBE UNDERPERFORMS IN THE ENTERTAINMENT CATEGORY 26
  PROFESSIONAL AND SEMI-PRO PARTNER CHANNELS ON YOUTUBE CAPTURE 18.8% OF VIEWS 28
    YOUTUBE PARTNER CHANNEL SHARE COMPARISON: 2005 - 2009 28
    YOUTUBE PARTNER VIEWS: MUSIC AND TELEVISION CATEGORIES 28
  MYSPACE CATEGORIES UNDERPERFORM COMPARED TO UGV AVERAGES 28
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 31
SECTION THREE 32
  PRO AND UGV CATEGORY SHARE COMPARISON: ENTERTAINMENT/COMEDY 32
  COMEDY AND ENTERTAINMENT ARE SUBSTANTIAL UGV LIBRARY SHARE CONTRIBUTORS 33
    METACAFE CONTENT CATEGORY SHARE SHIFTS: 2003 - 2009 36
    BREAK.COM LIBRARY AND UGV SHARE COMPARISON: 2005 - 2009 37
  COMEDY AND ENTERTAINMENT CAPTURE A COMBINED 25.9% LIBRARY SHARE ON YOUTUBE 37
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 38
SECTION FOUR 40
  UGV VIEWS: 2009 40
SECTION FIVE 46
  FULL YEAR 2009 PRO ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK 46
...
Publisher Name : Accustream Research

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