Big Market Research publishes a latest report on In-Stream and Digital Video Advertising 2012 – 2015 .This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights
Expansion of mid/post-roll inventory supporting premium broadcast network properties, cable channel sites, allocated inside Hulu and YouTube (the latter seen across all themed and partner channel content) has been pronounced.
As a result, in-stream insertion frequencies have increased over the past year, and now stand at 1-to-1.04 (or 1-to-2.72 when including YouTube), up from 1-to-1.6 in 2011.
A detailed data portrait of YouTube's monetization strategies over the past three years examines insertion frequencies across themed content and partner channels, deployment of TrueView inventory, including the mobile platform, and likewise enthusiast content areas where ad skip technology is less prominent or absent.
In-page impressions continue to pace the market, capturing 53.5% of total video spend in 2012. However, emerging platforms and environments (mobile, social and OTT/VOD billings) are forecast to generate 23.4% share by 2015, up from 10.3% today.
Mobile/tablet in-stream video advertising is surging, advancing 235% in 2012, with inventory cleared directly, and also effectively though mobile ad networks.
YouTube, its brand marketer and agency partners, in particular, have teamed to deliver a sophisticated mobile app and in-stream advertising opportunity.
Inventory formats (in-stream, in-page, overlay), growth rates, sellout, pricing (CPM, CPC, CPV, CPCV) and platform related spend (online, mobile, social, OTT/VOD) is included in this report. Overlay placements more than doubled in 2012 to 189 billion impressions.
Experts have studied this market on the backdrop of providing detailed information on the market’s trend, revenue share, and growth prospects from 2012 to 2015.
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This report would throw insights into following areas:
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