Top

In-Stream and Digital Video Advertising 2012 - 2015

Category : ICT Media  | Published Date : Nov-2012 | Pages : 123
enquire GET DISCOUNT

In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off a nine-year CAGR run of 62.5%, with more growth ahead, concludes this data rich inventory and spend report. Presented is a systematic, data-driven study of this flourishing market sector by format and platform.

The ecosystem's twin pillars, in-stream and in-page formats, own a combined 86.7% share of the sold market. Third-party video ad networks cleared a 21.4% piece of the $2.5 billion in-stream total.

Research data explains notable adjustments being made to available in-stream inventory (pre/mid/post-roll), and corresponding media spend specifically, by site, network, channel and service.

Expansion of mid/post-roll inventory supporting premium broadcast network properties, cable channel sites, allocated inside Hulu and YouTube (the latter seen across all themed and partner channel content) has been pronounced.

As a result, in-stream insertion frequencies have increased over the past year, and now stand at 1-to-1.04 (or 1-to-2.72 when including YouTube), up from 1-to-1.6 in 2011.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 1
  In-Stream and Digital Video Media Spend: 2003 - 2015 2
  In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 3
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 3
  Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012 3
  OTT/VOD Video Ad Market Growth to Benefit from R & D/Platform Investment and Strong Demand for Content 4
  In-Stream and Digital Video Media Spend: 2003 - 2015 5
Mobile Video Advertising Terms and Definitions 6
PC/Digital Video Advertising Terminology and Definitions 8
SECTION ONE 13
  In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 13
  In-Stream and Digital Video Media Spend: 2003 - 2015 14
  In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015 16
  In-Stream and Digital Video Media Spend: Annual Growth Analysis: 2004 - 2015 18
  Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% of the 2012 Total Market 19
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 21
  Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained Media Spend Growth 22
  In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format 25
  In-Page Video Impressions and Media Spend: 2003 - 2015 26
  In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 28
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 29
  Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012 30
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 31
  YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments 33
  YouTube Video Advertising Inventory Analysis 2012: Themed Categories 34
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 35
  YouTube Video Advertising Inventory Analysis 2012: Partner Channels 36
  In Spurts: In-Page and In-Stream Inventory Has Exhibited Heartbeat Spikes 37
  2009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts 37
  In-Page and In-Stream Video Inventory Growth: 2003 - 2015 37
  YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010 40
  In-Stream Media Spend Continues to Increase Share 41
  In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 42
  Mobile Video Media Spend Jumps by 235.8% in 2012 45
  Mobile Video Media Spend: 2009 - 2015 45
  Overlay Media Spend Clicks to $228 Million in 2012 47
  Video Overlay Impressions and Media Spend: 2008 - 2015 47
  Social Video Media Spend Increases 112.1% in 2012 49
  Social Video Media Spend: 2008 - 2015 49
  OTT/VOD Media Spend Up by 160% in 2012 51
  VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 51
SECTION TWO 53
  In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis 53
  Pre/Mid/Post-Roll Video Media Spend: 2003 - 2015 54
  Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63% 57
  Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015 58
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 60
  The In-Stream Media Market Has Been Characterized by Double-Digit Inventory and Media Spend Growth Over the Period 2003 - 2012 61
  Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 62
  In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 64
  Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary Average Annual Comparison 64
  Video Ad Insertion Frequency Increases Considerably in 2012 65
  Pre/Mid/Post-Roll Inventory Insertion Ratios 65
  Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 67
  Pre/Mid/Post-Roll Inventory Insertion Ratios 67
  The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2012 69
  YouTube Video Advertising Inventory Analysis 2012 70
  YouTube In-Stream Media Spend at $302 Million in 2012 71
  YouTube Video Advertising Inventory Analysis 2012 72
  In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length Analysis 2012: a Complete Market Analysis by Site 73
  In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis: 2012 (Full-Year Estimates) 73
  Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012 78
  Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 78
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 80
  Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 81
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 81
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 82
  Overlay Impressions Double in 2012 83
  Video Overlay Impressions and Media Spend: 2008 - 2015 83
  Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012 86
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015 86
SECTION THREE 87
  In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align 87
  Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012 87
  In-Page Video Impressions and Media Spend: 2003 - 2015 88
  In-Page/In-Banner Video Ad Serving Platforms: Impressions Served 2008 - 2012 89
  In-Page/In-Banner Video Ad Serving Platforms: Media Spend 2008 - 2012 90
  Video Ad Serving Platforms: 2008 - 2012 91
  In-Page and In-Stream Video Inventory Growth: 2003 - 2015 96
  Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video 98
  In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 98
SECTION FOUR 102
  Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics 102
  Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012 102
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 104
  Mobile Video Media Spend Jumps 235% in 2012 105
  Mobile Video Media Spend: 2009 - 2015 105
  Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012 108
  Mobile Video Ad Networks Supporting Video Formats Exclusively Have Higher Fill Rates 109
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 109
  Mobile Video Inventory is Priced both on a CPM and Against Performance (CPC, CPY) 110
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Inventory Pricing 2011 - 2012 110
  Filled Mobile Video Impressions Rose by 215% in 2012 111
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 111
  YouTube Deploys Trueview Technology Against Mobile Video Viewing 112
  High Production Value In-Stream Video Advertising Well Integrated into the YouTube App Suggests Lower Skip Rates 112
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 113
  Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012 114
  In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015 116
  PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 117
  Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012 118
  Social Video Media Spend: 2008 - 2015 118
  Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 120
  OTT/VOD: Limited Inventory, High Demand and Rich CPMs 120
  VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 121
  Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 123

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 1
  In-Stream and Digital Video Media Spend: 2003 - 2015 2
  In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 3
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 3
  Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012 3
  OTT/VOD Video Ad Market Growth to Benefit from R & D/Platform Investment and Strong Demand for Content 4
  In-Stream and Digital Video Media Spend: 2003 - 2015 5
Mobile Video Advertising Terms and Definitions 6
PC/Digital Video Advertising Terminology and Definitions 8
SECTION ONE 13
  In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 13
  In-Stream and Digital Video Media Spend: 2003 - 2015 14
  In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015 16
  In-Stream and Digital Video Media Spend: Annual Growth Analysis: 2004 - 2015 18
  Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% of the 2012 Total Market 19
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 21
  Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained Media Spend Growth 22
  In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format 25
  In-Page Video Impressions and Media Spend: 2003 - 2015 26
  In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 28
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 29
  Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012 30
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 31
  YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments 33
  YouTube Video Advertising Inventory Analysis 2012: Themed Categories 34
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 35
  YouTube Video Advertising Inventory Analysis 2012: Partner Channels 36
  In Spurts: In-Page and In-Stream Inventory Has Exhibited Heartbeat Spikes 37
  2009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts 37
  In-Page and In-Stream Video Inventory Growth: 2003 - 2015 37
  YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010 40
  In-Stream Media Spend Continues to Increase Share 41
  In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 42
  Mobile Video Media Spend Jumps by 235.8% in 2012 45
  Mobile Video Media Spend: 2009 - 2015 45
  Overlay Media Spend Clicks to $228 Million in 2012 47
  Video Overlay Impressions and Media Spend: 2008 - 2015 47
  Social Video Media Spend Increases 112.1% in 2012 49
  Social Video Media Spend: 2008 - 2015 49
  OTT/VOD Media Spend Up by 160% in 2012 51
  VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 51
SECTION TWO 53
  In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis 53
  Pre/Mid/Post-Roll Video Media Spend: 2003 - 2015 54
  Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63% 57
  Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015 58
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 60
  The In-Stream Media Market Has Been Characterized by Double-Digit Inventory and Media Spend Growth Over the Period 2003 - 2012 61
  Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 62
  In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 64
  Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary Average Annual Comparison 64
  Video Ad Insertion Frequency Increases Considerably in 2012 65
  Pre/Mid/Post-Roll Inventory Insertion Ratios 65
  Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 67
  Pre/Mid/Post-Roll Inventory Insertion Ratios 67
  The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2012 69
  YouTube Video Advertising Inventory Analysis 2012 70
  YouTube In-Stream Media Spend at $302 Million in 2012 71
  YouTube Video Advertising Inventory Analysis 2012 72
  In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length Analysis 2012: a Complete Market Analysis by Site 73
  In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis: 2012 (Full-Year Estimates) 73
  Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012 78
  Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 78
  Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 80
  Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 81
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 81
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 82
  Overlay Impressions Double in 2012 83
  Video Overlay Impressions and Media Spend: 2008 - 2015 83
  Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012 86
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015 86
SECTION THREE 87
  In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align 87
  Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012 87
  In-Page Video Impressions and Media Spend: 2003 - 2015 88
  In-Page/In-Banner Video Ad Serving Platforms: Impressions Served 2008 - 2012 89
  In-Page/In-Banner Video Ad Serving Platforms: Media Spend 2008 - 2012 90
  Video Ad Serving Platforms: 2008 - 2012 91
  In-Page and In-Stream Video Inventory Growth: 2003 - 2015 96
  Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video 98
  In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 98
SECTION FOUR 102
  Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics 102
  Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012 102
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 104
  Mobile Video Media Spend Jumps 235% in 2012 105
  Mobile Video Media Spend: 2009 - 2015 105
  Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012 108
  Mobile Video Ad Networks Supporting Video Formats Exclusively Have Higher Fill Rates 109
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 109
  Mobile Video Inventory is Priced both on a CPM and Against Performance (CPC, CPY) 110
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Inventory Pricing 2011 - 2012 110
  Filled Mobile Video Impressions Rose by 215% in 2012 111
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 111
  YouTube Deploys Trueview Technology Against Mobile Video Viewing 112
  High Production Value In-Stream Video Advertising Well Integrated into the YouTube App Suggests Lower Skip Rates 112
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 113
  Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012 114
  In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015 116
  PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 117
  Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012 118
  Social Video Media Spend: 2008 - 2015 118
  Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 120
  OTT/VOD: Limited Inventory, High Demand and Rich CPMs 120
  VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 121
  Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 123
...
Publisher Name : Accustream Research

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 2995

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top