Global Beer Market (Types, Production, Category, Packaging and Geography)

Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 - 2020
Category : Food & Beverages  | Published Date : May-2015
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The origin of beer approximately dates back to the early Neolithic period, and is one of the oldest beverages in the world. Beer, is generally made from four basic ingredients namely, malted cereal grains, hops, water and yeast, which are fermented over a period of time. Additionally, flavoring ingredients such as herbs and fruits are also used in beer. Different types of beer are available in the market, of which, ale and lager are the two commercially popular beer types. The primary difference between a lager and the ale is the temperature level at which they are fermented. The trend of beer consumption is increasing due to rising disposable incomes, changing lifestyles and the increasing demand for craft beer. In addition to this, health concerns associated with the consumption of beer, have resulted in an increased demand for low calorie beers and beers with lesser alcohol content. Heavy taxation policies and legal regulations in alcoholic beverages industry restrain the growth of this market.

The beer market is segmented into light and strong beer. The strong beer segment accounted for 65.6% of the total beer market, generating a revenue of $318.4 billion in 2014. The strong beer market would witness a robust growth in the coming years. On the other hand, light beer segment, which accounted for 34.4% of the total market, is anticipated to decline further in future due to changing preferences of consumers.

Players in the market are adopting product launch and collaborations as key developmental strategies to meet the changing demands of the market and expand their customer base. In November 2014, Anheuser-Busch InBev, launched Oculto, a tequila-flavored beer in the U.S market. This beer is targeted at younger consumers who increasingly prefer Mexican beer and liquor. Moreover, global increase in the number of female drinkers has resulted in the introduction of flavored beers with lesser alcohol content. Partnerships enable the market players to share business know how and exchange resources in order to enhance their production capacities and expand their market presence. In November 2014, Carlsberg group entered into a merger with Olympic Brewery through its Greek subsidiary, Mythos. This partnership would enable the company to gain a strong position in the Greek beer market.

The global beer market is segmented based on the type of beer, types of packaging, production, geography, and the different categories of beer in accordance to pricing. The beer types covered in this report are strong and light. The packaging of beer comprises of can beer, bottle beer and draught beer. The report also covers the segment of premium, super premium and normal beer on the basis of pricing. Imported beers such as Stella Artois, Corona and Guinness are considered in the super premium category of beer whilst Carlsberg, Heineken and Budweiser are considered in the premium beer category. The production segment of beer comprises of information on macro breweries and microbreweries. The micro-brewery segment comprises of a range of craft beer brands. The macro breweries segment comprises of established companies that include Heineken, Carlsberg and SABMiller. The report covers an in-depth analysis of the beer market across North America, Europe, Asia-Pacific and LAMEA.

The top players profiled in this report are Heineken N.V., SABMiller Plc, Anheuser-Busch InBev, Carlsberg Group, United Breweries Group (UB Group), Diageo Plc, Tsingtao Brewery, Molson Coors Brewing Company, Boston Beer Company and Beijing Yanjing Brewery 


  • The study provides an in-depth analysis of the global beer market with current and future trends to elucidate the imminent investment pockets in the market

  • Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends in order to gain a stronger foothold in the market

  • The report provides information regarding key drivers, restraints and opportunities with impact analysis

  • Quantitative analysis of the current market and estimations through 2014-2020 are provided to showcase the financial appetency of the market

  • Porter’s Five Forces model and a SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market

  • Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain


The Global Beer market segmentation is illustrated below:

  • Global Beer Market – By Types 

    • Strong Beer

    • Light Beer

  • Global Beer Market – By Production

    • Macro Brewery

    • Micro Brewery

  • Global Beer Market – By Category

    • Premium

    • Super premium

    • Normal

  • Global Beer Market – By Packaging

    • Canned

    • Bottled

    • Draught

  • Global Beer Market – By Geography

    • North America

    • Europe

    • Asia Pacific

    • LAMEA


    • Heineken N.V.

    • SABMiller Plc

    • Anheuser-Busch InBev

    • Carlsberg Group

    • United Breweries Group (UB Group)

    • Diageo Plc

    • Tsingtao Brewery

    • Molson Coors Brewing Company

    • Boston Beer Company

    • Beijing Yanjing Brewery



1.1 Report Description
1.2 Key Benefits 
1.3 Key Market Segment
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models


2.1 CXO Perspectives
2.2 Market Beyond: What to Expect by 2025

2.2.1 Base Case Scenario
2.2.2 Optimistic Case Scenario
2.2.3 Critical Case Scenario


3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies

3.3 Value Chain Analysis
3.4 Market Share Analysis, 2014
3.5 Porter’s Five Forces Analysis

3.5.1 High Bargaining Power of Consumers
3.5.2 High Bargaining Power of Suppliers
3.5.3 High Threat of Substitutes
3.5.4 Low Threat of New Entrants 
3.5.5 High Industry Rivalry

3.6 Market Dynamics

3.6.1 Drivers Increasing Disposable Income Transition in Lifestyle Rising Craft Beer Market

3.6.2 Restraints Heavy Taxation and Legal Regulations Health Issues Availability of Substitutes

3.6.3 Opportunities Growing Demand for Imported Beer


4.1 Light Beer

4.1.1 Key Market Trends
4.1.2 Competitive Scenario
4.1.3 Key Growth Factors and Opportunities
4.1.4 Market Size and Forecast

4.2 Strong Beer

4.2.1 Key Market Trends
4.2.2 Competitive Scenario
4.2.3 Key Growth Factors and Opportunities
4.2.4 Market Size and Forecast


5.1 Macro-Brewery

5.1.1 Key Market Trends
5.1.2 Competitive Scenario
5.1.3 Key Growth Factors and Opportunities
5.1.4 Market Size and Forecast

5.2 Micro-Brewery

5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Key Growth Factors and Opportunities
5.2.4 Market Size and Forecast


6.1 Premium Category

6.1.1 Market Size and Forecast
6.1.1 Competitive Scenario
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast

6.2 Super Premium Category

6.2.1 Market Size and Forecast
6.2.2 Competitive Scenario
6.2.3 Key Growth Factors and Opportunities
6.2.4 Market Size and Forecast

6.3 Normal Category

6.3.1 Market Size and Forecast
6.3.2 Competitive Scenario
6.3.3 Key Growth Factors and Opportunities
6.3.4 Market Size and Forecast


7.1 Canned Beer

7.1.1 Key Market Trends
7.1.2 Competitive Scenario
7.1.3 Key Growth Factors and Opportunities
7.1.4 Market Size and Forecast

7.2 Bottled Beer

7.2.1 Key Market Trends
7.2.2 Competitive Scenario
7.2.3 Key Growth Factors and Opportunities
7.2.4 Market Size and Forecast

7.3 Draught Beer

7.3.1 Key Market Trends
7.3.2 Competitive Scenario
7.3.3 Key Growth Factors and Opportunities
7.3.4 Market Size and Forecast


8.1 North America

8.1.1 Key Market Trends
8.1.2 Competitive Scenario
8.1.3 Key Growth Factors and Opportunities
8.1.4 Market Size and Forecast

8.2 Europe

8.2.1 Key Market Trends
8.2.2 Competitive Scenario
8.2.3 Key Growth Factors and Opportunities
8.2.4 Market Size and Forecast

8.3 Asia-Pacific

8.3.1 Key Market Trends
8.3.2 Competitive Scenario
8.3.3 Key Growth Factors and Opportunities
8.3.4 Market Size and Forecast


8.4.1 Key Market Trends
8.4.2 Competitive Scenario
8.4.3 Key Growth Factors and Opportunities
8.4.4 Market Size and Forecast


9.1 Heineken N.V.

9.1.1 Company Overview
9.1.2 Company Snapshot
9.1.3 Business Performance
9.1.4 Key Strategies and Developments
9.1.5 SWOT Analysis and Strategic Conclusion of Heineken

9.2 Anheuser-Busch InBev

9.2.1 Company Overview
9.2.2 Company Snapshot
9.2.3 Business Performance
9.2.4 Key Strategies and Developments
9.2.5 SWOT Analysis and Strategic Conclusion of Anheuser-Busch InBev

9.3 SABMiller Plc

9.3.1 Company Overview
9.3.2 Company Snapshot
9.3.3 Business Performance
9.3.4 Key Strategies and Developments
9.3.5 SWOT Analysis and Strategic Conclusion of SABMiller Plc

9.4 Tsingtao Brewery

9.4.1 Company Overview
9.4.2 Company Snapshot
9.4.3 Business Performance
9.4.4 Key Strategies and Developments
9.4.5 SWOT Analysis and Strategic Conclusion of Tsingtao Brewery

9.5 Carlsberg Group

9.5.1 Company Overview
9.5.2 Company Snapshot
9.5.3 Business Performance
9.5.4 Key Strategies and Developments
9.5.5 SWOT Analysis and Strategic Conclusion of Carlsberg Group

9.6 Diageo Plc

9.6.1 Company Overview
9.6.2 Company Snapshot
9.6.3 Business Performance
9.6.4 Key Strategies and Developments
9.6.5 SWOT Analysis and Strategic Conclusion of Diageo Plc

9.7 Molson Coors Brewing Company

9.7.1 Company Overview
9.7.2 Company Snapshot
9.7.3 Business Performance
9.7.4 Key Strategies and Developments
9.7.5 SWOT Analysis and Strategic Conclusion of Molson Coors Brewing

9.8 Boston Beer Company

9.8.1 Company Overview
9.8.2 Company Snapshot
9.8.3 Business Performance
9.8.4 Key Strategies and Developments
9.8.5 SWOT Analysis and Strategic Conclusion of Boston Beer Company

9.9 Beijing Yanjing Brewery

9.9.1 Company Overview
9.9.2 Company Snapshot
9.9.3 Business Performance
9.9.4 Key Strategies and Developments
9.9.5 SWOT Analysis and Strategic Conclusion of Beijing Yanjing Brewery

9.10 United Breweries Group (UB Group)

9.10.1 Company Overview
9.10.2 Company Snapshot
9.10.3 Business Performance
9.10.4 Key Strategies and Developments
9.10.5 SWOT Analysis and Strategic Conclusion of UB Group


FIg. 1  Top Impacting Factors, Base Case (2020-2025)
Fig. 2  Top Impacting Factors, Optimistic Case (2020-2025)
Fig. 3  Top Impacting Factors, Critical Case (2020-2025)
Fig. 4  Top Impacting Factors
Fig. 5  Top Investment Pockets
Fig. 6  Top Winning Strategies in Global Beer Market
Fig. 7  Global Beer Market Value Chain
Fig. 8  Market Share Analysis, 2014
Fig. 9  Porter’s Five Forces Model
Fig. 11  Revenue of Heineken N.V., 2012–2014, $Million
Fig. 12  SWOT Analysis of Heineken N.V.
Fig. 13  Revenue of Anheuser-Busch InBev, 2012–2014, $Million
Fig. 14  Revenue of Anheuser-Busch InBev, by Operating Zone ($Million, 2014)
Fig. 15  SWOT Analysis of Anheuser-Busch InBev
Fig. 16  Revenue of SABMiller Plc, 2012–2014, $Million
Fig. 17  Revenue of SABMiller Plc, By Geography ($Million, 2014)
Fig. 18  SWOT Analysis of SABMiller Plc
Fig. 19  Revenue of Tsingtao Brewery, 2012–2014, $Million
Fig. 20  SWOT Analysis of Tsingtao Brewery
Fig. 21  Revenue of Carlsberg Group, 2012–2014, $Million
Fig. 22  SWOT Analysis of Carlsberg Group
Fig. 23  Revenue Generated by Diageo, 2012–2014, $Million
Fig. 24  SWOT Analysis of Diageo
Fig. 25  Revenue Generated by Molson Coors Brewing Company, 2012–2014, $Million
Fig. 26  Revenue Generated by Molson Coors Brewing Company, by Geography ($Million, 2014)
Fig. 27  SWOT Analysis of Molson Coors Brewing Company
Fig. 28  Revenue of Boston Beer Company, 2012–2014, $Million
Fig. 29  SWOT Analysis of Boston Beer Company
Fig. 30  Revenue of Beijing Yanjing Brewery, 2012–2014, $Million
Fig. 31  SWOT Analysis of Beijing Yanjing Brewery
Fig. 32  Revenue of UB Group., 2012–2014, $Million
Fig. 33  SWOT Analysis of UB Group


Table 1  Global Beer Market Revenue by Geography, 2014–2020 ($Billion)
Table 2  Global Beer Base Case Scenario Market Revenue by Geography, 2020–2025 ($Billion)
Table 3  Global Beer Optimistic Case Scenario Market Revenue by Geography, 2020–2025 ($Billion)
Table 4  Global Beer Critical Case Scenario Market Revenue by Geography, 2020-2025 ($Billion)
Table 5  Global Beer Market Revenue by Product Type, 2014-2020 ($Billion)
Table 6  Global Light Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 7  Global Strong Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 8  Global Beer Market Revenue by Production, 2014-2020 ($Billion)
Table 9  Global Macro Brewery Market Revenue by Geography, 2014-2020 ($Billion)
Table 10  Global Microbrewery Market Revenue by Geography, 2014-2020 ($Billion)
Table 11  Global Beer Market Revenue by Category, 2014-2020 ($Billion)
Table 12  Global Premium Category Market Revenue by Geography, 2014-2020 ($Billion)
Table 13  Global Super Premium Market Revenue by Geography, 2014-2020 ($Billion)
Table 14  Global Normal Category Market Revenue by Geography, 2014-2020 ($Billion)
Table 15  Global Beer Market Revenue by Category, 2014-2020 ($Billion)
Table 16  Global Canned Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 17  Global Bottled Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 18  Global Draught Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 19  North America Beer Market Revenue, 2014-2020 ($Billion) 
Table 20  Europe Beer Market Revenue, 2014-2020 ($Billion)
Table 21  Asia Pacific Beer Market Revenue, 2014-2020 ($Billion)
Table 22  LAMEA Beer Market Revenue, 2014-2020 ($Billion)
Table 23  Snapshot of Heineken N.V.
Table 24  Snapshot of Anheuser- Busch InBev
Table 25  Snapshot of SABMiller
Table 26  Snapshot of Tsingtao Brewery
Table 27  Snapshot of Carlsberg Group
Table 28  Snapshot of Diageo Plc
Table 29  Snapshot of Molson Coors Brewing Company
Table 30  Snapshot of Boston Beer Company
Table 31  Snapshot of Beijing Yanjing Brewery
Table 32  Snapshot of UB Group

Publisher Name : Allied Market Research

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