United States Rum Market Report 2016

United States Rum Market Report 2016

1 Rum Overview

1.1 Product Overview and Scope of Rum

1.2 Classification of Rum

1.2.1 White Rum

1.2.2 Gold Rum

1.2.3 Dark Rum

1.3 Application of Rum

1.3.1 Application 1

1.3.2 Application 2

1.3.3 Application 3

1.4 United States Market Size Sales (Value) and Revenue (Volume) of Rum (2011-2021)

1.4.1 United States Rum Sales and Growth Rate (2011-2021)

1.4.2 United States Rum Revenue and Growth Rate (2011-2021)

2 United States Rum Competition by Manufacturers

2.1 United States Rum Sales and Market Share of Key Manufacturers (2015 and 2016)

2.2 United States Rum Revenue and Share by Manufactures (2015 and 2016)

2.3 United States Rum Average Price by Manufactures (2015 and 2016)

2.4 Rum Market Competitive Situation and Trends

2.4.1 Rum Market Concentration Rate

2.4.2 Rum Market Share of Top 3 and Top 5 Manufacturers

2.4.3 Mergers & Acquisitions, Expansion

3 United States Rum Sales (Volume) and Revenue (Value) by Type (2011-2016)

3.1 United States Rum Sales and Market Share by Type (2011-2016)

3.2 United States Rum Revenue and Market Share by Type (2011-2016)

3.3 United States Rum Price by Type (2011-2016)

3.4 United States Rum Sales Growth Rate by Type (2011-2016)

4 United States Rum Sales (Volume) by Application (2011-2016)

4.1 United States Rum Sales and Market Share by Application (2011-2016)

4.2 United States Rum Sales Growth Rate by Application (2011-2016)

4.3 Market Drivers and Opportunities

5 United States Rum Manufacturers Profiles/Analysis

5.1 Bacardi

5.1.1 Company Basic Information, Manufacturing Base and Competitors

5.1.2 Rum Product Type, Application and Specification

5.1.2.1 Type I

5.1.2.2 Type II

5.1.3 Bacardi Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.1.4 Main Business/Business Overview

5.2 Havana Club

5.2.2 Rum Product Type, Application and Specification

5.2.2.1 Type I

5.2.2.2 Type II

5.2.3 Havana Club Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.2.4 Main Business/Business Overview

5.3 HSE Habitation Saint-Etienne

5.3.2 Rum Product Type, Application and Specification

5.3.2.1 Type I

5.3.2.2 Type II

5.3.3 HSE Habitation Saint-Etienne Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.3.4 Main Business/Business Overview

5.4 Captain Morgan

5.4.2 Rum Product Type, Application and Specification

5.4.2.1 Type I

5.4.2.2 Type II

5.4.3 Captain Morgan Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.4.4 Main Business/Business Overview

5.5 Pernod Ricard

5.5.2 Rum Product Type, Application and Specification

5.5.2.1 Type I

5.5.2.2 Type II

5.5.3 Pernod Ricard Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.5.4 Main Business/Business Overview

5.6 Stroh Austria GmbH

5.6.2 Rum Product Type, Application and Specification

5.6.2.1 Type I

5.6.2.2 Type II

5.6.3 Stroh Austria GmbH Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.6.4 Main Business/Business Overview

5.7 Boomsma

5.7.2 Rum Product Type, Application and Specification

5.7.2.1 Type I

5.7.2.2 Type II

5.7.3 Boomsma Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.7.4 Main Business/Business Overview

5.8 Coruba

5.8.2 Rum Product Type, Application and Specification

5.8.2.1 Type I

5.8.2.2 Type II

5.8.3 Coruba Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.8.4 Main Business/Business Overview

5.9 Mount Gay

5.9.2 Rum Product Type, Application and Specification

5.9.2.1 Type I

5.9.2.2 Type II

5.9.3 Mount Gay Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.9.4 Main Business/Business Overview

5.10 Zacapa

5.10.2 Rum Product Type, Application and Specification

5.10.2.1 Type I

5.10.2.2 Type II

5.10.3 Zacapa Rum Sales, Revenue, Price and Gross Margin (2011-2016)

5.10.4 Main Business/Business Overview

5.11 Angostura

6 Rum Manufacturing Cost Analysis

6.1 Rum Key Raw Materials Analysis

6.1.1 Key Raw Materials

6.1.2 Price Trend of Key Raw Materials

6.1.3 Key Suppliers of Raw Materials

6.1.4 Market Concentration Rate of Raw Materials

6.2 Proportion of Manufacturing Cost Structure

6.2.1 Raw Materials

6.2.2 Labor Cost

6.2.3 Manufacturing Expenses

6.3 Manufacturing Process Analysis of Rum

7 Industrial Chain, Sourcing Strategy and Downstream Buyers

7.1 Rum Industrial Chain Analysis

7.2 Upstream Raw Materials Sourcing

7.3 Raw Materials Sources of Rum Major Manufacturers in 2015

7.4 Downstream Buyers

8 Marketing Strategy Analysis, Distributors/Traders

8.1 Marketing Channel

8.1.1 Direct Marketing

8.1.2 Indirect Marketing

8.1.3 Marketing Channel Development Trend

8.2 Market Positioning

8.2.1 Pricing Strategy

8.2.2 Brand Strategy

8.2.3 Target Client

8.3 Distributors/Traders List

9 Market Effect Factors Analysis

9.1 Technology Progress/Risk

9.1.1 Substitutes Threat

9.1.2 Technology Progress in Related Industry

9.2 Consumer Needs/Customer Preference Change

9.3 Economic/Political Environmental Change

10 United States Rum Market Forecast (2016-2021)

10.1 United States Rum Sales, Revenue Forecast (2016-2021)

10.2 United States Rum Sales Forecast by Type (2016-2021)

10.3 United States Rum Sales Forecast by Application (2016-2021)

10.4 Rum Price Forecast (2016-2021)

11 Research Findings and Conclusion

12 Appendix

Author List

Disclosure Section

Research Methodology

Data Source

Disclaimer

Figure Picture of Rum

Table Classification of Rum

Figure United States Sales Market Share of Rum by Type in 2015

Figure White Rum Picture

Figure Gold Rum Picture

Figure Dark Rum Picture

Table Application of Rum

Figure United States Sales Market Share of Rum by Application in 2015

Figure United States Rum Sales and Growth Rate (2011-2021)

Figure United States Rum Revenue and Growth Rate (2011-2021)

Table United States Rum Sales of Key Manufacturers (2015 and 2016)

Table United States Rum Sales Share by Manufacturers (2015 and 2016)

Figure 2015 Rum Sales Share by Manufacturers

Figure 2016 Rum Sales Share by Manufacturers

Table United States Rum Revenue by Manufacturers (2015 and 2016)

Table United States Rum Revenue Share by Manufacturers (2015 and 2016)

Table 2015 United States Rum Revenue Share by Manufacturers

Table 2016 United States Rum Revenue Share by Manufacturers

Table United States Market Rum Average Price of Key Manufacturers (2015 and 2016)

Figure United States Market Rum Average Price of Key Manufacturers in 2015

Figure Rum Market Share of Top 3 Manufacturers

Figure Rum Market Share of Top 5 Manufacturers

Table United States Rum Sales by Type (2011-2016)

Table United States Rum Sales Share by Type (2011-2016)

Figure United States Rum Sales Market Share by Type in 2015

Table United States Rum Revenue and Market Share by Type (2011-2016)

Table United States Rum Revenue Share by Type (2011-2016)

Figure Revenue Market Share of Rum by Type (2011-2016)

Table United States Rum Price by Type (2011-2016)

Figure United States Rum Sales Growth Rate by Type (2011-2016)

Table United States Rum Sales by Application (2011-2016)

Table United States Rum Sales Market Share by Application (2011-2016)

Figure United States Rum Sales Market Share by Application in 2015

Table United States Rum Sales Growth Rate by Application (2011-2016)

Figure United States Rum Sales Growth Rate by Application (2011-2016)

Table Bacardi Basic Information List

Table Bacardi Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Figure Bacardi Rum Sales Market Share (2011-2016)

Table Havana Club Basic Information List

Table Havana Club Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Havana Club Rum Sales Market Share (2011-2016)

Table HSE Habitation Saint-Etienne Basic Information List

Table HSE Habitation Saint-Etienne Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table HSE Habitation Saint-Etienne Rum Sales Market Share (2011-2016)

Table Captain Morgan Basic Information List

Table Captain Morgan Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Captain Morgan Rum Sales Market Share (2011-2016)

Table Pernod Ricard Basic Information List

Table Pernod Ricard Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Pernod Ricard Rum Sales Market Share (2011-2016)

Table Stroh Austria GmbH Basic Information List

Table Stroh Austria GmbH Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Stroh Austria GmbH Rum Sales Market Share (2011-2016)

Table Boomsma Basic Information List

Table Boomsma Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Boomsma Rum Sales Market Share (2011-2016)

Table Coruba Basic Information List

Table Coruba Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Coruba Rum Sales Market Share (2011-2016)

Table Mount Gay Basic Information List

Table Mount Gay Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Mount Gay Rum Sales Market Share (2011-2016)

Table Zacapa Basic Information List

Table Zacapa Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Zacapa Rum Sales Market Share (2011-2016)

Table Angostura Basic Information List

Table Angostura Rum Sales, Revenue, Price and Gross Margin (2011-2016)

Table Angostura Rum Sales Market Share (2011-2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Rum

Figure Manufacturing Process Analysis of Rum

Figure Rum Industrial Chain Analysis

Table Raw Materials Sources of Rum Major Manufacturers in 2015

Table Major Buyers of Rum

Table Distributors/Traders List

Figure United States Rum Production and Growth Rate Forecast (2016-2021)

Figure United States Rum Revenue and Growth Rate Forecast (2016-2021)

Table United States Rum Production Forecast by Type (2016-2021)

Table United States Rum Consumption Forecast by Application (2016-2021)