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Semiconductor and Electronics

The Smart Home Purchase Process

  • PAR2918044
  • 56 Pages
  • August 2018
  • Semiconductor and Electronics
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Consumers are entering the smart home market via multiple paths. This report documents the buyer journey, describing intentions for first product/system purchase, actual purchase behavior, user-reported experience at stages of ownership, and how follow-on purchases are made. In addition, the report analyzes channel effectiveness and opportunities to improve the customer experience at each stage of the journey and the challenges associated with crossing the chasm and moving beyond early adopters.
http://www.parksassociates.com/bento/shop/samples/Parks%20Assoc%20The%20Smart%20Home%20Purchase%20Process%20TOC.pdf
http://www.parksassociates.com/bento/shop/samples/Parks%20Assoc%20The%20Smart%20Home%20Purchase%20Process%20TOC.pdf
 
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