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ICT & Media

Risk Evaluation of China's Smartphone Industry 2014-2019

  • GRA2874586
  • 56 Pages
  • March 2015
  • ICT & Media
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This report focuses on systematic evaluation and analysis of Internal Risks (arising within the industry development itself) and External Risks (arising from the surrounding environments) in China’s smartphone production industry and consumption market. The major internal risks recognized in this industry include industry growth stage, industry competition pressure, market entry barriers, industry volatility, and technology challenge. The major external risks include factors like profit decline, regulation force, dependence on imports, and other risks (namely shortage of upstream supply, competition from substitutes, and purchase potential decrease).

The risk evaluation and threat rating concentrate on mainland China’s smartphone market under the industry conditions and environments in 2014. Forecasts and projections have been performed for the trend of industry risk over the next five years (2014-2019). All the identified risk factors are measured quantitatively according to GMD’s novel numeric system, i.e. each risk is evaluated with GMD Risk Index Number (GMD RIN) and GMD Risk Intensity Level (GMD RIL). These in-depth appraisals and analysis about risk considerations & controls provide a comprehensive understanding of the current risk factors and likelihood of risk development trends. Moreover, this report also concludes Critical Success Factors (CSFs) and novel strategies to help identify fresh growth point and overcome the threats and obstacles of doing manufacture/business in China's smartphone industry.

CHAPTER I. INTRODUCTION

I-1. Report Scope

I-2. Evaluation Methodology

I-3. Executive Summary

CHAPTER II. INTERNAL RISK

II-1. Overview of Internal Risk 2014-2019

II-2. Industry Growth Stage 2014-2019

II-3. Industry Competition Pressure 2014-2019

II-4. Market Entry Barriers 2014-2019

II-5. Industry Volatility 2014-2019

II-6. Technology Challenge 2014-2019

CHAPTER III. EXTERNAL RISK

III-1. Overview of External Risk 2014-2019

III-2. Profit Decline 2014-2019

III-3. Regulation Force 2014-2019

III-4. Dependence on Imports 2014-2019

III-5. Other Risks 2014-2019

CHAPTER IV. SUMMARY AND FORCAST

IV-1. Summary of Smartphone Industry Risk in 2014

IV-2. Forecast of Smartphone Industry Risk to 2019

CHAPTER V. CRITICAL SUCCESS FACTORS (CSFs)

CHAPTER VI. RELATED REPORTS

List of Tables

Table 1. List of Risk Factors and Weight Percentages

Table 2. Definition of GMD Risk Index Number (RIN) and GMD Risk Intensity Level (RIL)

Table 3. Overall Risk Index Numbers of China’s Smartphone Industry 2014-2019

Table 4. Overview of Internal Risk 2014-2019

Table 5. Leading Brands in China’s Smartphone Shipments 2011-2014

Table 6. Competition in China’s Smartphone Market by Brand Awareness 2010-2014

Table 7. Price Competition in China’s Smartphone Market 2011-2014

Table 8. Sale Shares of China Smartphone by Marketing Channels 2013-2014

Table 9. Slowdown of China’s Smartphone Industry 2009-2019

Table 10. Overview of External Risk 2014-2019

Table 11. Overview of China Smartphone Users and Penetration 2009-2014

Table 12. Outlook of China Smartphone Users and Penetration 2014-2019

Table 13. Summary of Risk Evaluation in 2014

Table 14. Summary of Risk Outlook in 2019

Table 15. List of Critical Success Factors

 
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