Global Web Analytics Market Size study, By Deployment (On-Premise, Cloud), By Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online ing, Others), By End-User (BFSI, Retail, Healthcare, Government, Travel & Hospitality, IT and Telecommunication, Media and Entertainment, Others), and Regional Forecasts 2022-2028
- BIZ4983271
- 200 Pages
- June 2022
- ICT & Media
The key regions considered for the global Web Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world with a market share of around 1242.6 million owing to the rising spending on internet advertising and the launch of new solutions in Web Analytics. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR of 21.34 over the forecast period 2022-2028. Factors such as the rising retail sales through online channels, growth in smartphone users, increase in popularity of digital media, and launch of new services and solutions, would create lucrative growth prospects for the Web Analytics Market across the Asia-Pacific region.
Major market players included in this report are:
Adobe Inc.
AT Internet
Facebook, Inc.
Google Inc.
Hotjar LTD
International Business Machines Corporation
Microsoft Corporation
SAS Institute Inc.
Splunk Inc.
Webtrends Inc.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Deployment:
On-Premise
Cloud
By Application:
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Online Marketing
Others
By End-User:
BFSI
Retail
Healthcare
Government
Travel & Hospitality
IT and Telecommunication
Media and Entertainment
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028
Target Audience of the Global Web Analytics Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Web Analytics Market, by Region, 2020-2028 (USD Million)
1.2.2. Web Analytics Market, by Deployment, 2020-2028 (USD Million)
1.2.3. Web Analytics Market, by Application, 2020-2028 (USD Million)
1.2.4. Web Analytics Market, by End-User, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Web Analytics Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Web Analytics Market Dynamics
3.1. Web Analytics Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Rising demand for big data analysis
3.1.1.2. Growing demand for online retail and e-commerce sites
3.1.1.3. Increasing prevalence of internet usage
3.1.2. Market Challenges
3.1.2.1. Intricacy of data synchronization
3.1.3. Market Opportunities
3.1.3.1. Growing use of mobile apps during the outbreak of Covid-19 pandemic
3.1.3.2. Increasing number of Web Analytics Platforms and tools
Chapter 4. Global Web Analytics Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Web Analytics Market, by Deployment
6.1. Market Snapshot
6.2. Global Web Analytics Market by Deployment, Performance – Potential Analysis
6.3. Global Web Analytics Market Estimates & Forecasts by Deployment, 2018-2028 (USD Million)
6.4. Web Analytics Market, Sub Segment Analysis
6.4.1. On-Premise
6.4.2. Cloud
Chapter 7. Global Web Analytics Market, by Application
7.1. Market Snapshot
7.2. Global Web Analytics Market by Application, Performance - Potential Analysis
7.3. Global Web Analytics Market Estimates & Forecasts by Application, 2018-2028 (USD Million)
7.4. Web Analytics Market, Sub Segment Analysis
7.4.1. Social Media Management
7.4.2. Targeting and Behavioral Analysis
7.4.3. Display Advertising Optimization
7.4.4. Multichannel Campaign Analysis
7.4.5. Online Marketing
7.4.6. Others
Chapter 8. Global Web Analytics Market, by End-User
8.1. Market Snapshot
8.2. Global Web Analytics Market by End-User, Performance - Potential Analysis
8.3. Global Web Analytics Market Estimates & Forecasts by End-User 2018-2028 (USD Million)
8.4. Web Analytics Market, Sub Segment Analysis
8.4.1. BFSI
8.4.2. Retail
8.4.3. Healthcare
8.4.4. Government
8.4.5. Travel & Hospitality
8.4.6. IT and Telecommunication
8.4.7. Media and Entertainment
8.4.8. Others
Chapter 9. Global Web Analytics Market, Regional Analysis
9.1. Web Analytics Market, Regional Market Snapshot
9.2. North America Web Analytics Market
9.2.1. U.S. Web Analytics Market
9.2.1.1. Deployment breakdown estimates & forecasts, 2018-2028
9.2.1.2. Application breakdown estimates & forecasts, 2018-2028
9.2.1.3. End-User breakdown estimates & forecasts, 2018-2028
9.2.2. Canada Web Analytics Market
9.3. Europe Web Analytics Market Snapshot
9.3.1. U.K. Web Analytics Market
9.3.2. Germany Web Analytics Market
9.3.3. France Web Analytics Market
9.3.4. Spain Web Analytics Market
9.3.5. Italy Web Analytics Market
9.3.6. Rest of Europe Web Analytics Market
9.4. Asia-Pacific Web Analytics Market Snapshot
9.4.1. China Web Analytics Market
9.4.2. India Web Analytics Market
9.4.3. Japan Web Analytics Market
9.4.4. Australia Web Analytics Market
9.4.5. South Korea Web Analytics Market
9.4.6. Rest of Asia Pacific Web Analytics Market
9.5. Latin America Web Analytics Market Snapshot
9.5.1. Brazil Web Analytics Market
9.5.2. Mexico Web Analytics Market
9.6. Rest of The World Web Analytics Market
Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Adobe Inc.
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. AT Internet
10.2.3. Facebook, Inc.
10.2.4. Google Inc.
10.2.5. Hotjar LTD
10.2.6. International Business Machines Corporation
10.2.7. Microsoft Corporation
10.2.8. SAS Institute Inc.
10.2.9. Splunk Inc.
10.2.10. Webtrends Inc.
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption
TABLE 1. Global Web Analytics Market, report scope
TABLE 2. Global Web Analytics Market estimates & forecasts by Region 2018-2028 (USD Million)
TABLE 3. Global Web Analytics Market estimates & forecasts by Deployment 2018-2028 (USD Million)
TABLE 4. Global Web Analytics Market estimates & forecasts by Application 2018-2028 (USD Million)
TABLE 5. Global Web Analytics Market estimates & forecasts by End-User 2018-2028 (USD Million)
TABLE 6. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
TABLE 7. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
TABLE 8. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
TABLE 9. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
TABLE 10. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
TABLE 11. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
TABLE 12. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
TABLE 13. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
TABLE 14. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
TABLE 15. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
TABLE 16. U.S. Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 17. U.S. Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 18. U.S. Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 19. Canada Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 20. Canada Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 21. Canada Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 22. UK Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 23. UK Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 24. UK Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 25. Germany Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 26. Germany Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 27. Germany Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 28. RoE Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 29. RoE Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 30. RoE Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 31. China Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 32. China Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 33. China Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 34. India Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 35. India Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 36. India Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 37. Japan Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 38. Japan Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 39. Japan Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 40. RoAPAC Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 41. RoAPAC Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 42. RoAPAC Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 43. Brazil Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 44. Brazil Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 45. Brazil Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 46. Mexico Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 47. Mexico Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 48. Mexico Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 49. RoLA Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 50. RoLA Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 51. RoLA Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 52. Row Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
TABLE 53. Row Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 54. Row Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
TABLE 55. List of secondary sources, used in the study of global Web Analytics Market
TABLE 56. List of primary sources, used in the study of global Web Analytics Market
TABLE 57. Years considered for the study
TABLE 58. Exchange rates considered
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