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Global Customer Engagement Solutions Market Size study, By Component (Solutions, Services), By Deployment Mode (On-premise, Cloud), By Verticals (Banking, Financial Services, and Insurance, Telecom and IT, Retail and Consumer Goods, Media and Entertainment, Others), and Regional Forecasts 2022-2028

  • BIZ4982803
  • 200 Pages
  • May 2022
  • ICT & Media
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Global Customer Engagement Solutions Market is valued at approximately USDXX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028. A consumer engagement solution is the incorporation of consumer engagement software and services that are used to manage customer communications with a wide range of touchpoints and channels. This solution is highly adopted to optimize the workforce, generate engagement applications, and automate processes. The growth of the eCommerce and mCommerce industry, increasing investments in Artificial Intelligence (AI), coupled with the rise in cross-selling and upselling activities are the major factors impelling the market demand around the world. For instance, according to Statista, in 2019, retail e-commerce sales globally are recorded at USD 3,351 billion, and the figure is projected to rise and is likely to reach USD 7,391 billion. Consequentially, the rising e-commerce sales are fostering the demand for customer engagement solutions, which, in turn, augment the market growth in the impending years. However, data security and privacy concerns and complexities to synchronize data between customer engagement solutions and other technology impede the growth of the market over the forecast period of 2022-2028. Also, the increasing applicability of Big Data and Machine Learning and rising emphasis on delivering enhanced omnichannel customer engagement are anticipated to act as catalyzing factors for the market demand during the forecast period.

The key regions considered for the global Customer Engagement Solutions Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the rising adoption of advanced technologies such as AI, ML, and big data, along with the strong presence of leading market players. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the growth of the e-commerce industry, rising proliferation of smartphones, as well as growth of the countries like South Korea, India, Japan, and China would create lucrative growth prospects for the Customer Engagement Solutions Market across the Asia-Pacific region.

Major market players included in this report are:

Avaya

IBM Corporation

Microsoft Corporation

NICE Systems

Oracle Corporation

SAP SE

Zendesk

Pegasystems

Verint Systems

eGain Corporation

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

Solutions

Services

By Deployment Mode:

On-premise

Cloud

By Verticals:

Banking, Financial Services, and Insurance

Telecom and IT

Retail and Consumer Goods

Media and Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020

Base year – 2021

Forecast period – 2022 to 2028

Target Audience of the Global Customer Engagement Solutions Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)

1.2.1. Customer Engagement Solutions Market, by Region, 2020-2028 (USD Million)

1.2.2. Customer Engagement Solutions Market, by Component, 2020-2028 (USD Million)

1.2.3. Customer Engagement Solutions Market, by Deployment Mode, 2020-2028 (USD Million)

1.2.4. Customer Engagement Solutions Market, by Verticals, 2020-2028 (USD Million)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Customer Engagement Solutions Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Customer Engagement Solutions Market Dynamics

3.1. Customer Engagement Solutions Market Impact Analysis (2020-2028)

3.1.1. Market Drivers

3.1.1.1. Growth of eCommerce and mCommerce industry

3.1.1.2. Increasing investments in Artificial Intelligence (AI)

3.1.2. Market Challenges

3.1.2.1. Data security and privacy concerns

3.1.2.2. Complexities to synchronize data between customer engagement solutions and other technology

3.1.3. Market Opportunities

3.1.3.1. Increasing applicability of Big Data and Machine Learning

3.1.3.2. Rising emphasis on delivering enhanced omnichannel customer engagement

Chapter 4. Global Customer Engagement Solutions Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

4.5. Top investment opportunity

4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1.1. Assessment of the overall impact of COVID-19 on the industry

5.1.2. Pre COVID-19 and post COVID-19 market scenario

Chapter 6. Global Customer Engagement Solutions Market, by Component

6.1. Market Snapshot

6.2. Global Customer Engagement Solutions Market by Component, Performance - Potential Analysis

6.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Component, 2018-2028 (USD Million)

6.4. Customer Engagement Solutions Market, Sub Segment Analysis

6.4.1. Solutions

6.4.2. Services

Chapter 7. Global Customer Engagement Solutions Market, by Deployment Mode

7.1. Market Snapshot

7.2. Global Customer Engagement Solutions Market by Deployment Mode, Performance - Potential Analysis

7.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Deployment Mode, 2018-2028 (USD Million)

7.4. Customer Engagement Solutions Market, Sub Segment Analysis

7.4.1. On-premise

7.4.2. Cloud

Chapter 8. Global Customer Engagement Solutions Market, by Verticals

8.1. Market Snapshot

8.2. Global Customer Engagement Solutions Market by Verticals, Performance - Potential Analysis

8.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Verticals, 2018-2028 (USD Million)

8.4. Customer Engagement Solutions Market, Sub Segment Analysis

8.4.1. Banking, Financial Services, and Insurance

8.4.2. Telecom and IT

8.4.3. Retail and Consumer Goods

8.4.4. Media and Entertainment

8.4.5. Others

Chapter 9. Global Customer Engagement Solutions Market, Regional Analysis

9.1. Customer Engagement Solutions Market, Regional Market Snapshot

9.2. North America Customer Engagement Solutions Market

9.2.1. U.S. Customer Engagement Solutions Market

9.2.1.1. Component breakdown estimates & forecasts, 2018-2028

9.2.1.2. Deployment Mode breakdown estimates & forecasts, 2018-2028

9.2.1.3. Verticals breakdown estimates & forecasts, 2018-2028

9.2.2. Canada Customer Engagement Solutions Market

9.3. Europe Customer Engagement Solutions Market Snapshot

9.3.1. U.K. Customer Engagement Solutions Market

9.3.2. Germany Customer Engagement Solutions Market

9.3.3. France Customer Engagement Solutions Market

9.3.4. Spain Customer Engagement Solutions Market

9.3.5. Italy Customer Engagement Solutions Market

9.3.6. Rest of Europe Customer Engagement Solutions Market

9.4. Asia-Pacific Customer Engagement Solutions Market Snapshot

9.4.1. China Customer Engagement Solutions Market

9.4.2. India Customer Engagement Solutions Market

9.4.3. Japan Customer Engagement Solutions Market

9.4.4. Australia Customer Engagement Solutions Market

9.4.5. South Korea Customer Engagement Solutions Market

9.4.6. Rest of Asia Pacific Customer Engagement Solutions Market

9.5. Latin America Customer Engagement Solutions Market Snapshot

9.5.1. Brazil Customer Engagement Solutions Market

9.5.2. Mexico Customer Engagement Solutions Market

9.6. Rest of The World Customer Engagement Solutions Market

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies

10.2. Company Profiles

10.2.1. Avaya

10.2.1.1. Key Information

10.2.1.2. Overview

10.2.1.3. Financial (Subject to Data Availability)

10.2.1.4. Product Summary

10.2.1.5. Recent Developments

10.2.2. IBM Corporation

10.2.3. Microsoft Corporation

10.2.4. NICE Systems

10.2.5. Oracle Corporation

10.2.6. SAP SE

10.2.7. Zendesk

10.2.8. Pegasystems

10.2.9. Verint Systems

10.2.10. eGain Corporation

Chapter 11. Research Process

11.1. Research Process

11.1.1. Data Mining

11.1.2. Analysis

11.1.3. Market Estimation

11.1.4. Validation

11.1.5. Publishing

11.2. Research Attributes

11.3. Research Assumption

List of Tables

TABLE 1. Global Customer Engagement Solutions Market, report scope

TABLE 2. Global Customer Engagement Solutions Market estimates & forecasts by Region 2018-2028 (USD Million)

TABLE 3. Global Customer Engagement Solutions Market estimates & forecasts by Component 2018-2028 (USD Million)

TABLE 4. Global Customer Engagement Solutions Market estimates & forecasts by Deployment Mode 2018-2028 (USD Million)

TABLE 5. Global Customer Engagement Solutions Market estimates & forecasts by Verticals 2018-2028 (USD Million)

TABLE 6. Global Customer Engagement Solutions Market by segment, estimates & forecasts, 2018-2028 (USD Million)

TABLE 7. Global Customer Engagement Solutions Market by region, estimates & forecasts, 2018-2028 (USD Million)

TABLE 8. Global Customer Engagement Solutions Market by segment, estimates & forecasts, 2018-2028 (USD Million)

TABLE 9. Global Customer Engagement Solutions Market by region, estimates & forecasts, 2018-2028 (USD Million)

TABLE 10. Global Customer Engagement Solutions Market by segment, estimates & forecasts, 2018-2028 (USD Million)

TABLE 11. Global Customer Engagement Solutions Market by region, estimates & forecasts, 2018-2028 (USD Million)

TABLE 12. Global Customer Engagement Solutions Market by segment, estimates & forecasts, 2018-2028 (USD Million)

TABLE 13. Global Customer Engagement Solutions Market by region, estimates & forecasts, 2018-2028 (USD Million)

TABLE 14. Global Customer Engagement Solutions Market by segment, estimates & forecasts, 2018-2028 (USD Million)

TABLE 15. Global Customer Engagement Solutions Market by region, estimates & forecasts, 2018-2028 (USD Million)

TABLE 16. U.S. Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 17. U.S. Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 18. U.S. Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 19. Canada Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 20. Canada Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 21. Canada Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 22. UK Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 23. UK Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 24. UK Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 25. Germany Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 26. Germany Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 27. Germany Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 28. RoE Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 29. RoE Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 30. RoE Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 31. China Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 32. China Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 33. China Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 34. India Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 35. India Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 36. India Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 37. Japan Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 38. Japan Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 39. Japan Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 40. RoAPAC Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 41. RoAPAC Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 42. RoAPAC Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 43. Brazil Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 44. Brazil Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 45. Brazil Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 46. Mexico Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 47. Mexico Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 48. Mexico Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 49. RoLA Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 50. RoLA Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 51. RoLA Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 52. Row Customer Engagement Solutions Market estimates & forecasts, 2018-2028 (USD Million)

TABLE 53. Row Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 54. Row Customer Engagement Solutions Market estimates & forecasts by segment 2018-2028 (USD Million)

TABLE 55. List of secondary sources, used in the study of global Customer Engagement Solutions Market

TABLE 56. List of primary sources, used in the study of global Customer Engagement Solutions Market

TABLE 57. Years considered for the study

TABLE 58. Exchange rates considered

 
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