North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 13

1.2.3 Secondary Data 13

1.2.4 Primary Data 13

1.2.5 Data Filtration and Model Design 14

1.2.6 Market Size/Share Estimation 15

1.2.7 Research Limitations 16

1.3 Executive Summary 17

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.1.1 Impact of COVID-19 on World Economy 21

2.1.2 Impact of COVID-19 on the Market 23

2.2 Major Growth Drivers 25

2.3 Market Restraints and Challenges 28

2.4 Emerging Opportunities and Market Trends 31

2.5 Porter’s Fiver Forces Analysis 34

3 Segmentation of North America Market by Platform 38

3.1 Market Overview by Platform 38

3.2 North America Mobile Advertising Market 2018-2031 41

3.3 North America Desktop Advertising Market 2018-2031 45

3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031 46

4 Segmentation of North America Market by Ad Format 47

4.1 Market Overview by Ad Format 47

4.2 North America Digital Display Ad Market 2018-2031 50

4.3 North America Internet Paid Search Ad Market 2018-2031 52

4.4 North America Social Media Ad Market 2018-2031 54

4.5 North America Online Video Ad Market 2018-2031 56

4.6 North America Market of Other Digital Ad Formats 2018-2031 58

5 Segmentation of North America Market by Industry Vertical 60

5.1 Market Overview by Industry Vertical 60

5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031 63

5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 65

5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 66

5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031 68

5.6 North America Digital Advertising Market for Travel Industry 2018-2031 69

5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031 70

5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 71

5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031 72

5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031 73

5.11 North America Digital Advertising Market for Other Industries 2018-2031 74

6 North America Market 2018-2031 by Country 76

6.1 Overview of North America Market 76

6.2 U.S. Market 79

6.3 Canadian Market 82

7 Competitive Landscape 84

7.1 Overview of Key Vendors 84

7.2 Company Profiles 88

Alibaba 88

Amazon 90

Apple Inc. 95

Applovin Corporation 99

Baidu 101

Facebook Inc. 104

Google LLC 107

Microsoft Corporation 112

Nokia Corporation 116

Sina Corporation 119

Tencent 121

Twitter 125

Verizon 128

Yahoo! Inc. 131

8 Investing in North America Market: Risk Assessment and Management 133

8.1 Risk Evaluation of North America Market 133

8.2 Critical Success Factors (CSFs) 136

RELATED REPORTS AND PRODUCTS 139

Table 1. Snapshot of North America Digital Advertising Market in Balanced Perspective, 2021-2031 18

Table 2. World Economic Outlook, 2021-2031 22

Table 3. Main Product Trends and Market Opportunities in North America Digital Advertising Market 31

Table 4. North America Digital Advertising Market by Platform, 2018-2031, $ bn 39

Table 5. North America Mobile Advertising Market by Channel, 2018-2031, $ bn 42

Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 43

Table 7. North America Digital Advertising Market by Ad Format, 2018-2031, $ bn 48

Table 8. North America Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 51

Table 9. North America Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 61

Table 10. North America Digital Advertising Market by Country, 2018-2031, $ bn 78

Table 11. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn 80

Table 12. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn 80

Table 13. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 80

Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 81

Table 15. Canada Digital Advertising Market by Platform, 2018-2031, $ bn 83

Table 16. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn 83

Table 17. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 83

Table 18. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 86

Table 19. Alibaba: Company Snapshot 88

Table 20. Alibaba: Business Segmentation 88

Table 21. Alibaba: Product Portfolio 89

Table 22. Alibaba: Revenue, 2018-2020, $ mn 89

Table 23. Amazon: Company Snapshot 90

Table 24. Amazon: Business Segmentation 91

Table 25. Amazon: Product Portfolio 93

Table 26. Amazon: Revenue, 2018-2020, $ mn 93

Table 27. Amazon: Recent Developments 94

Table 28. Apple Inc.: Company Snapshot 95

Table 29. Apple Inc.: Business Segmentation 96

Table 30. Apple Inc.: Product Portfolio 97

Table 31. Apple Inc.: Revenue, 2018-2020, $ mn 97

Table 32. Apple Inc.: Recent Developments 98

Table 33. Applovin Corporation: Company Snapshot 99

Table 34. Baidu: Company Snapshot 101

Table 35. Baidu: Business Segmentation 102

Table 36. Baidu: Product Portfolio 102

Table 37. Baidu: Revenue, 2018-2020, $ bn 102

Table 38. Baidu: Recent Developments 103

Table 39. Facebook Inc.: Company Snapshot 104

Table 40. Facebook Inc.: Business Segmentation 105

Table 41. Facebook Inc.: Product Portfolio 105

Table 42. Facebook Inc.: Revenue, 2018-2020, $ bn 106

Table 43. Facebook Inc.: Recent Developments 106

Table 44. Google LLC: Company Snapshot 107

Table 45. Google LLC: Product Portfolio 109

Table 46. Google LLC: Revenue, 2018-2020, $ bn 110

Table 47. Google LLC: Recent Developments 110

Table 48. Microsoft Corporation: Company Snapshot 112

Table 49. Microsoft Corporation: Business Segmentation 113

Table 50. Microsoft Corporation: Product Portfolio 113

Table 51. Microsoft Corporation: Revenue, 2018-2020, $ bn 114

Table 52. Microsoft Corporation: Recent Developments 114

Table 53. Nokia Corporation: Company Snapshot 116

Table 54. Nokia Corporation: Business Segmentation 117

Table 55. Nokia Corporation: Product Portfolio 117

Table 56. Nokia Corporation: Revenue, 2018-2020, $ bn 118

Table 57. Nokia Corporation: Recent Developments 118

Table 58. Sina Corporation: Company Snapshot 119

Table 59. Sina Corporation: Business Segmentation 120

Table 60. Sina Corporation: Product Portfolio 120

Table 61. Sina Corporation: Revenue, 2016-2018, $ bn 120

Table 62. Tencent Holdings Limited: Company Snapshot 121

Table 63. Tencent Holdings Limited: Business Segmentation 122

Table 64. Tencent Holdings Limited: Product Portfolio 123

Table 65. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 123

Table 66. Tencent Holdings Limited: Recent Developments 124

Table 67. Twitter, Inc.: Company Snapshot 125

Table 68. Twitter, Inc.: Business Segmentation 125

Table 69. Twitter, Inc.: Product Portfolio 126

Table 70. Twitter, Inc.: Revenue, 2018-2020, $ bn 126

Table 71. Twitter, Inc.: Recent Developments 127

Table 72. Verizon: Company Snapshot 128

Table 73. Verizon: Business Segmentation 129

Table 74. Verizon: Product Portfolio 129

Table 75. Verizon: Revenue, 2018-2020, $ bn 129

Table 76. Verizon: Recent Developments 130

Table 77. Yahoo! Inc.: Company Snapshot 131

Table 78. Yahoo! Inc.: Product Portfolio 132

Table 79. Yahoo! Inc.: Revenue, 2014-2016, $ bn 132

Table 80. Risk Evaluation for Investing in North America Market, 2021-2031 134

Table 81. Critical Success Factors and Key Takeaways 137