Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 13

1.2.1 Overview of Market Research Methodology 13

1.2.2 Market Assumption 15

1.2.3 Secondary Data 15

1.2.4 Primary Data 15

1.2.5 Data Filtration and Model Design 16

1.2.6 Market Size/Share Estimation 17

1.2.7 Research Limitations 18

1.3 Executive Summary 19

2 Market Overview and Qualitative Analysis 21

2.1 Market Size and Forecast 21

2.1.1 Impact of COVID-19 on World Economy 23

2.1.2 Impact of COVID-19 on the Market 25

2.2 Major Growth Drivers 27

2.3 Market Restraints and Challenges 30

2.4 Emerging Opportunities and Market Trends 33

2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Global Market by Platform 40

3.1 Market Overview by Platform 40

3.2 Global Mobile Advertising Market 2018-2031 43

3.3 Global Desktop Advertising Market 2018-2031 47

3.4 Global Market of Digital Advertising via Other Digital Platforms 2018-2031 48

4 Segmentation of Global Market by Ad Format 49

4.1 Market Overview by Ad Format 49

4.2 Global Digital Display Ad Market 2018-2031 52

4.3 Global Internet Paid Search Ad Market 2018-2031 54

4.4 Global Social Media Ad Market 2018-2031 56

4.5 Global Online Video Ad Market 2018-2031 58

4.6 Global Market of Other Digital Ad Formats 2018-2031 60

5 Segmentation of Global Market by Industry Vertical 62

5.1 Market Overview by Industry Vertical 62

5.2 Global Digital Advertising Market for Media and Entertainment 2018-2031 65

5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 67

5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 68

5.5 Global Digital Advertising Market for Telecommunication IT Sector 2018-2031 70

5.6 Global Digital Advertising Market for Travel Industry 2018-2031 71

5.7 Global Digital Advertising Market for Healthcare Sector 2018-2031 72

5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 73

5.9 Global Digital Advertising Market for Transportation and Logistics 2018-2031 74

5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2018-2031 75

5.11 Global Digital Advertising Market for Other Industries 2018-2031 76

6 Segmentation of Global Market by Region 77

6.1 Geographic Market Overview by Region 2018-2031 77

6.2 North America Market 2018-2031 by Country 81

6.2.1 Overview of North America Market 81

6.2.2 U.S. Market 84

6.2.3 Canadian Market 87

6.3 European Market 2018-2031 by Country 89

6.3.1 Overview of European Market 89

6.3.2 Germany 92

6.3.3 UK 95

6.3.4 France 97

6.3.5 Russia 99

6.3.6 Italy 101

6.3.7 Rest of European Market 103

6.4 Asia-Pacific Market 2018-2031 by Country 104

6.4.1 Overview of Asia-Pacific Market 104

6.4.2 Japan 108

6.4.3 China 110

6.4.4 Indonesia 112

6.4.5 Australia 114

6.4.6 South Korea 116

6.4.7 Rest of APAC Region 118

6.5 Latin America Market 2018-2031 by Country 119

6.5.1 Argentina 122

6.5.2 Brazil 124

6.5.3 Mexico 126

6.5.4 Rest of Latin America Market 128

6.6 Rest of World Market 2018-2031 by Country 129

6.6.1 UAE 132

6.6.2 Saudi Arabia 134

6.6.3 Egypt 136

6.6.4 Other National Markets 138

7 Competitive Landscape 139

7.1 Overview of Key Vendors 139

7.2 Company Profiles 143

Alibaba 143

Amazon 145

Apple Inc. 150

Applovin Corporation 154

Baidu 156

Facebook Inc. 159

Google LLC 162

Microsoft Corporation 167

Nokia Corporation 171

Sina Corporation 174

Tencent 176

Twitter 180

Verizon 183

Yahoo! Inc. 186

8 Investing in Global Market: Risk Assessment and Management 188

8.1 Risk Evaluation of Global Market 188

8.2 Critical Success Factors (CSFs) 191

RELATED REPORTS AND PRODUCTS 194

Table 1. Snapshot of Global Digital Advertising Market in Balanced Perspective, 2021-2031 20

Table 2. World Economic Outlook, 2021-2031 24

Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market 33

Table 4. Global Digital Advertising Market by Platform, 2018-2031, $ bn 41

Table 5. Global Mobile Advertising Market by Channel, 2018-2031, $ bn 44

Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 45

Table 7. Global Digital Advertising Market by Ad Format, 2018-2031, $ bn 50

Table 8. Global Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 53

Table 9. Global Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 63

Table 10. Global Digital Advertising Market by Region, 2018-2031, $ bn 78

Table 11. Leading National Digital Advertising Market by Revenue, 2021 and 2031, $ bn 80

Table 12. North America Digital Advertising Market by Country, 2018-2031, $ bn 83

Table 13. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn 85

Table 14. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn 85

Table 15. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 85

Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 86

Table 17. Canada Digital Advertising Market by Platform, 2018-2031, $ bn 88

Table 18. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn 88

Table 19. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 88

Table 20. Europe Digital Advertising Market by Country, 2018-2031, $ bn 91

Table 21. Germany Digital Advertising Market by Platform, 2018-2031, $ bn 93

Table 22. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn 93

Table 23. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 93

Table 24. UK Digital Advertising Market by Platform, 2018-2031, $ bn 96

Table 25. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn 96

Table 26. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 96

Table 27. France Digital Advertising Market by Platform, 2018-2031, $ bn 98

Table 28. France Digital Advertising Market by Ad Format, 2018-2031, $ bn 98

Table 29. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 98

Table 30. Russia Digital Advertising Market by Platform, 2018-2031, $ bn 100

Table 31. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn 100

Table 32. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 100

Table 33. Italy Digital Advertising Market by Platform, 2018-2031, $ bn 102

Table 34. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn 102

Table 35. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 102

Table 36. APAC Digital Advertising Market by Country, 2018-2031, $ bn 106

Table 37. Japan Digital Advertising Market by Platform, 2018-2031, $ bn 109

Table 38. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn 109

Table 39. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 109

Table 40. China Digital Advertising Market by Platform, 2018-2031, $ bn 111

Table 41. China Digital Advertising Market by Ad Format, 2018-2031, $ bn 111

Table 42. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 111

Table 43. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn 113

Table 44. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn 113

Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 113

Table 46. Australia Digital Advertising Market by Platform, 2018-2031, $ bn 115

Table 47. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn 115

Table 48. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 115

Table 49. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn 117

Table 50. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn 117

Table 51. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 117

Table 52. Latin America Digital Advertising Market by Country, 2018-2031, $ bn 121

Table 53. Argentina Digital Advertising Market by Platform, 2018-2031, $ bn 123

Table 54. Argentina Digital Advertising Market by Ad Format, 2018-2031, $ bn 123

Table 55. Argentina Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 123

Table 56. Brazil Digital Advertising Market by Platform, 2018-2031, $ bn 125

Table 57. Brazil Digital Advertising Market by Ad Format, 2018-2031, $ bn 125

Table 58. Brazil Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 125

Table 59. Mexico Digital Advertising Market by Platform, 2018-2031, $ bn 127

Table 60. Mexico Digital Advertising Market by Ad Format, 2018-2031, $ bn 127

Table 61. Mexico Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 127

Table 62. RoW Digital Advertising Market by Country, 2018-2031, $ bn 131

Table 63. UAE Digital Advertising Market by Platform, 2018-2031, $ bn 133

Table 64. UAE Digital Advertising Market by Ad Format, 2018-2031, $ bn 133

Table 65. UAE Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 133

Table 66. Saudi Arabia Digital Advertising Market by Platform, 2018-2031, $ bn 135

Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2018-2031, $ bn 135

Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 135

Table 69. Egypt Digital Advertising Market by Platform, 2018-2031, $ bn 137

Table 70. Egypt Digital Advertising Market by Ad Format, 2018-2031, $ bn 137

Table 71. Egypt Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 137

Table 72. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 141

Table 73. Alibaba: Company Snapshot 143

Table 74. Alibaba: Business Segmentation 143

Table 75. Alibaba: Product Portfolio 144

Table 76. Alibaba: Revenue, 2018-2020, $ mn 144

Table 77. Amazon: Company Snapshot 145

Table 78. Amazon: Business Segmentation 146

Table 79. Amazon: Product Portfolio 148

Table 80. Amazon: Revenue, 2018-2020, $ mn 148

Table 81. Amazon: Recent Developments 149

Table 82. Apple Inc.: Company Snapshot 150

Table 83. Apple Inc.: Business Segmentation 151

Table 84. Apple Inc.: Product Portfolio 152

Table 85. Apple Inc.: Revenue, 2018-2020, $ mn 152

Table 86. Apple Inc.: Recent Developments 153

Table 87. Applovin Corporation: Company Snapshot 154

Table 88. Baidu: Company Snapshot 156

Table 89. Baidu: Business Segmentation 157

Table 90. Baidu: Product Portfolio 157

Table 91. Baidu: Revenue, 2018-2020, $ bn 157

Table 92. Baidu: Recent Developments 158

Table 93. Facebook Inc.: Company Snapshot 159

Table 94. Facebook Inc.: Business Segmentation 160

Table 95. Facebook Inc.: Product Portfolio 160

Table 96. Facebook Inc.: Revenue, 2018-2020, $ bn 161

Table 97. Facebook Inc.: Recent Developments 161

Table 98. Google LLC: Company Snapshot 162

Table 99. Google LLC: Product Portfolio 164

Table 100. Google LLC: Revenue, 2018-2020, $ bn 165

Table 101. Google LLC: Recent Developments 165

Table 102. Microsoft Corporation: Company Snapshot 167

Table 103. Microsoft Corporation: Business Segmentation 168

Table 104. Microsoft Corporation: Product Portfolio 168

Table 105. Microsoft Corporation: Revenue, 2018-2020, $ bn 169

Table 106. Microsoft Corporation: Recent Developments 169

Table 107. Nokia Corporation: Company Snapshot 171

Table 108. Nokia Corporation: Business Segmentation 172

Table 109. Nokia Corporation: Product Portfolio 172

Table 110. Nokia Corporation: Revenue, 2018-2020, $ bn 173

Table 111. Nokia Corporation: Recent Developments 173

Table 112. Sina Corporation: Company Snapshot 174

Table 113. Sina Corporation: Business Segmentation 175

Table 114. Sina Corporation: Product Portfolio 175

Table 115. Sina Corporation: Revenue, 2016-2018, $ bn 175

Table 116. Tencent Holdings Limited: Company Snapshot 176

Table 117. Tencent Holdings Limited: Business Segmentation 177

Table 118. Tencent Holdings Limited: Product Portfolio 178

Table 119. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 178

Table 120. Tencent Holdings Limited: Recent Developments 179

Table 121. Twitter, Inc.: Company Snapshot 180

Table 122. Twitter, Inc.: Business Segmentation 180

Table 123. Twitter, Inc.: Product Portfolio 181

Table 124. Twitter, Inc.: Revenue, 2018-2020, $ bn 181

Table 125. Twitter, Inc.: Recent Developments 182

Table 126. Verizon: Company Snapshot 183

Table 127. Verizon: Business Segmentation 184

Table 128. Verizon: Product Portfolio 184

Table 129. Verizon: Revenue, 2018-2020, $ bn 184

Table 130. Verizon: Recent Developments 185

Table 131. Yahoo! Inc.: Company Snapshot 186

Table 132. Yahoo! Inc.: Product Portfolio 187

Table 133. Yahoo! Inc.: Revenue, 2014-2016, $ bn 187

Table 134. Risk Evaluation for Investing in Global Market, 2021-2031 189

Table 135. Critical Success Factors and Key Takeaways 192