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Global Social Media Analytics Market Size study, by Component (Solutions, Services), by Application (Sales and ing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), by Deployment Mode (Cloud, On-premises), by Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), by Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostic Analytic, Descriptive Analytics), by Vertical (BFSI, Retail and Consumer Goods, Government and Public Sector, Healthcare and Life Sciences, IT and Telecom, Media and Entertainment, Travel and Hospitality, Others), and Regional Forecasts 2021-2027

  • BIZ4728612
  • 200 Pages
  • November 2021
  • ICT & Media
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Global social media analytics market is valued approximately at USD 2.6 billion in 2020 and is anticipated to grow with a healthy growth rate of about 24.0% over the forecast period 2021-2027. Social media analytics is the ability to collect and find meaning in data which is collected from social channels in order to support business decisions. It is also used to analyze online media channels which includes blogs, news websites, and forums. The global social media analytics market is being driven by rising number of social media users and increased focus on the market and competitive intelligence. Furthermore, rising cloud adoption trends will provide new opportunities for the global social media analytics industry. According to Statista, the total number of social network users across the globe is expected to increase from 2.86 billion in 2017 to approximately 4.41 billion by 2025. Such growth in the penetration of social media across the globe is expected to increase the demand and adoption of social media analytics solutions and services for data analysis. Hence, this is expected to promote the market growth. However, complexities in the analytical workflow may impede market growth over the forecast period of 2021-2027.

The regional analysis of the global social media analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global social media analytics market over the forecast period 2021-2027. Factors such as early and rapid adoption of new and advanced technologies, presence of majority of the key market players, technological advancements and developments, etc. contribute towards the largest market share of the region in the forecast years.

Major market player included in this report are:

IBM

Google

Oracle

Salesforce

Adobe

SAS

Clarabridge

NetbaseQuid

Digimind

Talkwalker

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

Solutions

Services

By Application:

Sales and Marketing Management

Customer Experience Management

Competitive Intelligence

Risk Management and Fraud Detection

Public Safety and Law Enforcement

Others

By Deployment Mode:

Cloud

On-premises

By Organization Size:

Small and Medium-Sized Enterprises

Large Enterprises

By Analytics Type:

Predictive Analytics

Prescriptive Analytics

Diagnostic Analytic

Descriptive Analytics

By Vertical:

BFSI

Retail and Consumer Goods

Government and Public Sector

Healthcare and Life Sciences

IT and Telecom

Media and Entertainment

Travel and Hospitality

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019

Base year – 2020

Forecast period – 2021 to 2027.

Target Audience of the Global Social Media Analytics Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)

1.2.1. Social Media Analytics Market, by Region, 2019-2027 (USD Billion)

1.2.2. Social Media Analytics Market, by Component, 2019-2027 (USD Billion)

1.2.3. Social Media Analytics Market, by Application, 2019-2027 (USD Billion)

1.2.4. Social Media Analytics Market, by Deployment Mode, 2019-2027 (USD Billion)

1.2.5. Social Media Analytics Market, by Organization Size, 2019-2027 (USD Billion)

1.2.6. Social Media Analytics Market, by Analytics Type, 2019-2027 (USD Billion)

1.2.7. Social Media Analytics Market, by Vertical, 2019-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Social Media Analytics Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Social Media Analytics Market Dynamics

3.1. Social Media Analytics Market Impact Analysis (2019-2027)

3.1.1. Market Drivers

3.1.1.1. Rising number of social media users

3.1.1.2. Increased focus on the market and competitive intelligence

3.1.2. Market Restraint

3.1.2.1. Complexities in the analytical workflow

3.1.3. Market Opportunities

3.1.3.1. Rising cloud adoption trends

Chapter 4. Global Social Media Analytics Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Social Media Analytics Market, by Component

5.1. Market Snapshot

5.2. Global Social Media Analytics Market by Component, Performance - Potential Analysis

5.3. Global Social Media Analytics Market Estimates & Forecasts by Component 2018-2027 (USD Billion)

5.4. Social Media Analytics Market, Sub Segment Analysis

5.4.1. Solutions

5.4.2. Services

Chapter 6. Global Social Media Analytics Market, by Application

6.1. Market Snapshot

6.2. Global Social Media Analytics Market by Application, Performance - Potential Analysis

6.3. Global Social Media Analytics Market Estimates & Forecasts by Application 2018-2027 (USD Billion)

6.4. Social Media Analytics Market, Sub Segment Analysis

6.4.1. Sales and Marketing Management

6.4.2. Customer Experience Management

6.4.3. Competitive Intelligence

6.4.4. Risk Management and Fraud Detection

6.4.5. Public Safety and Law Enforcement

6.4.6. Others

Chapter 7. Global Social Media Analytics Market, by Deployment Mode

7.1. Market Snapshot

7.2. Global Social Media Analytics Market by Deployment Mode, Performance - Potential Analysis

7.3. Global Social Media Analytics Market Estimates & Forecasts by Deployment Mode 2018-2027 (USD Billion)

7.4. Social Media Analytics Market, Sub Segment Analysis

7.4.1. Cloud

7.4.2. On-premises

Chapter 8. Global Social Media Analytics Market, by Organization Size

8.1. Market Snapshot

8.2. Global Social Media Analytics Market by Organization Size, Performance - Potential Analysis

8.3. Global Social Media Analytics Market Estimates & Forecasts by Organization Size 2018-2027 (USD Billion)

8.4. Social Media Analytics Market, Sub Segment Analysis

8.4.1. Small and Medium-Sized Enterprises

8.4.2. Large Enterprises

Chapter 9. Global Social Media Analytics Market, by Analytics Type

9.1. Market Snapshot

9.2. Global Social Media Analytics Market by Analytics Type, Performance - Potential Analysis

9.3. Global Social Media Analytics Market Estimates & Forecasts by Analytics Type 2018-2027 (USD Billion)

9.4. Social Media Analytics Market, Sub Segment Analysis

9.4.1. Predictive Analytics

9.4.2. Prescriptive Analytics

9.4.3. Diagnostic Analytic

9.4.4. Descriptive Analytics

Chapter 10. Global Social Media Analytics Market, by Vertical

10.1. Market Snapshot

10.2. Global Social Media Analytics Market by Vertical, Performance - Potential Analysis

10.3. Global Social Media Analytics Market Estimates & Forecasts by Vertical 2018-2027 (USD Billion)

10.4. Social Media Analytics Market, Sub Segment Analysis

10.4.1. BFSI

10.4.2. Retail and Consumer Goods

10.4.3. Government and Public Sector

10.4.4. Healthcare and Life Sciences

10.4.5. IT and Telecom

10.4.6. Media and Entertainment

10.4.7. Travel and Hospitality

10.4.8. Others

Chapter 11. Global Social Media Analytics Market, Regional Analysis

11.1. Social Media Analytics Market, Regional Market Snapshot

11.2. North America Social Media Analytics Market

11.2.1. U.S. Social Media Analytics Market

11.2.1.1. Component breakdown estimates & forecasts, 2018-2027

11.2.1.2. Application breakdown estimates & forecasts, 2018-2027

11.2.1.3. Deployment Mode breakdown estimates & forecasts, 2018-2027

11.2.1.4. Organization Size breakdown estimates & forecasts, 2018-2027

11.2.1.5. Analytics Type breakdown estimates & forecasts, 2018-2027

11.2.1.6. Vertical breakdown estimates & forecasts, 2018-2027

11.2.2. Canada Social Media Analytics Market

11.3. Europe Social Media Analytics Market Snapshot

11.3.1. U.K. Social Media Analytics Market

11.3.2. Germany Social Media Analytics Market

11.3.3. France Social Media Analytics Market

11.3.4. Spain Social Media Analytics Market

11.3.5. Italy Social Media Analytics Market

11.3.6. Rest of Europe Social Media Analytics Market

11.4. Asia-Pacific Social Media Analytics Market Snapshot

11.4.1. China Social Media Analytics Market

11.4.2. India Social Media Analytics Market

11.4.3. Japan Social Media Analytics Market

11.4.4. Australia Social Media Analytics Market

11.4.5. South Korea Social Media Analytics Market

11.4.6. Rest of Asia Pacific Social Media Analytics Market

11.5. Latin America Social Media Analytics Market Snapshot

11.5.1. Brazil Social Media Analytics Market

11.5.2. Mexico Social Media Analytics Market

11.6. Rest of The World Social Media Analytics Market

Chapter 12. Competitive Intelligence

12.1. Top Market Strategies

12.2. Company Profiles

12.2.1. IBM

12.2.1.1. Key Information

12.2.1.2. Overview

12.2.1.3. Financial (Subject to Data Availability)

12.2.1.4. Product Summary

12.2.1.5. Recent Developments

12.2.2. Google

12.2.3. Oracle

12.2.4. Salesforce

12.2.5. Adobe

12.2.6. SAS

12.2.7. Clarabridge

12.2.8. NetbaseQuid

12.2.9. Digimind

12.2.10. Talkwalker

Chapter 13. Research Process

13.1. Research Process

13.1.1. Data Mining

13.1.2. Analysis

13.1.3. Market Estimation

13.1.4. Validation

13.1.5. Publishing

13.2. Research Attributes

13.3. Research Assumption

List of Tables

TABLE 1. Global Social Media Analytics Market, report scope

TABLE 2. Global Social Media Analytics Market estimates & forecasts by region 2018-2027 (USD Billion)

TABLE 3. Global Social Media Analytics Market estimates & forecasts by Component 2018-2027 (USD Billion)

TABLE 4. Global Social Media Analytics Market estimates & forecasts by Application 2018-2027 (USD Billion)

TABLE 5. Global Social Media Analytics Market estimates & forecasts by Deployment Mode 2018-2027 (USD Billion)

TABLE 6. Global Social Media Analytics Market estimates & forecasts by Organization Size 2018-2027 (USD Billion)

TABLE 7. Global Social Media Analytics Market estimates & forecasts by Analytics Type 2018-2027 (USD Billion)

TABLE 8. Global Social Media Analytics Market estimates & forecasts by Vertical 2018-2027 (USD Billion)

TABLE 9. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 10. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 11. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 12. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 13. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 14. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 15. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 16. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 17. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 18. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 19. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 20. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 21. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 22. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 23. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 24. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 25. U.S. Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 26. U.S. Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 27. U.S. Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 28. Canada Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 29. Canada Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 30. Canada Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 31. UK Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 32. UK Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 33. UK Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 34. Germany Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 35. Germany Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 36. Germany Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 37. France Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 38. France Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 39. France Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 40. Spain Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 41. Spain Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 42. Spain Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 43. Italy Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 44. Italy Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 45. Italy Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 46. ROE Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 47. ROE Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 48. ROE Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 49. China Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 50. China Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 51. China Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 52. India Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 53. India Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 54. India Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 55. Japan Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 56. Japan Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 57. Japan Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 58. Australia Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 59. Australia Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 60. Australia Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 61. South Korea Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 62. South Korea Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 63. South Korea Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 64. ROPAC Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 65. ROPAC Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 66. ROPAC Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 67. Brazil Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 68. Brazil Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 69. Brazil Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 70. Mexico Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 71. Mexico Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 72. Mexico Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 73. ROLA Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 74. ROLA Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 75. ROLA Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 76. ROW Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 77. ROW Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 78. ROW Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 79. List of secondary sources used in the study of global Social Media Analytics Market.

TABLE 80. List of primary sources used in the study of global Social Media Analytics Market.

TABLE 81. Years considered for the study.

TABLE 82. Exchange rates considered.

 
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