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Asia-Pacific Back-to-school Market by Product Type, (Backpack, Electronic, Stationery, Clothing, Shoes, and Other) and Sales Channel (Hypermarket/Supermarket, E-commerce, Dollar Stores, Specialty Stores, and Others): Opportunity Analysis and Industry Forecast, 2021–2030

  • ALL4676725
  • 189 Pages
  • August 2021
  • Consumer Goods
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The back-to-school business involves the purchase of products by students, which are required to assist them in learning process during school. These includes art supplies, uniforms, backpacks, shoes, and electronic items.

Essential back-to-school products such as items like backpacks, pens, pencils, erasers, sharpeners, rulers, uniforms, and shoes are conventional, however, many new innovations and unique ideas are being implemented in these products, which are driving the market expansion. For instance, backpacks have seen prominent changes over the years. Backpacks, nowadays, are made with memory foam shoulder pads to provide maximum comfort and support at back. Furthermore, backpacks are now designed to evenly distribute the weight of the materials to lower stress on shoulders. On the similar lines, novel innovations in pens have been witnessed in recent years such as leak-proof cartridges, smooth flow ink, and vibration reduction technology to reduce the vibrations while writing have resulted in market expansion. Notebooks are introduced with ideas such as interactive origami papers and 3D front covers to make them more appealing to the children. Thus, increase in innovations is likely to drive the market growth in upcoming years.

Furthermore, online sales channel is now emerging as the one of the prominent sales channels in the retail sector. Many brands have now transitioned toward omni channel market approach. The online sales of school supplies has increased amidst the COVID-19 pandemic. The shift of consumer behavior toward buying their requirement online is likely to continue in future, owing to ease of selecting, purchasing, and getting doorstep delivery, which attracts consumers toward online channels. Another advantage of online channels is the near elimination of geographic boundaries. This convenience and increase in the available options to choose from are attracting customers toward online channels, which is expected to serve as a lucrative opportunity for market expansion.

The report is analyzed by product type, which includes backpack, electronic, stationery, clothing, shoes, and other. The report further segments the market on the basis of distribution channels such as hypermarket/supermarket, e-commerce, dollar stores, specialty stores, and others. Furthermore, it includes revenue generated from the sales of back-to-school supplies across China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Singapore, Vietnam, and rest of Asia-Pacific.

Some of the major players profiled for in the Asia-Pacific back-to-school market analysis include Acco Brands, Adidas AG, Harlequin International Group Pty Ltd., ITC Limited, Kokuyo Camlin Ltd., Mitsubishi Pencil Co., Ltd., Pelikan International Corporation Berhad, Puma Se, Wh Smith Plc, and Zebra Pen Corp. Other prominent players analyzed in the report are Faber-Castell, Nike, Skybags., Izod, Staedtler., Canson, and Wildcraft.

Asia-Pacific Back-to-school Market Segmentation

By Product Type

• Backpack

• Electronic

• Stationery

• Clothing

• Shoes

• Others

By Distribution Channel

• Hypermarket/Supermarket

• E-commerce

• Dollar Stores

• Specialty Stores

• Others

By Country

• China

• India

• Japan

• Australia

• South Korea

• Indonesia

• Malaysia

• Singapore

• Vietnam

• Rest of Asia-Pacific

Key Market Players

• ACCO Brands

• Adidas AG

• Harlequin International Group Pty Ltd.

• ITC Limited

• Kokuyo Camlin Ltd.

• Mitsubishi Pencil Co., Ltd.

• Pelikan International Corporation Berhad

• Puma SE

• WH Smith Plc.

• Zebra Pen Corp.

CHAPTER 1:INTRODUCTION

1.1.Report description

1.2.Key benefits for stakeholders

1.3.Key market segments

1.4.Research methodology

1.4.1.Primary research

1.4.2.Secondary research

1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors

2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope

3.2.Porter's five forces analysis

3.2.1.Bargaining power of suppliers

3.2.2.Bargaining power of buyers

3.2.3.Threat of substitution

3.2.4.Threat of new entrants

3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Innovation in back-to-school products

3.3.1.2.Increase in government expenditure and emphasis on primary education

3.3.1.3.Removal of one-child policy by China and reduction of infant mortality rate in the region

3.3.2.Restraints

3.3.2.1.Choking hazard of small components and toxicity of certain stationery products

3.3.2.2.Outbreak of COVID-19

3.3.3.Opportunities

3.3.3.1.Increase in popularity of online shopping

3.3.3.2.Increase in trend of social media and digital marketing

3.4.COVID-19 analysis

3.4.1.Overview

3.4.2.Impact on consumer goods sector

3.4.3.Impact on back-to-school market

CHAPTER 4:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast, by product type

4.2.Backpack

4.2.1.Key market trends, growth factors, and opportunities

4.2.2.Market size and forecast, by region

4.2.3.Market analysis, by country

4.3.Electronic

4.3.1.Key market trends, growth factors, and opportunities

4.3.2.Market size and forecast, by region

4.3.3.Market analysis, by country

4.4.Stationery

4.4.1.Key market trends, growth factors, and opportunities

4.4.2.Market size and forecast, by region

4.4.3.Market analysis, by country

4.5.Clothing

4.5.1.Key market trends, growth factors, and opportunities

4.5.2.Market size and forecast, by region

4.5.3.Market analysis, by country

4.6.Shoes

4.6.1.Key market trends, growth factors, and opportunities

4.6.2.Market size and forecast, by region

4.6.3.Market analysis, by country

4.7.Others

4.7.1.Key market trends, growth factors, and opportunities

4.7.2.Market size and forecast, by region

4.7.3.Market analysis, by country

CHAPTER 5:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast, by distribution channel

5.2.Hypermarket/supermarket

5.2.1.Key market trends, growth factors, and opportunities

5.2.2.Market size and forecast, by region

5.2.3.Market analysis, by country

5.3.E-commerce

5.3.1.Key market trends, growth factors, and opportunities

5.3.2.Market size and forecast, by region

5.3.3.Market analysis, by country

5.4.Dollar stores

5.4.1.Key market trends, growth factors, and opportunities

5.4.2.Market size and forecast, by region

5.4.3.Market analysis, by country

5.5.Specialty stores

5.5.1.Key market trends, growth factors, and opportunities

5.5.2.Market size and forecast, by region

5.5.3.Market analysis, by country

5.6.Others

5.6.1.Key market trends, growth factors, and opportunities

5.6.2.Market size and forecast, by region

5.6.3.Market analysis, by country

CHAPTER 6:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY COUNTRY

6.1.Overview

6.1.1.Market size and forecast, by country

6.1.1.1.China

6.1.1.1.1.Market size and forecast, by product type

6.1.1.1.2.Market size and forecast, by distribution channel

6.1.1.2.India

6.1.1.2.1.Market size and forecast, by product type

6.1.1.2.2.Market size and forecast, by distribution channel

6.1.1.3.Japan

6.1.1.3.1.Market size and forecast, by product type

6.1.1.3.2.Market size and forecast, by distribution channel

6.1.1.4.Australia

6.1.1.4.1.Market size and forecast, by product type

6.1.1.4.2.Market size and forecast, by distribution channel

6.1.1.5.South Korea

6.1.1.5.1.Market size and forecast, by product type

6.1.1.5.2.Market size and forecast, by distribution channel

6.1.1.6.Indonesia

6.1.1.6.1.Market size and forecast, by product type

6.1.1.6.2.Market size and forecast, by distribution channel

6.1.1.7.Malaysia

6.1.1.7.1.Market size and forecast, by product type

6.1.1.7.2.Market size and forecast, by distribution channel

6.1.1.8.Singapore

6.1.1.8.1.Market size and forecast, by product type

6.1.1.8.2.Market size and forecast, by distribution channel

6.1.1.9.Vietnam

6.1.1.9.1.Market size and forecast, by product type

6.1.1.9.2.Market size and forecast, by distribution channel

6.1.1.10.Rest of Asia-Pacific

6.1.1.10.1.Market size and forecast, by product type

6.1.1.10.2.Market size and forecast, by distribution channel

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Overview

7.2.Competitive dashboard

7.3.Competitive heatmap

7.4.Product mapping

7.5.Top winning strategies

7.6.Key developments

7.6.1.Acquisition

7.6.2.Business expansion

7.6.3.Partnership

7.6.4.Product launch

7.7.Top player positioning

CHAPTER 8:COMPANY PROFILES

8.1.ACCO BRANDS

8.1.1.Company overview

8.1.2.Key executives

8.1.3.Company snapshot

8.1.4.Operating business segments

8.1.5.Product portfolio

8.1.6.R&D expenditure

8.1.7.Business performance

8.1.8.Key strategic moves and developments

8.2.ADIDAS AG (REEBOK)

8.2.1.Company overview

8.2.2.Key executives

8.2.3.Company snapshot

8.2.4.Product portfolio

8.2.5.R&D expenditure

8.2.6.Business performance

8.3.HARLEQUIN INTERNATIONAL GROUP PTY LTD.

8.3.1.Company overview

8.3.2.Key executives

8.3.3.Company snapshot

8.3.4.Product portfolio

8.4.ITC LIMITED

8.4.1.Company overview

8.4.2.Key executives

8.4.3.Company snapshot

8.4.4.Operating business segments

8.4.5.Product portfolio

8.4.6.R&D expenditure

8.4.7.Business performance

8.4.8.Key strategic moves and developments

8.5.KOKUYO CAMLIN LTD.

8.5.1.Company overview

8.5.2.Key executives

8.5.3.Company snapshot

8.5.4.Product portfolio

8.5.5.R&D expenditure

8.5.6.Business performance

8.5.7.Key strategic moves and developments

8.6.MITSUBISHI PENCIL CO., LTD.

8.6.1.Company overview

8.6.2.Key executives

8.6.3.Company snapshot

8.6.4.Product portfolio

8.6.5.Business performance

8.7.PELIKAN INTERNATIONAL CORPORATION BERHAD

8.7.1.Company overview

8.7.2.Key executives

8.7.3.Company snapshot

8.7.4.Operating business segments

8.7.5.Product portfolio

8.7.6.R&D expenditure

8.7.7.Business performance

8.8.PUMA SE

8.8.1.Company overview

8.8.2.Key executives

8.8.3.Company snapshot

8.8.4.Operating business segments

8.8.5.Product portfolio

8.8.6.R&D expenditure

8.8.7.Business performance

8.8.8.Key strategic moves and developments

8.9.WH SMITH PLC.

8.9.1.Company overview

8.9.2.Key executives

8.9.3.Company snapshot

8.9.4.Operating business segments

8.9.5.Product portfolio

8.9.6.Business performance

8.9.7.Key strategic moves and developments

8.10.ZEBRA PEN CORP.

8.10.1.Company overview

8.10.2.Key executives

8.10.3.Company snapshot

8.10.4.Product portfolio

8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 02.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR BACKPACK, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 03.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR ELECTRONIC, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 04.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR STATIONERY, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 05.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR CLOTHING, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 06.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR SHOES, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 07.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR OTHERS, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 08.ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 09.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR HYPERMARKET/SUPERMARKET, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 10.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR E-COMMERCE, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 11.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR DOLLAR STORES, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 12.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR SPECIALTY STORES, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 13.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR OTHERS, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 14.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY COUNTRY, 2020–2030 ($MILLION)

TABLE 15.CHINA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 16.CHINA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 17.INDIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 18.INDIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 19.JAPAN BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 20.JAPAN BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 21.AUSTRALIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 22.AUSTRALIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 23.SOUTH KOREA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 24.SOUTH KOREA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 25.INDONESIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 26.INDONESIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 27.MALAYSIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 28.MALAYSIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 29.SINGAPORE BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 30.SINGAPORE BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 31.VIETNAM BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 32.VIETNAM BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 33.REST OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)

TABLE 34.REST OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)

TABLE 35.ACCO BRANDS: KEY EXECUTIVES

TABLE 36.ACCO BRANDS: COMPANY SNAPSHOT

TABLE 37.ACCO BRANDS: OPERATING SEGMENTS

TABLE 38.ACCO BRANDS: PRODUCT PORTFOLIO

TABLE 39.ACCO BRANDS: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 40.ACCO BRANDS: NET SALES, 2018–2020 ($MILLION)

TABLE 41.ADIDAS AG: KEY EXECUTIVES

TABLE 42.ADIDAS AG: COMPANY SNAPSHOT

TABLE 43.ADIDAS AG: PRODUCT PORTFOLIO

TABLE 44.ADIDAS AG: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 45.ADIDAS AG: NET SALES, 2018–2020 ($MILLION)

TABLE 46.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: KEY EXECUTIVES

TABLE 47.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: COMPANY SNAPSHOT

TABLE 48.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: PRODUCT PORTFOLIO

TABLE 49.ITC LIMITED: KEY EXECUTIVES

TABLE 50.ITC LIMITED: COMPANY SNAPSHOT

TABLE 51.ITC LIMITED: OPERATING SEGMENTS

TABLE 52.ITC LIMITED: PRODUCT PORTFOLIO

TABLE 53.ITC LIMITED: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 54.ITC LIMITED: NET SALES, 2018–2020 ($MILLION)

TABLE 55.KOKUYO CAMLIN LTD.: KEY EXECUTIVES

TABLE 56.KOKUYO CAMLIN LTD.: COMPANY SNAPSHOT

TABLE 57.KOKUYO CAMLIN LTD.: PRODUCT PORTFOLIO

TABLE 58.KOKUYO CAMLIN LTD.: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 59.KOKUYO CAMLIN LTD.: NET SALES, 2018–2020 ($MILLION)

TABLE 60.MITSUBISHI PENCIL CO., LTD.: KEY EXECUTIVES

TABLE 61.MITSUBISHI PENCIL CO., LTD.: COMPANY SNAPSHOT

TABLE 62.MITSUBISHI PENCIL CO., LTD.: PRODUCT PORTFOLIO

TABLE 63.MITSUBISHI PENCIL CO., LTD.: NET SALES, 2018–2020 ($MILLION)

TABLE 64.PELIKAN INTERNATIONAL CORPORATION BERHAD: KEY EXECUTIVES

TABLE 65.PELIKAN INTERNATIONAL CORPORATION BERHAD: COMPANY SNAPSHOT

TABLE 66.PELIKAN INTERNATIONAL CORPORATION BERHAD: OPERATING SEGMENTS

TABLE 67.PELIKAN INTERNATIONAL CORPORATION BERHAD: PRODUCT PORTFOLIO

TABLE 68.PELIKAN INTERNATIONAL CORPORATION BERHAD: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 69.PELIKAN INTERNATIONAL CORPORATION BERHAD: NET SALES, 2018–2020 ($MILLION)

TABLE 70.PUMA SE: KEY EXECUTIVES

TABLE 71.PUMA SE: COMPANY SNAPSHOT

TABLE 72.PUMA SE: OPERATING SEGMENTS

TABLE 73.PUMA SE: PRODUCT PORTFOLIO

TABLE 74.PUMA SE: R&D EXPENDITURE, 2018–2020 ($MILLION)

TABLE 75.PUMA SE: NET SALES, 2018–2020 ($MILLION)

TABLE 76.WH SMITH PLC: KEY EXECUTIVES

TABLE 77.WH SMITH PLC: COMPANY SNAPSHOT

TABLE 78.WH SMITH PLC: OPERATING SEGMENTS

TABLE 79.WH SMITH PLC: PRODUCT PORTFOLIO

TABLE 80.WH SMITH PLC: NET SALES, 2018–2020 ($MILLION)

TABLE 81.ZEBRA PEN CORP.: KEY EXECUTIVES

TABLE 82.ZEBRA PEN CORP.: COMPANY SNAPSHOT

TABLE 83.ZEBRA PEN CORP.: PRODUCT PORTFOLIO

 
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