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Global Digital Market ing Software Size study, by Solution (CRM Software, Email

  • BIZ4639350
  • 200 Pages
  • September 2021
  • ICT & Media
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Global Digital Marketing Software Market is valued approximately at USD 4.43 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 18.2% over the forecast period 2021-2027. Digital marketing software improves the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. Rise in digital marketing budgets of the enterprises is fueling demand for digital marketing software. Rise in internet penetration, growing social media influence and rise in advertising campaigns through digital marketing are the factors pushing the market. For instance, according to Statista, number of internet users in India has increased from 493.96 million in 2018 to 749.47 million in 2020 and is expected to reach 1232.33 million by 2027. Also, according to Our World in Data, in 2016 worldwide Facebook users were 1.75 billion which went up to 2.26 billion in 2018. However, concerns over data security and privacy protection and lack of skilled digital marketing professionals are some factors expected to hinder the market growth during forecast period. However, technological advancements and new product launches in the market with enhanced security features are anticipated to further push the market growth. In October 2020, SAP SE launched SAP Customer Data Platform, which aimed to allow enterprises to redefine the way experience are delivered across their commerce, marketing, sales and service solutions.

North America is leading the market in terms of market share among Asia Pacific, North America, Europe, Latin America, and Rest of the World, owing to growing preference of online shopping which is giving the opportunity for market players to invest in digital marketing. Asia Pacific is expected to grow at the fastest pace during forecast period, due to rising smartphone penetration and continued roll-out of high-speed data network in the region.

Major market player included in this report are:

Adobe Inc.

Hewlett Packard Enterprise Company

Hubspot Inc.

International Business Machines Corporation

Marketo Inc.

Microsoft Corporation

Oracle Corporation

Salesforce.com, Inc.

SAP SE

SAS Institute, Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Solution:

CRM Software

Email Marketing

Social Media

Search Marketing

Content Management

Marketing Automation

Campaign Management

Others

By Service:

Professional Services

Managed Services

By Deployment:

Cloud

On-premise

By Enterprise:

Large Enterprises

Small & Medium Enterprises (SMEs)

By End-use:

Automotive

BFSI

Education

Government

Healthcare

Manufacturing

Media & Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019

Base year – 2020

Forecast period – 2021 to 2027.

Target Audience of the Global Digital Marketing Software Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)

1.2.1. Digital Marketing Software Market, by region, 2019-2027 (USD Billion)

1.2.2. Digital Marketing Software Market, by Solution, 2019-2027 (USD Billion)

1.2.3. Digital Marketing Software Market, by Service, 2019-2027 (USD Billion)

1.2.4. Digital Marketing Software Market, by Deployment, 2019-2027 (USD Billion)

1.2.5. Digital Marketing Software Market, by Enterprise, 2019-2027 (USD Billion)

1.2.6. Digital Marketing Software Market, by End-use, 2019-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Digital Marketing Software Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Digital Marketing Software Market Dynamics

3.1. Digital Marketing Software Market Impact Analysis (2019-2027)

3.1.1. Market Drivers

3.1.1.1. Rising internet penetration

3.1.1.2. Growing influence of social media

3.1.2. Market Restraint

3.1.2.1. Concerns of data security and privacy protection

3.1.2.2. Lack of skilled digital marketing professionals

3.1.3. Market Opportunities

3.1.3.1. Technological advancements

3.1.3.2. New product launches

Chapter 4. Global Digital Marketing Software Market: Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economic

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Digital Marketing Software Market, by Solution

5.1. Market Snapshot

5.2. Global Digital Marketing Software Market by Solution, Performance - Potential Analysis

5.3. Global Digital Marketing Software Market Estimates & Forecasts by Solution 2018-2027 (USD Billion)

5.4. Digital Marketing Software Market, Sub Segment Analysis

5.4.1. CRM Software

5.4.2. Email Marketing

5.4.3. Social Media

5.4.4. Search Marketing

5.4.5. Content Management

5.4.6. Marketing Automation

5.4.7. Campaign Management

5.4.8. Others

Chapter 6. Global Digital Marketing Software Market, by Service

a. Market Snapshot

6.1. Global Digital Marketing Software Market by Service, Performance - Potential Analysis

6.2. Global Digital Marketing Software Market Estimates & Forecasts by Service 2018-2027 (USD Billion)

6.3. Digital Marketing Software Market, Sub Segment Analysis

6.3.1. Professional Services

6.3.2. Managed Services

Chapter 7. Global Digital Marketing Software Market, by Deployment

b. Market Snapshot

7.1. Global Digital Marketing Software Market by Deployment, Performance - Potential Analysis

7.2. Global Digital Marketing Software Market Estimates & Forecasts by Deployment 2018-2027 (USD Billion)

7.3. Digital Marketing Software Market, Sub Segment Analysis

7.3.1. Cloud

7.3.2. On-premise

Chapter 8. Global Digital Marketing Software Market, by Enterprise

8.1. Market Snapshot

8.2. Global Digital Marketing Software Market by Enterprise, Performance - Potential Analysis

8.3. Global Digital Marketing Software Market Estimates & Forecasts by Enterprise 2018-2027 (USD Billion)

8.4. Digital Marketing Software Market, Sub Segment Analysis

8.4.1. Large Enterprises

8.4.2. Small & Medium Enterprises (SMEs)

Chapter 9. Global Digital Marketing Software Market, by End-use

9.1. Market Snapshot

9.2. Global Digital Marketing Software Market by End-use, Performance - Potential Analysis

9.3. Global Digital Marketing Software Market Estimates & Forecasts by End-use 2018-2027 (USD Billion)

9.4. Digital Marketing Software Market, Sub Segment Analysis

9.4.1. Automotive

9.4.2. BFSI

9.4.3. Education

9.4.4. Government

9.4.5. Healthcare

9.4.6. Manufacturing

9.4.7. Media & Entertainment

9.4.8. Others

Chapter 10. Global Digital Marketing Software Market, Regional Analysis

10.1. Digital Marketing Software Market, Regional Market Snapshot

10.2. North America Digital Marketing Software Market

10.2.1. U.S. Digital Marketing Software Market

10.2.1.1. Solution breakdown estimates & forecasts, 2018-2027

10.2.1.2. Service breakdown estimates & forecasts, 2018-2027

10.2.1.3. Deployment breakdown estimates & forecasts, 2018-2027

10.2.1.4. Enterprise breakdown estimates & forecasts, 2018-2027

10.2.1.5. End-use breakdown estimates & forecasts, 2018-2027

10.2.2. Canada Digital Marketing Software Market

10.3. Europe Digital Marketing Software Market Snapshot

10.3.1. U.K. Digital Marketing Software Market

10.3.2. Germany Digital Marketing Software Market

10.3.3. France Digital Marketing Software Market

10.3.4. Spain Digital Marketing Software Market

10.3.5. Italy Digital Marketing Software Market

10.3.6. Rest of Europe Digital Marketing Software Market

10.4. Asia-Pacific Digital Marketing Software Market Snapshot

10.4.1. China Digital Marketing Software Market

10.4.2. India Digital Marketing Software Market

10.4.3. Japan Digital Marketing Software Market

10.4.4. Australia Digital Marketing Software Market

10.4.5. South Korea Digital Marketing Software Market

10.4.6. Rest of Asia Pacific Digital Marketing Software Market

10.5. Latin America Digital Marketing Software Market Snapshot

10.5.1. Brazil Digital Marketing Software Market

10.5.2. Mexico Digital Marketing Software Market

10.6. Rest of The World Digital Marketing Software Market

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies

11.2. Company Profiles

11.2.1. Adobe, Inc.

11.2.1.1. Key Information

11.2.1.2. Overview

11.2.1.3. Financial (Subject to Data Availability)

11.2.1.4. Product Summary

11.2.1.5. Recent Developments

11.2.2. Hewlett Packard Enterprise Company

11.2.3. Hubspot, Inc.

11.2.4. International Business Machines Corporation

11.2.5. Marketo, Inc.

11.2.6. Microsoft Corporation

11.2.7. Oracle Corporation

11.2.8. Salesforce.com, Inc.

11.2.9. SAP SE

11.2.10. SAS Institute, Inc.

Chapter 12. Research Process

12.1. Research Process

12.1.1. Data Mining

12.1.2. Analysis

12.1.3. Market Estimation

12.1.4. Validation

12.1.5. Publishing

12.2. Research Attributes

12.3. Research Assumption

List of Tables

TABLE 2. Global Digital Marketing Software Market, report scope

TABLE 3. Global Digital Marketing Software Market Estimates & forecasts by region 2018-2027 (USD Billion)

TABLE 4. Global Digital Marketing Software Market Estimates & forecasts by Solution 2018-2027 (USD Billion)

TABLE 5. Global Digital Marketing Software Market Estimates & forecasts by Service 2018-2027 (USD Billion)

TABLE 6. Global Digital Marketing Software Market Estimates & forecasts by Deployment 2018-2027 (USD Billion)

TABLE 7. Global Digital Marketing Software Market Estimates & forecasts by Enterprise 2018-2027 (USD Billion)

TABLE 8. Global Digital Marketing Software Market Estimates & forecasts by End-use 2018-2027 (USD Billion)

TABLE 9. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 10. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 11. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 12. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 13. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 14. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 15. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 16. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 17. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 18. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 19. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 20. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 21. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 22. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 23. Global Digital Marketing Software Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 24. Global Digital Marketing Software Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 25. U.S. Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 26. U.S. Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 27. U.S. Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 28. Canada Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 29. Canada Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 30. Canada Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 31. UK Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 32. UK Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 33. UK Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 34. Germany Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 35. Germany Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 36. Germany Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 37. France Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 38. France Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 39. France Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 40. Spain Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 41. Spain Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 42. Spain Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 43. Italy Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 44. Italy Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 45. Italy Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 46. ROE Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 47. ROE Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 48. ROE Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 49. China Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 50. China Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 51. China Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 52. India Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 53. India Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 54. India Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 55. Japan Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 56. Japan Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 57. Japan Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 58. Australia Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 59. Australia Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 60. Australia Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 61. South Korea Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 62. South Korea Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 63. South Korea Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 64. ROPAC Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 65. ROPAC Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 66. ROPAC Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 67. Brazil Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 68. Brazil Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 69. Brazil Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 70. Mexico Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 71. Mexico Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 72. Mexico Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 73. ROLA Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 74. ROLA Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 75. ROLA Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 76. ROW Digital Marketing Software Market Estimates & forecasts, 2018-2027 (USD Billion)

TABLE 77. ROW Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 78. ROW Digital Marketing Software Market Estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 79. List of secondary sources used in the study of global Digital Marketing Software Market .

TABLE 80. List of primary sources used in the study of global Digital Marketing Software Market .

TABLE 81. Years considered for the study.

TABLE 82. Exchange rates considered.

 
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